Hotel & Tourism SMARTreport #27

HALL D / BOOTH R21
SPECIAL FEATURE: ITB ASIA
SMARTreport commercial content
Miami Gets Personal
The GMCVB launches new ideas to facilitate visits to
the city and region
Miami Beach shoreline - aerial view
Ocean Drive
Surfside Lifeguard House
The Greater Miami Convention & Visitors
Bureau, in collaboration with Brand USA,
has produced a series of 12 videos in
different languages to promote greater
Miami and its beaches. These 12 YouTube
videos help for potential visitors to
discover the different facets of the city:
top of the shops for their holidays, shows
not to be missed, unforgettable nightlife,
family ideas, different neighborhoods and
architecture... Each addresses a theme
that showcases the wealth of Miami.
And to go further, GMCVB has launched
its 'People & Places' campaign, a series
of videos in English to promote the various
districts of the city. Ideas include:
NORTH BEACH: Head north – that’s what
DJ Laura says. Follow this local radio
show producer’s lead and you’ll find it is
different here. Sure, wide open beaches,
spectacular turquoise waters, and waving
palms are almost a given on our coastline,
but ours are less crowded, more perfect.
Our pace is more casual, our vibe more
mellow. As Laura will attest, it’s soothing,
restorative, and thanks to the bow ties
and cheese holes of MiMo (Miami Modern)
architecture, blessed with just the right
amount of funk.
AVENTURA: Diego eats, lives, loves, and
breathes Aventura. Run into him in Aventura
Mall’s Art of Shaving and you’ll agree.
One minute he’s touting the cocktails at
Grand Luxe, next he’s recounting a date at
Turnberry Isle’s Bourbon Steak Restaurant.
And if you are craving for the ultimate in
high-end shopping adventures, Diego can
certainly spare a few tips. An advocate of
all things Aventura, just ask him and he’ll
point you toward the best pools, spas, and
maybe even how to find yourself adrift on
a lazy river.
COCONUT GROVE: If you’re not laid back
on arrival, you will be soon. Meet local
musician Ominé and she’ll tell you Miami’s
oldest neighbourhood has been carving
its own free-thinking path since the
Bahamians arrived in the late 1800s. She’ll
have you believing quirky and bohemian
are normal, and introduce you to our
resident peacocks, parrots, and artists. Of
course, if you prefer to wander aimlessly
through the galleries, banyan-shaded
bistros, waterfront parks, and unique-tous
boutiques, we’re cool with that – we’ll
be doing the same thing.
What better advice could you get than
from a local to enrich your experience in
Miami?
Discover more at:
www.miamiandbeaches.com/things-todo/travel-guides/
Our
pace is more
casual, our
vibe more
mellow.
www.cleverhotel.org
Hotel & Tourism SMARTreport / Worldwide Edition N°27 / September - November 2015 17