Indian Gold Book:Indian Gold Book - Gold Bars Worldwide

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TRADITIONAL JEWELLERY RETAILERS PROMOTIONAL ACTIVITIES This section illustrates the range of promotional activities undertaken by jewellery retailers. In an increasingly competitive market, many large retailers now undertake sophisticated promotional programmes. There are 4 categories of promotion that are common to most retail outlets. Carat gold prices Display boards record the prevailing K22 and other carat gold prices per gramme or 10 g as the basis of their gold jewellery pricing policy. <strong>Gold</strong> jewellery displays Great care is normally taken to show as much gold jewellery as possible. Hundreds, sometimes thousands of pieces, are displayed on the walls and in the showcases of larger outlets. Trained counter staff A high level of personal service is offered. Many large retailers have 20, sometimes 100 and more, counter staff. Most are highly experienced, or well trained, to motivate and reassure customers. Hospitality Most retailers, at every level, encourage their customers to view their visit as a social event. The customer normally sits down, trays or selected pieces of jewellery are brought to the counter, transactions tend to be leisurely, and refreshments are often offered. Although few retailers go beyond this level of promotion, many large retailers now undertake a wide variety of promotional programmes. The following lists some reported activities: Advertising On TV, cable networks, cinema, radio, press and billboards. Large promotional banners outside showrooms are common. Festivals and auspicious days Promotion at the time of national and local festivals, and important auspicious days in the State’s Hindu calendar. Innovative jewellery collections Tailor-made displays of new collections for marriage and important family occasions and anniversaries, for festivals and special events, and for the young. Pricing incentives Periods when discounts, reduced “making” charges and other incentives apply. Promotional materials For example, calendars drawing attention to auspicious marriage and other days, promotional leaflets, sophisticated packaging and branded carry-bags. Mail-shots Advising customers of new collections and promotional events. Travelling sales exhibitions In suburbs, as well as in nearby cities and towns. Normally in hotels. Community projects For example, well-publicised support of public gardens and charitable events. PR programmes For example, regular media interviews and the loan of jewellery for publicity purposes. Branding The most conspicuous change in the attitude to promotion is represented in the scale of the refurbishment of so many existing large showrooms during the 1990s, and the construction of new showrooms with an image that is contemporary with the aspirations of the emerging middle class. Many retailers are conscious of the need to brand their outlets. 112 AN INTRODUCTION TO THE INDIAN GOLD MARKET
TRADITIONAL JEWELLERY RETAILERS Many large retailers now undertake extensive promotion. Although most promotional budgets are less than Rs 5 lakh (US$ 10,000), several exceed Rs 1 crore (US$ 200,000). AN INTRODUCTION TO THE INDIAN GOLD MARKET 113
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AN INTRODUCTION TO THE INDIAN GOLD
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INDUSTRY SUPPORT MAJOR SPONSOR CORP
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PREFACE An Introduction to the Indi
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ACKNOWLEDGEMENTS GIR FIELDTRIPS GIR
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Raman Jethi Ramchand Popley Ramesh
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SUMMARY AND POSITIVE FINDINGS BACKG
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SUMMARY AND POSITIVE FINDINGS To ma
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SUMMARY AND POSITIVE FINDINGS The a
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SUMMARY AND POSITIVE FINDINGS POSIT
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SUMMARY AND POSITIVE FINDINGS INDUS
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ROLE OF INDIAN GOVERNMENT The India
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ROLE OF INDIAN GOVERNMENT The Depar
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ROLE OF INDIAN GOVERNMENT OFFICIAL
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ROLE OF INDIAN GOVERNMENT In summar
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ROLE OF INDIAN GOVERNMENT GOLD CONT
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ROLE OF INDIAN GOVERNMENT LICENSED
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MAP OF INDIA There are 28 States, 6
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POPULATION URBAN AND RURAL State Mi
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POPULATION HOUSEHOLDS - SPLIT BY SO
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ECONOMIC INDICES STATES - INDICATIV
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AGRICULTURE VALUE OF AGRICULTURAL O
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AGRICULTURE MAJOR CROPS - NORMAL AR
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MONSOONS PERFORMANCE OF SOUTH WEST
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IMPORTED GOLD BARS The 10 tola bar
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IMPORTED GOLD BARS 10 TOLA BARS AGR
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IMPORTED GOLD BARS GOLD WEIGHT CONV
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The fine gold content of a London G
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BULLION IMPORTERS UNOFFICIAL IMPORT
Page 63 and 64: BANKS IMPORTED BULLION PRODUCTS Ban
Page 65 and 66: WHOLESALING TO DOMESTIC BULLION DEA
Page 67 and 68: BANKS BACKGROUND INFORMATION ON BAN
Page 69 and 70: BANKS GOLD CELL BRANCHES Region/Sta
Page 71 and 72: GOLD DEPOSIT SCHEME DISTRIBUTION Th
Page 73 and 74: GOLD DEPOSIT SCHEME The State Bank
Page 75 and 76: PUBLIC SECTOR UNDERTAKINGS BRANCHES
Page 77 and 78: Region/State City MMTC HHEC STC PEC
Page 79 and 80: NON-RESIDENT INDIAN (NRI) GOLD IMPO
Page 81 and 82: BULLION DEALERS A secondary tier bu
Page 83 and 84: GOLD REFINERS SMALL REFINERS There
Page 85 and 86: COIN FABRICATORS Corporate gifts Al
Page 87 and 88: COIN FABRICATORS A bullion dealer t
Page 89 and 90: BAR HOARDING Some trade entities in
Page 91 and 92: BULK DELIVERY OF OFFICIAL GOLD IMPO
Page 93 and 94: BULK DELIVERY OF OFFICIAL GOLD IMPO
Page 95 and 96: PERSPECTIVE INDIA The gold jeweller
Page 97 and 98: GOLD JEWELLERY PRODUCTS Handmade je
Page 99 and 100: REGIONAL JEWELLERY STYLES KOLKATA K
Page 101 and 102: REGIONAL JEWELLERY STYLES AHMEDABAD
Page 103 and 104: REGIONAL JEWELLERY STYLES SWAMI JEW
Page 105 and 106: JEWELLERY FABRICATORS All centres,
Page 107 and 108: JEWELLERY FABRICATORS JEWELLERY WHO
Page 109 and 110: TRADITIONAL JEWELLERY RETAILERS Sta
Page 111 and 112: TRADITIONAL JEWELLERY RETAILERS Coi
Page 113: TRADITIONAL JEWELLERY RETAILERS ANT
Page 117 and 118: ADORNMENT DIMENSION Gold jewellery
Page 119 and 120: GOLD JEWELLERY CONSUMERS MARRIAGES
Page 121 and 122: GOLD JEWELLERY CONSUMERS Among larg
Page 123 and 124: GOLD JEWELLERY CONSUMERS RURAL VERS
Page 125 and 126: GOLD JEWELLERY CONSUMERS Gold jewel
Page 127 and 128: GOLD JEWELLERY CONSUMERS INDICATIVE
Page 129 and 130: LUNAR CALENDAR Mumbai (Maharashtra)
Page 131 and 132: BRANDED JEWELLERY RETAIL CHAINS DIS
Page 133 and 134: Region/State Gili Tanishq Carbon In
Page 135 and 136: HALLMARKS In accordance with BIS pr
Page 137 and 138: HALLMARKING Most jewellery in the W
Page 139 and 140: SOURCES OF GOLD BULLION Jewellery e
Page 141 and 142: Location US dollars in millions % S
Page 143 and 144: Plain gold jewellery Location US$ m
Page 145 and 146: INDUSTRIAL GOLD USAGE Since the rep
Page 147 and 148: INDUSTRIAL GOLD USAGE IMITATION GOL
Page 149 and 150: MUMBAI GOLD PRICES Indian gold pric
Page 151 and 152: MUMBAI GOLD PRICES INDICATIVE DIFFE
Page 153 and 154: MONTHLY 2000 - 2001 2000 MUMBAI LON
Page 155 and 156: PRICING AND PROFITABILITY Bank impo
Page 157 and 158: Recycling of old gold scrap and bar
Page 159 and 160: JEWELLERY WHOLESALERS Jewellery who
Page 161 and 162: Hallmarking charges The few hundred
Page 163 and 164: PRICING AND PROFITABILITY MINTED CO
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GOLD MINING AND EXPLORATION For 36
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Year Tonnes Year Tonnes 1970 3.241
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GOLD SUPPLY AND DEMAND Movements in
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GOLD SUPPLY AND DEMAND The trade at
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For the domestic market 1990 - 2001
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GOLD SUPPLY AND DEMAND INDICATIVE G
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GOLD SUPPLY AND DEMAND INDICATIVE A
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WORLD GOLD COUNCIL The World Gold C
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WORLD GOLD COUNCIL TRADITIONAL GOLD
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WORLD GOLD COUNCIL LOCAL FESTIVALS
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WORLD GOLD COUNCIL YOUNGER GENERATI
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Indian Overseas Bank Precious Metal
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REFINERS AND COIN FABRICATORS WEST
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BIBLIOGRAPHY Agricultural Statistic
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ABOUT GRENDON INTERNATIONAL RESEARC
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