Hotel & Tourism SMARTreport #29
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ELITE TRAVEL TRENDS<br />
“WE ARE THE CHAMPIONS OF<br />
New brand identity for SLH launched at ILTM<br />
Filip Boyen<br />
CEO, Small Luxury <strong>Hotel</strong>s<br />
of the World (SLH)<br />
Small Luxury <strong>Hotel</strong>s of the World (SLH) leveraged<br />
ILTM this year to announce a brand new look and<br />
feel designed to demonstrate a contemporary<br />
and forward-thinking positioning for the luxury<br />
brand as it celebrates its 25th anniversary.<br />
The unveiling followed hot on the heels of the appointment<br />
of new CEO, Filip Boyen, and a successful International<br />
Conference for member hotels in Marbella in November during<br />
which SLH outlined ambitious plans for the future focusing on<br />
quality, development, technology and loyalty.