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Hotel & Tourism SMARTreport #27

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HALL D / BOOTH R21<br />

SPECIAL FEATURE: ITB ASIA<br />

<strong>SMARTreport</strong> commercial content<br />

© Jen Davis<br />

Carnegie Deli,<br />

Midtown West, Manhattan<br />

New York – Encouraging Inspired Chefs<br />

The city’s largest-ever dining program announced by Mayor<br />

Bill De Blasio<br />

NYC & Company, New York City’s official<br />

marketing, tourism and partnership<br />

organization, together with Mayor Bill de<br />

Blasio and American Express, in September<br />

launched See Your City: Eats Edition, the<br />

largest five-borough dining program in New<br />

York City.<br />

In addition to motivating New Yorkers to<br />

explore the neighbourhoods and boroughs<br />

of their own city, the popular campaign also<br />

encourages New Yorkers to help create<br />

buzz around their favourite restaurants by<br />

uploading photos to social media using the<br />

hashtag #seeyourcity.<br />

According to Fred Dixon, president and<br />

CEO of NYC & Company, “Dining is one<br />

of the most visceral and exciting ways to<br />

experience someplace new and with more<br />

than 24,000 restaurants throughout the five<br />

boroughs, there’s always a new restaurant<br />

to explore.”<br />

WALKING OFF THE CALORIES…<br />

As the colour of the leaves changes, NYC<br />

& Company is inviting visitors to enjoy the<br />

outdoors this fall with walking tours around<br />

New York City’s five boroughs. From tasting<br />

global cuisine in Astoria to walking through<br />

historic Harlem to hiking the Greenbelt<br />

in Staten Island, there are several tours<br />

that appeal to every visitor’s interests and<br />

budget.<br />

“New York City is the world’s best walking<br />

city, and we encourage visitors to venture<br />

through the City’s five boroughs this fall<br />

with our incredible walking tours,” said<br />

Fred Dixon. “The crisp fall air and beautiful<br />

colours of the foliage provide a scenic<br />

backdrop for exploring the City’s sights,<br />

eats and history by foot.”<br />

Offering more than 30 history-based tours<br />

through locals’ perspectives, Big Onion<br />

Walking Tours (bigonion.com) takes visitors<br />

back in time with its Immigrant New York<br />

tour, as well as historical neighbourhood<br />

tours of the Lower East Side and<br />

Brooklyn Heights. New York Historical<br />

Tours (newyorkhistoricaltours.com) brings<br />

visitors on a walking tour of the newly<br />

expanded High Line, where they can learn<br />

about the history of the area, along with<br />

a tour of the Chelsea and Meatpacking<br />

neighbourhoods. Staten Island’s Historic<br />

Richmond Town (historicrichmondtown.<br />

org) offers themed guided tours of its<br />

beautiful grounds that showcase how New<br />

The crisp fall<br />

air and beautiful<br />

colours of the<br />

foliage provide a<br />

scenic backdrop for<br />

exploring the City’s<br />

sights, eats and<br />

history by foot<br />

Yorkers lived and worked during the 17 th<br />

century, while Carreta Tours (carretatours.<br />

com) invites visitors on a customized tour<br />

of the borough’s neighbourhoods and<br />

diverse cultures. Visitors can go join Cititrek<br />

(cititrek.com) on an adventure through time<br />

at City Island in the Bronx, where they can<br />

walk the quaint streets and see the island’s<br />

rich history at the Nautical Museum.<br />

More information and ideas for walking tours can be<br />

found at www.nycandcompany.org<br />

www.cleverhotel.org<br />

<strong>Hotel</strong> & <strong>Tourism</strong> <strong>SMARTreport</strong> / Worldwide Edition N°27 / September - November 2015 13

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