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Indian Gold Book:Indian Gold Book - Gold Bars Worldwide

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BRANDED JEWELLERY RETAIL CHAINS<br />

DISTRIBUTION<br />

The number of outlets is expected to increase rapidly over the next 5 years. Not only by the featured chains,<br />

but also by other chains and new entrants.<br />

The featured chains have, to date, established 86 jewellery stores and small shops, and 102 “shops-in-shops”.<br />

Company Stores and<br />

smaller shops<br />

Shops-in-shops Total<br />

Tanishq 54 - 54<br />

Gili 1 51 52<br />

Carbon - 36 36<br />

Oyzterbay 20 12 32<br />

Inter <strong>Gold</strong> 11 3 14<br />

Total 86 102 188<br />

Including non-featured chains, the total number of outlets is likely to exceed 250 nationwide.<br />

The retail chains mount extensive advertising campaigns to brand their outlets nationally.<br />

AN INTRODUCTION TO THE INDIAN GOLD MARKET 129

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