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Indian Gold Book:Indian Gold Book - Gold Bars Worldwide

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92<br />

Perspective<br />

<strong>Gold</strong> jewellery products<br />

Jewellery fabricators<br />

CONTENTS<br />

Traditional jewellery retailers<br />

Number<br />

Size<br />

Methods pf payment<br />

Buy-backs for cash<br />

Inventories<br />

Anticipated changes in distribution network<br />

Promotional activities<br />

<strong>Gold</strong> jewellery consumers<br />

Motivation to own gold jewellery<br />

Adornment dimension<br />

Investment dimension<br />

Transactions<br />

Wedding jewellery<br />

Other gifts within the family<br />

Personal purchases<br />

Social classes<br />

Rural versus urban demand<br />

Regional demand<br />

Importance of cities as retail centres<br />

Indicative bridal amounts by social class<br />

Indicative wedding sets<br />

Indicative monthly seasonality<br />

Auspicious days for Hindu weddings<br />

Branded jewellery retail chains<br />

Hallmarking<br />

<strong>Gold</strong> jewellery exports<br />

CHAPTER 5<br />

GOLD JEWELLERY<br />

India is the world’s largest gold jewellery market.<br />

<strong>Indian</strong> consumers bought more than 950 tonnes of gold jewellery in 2001.<br />

AN INTRODUCTION TO THE INDIAN GOLD MARKET

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