SleepTech Magazine / May - June 2017
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<strong>May</strong> - <strong>June</strong> <strong>2017</strong><br />
www.sleeptechmagazine.com<br />
“Good<br />
Morning!’<br />
page: 122
4<br />
INDEX ADS<br />
16<br />
The best of Turkey shines in the<br />
world with Turquality<br />
Boyteks.............................................Back cover<br />
Boyçelik................................ Inside back cover<br />
Mert Makine......................... Inside front cover<br />
Mert Makine...................................................... 1<br />
Latexco.............................................................. 3<br />
Elektroteks.......................................................... 5<br />
Özdemir Malzeme............................................ 7<br />
Nova................................................................... 9<br />
Aydın Tekstil................................................. 10-11<br />
Bed Covers................................................. 12-13<br />
Katermak.................................................... 14-15<br />
Kırayteks........................................................... 17<br />
Nobel................................................................ 19<br />
Nano yay......................................................... 21<br />
CoverConf..................................................22-23<br />
Şiteks................................................................. 31<br />
Nerteks.............................................................33<br />
Sefox.................................................................35<br />
Artilat...........................................................36-37<br />
Comfytex....................................................42-43<br />
Histeks...............................................................45<br />
Ekici................................................................... 47<br />
GizGroup.................................................... 48-49<br />
Punteks............................................................. 51<br />
Doğuş ofset......................................................53<br />
Erolteks........................................................60-61<br />
Unimet........................................................ 64-65<br />
Feltturc........................................................67-68<br />
Arda Kimya......................................................69<br />
Özka Makina..............................................70-71<br />
Şişmanoğlu...................................................... 81<br />
Ferzan...............................................................83<br />
Elitecore...........................................................85<br />
Jakarteks.......................................................... 87<br />
Innova..............................................................89<br />
Simalfa............................................................. 91<br />
Karas.................................................................93<br />
Tuğsan..............................................................95<br />
BKB.................................................................. 101<br />
Ersan Madeni......................................... 102-103<br />
Tiamo..............................................................109<br />
Interzum Cologne opens<br />
with new horizons!<br />
44<br />
75<br />
136<br />
24<br />
Trevira CS way of new<br />
mattresses for the contract<br />
sector - from fiber to end<br />
product<br />
Official verification: All<br />
standard Lenzing fibers are<br />
derived 100% from nature<br />
62<br />
Definitions and functions of<br />
mattress components<br />
“Needle turns to Turkey in<br />
nonwoven production”<br />
98<br />
interzum guangzhou <strong>2017</strong><br />
held with more exhibitors,<br />
larger area
Visit us during<br />
Interzum <strong>2017</strong><br />
Hall 11.1<br />
Aisle E010-F019<br />
Latexco writes a new chapter...<br />
Latexco envisions a world where people can dream and enjoy a happy, active and healthy life. We believe that<br />
our innovative bedding solutions can help bring this world one step closer, as a good night’s sleep is essential<br />
to live that happy, healthy life.<br />
Bedding products made of pure natural latex.<br />
Unique and high-quality PU foams.<br />
The perfect mix of both natural and synthetic<br />
latex for a comfortable, high-quality comfort.<br />
Latex components combined with PU foams,<br />
for strong, durable and customized bedding<br />
solutions.<br />
Sint-Amandstraat 8 bis, 8700 Tielt | Belgium<br />
Tel.: +32 (0)51 40 14 31 | Fax: +32 (0)51 40 55 66 | info@latexco.com<br />
Contact: Stefaan Reynaert - Area Sales Manager - stefaan.reynaert@latexco.com<br />
Visit our new website www.latexco.com
6<br />
From The Editor<br />
interzum cologne<br />
where the future<br />
of the furniture<br />
industry starts!<br />
Since 1959, interzum has proudly enjoyed its worldwide reputation<br />
as a state-of-the-art trade fair. The show is the world’s<br />
leading trade fair for furniture production and interior design.<br />
This is where the most important business is conducted and<br />
momentum for the global furniture supply industry is generated.<br />
Decision makers, opinion leaders and disseminators from<br />
all over the world keep up with the innovations in the industry,<br />
seek and establish new contacts – those who want to do truly<br />
good business in <strong>2017</strong> should not miss this opportunity. We are<br />
among them to do our publishing and show business properly.<br />
interzum means a lot to us. We build up our stand in Hall 10.0<br />
to showcase three magazines: Sleep Well, Sleep Tech and Furnitech.<br />
We distribute free copies from our stand and we follow<br />
up many innovations, new trends, new products, new technologies<br />
and applications along with new trading techniques,<br />
marketing tools and management systems.<br />
In interzum you’ll meet all your direct contacts at one place.<br />
You can exchange ideas with your industry peers on services,<br />
products and the latest developments. As one of Europe’s<br />
largest trade fair grounds you can plan any presentation and<br />
events of any kind - and with the Koelnmesse organization, you<br />
have a dynamic associate to assist you.<br />
interzum is a must-see event for everyone aiming for success in<br />
the market for furniture production and interiors. That’s because<br />
interzum offers a comprehensive overview of new technologies<br />
and designs, encompassing an extremely broad scope of<br />
products as only a leading international trade fair can.<br />
As you can see, there are plenty of reasons for exhibiting at and<br />
visiting interzum. World premieres, product innovations and<br />
pioneering concepts: interzum is the showcase for the entire<br />
sector’s new developments. Formats such as »interzum award:<br />
intelligent material & design« and »innovation of interior« will<br />
showcase the key trends. Being appealing, informative and<br />
pioneering: interzum features an outstanding event program<br />
to reinforce its effects on the industry. In mid-<strong>May</strong>, all roads,<br />
national and international, lead to Cologne for interzm for<br />
seeing and showing… Come see for yourself!<br />
Mehmet Soztutan<br />
w w w . s l e e p t e c h m a g a z i n e . c o m<br />
Publisher<br />
General Manager<br />
Responsible<br />
Editor-in-Chief<br />
Chief of Editorial Board<br />
Editorial Consultants<br />
HEAD OFFICE<br />
Güneşli Evren Mah. Bahar Cad.<br />
Polat İş Merkezi B Blok No:3<br />
34197 ISTANBUL/TURKEY<br />
Tel:+90. 212 604 51 00<br />
Fax: +90. 212 604 51 35<br />
ISTMAG<br />
Magazin Gazetecilik Yayıncılık<br />
İç ve Dış Ticaret Ltd. Şti.<br />
Adına sahibi<br />
H.Ferruh IŞIK<br />
Mehmet SÖZTUTAN<br />
(mehmet.soztutan@img.com.tr)<br />
Cüneyt AKTURK<br />
(cuneyt.akturk@ihlasfuar.com)<br />
Ömer Faruk Görün<br />
(omer.gorun@img.com.tr)<br />
Prof. Dr. Ismail KAYA<br />
Assoc. Prof. Mehmet Ali OZBUDUN<br />
Ibrahim KUPELI<br />
Recep SAHIN<br />
Advertising Sales Marketing<br />
Omer Faruk GORUN (omer.gorun@img.com.tr)<br />
Advertising Coordinator<br />
+90 224 211 44 50-51<br />
Correspondents<br />
Communications Manager<br />
Artdirector<br />
Artwork Consultant<br />
Design&Graphics<br />
Chief Accountant<br />
Subscription<br />
Computing<br />
Social Media<br />
Enes KARADAYI<br />
(enes.karadayi@img.com.tr)<br />
Ebru PEKEL<br />
(ebru.pekel@ihlasfuar.com.tr)<br />
İsmail GURBUZ<br />
(ismail.gurbuz@img.com.tr)<br />
Tolga ÇAKMAKLI<br />
(tolga.cakmakli@img.com.tr)<br />
Mustafa AKTAŞ<br />
(mustafa.aktas@img.com.tr)<br />
Zekeriya AYDOGAN<br />
(zekeriya.aydogan@img.com.tr)<br />
Emre YENER<br />
(emre.yener@img.com.tr)<br />
Emir YENER<br />
(emir.yener@img.com.tr)<br />
LIAISON OFFICE: BURSA<br />
Buttim Plaza A. Blok Kat:4 No:1038<br />
Tel: +90. 224 211 44 50-51<br />
Fax: +90. 224 211 44 81<br />
PRINTED BY<br />
IHLAS GAZETECILIK A.Ş.<br />
Merkez Mahallesi 29 Ekim Caddesi İhlas Plaza No:11 A/41<br />
Yenibosna-Bahçelievler/ISTANBUL<br />
Tel: 0212 454 30 00
8<br />
Breakthrough<br />
solution for items<br />
filled with feathers<br />
Pillows and duvets made of<br />
feathers and down are extremely<br />
comfortable and provide a feeling<br />
of top of the range bedding. But<br />
this sensation of well-being can<br />
quickly be spoilt by escaping<br />
down and dust, not to mention<br />
the discomfort generated by the<br />
feathers with their sharp tips poking<br />
through the fabric. Super-microfilament<br />
textiles - the latest in<br />
the Evolon® product range - are<br />
the new technical and eco-friendly<br />
solution for pillows, duvets,<br />
sleeping bags and other quilted<br />
products filled with feathers and<br />
down.<br />
Thanks to its structure of closely<br />
entangled super-microfilaments<br />
which are up to 200 times thinner<br />
than a human hair, weighing less<br />
than 130gsm, the new Evolon<br />
variant is a high density cover<br />
fabric which prevents any loss of<br />
filling from even the finest layer<br />
of down. The textile also makes<br />
it possible to mask dark feathers<br />
or those that are a little too thick<br />
and prickly.<br />
Moisture management and<br />
allergen particle filtration<br />
For even greater comfort, Evolon<br />
super-microfilament fabric<br />
is breathable, light, soft and<br />
drapable. The moisture generated<br />
by perspiration during sleep is<br />
quickly evacuated. The moisture<br />
management properties and<br />
downproof performance have<br />
both been validated by Germany-based<br />
Hohenstein Textile<br />
Testing Institute.<br />
Pillow filled with down and feathers contained<br />
by Evolon® super-microfilament fabric<br />
Evolon is well-known for being a<br />
natural physical barrier against<br />
dust mite allergens. As a result,<br />
Evolon also filters residual dust<br />
from feathers and down which<br />
could escape from the pillow or<br />
duvet. Bedding hygiene is considerably<br />
improved.<br />
The filtration quality of Evolon is<br />
strengthened with each washing.<br />
Unlike traditional textile covers<br />
with weave that can loosen and<br />
allow the down to escape, repeated<br />
washing causes the multidirectional,<br />
microfilament structure to<br />
tighten up, thereby reinforcing the<br />
barrier effect provided by Evolon.<br />
About 400 times less water<br />
consumed<br />
Producing Evolon does not require<br />
the use of any solvents and minimizes<br />
water consumption quite<br />
spectacularly when compared to<br />
cotton-based textiles commonly<br />
used to make pillows and duvets<br />
containing feathers and down.<br />
Within this context, it is estimated<br />
that the Evolon production<br />
consumes about 400 times less<br />
water, depending on the type of<br />
competing product.<br />
Evolon is manufactured in Europe<br />
in accordance with ISO 9001, ISO<br />
14001 for respecting the environment,<br />
ISO 50001 for its continuous<br />
programme of reduction in energy<br />
consumption and OHSAS 18001<br />
for employee health and safety.<br />
Pillow and duvet manufacturers<br />
will appreciate the ease of working<br />
with Evolon, with its edges<br />
that do not fray, therefore doing<br />
away with the need for a hem.<br />
Evolon can be dyed, printed and<br />
sewn just like any other textile.
10<br />
Cotton USA<br />
offering sourcing<br />
support at Texworld<br />
COTTON USA promoted U.S. cotton<br />
and offered sourcing support to<br />
the fashion industry supply chain<br />
at its exhibit at Texworld in Paris<br />
from February 6-9, 2016. COTTON<br />
USA provided visitors with comprehensive<br />
background information<br />
on responsibly-produced U.S.<br />
cotton, global cotton market developments,<br />
the findings of current<br />
market and consumer studies, and<br />
its ongoing Licensing, Marketing<br />
and Sourcing Programs.<br />
COTTON USA provides proactive<br />
support through its Sourcing Program<br />
with respect to procurement<br />
issues, which includes organized<br />
sourcing trips to important<br />
regions. Visitors also discovered<br />
the COTTON USA Marketing and<br />
Licensing Program at the exhibit<br />
and learned about COTTON USA’s<br />
collaboration with leading brands<br />
and retailers around the world.<br />
Cotton is a natural and renewable<br />
fiber, and U.S. cotton producers<br />
are leading the way in responsible<br />
cotton production practices.<br />
U.S. cotton has a track record of<br />
continuous improvement with respect<br />
to water and crop protection<br />
product use, and habitat and soil<br />
preservation. The U.S. system’s<br />
transparency allows for constant<br />
monitoring and improvement. The<br />
roughly 18,000 U.S. cotton growers<br />
comply with stringent U.S. government<br />
regulatory requirements<br />
and are committed to the principle<br />
of continuous improvement.<br />
At the COTTON USA exhibit, the<br />
textile trade also was able to<br />
gather information on how the<br />
Cotton LEADS program, initiated<br />
by Australia and the United<br />
States, offers manufacturers,<br />
brands and retailers a reliable cotton<br />
supply chain solution and confidence<br />
that the raw material used<br />
from these countries is responsibly<br />
produced and identified.<br />
COTTON USA is a premium<br />
trademark ingredient brand that<br />
identifies products made from U.S.<br />
cotton through all stages of processing<br />
and marketing. COTTON<br />
USA has strong consumer awareness<br />
and preference for COTTON<br />
USA, with more than 51,000<br />
products.
Adres - Address: Fatih Sultan Mehmet Bulvarı<br />
Saray Mah. No: 315/D Sarayköy / Kazan / ANKARA<br />
Tel - Phone: (312) 256 46 08 - 256 50 24<br />
Faks - Fax : (312) 256 38 87<br />
E-posta - E-mail: hakankardesler@hotmail.com<br />
www.bedcovers.com.tr
time for the change<br />
www.bedcovers.com.tr
18<br />
The best<br />
of Turkey<br />
shines in the<br />
world with<br />
Turquality<br />
Major brands<br />
covered by<br />
Turquality program<br />
breakthrough among<br />
others carry the<br />
quality of Made in<br />
Turkey labels to all<br />
over the world.<br />
Turkish brands are rapidly integrating<br />
with developing technologies,<br />
bringing the trends around<br />
the world in unique products they<br />
design. The awareness about<br />
Made in Turkey labels and is<br />
increasing day by day in international<br />
arena. One of the most<br />
important projects supporting this<br />
aim is TURQUALITY®, a master<br />
brand for Turkish made products<br />
and companies. Thanks to the<br />
support provided by the project,<br />
companies in medical, beauty,<br />
furniture, carpet, textile, energy<br />
sectors and many other Turkish<br />
brands in the field are doing great<br />
success in the world. With the R &<br />
D efforts, more innovative products<br />
have begun to be launched in<br />
the markets. While engaging more<br />
activities in the world of innovation,<br />
Turkey is presenting the<br />
world with the finest companies<br />
with TURQUALITY® project.<br />
Turquality is the first and only<br />
state supported branding initiative<br />
in the world. Selected brands<br />
are registered under the project<br />
and supported for their several<br />
foreign trade activities. The companies<br />
covered, find more opportunity<br />
and funds for the promotion<br />
of their brands and products in<br />
abroad. Supports offered to the<br />
brands cover incentives given<br />
for the activities of fast growing<br />
brands from the production stage<br />
up to the marketing, sales and af-
20<br />
ter sales services. The project also<br />
aims to establish a master brand<br />
for individual Turkish brands in<br />
the world markets. Presently, 118<br />
brands are covered by the project.<br />
The brands supported by the<br />
TURQUALITY® program agrees on<br />
the common view that exports are<br />
accelerating and that they are<br />
better able to express themselves<br />
internationally thanks to the supports<br />
of the project. Many brands<br />
that have turned this support into<br />
advantage have already set an<br />
effective road map for their aims<br />
in overseas markets. As a result<br />
of their activities in these markets,<br />
they are making a strong<br />
partnership with brands that have<br />
received positive feedback from<br />
their foreign markets where they<br />
have introduced their products.<br />
These achievements are crowned<br />
with various competitions and<br />
awards held in the global field.<br />
We listened about this journey<br />
from the major brands included<br />
in the Turquality Program, which<br />
have achieved new successes by<br />
increasing their and Turkey’s brand<br />
awareness and effectiveness in<br />
the world.
22<br />
Boyteks sales and marketing<br />
manager Nuri Korahmetoglu:<br />
We joined in the program in<br />
<strong>June</strong> 2014. The project that was<br />
started to build a national brand<br />
in international arena is important<br />
for our brand. We agree that the<br />
supports reach up to serious levels<br />
to the efforts of companies who<br />
are becoming more professional.<br />
We have reached a serious brand<br />
awareness in our target markets<br />
in abroad.<br />
This is a journey… We as Boyteks<br />
have reached our targets in the<br />
way to have felt the quality and<br />
power of Turkish brands in the<br />
world. We keep launching new,<br />
innovative and quality products to<br />
more locations in the world.<br />
Kastamanu Integrated general<br />
manager Haluk Yildiz:<br />
We have been the first company<br />
to get Turquality certificate in the<br />
sector in 2015 by managing one<br />
more step ahead. It helped us to<br />
upgrade our brand and competitive<br />
power in international markets<br />
as an approval of our Made<br />
in Turkey perception in the world.<br />
35 % of our total income comes<br />
from foreign operations. As a result<br />
of our export oriented efforts,<br />
our company was awarded as the<br />
stars of exports as the top exporting<br />
company in its field of new<br />
markets having serious contribution<br />
on Turkey’s exports. It proves<br />
that our company is running on the<br />
way of becoming an international<br />
corporation, once more.<br />
AGT general manager Sirzat Subasi<br />
We joined the program in <strong>May</strong><br />
2015. Turquality was a major step<br />
for the efforts of AGT in the way<br />
of globalization and improving our<br />
export performance. We met with<br />
our global customers in global<br />
platforms including in America,<br />
Canada, England, India, Germany<br />
and others, and at Intermob,<br />
TurkeyBuild fairs in Turkey.<br />
We aim to provide maximum value<br />
for national economy by believing<br />
the power of marketing, by<br />
investing in R&D and P&D and<br />
by following the trends. Exports<br />
accounts 40 percent of our sales<br />
and we think that we can manage<br />
our globalization process successfully,<br />
by believing the power of<br />
marketing, by differentiating and<br />
developing more alternative in our<br />
product portfolio. For this reason<br />
we as AGT, spend funds in these<br />
activities more than our rivals.<br />
We decided our strategic target<br />
countries for Turquality project. We<br />
will be more active in the Middle<br />
East, Europe and Canada. We<br />
also have plans for fair activities<br />
in Istanbul, Iran and Dubai to<br />
exhibit our products.
26<br />
Interzum<br />
Cologne<br />
opens<br />
with new<br />
horizons!
interzum is a unique<br />
platform for exciting new<br />
ideas and innovations - and<br />
that’s something the interzum<br />
blog posts from March also prove:<br />
right on cue when the start of spring<br />
leaves its first traces in nature in the<br />
third month of the year, the leading<br />
international fair for the furniture<br />
and interior construction<br />
industries’ supplying sections<br />
also turned its attention<br />
to nature.<br />
27
28<br />
From 15 to 19 <strong>May</strong> <strong>2017</strong>, interzum<br />
will be setting new standards and<br />
the organizers are already offering<br />
numerous services to ensure convenient<br />
travel planning and a successful<br />
visit to the fair. Every two<br />
years, as the leading international<br />
fair for the furniture and interior<br />
construction industries’ supplying<br />
sections, interzum is the highlight<br />
of the year. For <strong>2017</strong>, the motto is<br />
more exhibitors, more space and<br />
even more innovation in furniture<br />
production and interiors. Approximately<br />
1,600 companies will be<br />
presenting their products across<br />
200,000 square meters of exhibition<br />
space in 10 halls. It is worth<br />
taking a look in the run-up to the<br />
event at the services provided by<br />
Koelnmesse, in order that visitors<br />
and exhibitors can concentrate<br />
fully on business at interzum.<br />
One thing is already clear: interzum<br />
<strong>2017</strong> is going to be an event<br />
of superlatives. More companies,<br />
more space, more halls. Many hall<br />
spaces were already practically<br />
fully booked by December - and<br />
with 150 first-time exhibitors (a<br />
10 per cent increase) from Germany<br />
and abroad, Cologne will<br />
be welcoming more companies<br />
for the first time in <strong>May</strong> than<br />
ever before. And, in particular, its<br />
international drawing power has<br />
increased. The number of globally<br />
active companies exhibiting at<br />
the event has increased by 36<br />
per cent in comparison to interzum<br />
2015. And over the years, the<br />
breadth of target groups has also<br />
increased. Alongside the interior<br />
design industry, which takes inspiration<br />
from interzum for its new<br />
collections, the fair also attracts<br />
more professionals from other<br />
creative industries every year. For<br />
designers and architects, interzum<br />
has already for some time been a<br />
must-attend event.
29<br />
The division into three segments<br />
ensures a clear and comprehensive<br />
presentation of the wide<br />
spectrum of components for furniture<br />
and interiors. Alongside the<br />
exhibitors and their innovations,<br />
highlights in each segment are the<br />
piazzas, that is to say the special<br />
exhibition spaces that address<br />
current themes in the industry and<br />
that - just like a market place in<br />
an Italian village - work exceptionally<br />
well as a meeting place,<br />
for chatting or taking a break now<br />
and then.<br />
To ensure that visitors don’t miss<br />
any of the event’s highlights,<br />
interzum has launched the “Follow<br />
The Red Line” visitor guidance<br />
system: a red line that this year<br />
once again connects Entrance<br />
South (50 meters away from the
30<br />
Köln Messe/Deutz Intercity Express<br />
railway station) with all of the<br />
important stations at the fair. The<br />
concept, the name of which is inspired<br />
by the interzum logo, leads<br />
visitors systematically through<br />
all of the trade fair segments,<br />
helping them to get an organized<br />
overview of everything on show at<br />
the event.<br />
But a lot of time would need to<br />
be set aside to experience the<br />
enormous variety offered by interzum,<br />
were one to follow the line<br />
to the letter. Because even those<br />
who spend the entire four trade<br />
fair days in the exhibition grounds<br />
won’t be able to view every single<br />
exhibit.<br />
By the way, early planning is<br />
also strongly recommended with<br />
regard to arrangements for travel<br />
to Cologne. This major city on<br />
the Rhine is a popular destination<br />
and attracts guests from all<br />
over the world to its events. At<br />
the same time as interzum <strong>2017</strong>,<br />
the Ice Hockey World Cup will be<br />
underway, so visitors should take<br />
care to organize suitable accommodation<br />
early. To assist with<br />
this, Koelnmesse has set up a convenient<br />
service for guests: by visiting<br />
the dedicated travel portal at<br />
www.interzum.de, visitors can find<br />
a wide range of services to help<br />
with their travel plans, as well as<br />
selected options for accommodation<br />
and leisure activities in and<br />
around Cologne.<br />
Hotels can be booked directly<br />
using the portal, as can restaurant<br />
reservations. Koelnmesse also<br />
helps any guests and exhibitors<br />
who need a visa for their visit<br />
to Germany: with the visa support<br />
service, the required letter<br />
of invitation is produced by a<br />
Koelnmesse service provider. By<br />
offering this help with regard<br />
to visiting the event, interzum<br />
ensures that the participation in<br />
the trade fair by visitors and exhibitors<br />
will again be a complete<br />
success in <strong>2017</strong>.
31<br />
interzum: from upcycling to the<br />
Tiny House - groundbreaking ideas<br />
From biomaterials and green<br />
innovations to upcycling, future<br />
home lifestyles were the talking<br />
point this month, with the other<br />
major theme being interzum’s importance<br />
for design, interior decor<br />
and architecture.<br />
“Upcycling” is one of the words<br />
to keep in the back of your head<br />
at interzum <strong>2017</strong>. It refers to a<br />
kind of recycling where selected<br />
products are reused and, in the<br />
ideal scenario, new, high-quality<br />
materials for completely new products<br />
are produced. From paper and<br />
clothing to fabrics, almost anything<br />
that would otherwise end<br />
up in the rubbish can be reused<br />
with the right creative mindset.<br />
Upcycling isn’t just fun; it helps to<br />
protect our environment. Resources<br />
circulate, and less waste is<br />
produced. What’s more, we get a<br />
“new” product at a lower cost or<br />
no cost at all - a win-win situation.<br />
The special Circular Thinking event<br />
area at interzum will present<br />
ideas, products and manufacturers,<br />
and provide an overview of<br />
sustainable upcycling. It’s also<br />
where visitors will find chairs<br />
made from biomaterials. Seats<br />
made from plant or vegetable<br />
waste? It may sound a little<br />
strange at first, but the idea is<br />
actually as simple as it is ingenious.<br />
After all, the raw materials<br />
are freely available in plentiful<br />
quantities and can be sustainably<br />
reused. The Zostera Stool by designer<br />
Carolin Pertsch, for example,<br />
is made from seagrass that is<br />
washed up on the coasts.<br />
Natural materials and conscious<br />
use of resources will have an<br />
immense influence on how we<br />
live in the future, probably more<br />
so than ever before. The global<br />
population is constantly growing,<br />
and supplies of resources are<br />
dwindling. This is yet another<br />
good reason to visit the special<br />
Circular Thinking event area to find<br />
some inspiration. One organization<br />
that has done just that is the<br />
American Hardwood Export Council<br />
(AHEC). Taking its inspiration from<br />
nature, the Workshop of Dreams<br />
shows just what can happen when<br />
American hardwoods are used<br />
creatively. interzum will present<br />
creative and surprising designs,<br />
including The Smile pavilion, a<br />
wooden installation.<br />
So much sustainability and<br />
innovation should, of course, be<br />
rewarded, too. The Green Product<br />
Award is presented in 14 categories<br />
at the fair. True to its motto,<br />
“How will we live tomorrow?”, it<br />
recognizes exceptionally innovative<br />
and green products.<br />
How we will live tomorrow is also<br />
a question that the Tiny House<br />
examines. Living space is becoming<br />
more and more expensive,<br />
and this is driving the search for<br />
solutions that can offer maximum<br />
comfort in a limited space. On an<br />
area of just 8 square meters that<br />
can be surveyed at a glance, the<br />
Tiny House is a home in miniature<br />
that provides everything you<br />
need for a space-saving life and<br />
more besides: the house is on<br />
wheels, so there are no limits to<br />
its mobility.
32<br />
The special Mobile Spaces event<br />
area will also explore the immense<br />
impact of mobility on<br />
our lives. Cars, planes and ships<br />
mean that we are more mobile<br />
today than ever before. Designing<br />
for these mobile spaces calls<br />
for individual solutions because<br />
they have their own specific<br />
requirements. Surfaces, textiles<br />
and fittings will be presented in<br />
the event area as ideally suited<br />
examples of mobile furnishings,<br />
especially in caravans.<br />
This year interzum will present a<br />
host of diverse ideas for designing<br />
future living spaces. This rich<br />
source of inspiration is something<br />
that many leading names value<br />
and appreciate, not least international<br />
architect Peter Ippolito.<br />
Professor Peter Zec of Red Dot<br />
is also keeping a close eye on<br />
current developments and industry<br />
trends, and spoke highly of the<br />
development of natural materials<br />
and how they can be combined<br />
with cutting-edge technology. To<br />
do justice to these innovations,<br />
the interzum award: intelligent<br />
material & design will be presented<br />
in Cologne.<br />
And to make sure no innovations<br />
go undiscovered, Koelnmesse is<br />
committed to representing young<br />
companies at interzum. This initiative<br />
is supported by the German<br />
Federal Ministry for Economic Affairs<br />
and Energy’s (BMWi) funding<br />
program. Eligible companies can<br />
benefit from assistance with trade<br />
fair costs and have the opportunity<br />
to present their innovations<br />
and market them.<br />
Distressed and rustic: the veneer<br />
trend for <strong>2017</strong><br />
Bad Honnef. Classic looks are ontrend<br />
in virtually every sphere of<br />
life, and not least for prized wood<br />
surfaces that tell stories stretching<br />
back decades. But as old wood is<br />
often labor-intensive to process<br />
and not always cheap either,<br />
there is a growing trend today<br />
for distressing the best from the<br />
tree for an antique look. “Brushed,<br />
rough-cut, sandblasted, planewave<br />
and chopped looks are now<br />
on-trend - especially veneers that<br />
are individually printed to the<br />
customer’s specification,” explains<br />
Ursula Geismann of the veneer<br />
association Initiative Furnier +<br />
Natur (IFN).
34<br />
Lovers of individual, rustic textured<br />
surfaces are spoilt for choice<br />
today: the textures available<br />
range from knotty oak to historic<br />
wood and beam oak in its<br />
different color variations, all the<br />
way through to knotty spruce,<br />
Swiss pine and larch, both with<br />
and without knots - there are no<br />
limits to what the user, decorator<br />
or renovator wants. “The highly<br />
attractive surfaces are suitable<br />
for every imaginable application<br />
in furniture and interior construction,”<br />
explains Geismann. Classic,<br />
smooth veneers on the other hand<br />
are used for furniture surfaces and<br />
in interior construction as well,<br />
but they are also appearing in<br />
car modification packages and<br />
in very high-end products such<br />
as veneered skis, bags, glasses,<br />
kiteboards, bathtubs, book covers,<br />
shoe insoles and mouse pads.<br />
“Anything you like goes. The<br />
immense spectrum of veneer looks<br />
makes it hard to decide. But anyone<br />
who chooses a unique piece<br />
from the best of the tree will enjoy<br />
it for many years and decades,”<br />
says Geismann.<br />
Mobile Spaces: special event area<br />
at interzum <strong>2017</strong><br />
Whether in the car, airplane or<br />
caravan - mobility is an essential<br />
part of our lives. So what will<br />
private transport look like in the<br />
future? In the “Mobile Spaces”<br />
special event area, interzum <strong>2017</strong><br />
will show how surfaces and materials<br />
can alter the character of such<br />
spaces.<br />
Electric cars, digital networks and<br />
autonomous driving are pioneering<br />
developments that will have<br />
an increasingly significant impact<br />
on our mobility. And the demands<br />
made on materials and surfaces<br />
used in the fitting out of mobile<br />
spaces are also changing. For this<br />
reason, the upcoming edition of<br />
interzum will be presenting trends<br />
in mobility in a dedicated spe-
36<br />
cial event area under the title of<br />
“Mobile Spaces”. In doing so, the<br />
industry’s leading international<br />
fair will be addressing the particular<br />
relevance this subject has for<br />
the furniture and interior construction<br />
industries’ supplying sections.<br />
Many of the exhibitors at the fair<br />
are equally active in both home<br />
furnishing and the fitting out of<br />
vehicles. New products and ideas<br />
from the conventional furniture<br />
sector, such as surfaces, textiles<br />
and fittings, are likewise used in<br />
cars, ships and airplanes. Innovative<br />
materials and features play<br />
just as important a role in mobile<br />
spaces as they do in homes.<br />
However, the demands on mobile<br />
spaces are often even higher than<br />
for a home environment. In particular,<br />
the specific requirement for<br />
low weight calls for special solutions.<br />
This is another field where<br />
the two disciplines stimulate each<br />
other because lightweight design<br />
is immensely important not only in<br />
rolling, floating and flying spaces,<br />
but also in residential construction<br />
and furnishing. Transportation and<br />
logistics call for cost minimization<br />
and low weights, not least for<br />
sustainability reasons.<br />
In its “Mobile Spaces” special<br />
event area, interzum will focus<br />
above all on “rolling spaces”,<br />
examples of which include specially<br />
fitted-out motorhomes such<br />
as the “Empire Liner” from Morelo.<br />
High-quality details in this luxury<br />
motorhome’s interior, such as<br />
multi-layered furniture fronts and<br />
solid surface materials, have until<br />
now not been used in this segment.<br />
The “Pioneer” concept car<br />
from the surfaces specialist Hornschuch<br />
is another extraordinary<br />
mobile space that will be on show<br />
in the exhibition and that shows<br />
the impact a fresh understanding<br />
of mobility has on car interiors.<br />
The “Mobile Spaces” special event<br />
will take place at interzum <strong>2017</strong><br />
at the Textile & Machinery Piazza<br />
in Hall 10.1.
40<br />
Comfytex offers comfort<br />
through its special mattress<br />
ticking fabric<br />
Adding value to the<br />
mattress industry<br />
with its various<br />
design and featured<br />
products Comfytex<br />
has been growing<br />
fast through<br />
its R&D and<br />
innovation works.<br />
Realizing a lot of innovative successes<br />
and winning many awards<br />
during its 5 years of activity period<br />
Comfyptex, one of the leading<br />
in the manufacturing of mattress<br />
and mattress fabrics, has been<br />
constantly progressing its service<br />
quality. Selim Sahin, Vice General<br />
Manager of Comfytex talked about<br />
the factors which inspired their<br />
R&D studies and about the solutions<br />
they have been preparing<br />
for Interzum Cologne.<br />
Could you inform us about the<br />
establishment, development<br />
and corporate structure of your<br />
company?<br />
Selim Sahin,<br />
Vice General Manager of Comfytex
41<br />
Küçükler Textile, known as Comfytex,<br />
has started business in<br />
mattress ticking industry in 2012.<br />
In a very short time, Comfytex<br />
has developed many innovations<br />
leading the market. Its innovative<br />
and innovation-driven growth<br />
approach and strategy has put<br />
forward projects for new trends. In<br />
2016, we received from the Turkish<br />
Patent Institute (TPE), the best<br />
award for “the highest number of<br />
design applications in Turkey”,<br />
which has been a milestone for<br />
us. This award has given us the<br />
motivation to be more confident,<br />
to be different and to be one the<br />
leading innovative textile manufacturer.<br />
Quality, flexibility and efficiency<br />
has always been our main core<br />
principles. That’s why our company<br />
had started an ERP (Enterprise<br />
Resource Planning) project in<br />
2015 which is used today in all<br />
our integrated company processes<br />
and systems.<br />
This program called I-Com (Integrated<br />
Comfytex), which allows all<br />
our teams to work more efficiently<br />
and intensively, is today a way<br />
for us to satisfy our partners<br />
worldwide. This year, we are planning<br />
to include all the automation<br />
system to the integrated system<br />
and are working on this project.<br />
Can you inform us about your<br />
R&D studies? What are your main<br />
principles at production process?<br />
Our company has started R &<br />
D and innovation researches<br />
in 2014. The R & D team was<br />
founded and started to work<br />
quickly in the same year. Strategic<br />
targets have been determined<br />
and the important projects have<br />
been realized for this aim. In<br />
2015, we had some researches<br />
on the magnetic field studies of<br />
Ibni Sina (Avicenna), an important<br />
medical scientist who lived in the<br />
… century. Inspired by his works,<br />
we have then launched the TESLA<br />
fabric which fibers and yarns has<br />
natural magnetic properties. Tesla<br />
has been scientifically proved by<br />
world’s leading universities and<br />
laboratories that it increases the<br />
sleep quality. The patent application<br />
has been made for Tesla<br />
Fabric in the same year.<br />
Our team continues to work on<br />
new projects with inspiration<br />
which is a result of the successful<br />
Tesla project. New designs have<br />
been developed for the bedding<br />
market in 2016. Freeze, Meditation,<br />
Sakura Sleep products and<br />
our brand new Anti-Cellulite fabric<br />
are some of our innovative brands<br />
which will be offered to our partners<br />
and all mattress manufacturer<br />
in Interzum Köln fair.
42<br />
I want to give more details about<br />
these new products:<br />
Anti-cellulite: This revolutionary<br />
fabric will be a gift from Comfytex<br />
to all the women in the<br />
world. Thanks to the special Nano<br />
technological particles, it helps to<br />
reduce the appearance of the orange<br />
peels. The product has been<br />
tested directly on subjects and<br />
has been scientifically proved.<br />
Freeze: A special mattress fabric<br />
has been developed by our R<br />
& D team to prevent sweating<br />
and to increase quality during<br />
sleep. It does gives a real feeling<br />
of coolness. Unlike the existing<br />
thermal comfort products, there is<br />
a constant cool touch. This fabric<br />
is resistant to the washing and<br />
provides a long term using.<br />
Meditation: Textiles, which are<br />
used in many areas of our lives,<br />
generate static electricity as<br />
a result of friction. This static<br />
electricity disrupts the comfort<br />
of everyone this is why our R&D<br />
team has developed this product.<br />
Meditation will allow you to avoid<br />
any static electricity on your beds<br />
for ever.<br />
Sakura Sleep: This fabric has been<br />
inspired from Japanese culture.<br />
Cherry blossom, which has a big<br />
importance in this culture, is used<br />
against complaints about mind<br />
and thought. Sakura Sleep; with<br />
its special odor spread; helps to<br />
reduce discomfort such as unpleasantness,<br />
depression, panic and<br />
claustrophobia.<br />
All this new products will be<br />
offered to our partners in Interzum<br />
<strong>2017</strong> with some new designs and<br />
trends developed by the R&D<br />
team. And we do believe that this<br />
will really contribute to the expansion<br />
of the bedding sector.<br />
At last, I want to say also that our<br />
company has prepared necessary<br />
sub-structures for an R&D Center<br />
Project carried out by the Ministry<br />
of Science, Industry and Technol-
43<br />
ogy of Turkey and has completed<br />
its applications to obtain the R&D<br />
Center authorization certificate.<br />
Do you have any quality certificate,<br />
quality management system<br />
applied on your production? What<br />
makes you different from your<br />
competitors?<br />
Our company has been started<br />
to integrated quality system<br />
work and audited according to<br />
ISO 9001 Quality Management<br />
System, ISO 14001 Environmental<br />
Management System and OHSAS<br />
18001 Labor Health and Safety<br />
every year. In addition we also<br />
have Oeko-Tex certification. In<br />
<strong>2017</strong>, new work for Information<br />
Security Management System and<br />
Industrial Hygiene Certification<br />
has been started despite all these<br />
certification mentioned above as<br />
all of them are not enough for our<br />
company.<br />
New projects are continuing about<br />
the hygienic working conditions<br />
which shall be the primary basis<br />
of mattresses sector. The Industrial<br />
hygiene certificate project is<br />
running with our expert team.<br />
Can you talk about your foreign<br />
trade? Which countries do you do<br />
business with?<br />
We have been working on achieving<br />
to our strategy that is in line<br />
with our country’s exportation<br />
target since our establish date. In<br />
this direction, we are improving<br />
sales & marketing strategies. It<br />
is our priority to develop value<br />
added products, and to give the<br />
best service to our customer in<br />
the frame of our vision which we<br />
revealed in the mid and long term.<br />
Today, our marketing activities are<br />
continuing in the different markets<br />
such as Europe, Middle-East, Far<br />
East, Africa and US<br />
What do you expect for your sector<br />
in <strong>2017</strong>?<br />
We are pursuing closely World<br />
conjuncture and technological<br />
developments to keep on our<br />
successes we gained up to today.<br />
Especially, in <strong>2017</strong> we will exhibit<br />
more powerful sales & marketing<br />
strategies with our Research and<br />
Development Center. We will<br />
put forward our new innovative<br />
products and designs that we<br />
will prepare specifically for our<br />
customers.
Tesla has bio magnetic feature and it improves<br />
metabolism during sleep. Natural materials are inside<br />
Tesla. It creates a magnetic field around mattress that<br />
is harmonious to the natural magnetic field of the<br />
body.<br />
Feature of Tesla;<br />
• Helps to improve blood circulation<br />
• Increase the level of transmission of oxygen and<br />
nutrients to cell<br />
• Regulates the sleep rhythm<br />
• Actives the low energy level<br />
UNIQUE<br />
MAGNETIC THERAPY<br />
COMFORT<br />
WASHABLE
“<br />
Feel the cool comfort<br />
all night. “<br />
You no longer have to suffer that clammy,<br />
overheated feeling with our Freeze mattress<br />
ticking made from high quality cool yarn. While<br />
you are sleeping cool yourself down, ecologically.<br />
The beauty of this unique “cooling” material<br />
lays in the usage of the advanced technology<br />
construction<br />
Comfytex Freeze mattress ticking help you<br />
to get ideal micro-climatic environment and<br />
provide thermal comfort.<br />
Freeze has high thermal conductivity yarn which<br />
can emit the body temperature quickly.<br />
Freeze mattress ticking can supply cooling<br />
feeling all night which helps having cool, restful<br />
and relax sleep.<br />
Enjoy each night with the confidence that<br />
comes from feeling cool, relaxed and wellpresented<br />
when you select our Freeze<br />
mattress ticking.<br />
Freeze mattress ticking also can be<br />
washed and it does not lose cooling<br />
efficiency.<br />
Feel the cool comfort all night.<br />
Anti-Cellulite mattress ticking’s benefits are reduction<br />
of cellulite appearance or orange peel, improvement of<br />
skin smoothness, increase of skin firmness and elasticity,<br />
collagen synthesis and skin microcirculation enhancement,<br />
in the same level of the best cosmetic creams in the market.<br />
Human body emits energy all the time, while we<br />
are walking, sleeping, running, working and<br />
so on. This energy is emitted in the form<br />
of heat in order to make our body and<br />
metabolism work properly. The bioactive<br />
crystals inside mattress ticking absorbs<br />
this heat and emits Far Infrared rays which<br />
will interact with the body, stimulating the<br />
blood microcirculation, leading to a better<br />
performance and to skin care benefits.<br />
O.S.B. 16.Cad. No:58 38070 Melikgazi / Kayseri / Turkey<br />
P : (+90) 352 290 15 95 - F : (+90) 352 290 15 97<br />
info@comfytex.com.tr - www.comfytex.com.tr
46<br />
IMO certified<br />
mattresses by<br />
Werkmeister with<br />
Trevira CS covers by<br />
Mattes & Ammann<br />
© Photos: Trevira<br />
GmbH/Werkmeister<br />
Trevira CS way of new<br />
mattresses for the contract<br />
sector - from fiber to end<br />
product<br />
For many years German manufacturer<br />
Mattes & Ammann from Tieringen<br />
specialists in circular and warp<br />
knitting, have used Trevira yarns<br />
for their high quality circular knitted<br />
and warp-knitted products. Here<br />
particular note falls on applications<br />
in the automotive sector and on<br />
Trevira CS qualities for seat covers<br />
on trains. Now, however, the topic<br />
of “living” is a segment growing in<br />
importance for the Swabian textile<br />
company, and especially in the<br />
mattress sector. Working with fiber<br />
manufacturer Trevira, Mattes &<br />
Ammann have developed a variety<br />
of qualities for mattress covers<br />
and they recently extended their<br />
product range for the segment to<br />
include a collection in Trevira CS to<br />
cater for the contract market.<br />
Based in Tieringen (Baden-Württemberg),<br />
the company was founded<br />
in 1951 and specializes in warp<br />
and weft knitted products for the<br />
automotive industry, and in fabrics<br />
for seating and mattress covers.<br />
Production includes also a circular<br />
knitting facility. Total annual production<br />
is in excess of 55 million<br />
square meters of textile, achieved<br />
with a workforce numbering around<br />
275.<br />
Within the contract market, safety<br />
takes on great significance from<br />
the very beginning of project planning.<br />
Spectacular large-scale fires,<br />
such as the hotel conflagration on<br />
New Year’s Eve 2015 in Dubai,<br />
continually bring this subject back<br />
into the public eye. Due to fire<br />
safety regulations, flame retardant<br />
drapes, decorative and upholstery<br />
fabrics are established standard<br />
in hotels, hospitals and in care<br />
homes today. The use of flame<br />
retardant mattress covers makes<br />
an additional contribution towards<br />
preventive fire protection.
48<br />
New developments for all contract<br />
sectors<br />
The new range currently includes<br />
three qualities in various grammages<br />
and in fabric weights of 230<br />
– 365 g/m², with the result that<br />
the cover can be adapted to the<br />
different structure and the desired<br />
weight of the mattress. A variety<br />
of looks offers further possible<br />
choices, highlighting the wide<br />
range of fabric constructions. Every<br />
newly developed article bears the<br />
trademark approval for Trevira CS.<br />
Working with Werkmeister based<br />
in Henstedt-Ulzburg, the manufacturer<br />
of top-end mattresses, Mattes<br />
& Ammann have also set in place<br />
the complete IMO certification for<br />
the maritime sector (both Module B<br />
and Module D), so that these mattresses<br />
are suitable for maritime<br />
applications. This includes use on<br />
cruise liners and yachts. Mattress<br />
manufacturer Breckle in Weida too<br />
has mattresses for the maritime<br />
sector, correctional facilities and<br />
contract applications in its portfolio<br />
and will in future be using Trevira<br />
CS fabrics from the Mattes & Ammann<br />
collection for its covers.<br />
Alongside products for shipping,<br />
mattresses with permanently<br />
flame retardant covers are also<br />
of interest for aircraft for instance<br />
(catering for First Class equipment<br />
on long-distance flights). The same<br />
applies to barracks, psychiatric<br />
clinics or penal institutes – indeed<br />
anywhere there is a need for mattresses<br />
and where particular safety<br />
regulations apply.<br />
The virtues of the new development<br />
are two: the high quality of<br />
“Made in Germany” embedded in<br />
the article from fiber to end product<br />
and the permanent flame retardancy<br />
of the covers, a benefit that is<br />
not lost even after washing. Trevira<br />
CS materials are easy care and<br />
kind to the skin, and Trevira fibers<br />
and yarns meet the human-ecological<br />
demands of Oeko- Tex 100<br />
standard.<br />
The new Trevira<br />
CS mattress cover<br />
qualities by Mattes &<br />
Ammann<br />
© Photo: Trevira<br />
GmbH/Mattes &<br />
Ammann<br />
Navicella<br />
IMO certified<br />
mattresses by<br />
Werkmeister with<br />
Trevira CS covers by<br />
Mattes & Ammann<br />
© Photo: Trevira<br />
GmbH/Werkmeister<br />
The new Trevira<br />
CS mattress cover<br />
qualities by Mattes<br />
& Ammann<br />
© Photo: Trevira<br />
GmbH/Mattes &<br />
Ammann<br />
Breckle launches<br />
new mattresses<br />
for contract<br />
applications with<br />
Trevira CS covers by<br />
Mattes & Ammann<br />
© Photo: Breckle
52<br />
ISPA EXPO Charlotte<br />
offers challenging<br />
opportunities<br />
The event where<br />
the mattress<br />
industry’s<br />
people, products<br />
and possibilities<br />
connect<br />
ISPA EXPO is the world’s largest<br />
trade show exclusively for the mattress<br />
industry! Mattress producers<br />
come to ISPA EXPO for efficient<br />
“one-stop” shopping to fill their<br />
equipment, component, and service<br />
needs.<br />
International Sleep Products<br />
Association Expo is a 4-day event<br />
being held from 14th March to<br />
17th March 2018 at the Charlotte<br />
Convention Center in Charlotte,<br />
USA. This event showcases products<br />
like adjustable beds, mattress<br />
materials, carpets, to that<br />
of airbed components associated<br />
with this field etc. in the business<br />
services industry.<br />
Any company that supplies mattress<br />
manufacturing equipment,
54<br />
supplies, products, or services<br />
may attend this important show.<br />
Over 200 companies are expected<br />
to exhibit on the 100,000+ square<br />
feet of floor space and more than<br />
3,000 industry professionals from<br />
around the world are expected<br />
attend. Nowhere else can you<br />
get such wide exposure and meet<br />
face to face with so many qualified<br />
buyers at one time.<br />
Some exhibitors of this important<br />
fair keep their names in front of<br />
the powerful audience of ISPA<br />
EXPO through a variety of sponsorships<br />
and promotional opportunities.<br />
In addition to aisle after aisle<br />
of products and services for the<br />
mattress industry, the EXPO offers<br />
hours of focused educational<br />
programs to help you stay on top<br />
of the latest industry trends and<br />
developments.<br />
ISPA EXPO social events including<br />
the Welcome Reception and the<br />
Industry Breakfast provide prime<br />
opportunities for you to connect<br />
with colleagues, customers and<br />
business partners.
56<br />
INNOVA BEDDING offers a<br />
series of innovative solutions<br />
for the mattress industry<br />
Around the globe, around the clock,<br />
dynamism and innovation in action<br />
Önder Honi<br />
Önder Honi, based on his 17<br />
years of dynamic and enterprising<br />
experience in the mattress<br />
industry, established Innova<br />
Bedding two years ago, as a<br />
company, in order to serve the<br />
mattress industry by producing<br />
diverse range of innovative and<br />
alternative solutions. Innova<br />
Bedding represents some European<br />
American, Canadian and<br />
Far Eastern companies in the<br />
Middle East and North Africa.<br />
Önder Honi said, “Innova Bedding<br />
represents the Canadian<br />
firm Vista Medical in 25 countries.<br />
Apart from this, Innova<br />
Bedding represents the Enkev, a<br />
well-known firm from Holland, in<br />
21 countries. Innova Bedding is<br />
able to supply all mattress materials,<br />
components and accessories<br />
from Turkey to the world and<br />
from world to the Turkey. The
57<br />
name Innova is originated from<br />
innovation, which is one of the<br />
main pillars of the Company.”<br />
“As we see the future of industry<br />
at digital environment, we are<br />
investing on digital systems and<br />
digital marketing as far as the<br />
mattress industry is concerned”<br />
Önder Honi pointed out, “We<br />
offer consulting services for<br />
mattress producers to make<br />
them international. We are<br />
trying to adapt their mentalities<br />
to international business. We<br />
are changing products designs,<br />
marketing approach by launching<br />
brand new approaches.”<br />
“Global networking is one of<br />
the main job of Innova Bedding.<br />
People are looking for machinery,<br />
employee, material, design<br />
etc. We have a global network<br />
to find almost all of them.<br />
Sourcing is another part of our<br />
company, we are able to offer<br />
almost 100 different mattress<br />
components for the mattress<br />
industries.”<br />
He added, “Thanks to Innova<br />
Bedding product network, Innova<br />
Bedding also supplies properties<br />
of products like the coolness<br />
of cotton, thermal comfort of<br />
wool, incredible natural comfort<br />
of horsehair, the natural antibacterial<br />
and comfort effect of coco<br />
(pads made from coconut fiber.)<br />
Innova Bedding can supply you<br />
3D Mesh Fabric for the air circulation,<br />
all kind of pillows and gel<br />
products which provide you cool<br />
effect on the bed.”
58<br />
Boyteks presents limitless<br />
design alternatives to<br />
more than hundred<br />
countries<br />
Among the top ten exporting companies<br />
Boyteks keeps introducing its innovative<br />
products to its buyers. General Manager<br />
of the company Mustafa Yildirim<br />
answered our questions before going to<br />
Interzum Cologne.
59<br />
There are many different<br />
businesses in your group as<br />
Boyteks. How long have you been<br />
operating in the mattress industry?<br />
How did this adventure begin?<br />
As Boyteks we started production<br />
of mattress in 2002. At that<br />
time, we started with 8 weaving<br />
machines in order to meet the<br />
needs of mattress ticking fabric<br />
of our group companies and<br />
today our company continues<br />
sales with a brand that produces<br />
with more than 500 machines<br />
and exports to more than 100<br />
countries in the world. We started<br />
production of upholstery fabric<br />
in Bursa in 2003 and carpet<br />
production in our Kayseri factory<br />
in late 2011.<br />
Boyteks is a company known for<br />
innovative products. What are<br />
the prominent features of the<br />
innovative products you produce?<br />
We believe in the power and<br />
importance of innovation very<br />
much as an institution. Up to<br />
now, we have offered more than<br />
100 innovative products. The<br />
products we produce are the<br />
products that add value to our<br />
customers’ products and provide<br />
added value for them. These<br />
innovations will continue incessantly.<br />
We will invest more in R<br />
& D in the near term and we will<br />
expand our team further.<br />
Mustafa Yildirim<br />
General Manager<br />
So what are the special<br />
considerations in production? What<br />
is your annual production volume?<br />
Customer satisfaction has<br />
always been a priority for us.<br />
Our brand is customer focused.<br />
We want our production teams<br />
to have this point of view in<br />
particular. That’s why we make<br />
sure that our sales and marketing<br />
teams and our production<br />
professionals are as good as
60<br />
possible. We visit regularly to<br />
our customers and listen to their<br />
needs and demands.<br />
What are innovations in the field of<br />
bedding in the world? How do you<br />
integrate these innovations into<br />
your products?<br />
The mattress sector in the world<br />
is growing at least over 8% every<br />
year. The changing lifestyle,<br />
population growth, rising numbers<br />
of hotel, hospital and project<br />
business, known as contract<br />
business, are the factors behind<br />
the growth. So, the demand for<br />
mattress fabrics is also growing.<br />
Of course, with this supply<br />
demand, new companies, companies<br />
will enter in the market<br />
and fuels the competition. In this<br />
competitive environment, you<br />
can go as far as your price. In<br />
order to ensure profitability and<br />
sustainability of our businesses,<br />
we have to be different.<br />
What are the customer preferences<br />
in mattresses? How does customer<br />
expectation affect production at<br />
this point?<br />
Each country has its own habits<br />
and culture. Of course, producers<br />
have to diversify their productions<br />
accordingly. We have a<br />
wide product range that can<br />
meet any demand at this point<br />
easily. We can meet almost all<br />
the needs of the manufacturers.<br />
Which countries do you have<br />
export activities? Are you<br />
exporting mattress-ticking fabrics<br />
more or are you more active in the<br />
domestic market?<br />
Today, Boyteks exports to more<br />
than 100 countries. Our brand is<br />
among the top 10 companies of<br />
Turkey in exports.<br />
How is the reflection of different<br />
cultures to the design side as a<br />
company that has export activities<br />
all over the world? Is there a
61<br />
general line in design or an original<br />
style for every culture?<br />
We have a very large design and<br />
collection preparation team. We<br />
have design offices in countries<br />
like Italy and Spain where we work<br />
abroad. You need to be original in<br />
design and consider the differences.We<br />
can best respond to these<br />
differences.<br />
The year 2016 was a challenging year<br />
for every sector. How was the year<br />
2016? As Boyteks, did you catch your<br />
goals for 2016?<br />
It was a difficult year for us as it<br />
was in all sectors. Fortunately,<br />
despite these difficulties, we have<br />
realized the production volumes<br />
we aimed at. We’ve completed our<br />
investments. This year we made a<br />
very good start.<br />
Finally, what is your turnover target<br />
for <strong>2017</strong>? Are there new projects on<br />
the agenda?<br />
In <strong>2017</strong>, we aimed to grow by<br />
more than 10%. Boyteks has<br />
been able to grow at least 15%<br />
every year since its foundation.<br />
We have completed our necessary<br />
investments in this direction. Our<br />
modernization work continues. Our<br />
construction investments will be<br />
completed within a few months. In<br />
this direction, we are completely<br />
convinced that we will reach our<br />
targets this year.
64<br />
Official<br />
verification:<br />
All standard<br />
Lenzing fibers<br />
are derived<br />
100% from<br />
nature<br />
Lenzing - Lenzing Viscose® and<br />
Lenzing Modal® fibers including all<br />
their product families were awarded<br />
the Biobased Product Label<br />
granted by the U.S. Department of<br />
Agriculture (USDA). The prestigious<br />
certification is further proof that all<br />
standard types of fibers produced<br />
by Lenzing are fully derived from<br />
the natural and renewable raw material<br />
wood. The company’s Lyocell<br />
fiber TENCEL® has already been<br />
certified as 100 percent biobased<br />
content since 2011. Lenzing FR®<br />
has now also been certified as 99<br />
percent biobased. The residual<br />
amount is for material used to<br />
make the fiber fire-resistant.<br />
“I am glad that our pioneering<br />
work for sustainability is being recognized<br />
by reviewers worldwide.<br />
Eco-responsibility represents a key<br />
component of our group strategy<br />
and we put a major emphasis on<br />
it”, explains Lenzing CEO Stefan<br />
Doboczky. “The notable Biobased<br />
Product Label will help inform consumers<br />
about the high ecological<br />
standards of our products and our<br />
corporate values”, he added.<br />
Natural cycle<br />
Even more, Lenzing fibers are not<br />
only derived 100 percent from<br />
nature, but they are also returned<br />
to nature at the end of their life
65<br />
USDA Biobased<br />
certification<br />
extended<br />
to Lenzing<br />
Viscose ®<br />
and Lenzing<br />
Modal ®<br />
cycle. Standard Lenzing fibers are<br />
demonstrably 100 percent biodegradable<br />
and even compostable.<br />
Lenzing proves this with a series of<br />
certificates which can be seen at<br />
the website of the company.<br />
Accordingly, Lenzing is in tune with<br />
the growing trend towards ecology<br />
and sustainability. Global customers<br />
in the textile and nonwovens<br />
industry are increasingly turning<br />
to raw materials which do not<br />
unnecessarily harm the environment<br />
when they are produced or<br />
disposed of.<br />
BioPreferred program<br />
The certification of bio-based<br />
products is part of the BioPreferred<br />
program implemented by the USDA.<br />
It is designed to motivate government<br />
institutions and companies<br />
to purchase bio-based products or<br />
those which largely consist of biological<br />
materials.
68<br />
Exports started <strong>2017</strong><br />
with 49 months-high<br />
increase<br />
Exports increased by 15% in January<br />
<strong>2017</strong>, reaching 10 billion 528 million and<br />
47 thousand dollars<br />
Turkish national exports have<br />
started <strong>2017</strong> with a record.<br />
According to TIM data, exports<br />
have increased by 15% in January<br />
reaching 10 billion 528 million dollars.<br />
This increase is the greatest<br />
change since November 2012.<br />
In the press conference, TIM President<br />
Mehmet Buyukeksi told the<br />
following: “We announced <strong>2017</strong><br />
as a leaping point for exports. We<br />
expect an increase in petroleum<br />
and commodity prices, decrease<br />
in export losses in Russia due to<br />
normalization of relations, and<br />
increase in petroleum exporting<br />
countries’ imports”<br />
Mr. Buyukeksi told that 12-months<br />
exports, starting from February<br />
2016 to January <strong>2017</strong> increased<br />
by 1.8% reaching as high as 143<br />
billion 588 million dollars.<br />
Leading exporting sector was automotive<br />
in January with 2 billion<br />
69 million dollars, while Apparel<br />
sector has conducted 1 billion 253<br />
million dollars and Chemicals 1<br />
billion 234 million dollars.<br />
EU’s share in Turkish national exports<br />
has reached 49.9%. Middle<br />
Eastern countries have 18.2% and<br />
African countries have 8.3%.<br />
Exports to Russia have increased<br />
by 57%, highest level since crises.<br />
Fresh fruits and vegetables sector<br />
has increased its exports to Russia<br />
with 27 million dollars, almost<br />
half the increase to Russia. On the<br />
other hand, exports to Iraq have<br />
increased by 42.4%, which was<br />
TIM President Mehmet Buyukeksi<br />
mainly occurred due to increase<br />
in Jewelry, Fisheries and Animal<br />
Products. Istanbul, still, is the<br />
most-exporting city in Turkey, followed<br />
by Bursa, Kocaeli, İzmir and<br />
Gaziantep. Increasing its exports<br />
by 268%, Sakarya demonstrated<br />
the best performance within the<br />
first 20 exporting countries.<br />
SOURCE: TIM
74<br />
“We continue to<br />
increase capacity with<br />
new investments”<br />
Expanded its production capacity by 50% in <strong>2017</strong><br />
Elektroteks keeps its growth with investments<br />
and production planning tools<br />
Offering special solutions to their<br />
customers Elektroteks is proud<br />
to have more than 40 different<br />
machines in its product portfolio.<br />
We recently talked to Serkan<br />
Guler, Sales Manager of the<br />
company. He said that Germany<br />
is the biggest market in Europe<br />
and that they will participate in<br />
Interzum to exhibit the machinery<br />
for cover, packing machinery and<br />
gluing lines.<br />
What are your expectations for<br />
your firm and for the industry<br />
in the last quarters of <strong>2017</strong> by<br />
comparing them with the results of<br />
first quarter?<br />
As Elektroteks, we grew 25 % in<br />
the 1st quarter compared to last<br />
year. We are optimistic for the<br />
year, especially for the second<br />
half. However, we think more investments<br />
will be seen in 2018.<br />
Serkan Güler<br />
Sales Director of Elektroteks Mattress<br />
Machinery Company
75<br />
What exactly is the present power<br />
of production of Elektroteks, who<br />
increased its production capacity<br />
by 50% in <strong>2017</strong>?<br />
Since we are offering tailor made<br />
solutions to our customers, it is<br />
not easy to give exact figure and<br />
to measure the production capacity<br />
of our company. Having more<br />
than 40 different machines in<br />
our production line, it is hard to<br />
calculate our production capacity.<br />
However, we keep increasing our<br />
production capacity with new investments<br />
in the factory and new<br />
production planning tools.<br />
What are the major products<br />
that you are going to exhibit in<br />
Interzum Cologne fair?<br />
We will be showing quilting machine,<br />
packing machines and glue<br />
lines at Cologne.<br />
Would you mention about your<br />
foreign trade activities? Do you<br />
export to Germany?<br />
Germany is the biggest market<br />
for us in Europe. We permanently<br />
send some machines to<br />
Germany. All the machines we<br />
will be showing at Interzum will<br />
be installed for our customers in<br />
Germany after the exhibition.
76
77<br />
Definitions<br />
and functions<br />
of mattress<br />
components
78<br />
Mattresses may consist of a<br />
quilted or similarly fastened<br />
case, usually of heavy cloth,<br />
that contains hair, straw,<br />
cotton, foam rubber, etc., or<br />
a framework of metal springs.<br />
Mattresses may also be filled<br />
with air or water. Mattresses<br />
are made up of a variety of<br />
mattress components. And the<br />
quality of each one of those<br />
mattress components has an<br />
important impact on the total<br />
quality of a mattress. Many<br />
parameters such as pressure<br />
distribution, skin microclimate,<br />
hygiene, edge support,<br />
and long-term stability and<br />
durability determine mattress<br />
quality.<br />
Early mattresses contained<br />
a variety of natural materials<br />
including straw, feathers or<br />
horsehair. In the first half of<br />
the 20th century, a typical<br />
mattress sold in North America<br />
had an innerspring core<br />
and cotton batting or fiberfill.<br />
Modern mattresses usually<br />
contain either an innerspring<br />
core or materials such as latex,<br />
viscoelastic or other flexible<br />
polyurethane foams. Other filling<br />
components include insulator<br />
pads over the coils that<br />
prevent the bed’s upholstery<br />
layers from cupping down into<br />
the innerspring, as well as<br />
polyester fiberfill in the bed’s<br />
top upholstery layers. In 1899<br />
James Marshall introduced
79<br />
the first individually wrapped<br />
pocketed spring coil mattress<br />
now commonly known as Marshall<br />
coils as described below.<br />
UPHOLSTERY LAYERS,<br />
PADDING<br />
Upholstery layers provide<br />
cushioning and comfort. Some<br />
manufacturers call the mattress<br />
core the “support layer”<br />
and the upholstery layer the<br />
“comfort layer.” The upholstery<br />
layer usually consists of three<br />
parts: the insulator, the middle<br />
upholstery, and the quilt.
80<br />
The top of your mattress<br />
contains several layers of<br />
padding. The top layer is<br />
right below where you sleep<br />
and has a big impact on how<br />
comfortable the mattress<br />
feels overall. Beneath that is<br />
another layer of padding that<br />
affects how much support the<br />
mattress gives the pressure<br />
points in your body. Finally,<br />
beneath that is another layer<br />
of padding that protects your<br />
body from the springs if your<br />
mattress is a spring mattress.<br />
In most cases, padding is<br />
usually made of materials<br />
such as polyurethane foam,<br />
puffed-up polyester or cotton<br />
batting. Extensive mattress<br />
padding is often more expensive,<br />
but many people find it<br />
more comfortable and worth<br />
the extra cost.<br />
Middle padding<br />
This type of mattress padding<br />
is just below the quilted top<br />
layer and is usually made<br />
with foam. When looking at<br />
a cross-section of the mattress,<br />
softer foams feel almost<br />
moist to the touch while firmer<br />
foams won’t spring back as<br />
quickly. The next layer of<br />
mattress padding is made of<br />
cotton batting that may vary<br />
in thickness across different<br />
mattresses and even within<br />
one mattress. This causes the<br />
mattress to feel firmer in some<br />
areas, such as firmer in the<br />
middle part of the mattress. <br />
Insulation mattress<br />
padding<br />
This padding lies on top of<br />
the coil springs so that they<br />
cannot disturb the sleeper and<br />
cannot be felt from the top of<br />
the mattress. It also protects<br />
the coils from damaging the<br />
top layers of the mattress.
81<br />
Ticking and quilting<br />
The exterior of your mattress<br />
is covered in a fabric. This is<br />
the part of your mattress you<br />
actually cover up with your<br />
bed sheet. That doesn’t mean<br />
it’s not one of the most important<br />
mattress components.<br />
A mattress with quality ticking<br />
and stitching will typically last<br />
longer before it needs replacement.<br />
In addition, it is the part<br />
that touches your body for<br />
comfort or the other way.
82<br />
Ticking is the protective fabric<br />
cover used to encase mattresses<br />
and foundations. It<br />
is usually designed to coordinate<br />
with the foundation<br />
border fabric and comes in<br />
a wide variety of colors and<br />
styles. Mattress fabrics can<br />
be knits, damask or printed<br />
wovens, or inexpensive<br />
nonwovens. During the past<br />
decade, along with the rise in<br />
popularity of all-foam beds,<br />
stretchy knit ticking on the bed’s top panel has become a standard<br />
look on both innerspring and foam beds. Most ticking is made with<br />
polyester yarns. More expensive mattress fabrics may contain a<br />
combination of polyester with rayon, cotton, silk, wool or other<br />
natural yarns.
84<br />
Until the early 2000s, beds<br />
were normally upholstered with<br />
a single fabric. This was usually<br />
a damask ticking or, for inexpensive<br />
bed sets, a nonwoven<br />
fabric covering all surfaces of<br />
the mattress and foundation.<br />
Today’s bed sets are covered<br />
with up to six different fabrics: A<br />
better quality circular knit or woven<br />
damask on the top panel—<br />
the bed’s sleeping surface; a<br />
matching or contrasting [usually<br />
woven] fabric on the border of<br />
the mattress; a matching or contrasting<br />
[usually woven] fabric<br />
on the foundation side panels;<br />
a ‘non-skid’ woven or non-woven<br />
fabric on the surface of the<br />
foundation and reverse side of<br />
the mattress; and a nonwoven<br />
dust cover on the under side of<br />
the foundation.<br />
There are a lot of smart and<br />
innovative mattress ticking<br />
fabrics making a big difference<br />
on sleep quality.
86<br />
SPRINGS and COILS<br />
Under the padding is a bed of<br />
springs that provide the support<br />
for the mattress. Innerspring<br />
mattresses commonly<br />
consist of just spring core, and<br />
the top and bottom upholstery<br />
layers. The quality of those<br />
springs is important. In general,<br />
springs that are made from<br />
a thicker wire will be firmer<br />
and provide more support. In<br />
other words, the gauge of the<br />
coils is a factor which determines<br />
firmness and support.<br />
Coils are measured in quarter<br />
increments. The lower the<br />
number, the thicker the spring.<br />
So, the number of springs is<br />
important, but more is not<br />
necessarily better. You will<br />
need to test out different<br />
innerspring mattresses to find<br />
the spring configuration you<br />
find most comfortable for you.<br />
If you have a medical doctor<br />
advice, you should consider<br />
that for choosing your innerspring<br />
mattress.<br />
While a wide variety of<br />
springs are designed to<br />
accommodate special needs<br />
and situations, the four most<br />
commonly used coils are the<br />
Bonnell, the Offset, the Continuous,<br />
and the Marshall Coils<br />
(Pocket System).<br />
• Bonnell coils are the oldest<br />
and the most common coils.<br />
First adapted from buggy seat<br />
springs of the 19th century,<br />
they are still prevalent in<br />
mid-priced mattresses. Bonnell<br />
springs are a knotted, roundtop,<br />
and hourglass-shaped<br />
steel wire coil. When laced together<br />
with cross wire helicals,<br />
these coils form the simplest<br />
innerspring unit, also referred<br />
to as a Bonnell unit.
88<br />
* Marshall coils, also known<br />
as pocket springs, are thingauge,<br />
barrel-shaped, knotless<br />
coils individually encased<br />
in fabric pockets—normally a<br />
fabric from man-made, nonwoven<br />
fiber. Some manufacturers<br />
pre-compress these coils,<br />
which makes the mattress<br />
firmer and allows for motion<br />
separation between the sides<br />
of the bed. As the springs are<br />
not wired together, they work<br />
more or less independently:<br />
the weight on one spring<br />
does not affect its neighbors.<br />
• Offset coils are hourglass<br />
type coils on which portions<br />
of the top and bottom convolutions<br />
are flattened. In<br />
assembling the innerspring<br />
unit, these flat segments of<br />
wire are hinged together with<br />
helical wires. The hinging<br />
effect of the unit is designed<br />
to conform to body shape.<br />
• Continuous coils system is<br />
an innerspring configuration<br />
in which the rows of coils are<br />
formed from a single piece of<br />
wire. They work in a hinging<br />
effect similar to offset coils.<br />
FOAM<br />
Mattresses that do not contain<br />
springs typically use foam<br />
in their support layer. There<br />
are pros and cons to selecting<br />
this type of mattress,<br />
so it’s important to carefully<br />
evaluate this option and the<br />
alternatives before making<br />
a final decision. One should<br />
look for a foam mattress that<br />
is comfortable but supportive,<br />
and that helps keep cool<br />
while sleeping. All-foam mattresses<br />
use different weights<br />
and densities of petrochemical-based<br />
flexible polyurethane<br />
foams and viscoelastic<br />
foams or memory foam, and<br />
latex rubber foams. A number<br />
of mattress manufacturers<br />
have incorporated polyurethane<br />
and viscoelastic foams<br />
with a portion of plant-based<br />
content.<br />
Latex foam<br />
Latex foam in mattresses is<br />
generally a blend of the latex<br />
of the Hevea brasiliensis tree<br />
and synthetic latex, which is<br />
derived from petrochemicals<br />
and other substances and<br />
fillers. There are, however,<br />
natural latex mattresses that<br />
leave out polyurethane-based
90<br />
chemicals. Latex foam is produced<br />
using either the Talalay or the<br />
Dunlop process. Each provides a<br />
different feel. Dunlop is generally<br />
a firmer foam but Talalay is softer.<br />
While the Dunlop process produces<br />
a denser foam, the Talalay<br />
process produces a lighter one<br />
that has more air in it. If you were<br />
to weigh each as latex cores, the<br />
Dunlop foam would be heavier<br />
because it has more latex in it.<br />
Talalay is more expensive as its<br />
production is more resource intensive.<br />
Natural latex foam has a<br />
higher latex content than synthetic<br />
latex, however, “100% natural<br />
latex foam” is misleading.<br />
Memory foam<br />
Memory foam mattresses use conforming viscoelastic<br />
foam over firmer polyurethane base<br />
foam. Some innerspring mattresses have memory<br />
foam in their upholstery layer. Different feels<br />
and comfort levels are achieved by varying the<br />
thickness, weight and formulation of the viscoelastic<br />
foams and the base foams. Latex and<br />
memory foam mattresses each provide a unique<br />
feel. This type of mattress is good at relieving<br />
pressure on painful joints. Many memory foam<br />
mattresses are more expensive than standard<br />
spring mattresses.
92<br />
Memory foam is affected<br />
by temperature. In a cool<br />
bedroom, a memory foam<br />
mattress will feel firmer than<br />
it does in a warm bedroom.<br />
Memory softens and conforms<br />
to the sleeper in response to<br />
body temperature and body<br />
weight. Traditional memory<br />
foam molds to the body causing<br />
a depression the sleeper<br />
must roll out of when changing<br />
sleep positions. Mattress<br />
manufacturers have responded<br />
to this issue by using “faster<br />
response” memory foams.<br />
High-density foam<br />
Similar to memory foam<br />
mattresses, a high-density<br />
foam mattress uses a more<br />
compact foam typically made<br />
from polyurethane. This kind<br />
of foam is made largely from<br />
open cells that are packed<br />
together tightly. High-density<br />
foam mattresses offer comfort<br />
and longevity because they<br />
are denser than a traditional<br />
foam mattress. High-density<br />
foam mattresses that have an<br />
innerspring system last even<br />
longer and eliminate mattress<br />
sagging.<br />
They spring back more quickly<br />
when the sleeper moves. Foam<br />
mattresses are also known to<br />
generally “sleep warmer” than<br />
innerspring mattresses. Mattress<br />
makers have addressed<br />
the issue with “open-cell”<br />
memory foams, pinhole cored<br />
memory foam, gel-infused<br />
memory foams, channel-cut<br />
foam cores, reticulated foam<br />
support layers and other technologies<br />
to improve air circulation<br />
through all-foam beds.<br />
WATERBEDS<br />
A waterbed is a mattress with<br />
water in its interior instead of<br />
metal coils or air. Waterbeds<br />
can be lined with different layers<br />
of fiber to achieve the level<br />
of firmness the user desires.<br />
Waterbeds are well known for<br />
providing support to the spine<br />
and other body parts, similar<br />
to the other mattress types.<br />
There are several options of<br />
support which range up to<br />
100% waveless, where the<br />
user does not notice he/she is<br />
lying upon a waterbed.
www.simalfa.ch | water based adhesives<br />
Simply the original.<br />
WATER BASED ADHESIVES. SWISS MADE.
94<br />
AIRBEDS<br />
Air mattresses use air, rather<br />
than a coil system or foam<br />
core, as a means of support.<br />
An air mattress is an inflatable<br />
mattress, the majority of which<br />
are usually made of polyvinyl<br />
chloride (PVC), although<br />
recently developed textile-reinforced<br />
urethane plastic or<br />
rubber versions exist. The<br />
deflated mattress can be<br />
rolled up or folded and carried<br />
or stored relatively easily,<br />
making them a popular choice<br />
for camping trips and for<br />
temporary bedding at home<br />
for guests. They are inflated<br />
either orally by blowing into<br />
a valve, or with a manual or<br />
electric pump.<br />
Air chambers that run through<br />
the mattress allow you to adjust<br />
and customize your comfort.<br />
Sleepers with preferences<br />
ranging with different levels<br />
of firmness can find their<br />
ideal comfort by adjusting the<br />
amount of air in the chambers.<br />
Some air mattresses feature<br />
a dual zone technology that<br />
allows both sleeping partners to<br />
set their side of the mattress according<br />
to their preferences. You<br />
can sleep soundly in soft, plush<br />
comfort while your partner enjoys<br />
a firm night of sleep. Some<br />
airbeds take customization to<br />
the next level, giving sleepers<br />
the opportunity to customize<br />
different zones of the mattress.<br />
This could be an ideal option for<br />
sleepers with ailments such as a<br />
bad back or a weak neck. With<br />
more air supporting the areas<br />
of the body that need it most,<br />
sleepers can rest easily knowing<br />
that every part of the body is<br />
getting the support it needs.
96<br />
Lightweight, reduced-size and<br />
reduced-thickness air mattresses<br />
specifically intended<br />
for camping and backpacking<br />
are sometimes called sleeping<br />
pads, especially when a layer<br />
of foam insulation is added<br />
under the air chambers. Better<br />
quality air chambers, which<br />
are designed for permanent<br />
use in the home, are constructed<br />
of vulcanized rubber,<br />
covered in canvas or of<br />
polyurethane. These chambers<br />
are then installed into a cloth<br />
shell or ticking. Permanent<br />
airbeds will look almost like<br />
conventional beds with the<br />
exception of having a hose<br />
(one air chamber) or hoses<br />
(two air chambers) coming out<br />
the boxsprings. The mattress<br />
foundation or boxspring adds<br />
another level of support to the<br />
mattress. Most mattress manufacturers<br />
also produce foundation<br />
mattresses or boxsprings<br />
that lie directly beneath<br />
the mattress, resting on the<br />
frame of the bed. Usually, the<br />
foundation is made of either<br />
wood or springs. Springs will<br />
give the bed a plusher feel<br />
while wood will provide more<br />
support. If you prefer wood,<br />
make sure the material is<br />
free of cracks and constructed<br />
straight.<br />
One of the most common<br />
types of boxspring foundations<br />
uses a spiked coil configuration,<br />
in which the springs<br />
are narrow at the bottom but<br />
spiral to a wider diameter at<br />
the top. While a spring system<br />
provides the most common<br />
type of boxspring support,<br />
torsion bars are also sometimes<br />
used. Other foundation<br />
mattresses contain no springs<br />
at all but consist of a built-up<br />
wooden frame.<br />
Some contemporary mattresses<br />
don’t have a foundation,<br />
but these are not common.<br />
of the head of the bed. These<br />
hoses will be connected to an<br />
air inflation device, with two<br />
outlet valves, that will have<br />
a remote control so that each<br />
person can adjust the firmness<br />
of his or her side to his/her<br />
own needs. The firmness can<br />
be adjusted up or down, with<br />
the simple push of a button on<br />
the remote.<br />
FOUNDATION<br />
Rounding out the list of mattress<br />
components is the mattress<br />
foundation, often called
98<br />
Tuğsan eyes<br />
foreign markets<br />
Having a respectful<br />
place in the sector<br />
with sales materials<br />
for sofas, armchairs,<br />
mattresses and<br />
boxsprings, the<br />
company opened to<br />
the world markets<br />
in 2016.<br />
Established as a family business in<br />
1992 the company started to continue<br />
as Tuğsan Foreign Trade and<br />
developed its foreign trade volume<br />
with its new trade name. We made<br />
an interview with Fatih Genç of the<br />
company.<br />
Can you inform us about<br />
your company’s foundation,<br />
development and organizational<br />
structure?<br />
Our company was established in<br />
1992 as a family business. We<br />
have been manufacturing materials<br />
for sofas, sitting sets, mattresses<br />
and boxsprings. We have developed<br />
our manufacturing line and<br />
trade relations over the years.<br />
What about your foreign trade?<br />
Which countries are you exporting<br />
to?<br />
Our sales would mainly be at<br />
domestic market until last year. We<br />
have a well-established clientele<br />
throughout Turkey but since last,<br />
we opened up to world markets<br />
with our new name, Tuğsan Foreign<br />
Trade Ltd. We are currently exporting<br />
to Iraq, Turkmenistan, Moldova,<br />
Georgia and Azerbaijan but our
99<br />
products are very well welcomed<br />
by foreign customers. We believe<br />
that we will develop our foreign<br />
market share considerably in the<br />
coming years. Placing special<br />
attention on quality and delivery<br />
terms we are satisfying customers.<br />
This reflects us very positively and<br />
we are happy with the trend we<br />
have managed.<br />
What are your expectations for<br />
<strong>2017</strong>?<br />
I hope this year will be a better<br />
year than last year. We are operating<br />
with this expectation and we<br />
are planning our business according<br />
to this. Turkey has a great potential<br />
and our company has a vast<br />
experience to offer competitive<br />
products. So, we are hoping that<br />
we will experience a productive<br />
year in <strong>2017</strong>.
100<br />
“Needle turns to<br />
Turkey in nonwoven<br />
production”<br />
Targeting to produce environmentally friendly products BKM<br />
Mobilya designs the outlook of their products up to the needs of<br />
the customers<br />
At dawn of the Interzum Cologne<br />
fair, we met with Bilal Altop, general<br />
manager of BKB Mobilya and<br />
talked on their products that will<br />
be exhibited in the fair, including<br />
hard felt, thermo-bond felt, padded<br />
felt, wool and cotton pads.<br />
He said that exports would speed<br />
up to 70% by the end of <strong>2017</strong><br />
First, may we know about yourself<br />
and your firm?<br />
BKB was established in 2010<br />
in Kayseri organized industrial<br />
zone and was registered its trade<br />
marke as Technofeld Nonwoven<br />
in 2015. The facilities are for the<br />
production of non-woven stuffing<br />
materials in the categories of hard<br />
felt, thermobond felt, padded<br />
felt, wool and cotton pads, all are<br />
environmental friendly.<br />
Will you furnish us about your<br />
production process? How many<br />
people do you employ? How<br />
large is your annual production<br />
capacity?<br />
Products are made of several<br />
materials natural, synthetic or<br />
Bilal Altop, General Manager<br />
recycled to meet the changing<br />
needs of certain customers. All of<br />
them are subject to flexibility and<br />
durability tests and are produced<br />
on modern combing machines and
101<br />
thermo binding technology. 30<br />
people are employed in machine<br />
based production process, which<br />
is able to produce 7 thousand<br />
tons of felt and one thousand tons<br />
of paddings.<br />
We have several quality certificates,<br />
including ISO 9001:2008 /<br />
ISO 14001:2004 / OHSAS18001:<br />
2007.<br />
What is important in your product<br />
design?<br />
We design the products by<br />
analyzing our customers’ needs,<br />
and learn about where they will<br />
be used. Our products may be<br />
arranged and produced at certain<br />
sizes, either as rolled or specially<br />
cut forms, either soft, hard or<br />
flexible, thick or thin. At the same<br />
time, the appearance of products<br />
may be adjusted to the choice of<br />
the buyers.<br />
Will you please mention about your<br />
foreign trade activities? How do<br />
you evaluate the German market?<br />
Non-woven production industry<br />
has reached to a certain position<br />
in Turkey and especially in Kayseri.<br />
Most of the producers in Europe<br />
quitted they production, that<br />
means that demand from Turkey<br />
has increased more. Additionally,<br />
the quality, transportation costs<br />
and longer lead times, rising costs<br />
of labor and materials and other<br />
problems encountered in the Far<br />
East, has turned the needle of attention<br />
to suppliers in Turkey. The<br />
growing interest of the visitors<br />
and companies shown to Turkish<br />
companies in Interzum Guangzhou<br />
<strong>2017</strong> fair in China is a good signal<br />
that producers of mattress, furniture<br />
and insulation have become<br />
more interested in our products.<br />
They expressed their intention for<br />
further talks. We have decided<br />
to participate in at least three<br />
international fairs annually, as a<br />
result of these growing market<br />
opportunities.
102<br />
What are your expectations for <strong>2017</strong> for your industry?<br />
Non-woven industry addresses to a wide range of customer<br />
portfolio. We consider that the year <strong>2017</strong> will be<br />
a very good period for our foreign trade activities. We<br />
expect 70 % increase in our exports by the year-end. 300<br />
% of growth is also forecast especially in wool and cotton<br />
padding demands.<br />
Saudi Arabia, Czech Republic,<br />
Dubai, Egypt, Poland, Morocco, Algeria,<br />
England, Germany, Russia,<br />
Malawi, Holland and Rumania<br />
are our major export markets.<br />
What do you want to add<br />
more?<br />
We will be in Poznan<br />
Furnica <strong>2017</strong> fair as<br />
participant that will<br />
be held from 12th to<br />
15th September. We<br />
invite all our buyers and<br />
visitors.<br />
Will you mention about the<br />
products that you will exhibit in<br />
Interzum Cologne Fair?<br />
We want to exhibit some of our<br />
products including hard felt, thermo-bond<br />
felt, padded felt, wool<br />
and cotton pads. Besides, several<br />
pilot and sample products to meet<br />
the changing needs of our customers<br />
will be there in the fair. These<br />
may also be sent to our prospective<br />
customers by cargo services<br />
after the show.
106<br />
Production speeds up<br />
with interchangeable<br />
zipper<br />
Feryal aims to impress visitors with<br />
interchangeable zippers to be displayed in<br />
Interzum Cologne.<br />
We have been informed by Ali<br />
Mustafa Tuncel, export specialist<br />
of Feryal Export, about a special<br />
interchangeable zipper that solves<br />
the problem of matching for producers<br />
and have made them more<br />
productive. Our interview with<br />
Tuncel follows:<br />
Could you inform us about the<br />
establishment, development and<br />
corporate structure of your company?<br />
Entered in zipper business in<br />
1994, Feryal Fermuar is now one<br />
of the major companies in its field.<br />
Having 15 million meters of annual<br />
production capacity in its factory<br />
of 3000 thousand sqm covered<br />
area and equipped with modern<br />
machinery and a labor force of 50<br />
now looks for the future.<br />
Can you detail us your product<br />
portfolio? Which sectors have you<br />
been operating in?<br />
Our products are mostly used<br />
in the production of mattresses,<br />
mattress covers, home textiles,<br />
furniture and footwear industries.<br />
Can you inform us about your R&D<br />
studies? What are your main principles<br />
at production process?<br />
Every stage of production is<br />
carried out up to the international<br />
norms and standards. Paints are<br />
made by high-pressure systems.<br />
Our products are made of AZO<br />
free paints.<br />
Ali Mustafa Tuncel,<br />
Export Specialist of Feryal
107<br />
makes the production process more productive and more qualified. It<br />
also may shorten the production cycles. Needs of our customers comes<br />
first in our firm.<br />
What do you expect for your sector in <strong>2017</strong>?<br />
As the sector, our policy for the year <strong>2017</strong> we want to open up in export<br />
markets more and to grow more. Our aim is to serve and to add value<br />
to our country and its economy.<br />
Do you have any quality certificates,<br />
quality management<br />
system applied on your production?<br />
What makes you different<br />
from your competitors?<br />
The main reasons that our<br />
customers prefer our products<br />
mainly are that we deliver fast,<br />
employ expert personnel and<br />
shorter lead times. Besides<br />
our company has Oeko-Tex<br />
standard 100 and TS EN 16372<br />
(TSE) quality certificates and<br />
a member of apparel suppliers<br />
association.<br />
Can you talk about your foreign<br />
tade? Which countries do you do<br />
business with?<br />
We export directly 40 % of our<br />
production to fifteen countries.<br />
In order to expand our customer<br />
bases we participate in several<br />
fairs held in abroad.<br />
How many times have you been<br />
attending Interzum Koln? Can<br />
you talk about the products you<br />
will display at the fair?<br />
We will participate for the second<br />
time in Interzum this year.<br />
We plan to introduce mainly our<br />
new interchangeable zippers<br />
that address mainly to export<br />
markets. As a special product it<br />
solves the problems related with<br />
matching the sides and thus
108<br />
Verra maintains its<br />
power in African and<br />
Arabian countries<br />
Focused on exports<br />
Verra Foreign<br />
Trade, raises its<br />
targets through<br />
Interzum Cologne<br />
Fair<br />
We talked to Abdullah Umit<br />
Candan of Verra foreign trade<br />
firm, on the eve of the fair, about<br />
his firm and their preparations for<br />
the fair event.<br />
Firstly, may we know about you<br />
and your company?<br />
Having a strong infrastructure in<br />
the sector, Verra has been active<br />
in business that is supplying<br />
mattress components for mattress<br />
manufacturers in abroad. We<br />
supply all material needed in<br />
the production of mattress. We<br />
are mainly a service company,<br />
not only a seller. We provide<br />
either products or machinery and<br />
Abdullah Ümit Canan<br />
consulting services to the people<br />
who need them for mattress<br />
production.<br />
As a direct seller in which<br />
countries do you have contacts?<br />
We have no sales aiming domestic<br />
market, because we are<br />
an export company. African and<br />
Arabian countries are our major<br />
markets. Last year we started to<br />
open up in South American and<br />
European markets. Lastly, we<br />
opened an office in America. We<br />
target to grow in south American<br />
and European markets.
109<br />
With which products are you going<br />
to Interzum Cologne fair? What is<br />
your view on German market?<br />
I have been participating in<br />
Interzum since 2007. I went there<br />
with several fairs and with several<br />
concepts. As Verra foreign<br />
trade this is our third year. We<br />
will exhibit bed covers and components<br />
that reflect our concept<br />
in the fair. We will be hosting our<br />
visitors at our stand at 11.2 Hall,<br />
booth no. M038 and M039 in the<br />
exhibition.<br />
We could not get so further<br />
with our mattress components<br />
in Germany, however as for the<br />
bed covers and machinery our<br />
position is improving. Interzum<br />
fair is not limited by the German<br />
market. There will be visitors<br />
and buyers from Africa, America<br />
and other parts of the Europe. I<br />
believe that it will be an efficient<br />
and productive event.<br />
What are the trends in demand<br />
for raw materials for mattress<br />
industries?<br />
In my view, mattress market<br />
behaves in line with fashion as<br />
it was in the apparel businesses.<br />
Ten years ago, new foam technologies<br />
such as visco and memory<br />
foam were on the agenda,<br />
besides comfort issues. In line<br />
with growing of mattress fabrics<br />
producers, bedding industry<br />
moved towards fashion issues.<br />
For example, fabric producers<br />
have been launching new concept<br />
in fairs each year, such as<br />
anti-bacterial, stress free, tesla<br />
and other optional choices. When<br />
design became a major issue<br />
other components of mattresses<br />
begin to change. Let’s say, aleo<br />
vera extract is used in mattress<br />
fabrics, so the green color of aleo<br />
vera, which symbolizes nature,<br />
gains dominance in other parts<br />
and components of mattresses,<br />
capsules become smaller,<br />
form changes and new concepts<br />
emerges.
110<br />
For making innovations you have<br />
to be innovative, so we consider<br />
to focus on this matter. We watch<br />
trends in the world. Trends that<br />
run decade ago in Europe may<br />
become a new trend in Africa. For<br />
this reason, we try to produce<br />
both conventional and trendy<br />
products. We are in close communication<br />
with our buyers and<br />
consult them about what can be<br />
done for their needs. Sometimes<br />
our customers bring new ideas to<br />
produce new products.<br />
We completed the first quarter of<br />
the year. What are your projections<br />
for the rest of the year?<br />
The year 2016 was a hard period<br />
for the industry and export performance<br />
of our country. At the<br />
beginning of <strong>2017</strong> the outlook<br />
was rather better. I think that we<br />
have managed to overcome the<br />
crises and <strong>2017</strong> will run faster.<br />
There are conflicting views in<br />
the sector. Some move towards<br />
producing natural products, some<br />
emphasize on the production of<br />
foam, wool or spring type mattresses.<br />
At the end, the industry<br />
grows.<br />
As Verra we want to grow in<br />
abroad by establishing distribution<br />
network. To this end, we<br />
aim to markets an Europe, South<br />
America, Africa and Middle East.<br />
After our participation in Interzum<br />
Fair that is an important opportunity<br />
for us to grow, we plan to<br />
participate in Sleep Well Expo.<br />
Any additional comments?<br />
I always try to give this message,<br />
it is a shame for our industry to<br />
spend high amount of money for<br />
Interzum event, because we can<br />
do the same in Turkey at reasonable<br />
costs. I want to make<br />
Turkey more powerful player in the<br />
world. For this reason, Sleep Well<br />
magazine and Sleep Well Expo fair<br />
should become more efficient. We<br />
are ready to do what can we do.
112<br />
“We manufacture products<br />
which can attain the future”<br />
Duygu Gunaydin<br />
General Manager<br />
Bedcovers General Manager<br />
Duygu Gunaydin stated that the<br />
machine parks used in the plant<br />
are successful worldwide and that<br />
they have a system which produces<br />
their own technology when<br />
necessary.<br />
Could you inform us about the<br />
organization, development and<br />
institutional structure of the firm?<br />
“Bed Covers is a long-established<br />
company founded in 1995 in<br />
Ankara. We have been constantly<br />
renewing ourselves since the<br />
year it was established. We are a<br />
company which can serve the world<br />
at first when it is a smaller local<br />
business. Although it seems like a<br />
very long time, it is a good process<br />
for us to look at the successes<br />
achieved. There is a long staircase<br />
that exists in the future, as long<br />
as we are in the production world,<br />
there will always be a change as<br />
we said. We will work for days<br />
when we will achieve success<br />
worldwide.”<br />
Could you tell us about your R<br />
& D work? What are the special<br />
considerations in production?<br />
“After we have defined our concept<br />
as a team, we are starting to work<br />
on R-D and try to manufacture<br />
products that will attain the future<br />
as more and more of our end-users<br />
demand. After completing their<br />
R-D work, they complete their<br />
design in reality, which can be in<br />
our design team and departmental<br />
mastery, and then take production
113<br />
With 65% annual<br />
export growth, Bed<br />
Covers expands the<br />
target in <strong>2017</strong>.<br />
after planning and completing their<br />
production / daily capacities. There<br />
are many things that can happen<br />
during production. The work necessary<br />
to reduce this kind of trouble<br />
to the maximum is completed. And<br />
most importantly, the finished products<br />
go through the quality control<br />
gauges and meet the consumer.”<br />
Do you have a quality certificate,<br />
do you have a quality system in<br />
production? What areas do you<br />
notice your competition?<br />
“The firms that we supply raw<br />
materials are firms that are specialized<br />
in their own fields, which<br />
are quality certificates, and have<br />
registered their qualifications. The<br />
machine we use in the plant has a<br />
system that produces world-wide<br />
success and produces its own technology<br />
when necessary. We are being<br />
meticulous in these matters and<br />
we prefer to be preferred in terms<br />
of the things we pay attention to<br />
in production. Our most important<br />
mission is trust, diligence and perseverance,<br />
so we are preferred.”<br />
Are you talking about your foreign trade? Which countries do you work<br />
with?<br />
“As foreign trade we are working with many countries. In general, there is<br />
an annual increase of 65%. This positive upside also gives confidence to<br />
other countries.<br />
We export to Germany, Hungary, the Netherlands, Switzerland, Tunisia,<br />
Kazakhstan and Italy.”<br />
What are your expectations for the sector in <strong>2017</strong>?<br />
“We are expecting that we can develop more economically in Turkey in<br />
<strong>2017</strong>, and have the same development in exports.
114<br />
Form Foam:<br />
No limits in exports<br />
Selling to 53<br />
countries as of<br />
<strong>2017</strong>, Form Sunger<br />
(Foam) raises<br />
targets to sell in<br />
more countries<br />
General manager of Form Sunger<br />
Mehmet Ali Yoruk told us about<br />
the characteristics of most preferred<br />
foams in the mattress<br />
industry and the activities of his<br />
company. He said visco elastic<br />
and high resilience type of foams<br />
are the most demanded types.<br />
<strong>May</strong> we have brief info<br />
about the company?<br />
Started with an aim<br />
to meet needs of other<br />
companies in the group<br />
in 2002 as an investment<br />
of Boydak Holding in chemicals industry,<br />
the company has now two<br />
major factories to produce quality<br />
products sold at competitive<br />
prices to a wide range of buyers<br />
network both in the country and<br />
in abroad. Second factory was<br />
established in Incesu, Kayseri<br />
in 2015. Our firm employs more<br />
than 400 people and is able to<br />
produce 7 thousand cubic meters<br />
of foam per day as the biggest<br />
producer in Turkey. Besides, we<br />
can also produce 3,500 pillows<br />
daily.
115<br />
Ali Yoruk,<br />
General Manager of Form Foam<br />
What are the specialties and the<br />
machine inventory of the factory?<br />
Both factories are built on 227<br />
thousand sqm land and have<br />
81 thousand sqm covered area.<br />
Aiming to produce the highest<br />
quality foams we have the most<br />
popular machineries in the factory<br />
for several processes such as<br />
production, cutting, forming, and<br />
all other materials, raw materials,
116<br />
papers and packaging materials<br />
are supplied by the firms having<br />
the highest qualities.<br />
Your company is a member of<br />
Europur, the European association<br />
of foam producers, and you are the<br />
chairman of this association. Will<br />
you give info about the activities<br />
of it?<br />
The association you mentioned is<br />
for the better coordination among<br />
the block foam producers, EU, media,<br />
consumers, suppliers of raw<br />
materials and machinery. Europur<br />
also contributes to the efforts to<br />
establish standards for polyurethane<br />
industry and is active in the<br />
development of safe production<br />
techniques for both human health<br />
and environmental protection.<br />
What are your sales targets in<br />
export markets for <strong>2017</strong>, and<br />
target markets?<br />
Our export department was established<br />
in 2013. At the beginning<br />
targeted countries was rather<br />
limited in number, 10 to 12. As of<br />
<strong>2017</strong> we reach to 53 countries.<br />
Our aim in coming years is to<br />
expand them more and to produce<br />
more value for the national<br />
economy. We targeted to sell our<br />
products in every country and every<br />
market that we can reach up.
117<br />
In terms of popularity, trends and<br />
ergonomic points, what are the<br />
specs of the most preferred foam<br />
type?<br />
Stress and energy that are accumulated<br />
as a result of high pace<br />
in the work places and in daily<br />
lives can only be moderated with<br />
a complete and efficient sleep.<br />
Thus, the most preferred foams<br />
are that, they have to cover<br />
wholly the body, to distribute<br />
the pressure evenly. The high<br />
resilience foams and visco elastic<br />
foams are the best type to meet<br />
these requirements of effect and<br />
response principles. Visco foams<br />
minimize the involuntary movements<br />
during sleep by balancing<br />
the pressure and becoming a<br />
strain gauge. High resilience<br />
foams on the other hand applies<br />
the same pressure to every<br />
part of the body as effect and<br />
response principle. This makes<br />
sleep experience for the people<br />
more comfortable, efficient and<br />
fully satisfied.
118<br />
Nerteks adds value on<br />
production<br />
Nertks has been in close cooperation<br />
especially with duvet, bed<br />
set and furniture manufacturers<br />
to offer them maximum productivity<br />
and best sewing quality.<br />
Muhammet Saim Erdogan, proprietor<br />
of Nerteks mentioned the<br />
international supply power of the<br />
company and commented about<br />
Interzum Cologne fair.<br />
“Nerteks offers industrial yarn<br />
and thread for every high speed<br />
sewing operations in bedding,<br />
mattress and furniture plants.<br />
Our company produces an extensive<br />
variety of threads in a wide<br />
range of thread types and colors<br />
to create right solutions for all<br />
production stages such as quilting<br />
(top and bottom threads), tape<br />
edge, lock-stitch, furniture upholstery<br />
and decorative sewing.<br />
Our superior quality products are<br />
developed in close collaboration<br />
with leading bedding, mattress<br />
and furniture manufacturers.”<br />
Please furnish us with information<br />
about establishment, development<br />
and corporation model of<br />
your company.
119<br />
Established as a<br />
family business to<br />
produce industrial<br />
yarns and textile<br />
sub-components,<br />
Nerteks forces<br />
boundaries<br />
through newest<br />
and most quality<br />
products achieved<br />
with innovative<br />
investments<br />
Nerteks is one of the leading<br />
industrial thread manufacturers in<br />
Istanbul, Turkey. In 1969, Nerteks<br />
was established as a family company<br />
to provide industrial yarns,<br />
threads and textile sub-products.<br />
With 18 years experience in production,<br />
we develop new products<br />
and produce high quality threads<br />
in our manufacturing plant which<br />
has 12.000 m² closed production<br />
area. Our environmental friendly<br />
factory is located 40 miles from<br />
Istanbul and equipped with the<br />
latest technology.<br />
I wish to specially mention that we<br />
are a costumer-oriented company<br />
has strong relationship with costumers<br />
based on trust and certainty.<br />
To solve problems and add<br />
values, we always aim to understand<br />
the needs of our customers.<br />
Our business relationships and<br />
fast moving industry keep us motivated<br />
and maintain doing new<br />
researches and developments for<br />
our production. We push limits to<br />
serve the latest and the best quality<br />
goods with our investments in<br />
innovation.<br />
We believe the reason makes us<br />
one of the leading thread manufacturers<br />
is being aware of that<br />
we are responsible to our costumers,<br />
our people (employees),
120<br />
our society and the nature. Now, we are<br />
proud of announcing that Nerteks Iplik is an<br />
international company supplying industrial<br />
threads to whole world from Europe to Africa<br />
and from Asia to America.<br />
What does Nerteks produce for mattress and<br />
furniture industries?<br />
Nerteks provides an extensive variety of<br />
threads used during all sewing operations<br />
in mattress, bed and furniture manufacturing.<br />
We produce our goods in a wide<br />
range of thread types and colors to create<br />
solutions for your all production stages<br />
such as quilting (top and bottom threads),<br />
tape edge, lock-stitch, furniture upholstery<br />
and decorative sewing. Our products are<br />
specifically enhanced in close collaboration<br />
with mattress, bedding and furniture producers<br />
to deliver maximum productivity and<br />
the best quality of seams in the finished<br />
product.<br />
OUR MAIN PRODUCTS:<br />
• Continious Filament Polyester Sewing<br />
Thread (HOT)<br />
• Textured Polyester Sewing Thread<br />
(NERTEX)<br />
• Cocoon Bobbins (NERKOZA)<br />
• Polyester Corespun with Polyester<br />
Wrap (POLY MAX )<br />
• Staple Spun Polyester Sewing<br />
Thread (MASTER, SPRING )<br />
• Polyester Corespun with Cotton<br />
Wrap (JOKER )<br />
• Mercerised Cotton Sewing Thread<br />
(ON)<br />
• Cotton Sewing Thread (MISRA)<br />
• Stretch Sewing Thread (NERFLEX)<br />
• Monofilament Nylon Thread (NER-<br />
LON)
121<br />
How do you develop the yarns<br />
used in the mattress and furniture<br />
production?<br />
Choosing the correct thread for<br />
high speed machine is important<br />
to achieve maximum performance<br />
in production. To meet specific<br />
demands about targeting most<br />
efficient production and delivering<br />
maximum performance by<br />
machines, our superior quality<br />
products are engineered in<br />
collaboration with leading manufacturers<br />
in industry. Nerteks,<br />
with a professional team, offers<br />
an extensive variety of threads<br />
depends on your machine needs.<br />
We find solutions for the problems<br />
encountered in bed, quilting and<br />
furniture manufacturing.<br />
What are your comments on<br />
Interzum Cologne fair?<br />
As a regular visitor of Interzum<br />
trade fairs, we know that Interzum<br />
is the world’s leading ‘one-stop’<br />
trading platform for furniture production<br />
and interior design. This<br />
year we joined Interzum Guangzhou<br />
and had a successful exhibition.<br />
It is so pleasing to meet and<br />
have a conversation with opinion<br />
leaders and decision makers from<br />
all over the world. We are glad<br />
of having a chance to present our<br />
products enhanced for furniture<br />
and mattress manufacturing industry<br />
and also to follow the latest<br />
technologies, developments in<br />
global market.<br />
We are proud to announce that<br />
we are an exhibitor in Interzum<br />
Cologne, too. We are so excite<br />
about meeting all people at<br />
booth F013 in hall 10.1.
122<br />
Gizgrup meets every<br />
need in bedding<br />
accessories<br />
Gizteks emerges in<br />
booming mattress<br />
industry with<br />
its Gizplast and<br />
Gizprinting brands<br />
by offering variety<br />
of products<br />
We made an interview with Eser<br />
Karakaslar, a partner of the firm<br />
and Ersen Firtina, export manager<br />
to talk about Gizgrup story while<br />
preparing to exhibit wide range<br />
of products in Interzum Cologne<br />
Fair. Assessing the Interzum fair<br />
as a productive platform that<br />
get together firms coming from<br />
different markets, Firtina said that<br />
they were going to introduce their<br />
products, catalogues and product<br />
samples in the fair.<br />
Will you mention about the<br />
structure of the firm and its<br />
development?<br />
Eser Karakaslar: We offer accessories<br />
aiming mattress manufacturers<br />
such as mattress ribbons, air<br />
capsules, carrying handles, and<br />
labels. We do not sell imported<br />
materials, we produce them in the<br />
country at our own factory. Large<br />
range of our products are our<br />
powerful side.
123<br />
We have three brand names under<br />
Gizgrup name, Gizteks, Gizplast<br />
and Gizprinting. Gizteks produces<br />
mattress bands, knitted bands,<br />
narrow woven bands. Gizplast<br />
is for plastic products including<br />
mattress air capsules, base corner<br />
protectors, etc. Gizpinting produces<br />
labels for mattresses as saten<br />
stickers, embroidered varieties.<br />
Which points are important in the<br />
production?<br />
We produce variety of products<br />
for mattress producers. Woven,<br />
metal, printing and plastics are<br />
our production lines. We met<br />
several needs of manufacturers.<br />
Since we produce these products<br />
at our factory we have a real cost<br />
advantage over competitors.<br />
Ersen Firtina<br />
Eser Karakaslar<br />
Which products do you put forward<br />
in Interzum Cologne?<br />
Ersan Firtina: We introduce our<br />
products besides catalogues and<br />
product sample sheets during<br />
the fair. We are participating in<br />
the fair for the fourth time which<br />
has satisfied our expectations. It<br />
was very fruitful for us because<br />
we met there with buyers from<br />
different countries. The fair grows<br />
continuously and expand its visitor<br />
profile. So, we are hopeful about<br />
the results this year as well.<br />
Let’s talk about your foreign<br />
trade… With which countries do<br />
you have contacts?<br />
Ersen Firtina: Two people are<br />
employed in foreign trade department.<br />
We address to different<br />
markets with different languages.<br />
They work hard. Interzum means<br />
a good facility for us. We can find<br />
and talk many potential customers<br />
at one stop.<br />
Is there any point you want to<br />
add?<br />
Ersen Firtina: Mattress industry<br />
grows both in Turkey and in<br />
the world. Furniture companies<br />
started to produce mattresses.<br />
Share of Turkey’s in the world is<br />
growing. Though the transport of<br />
the products is costly due to their<br />
sizes, we got many miles in this<br />
way. The industry renews itself<br />
and develops continuously. Most<br />
of the factories keep investing.<br />
Once they were producing a few<br />
number of variety, now they have<br />
up to 25 mattress models in their<br />
product portfolio. These are good.<br />
We wish to have more.
124<br />
Good<br />
Morning!<br />
Sleep product buyers will wake up in<br />
Istanbul in the morning of October <strong>2017</strong>! As<br />
the only show covering all segments of the<br />
sleep products industry, from raw materials<br />
and technologies to finished products, 4th<br />
International Sleepwell Expo Istanbul will<br />
stimulate the trade in the sector for the fourth<br />
time.
125
126
127<br />
From raw materials to the finished<br />
mattresses, including the<br />
supply industry, components,<br />
machinery and technology SLEEP-<br />
WELL EXPO Istanbul is the event<br />
showing all segments of the<br />
sleep products industry.<br />
To be held in Istanbul Expo<br />
Center, 19-22 October <strong>2017</strong>, the<br />
next edition of Sleepwell Expo -<br />
Mattress and Technologies Fair,<br />
which is the first and only fair in<br />
Turkey in its field, will host the<br />
sector for the fourth time this<br />
year. Having a sharp rising trend<br />
in its three-year history, the<br />
2016 edition of the show had<br />
recorded a drop due to the unsuccessful<br />
coup attempt. Still the<br />
show had hosted 76 exhibitors<br />
who had welcomed some 4,200<br />
professional visitors.<br />
Turkey’s mattress industry has<br />
been going through major changes<br />
leaving many less-developed<br />
stages behind. Almost all kinds<br />
of modern mattresses are either<br />
manufactured or represented in<br />
Turkey.<br />
Sleepwell Expo represents a<br />
wide range of portfolio including<br />
the latest products of mattress<br />
manufacturers, pillow manufacturers,<br />
comforter and other sleep<br />
product manufacturers, exporters<br />
and dealers. They were mainly<br />
mattress exporters and importers,<br />
bedding manufacturers, home<br />
textile manufacturers, coverlet<br />
manufacturers, equipment firms,<br />
distributors, agents, chain store<br />
purchasing authorities, local furniture<br />
stores, professional import<br />
and export firms, designers, hotel<br />
purchasing managers, interior<br />
design firms, experts of the<br />
private sector, mattress industry<br />
buyers and trade press portals…
128<br />
In short, all members of the<br />
industry come together at the<br />
Sleepwell Expo-Mattress and<br />
Technologies Fair.<br />
Running towards its major<br />
targets of 2023 set by the<br />
government, Turkey continues<br />
to pursue its development<br />
worldwide with its rapidly<br />
increasing population, advantageous<br />
geography, and<br />
contribution of exports by its<br />
advantageous geography. One<br />
of the most important sectors<br />
in Turkey, without any doubt, is<br />
the mattress industry, mattress<br />
machinery and components industry.<br />
Developments, innovations<br />
and example solidarity of<br />
the sector which has been performed<br />
in the mattress sector in<br />
recent years, have become the<br />
factors which affect the sleep<br />
products sector positively. With<br />
the same token, many positive<br />
economic indications which<br />
have been performed on behalf<br />
of the country and the sector<br />
in recent years, many regulations<br />
and directives made<br />
for the business volume and<br />
the mattress sector which has<br />
grown depending on the flow<br />
of foreign investments, indicate<br />
the importance of the SLEEP-<br />
WELL Fair. The mattress main<br />
sector, sub-industry, machinery<br />
and equipment fair, which has<br />
been awaited for a long time<br />
by all sleep products industry<br />
professionals, will successfully<br />
be held for the 4th time in<br />
Istanbul Fair Center, which is<br />
located opposite of the Ataturk<br />
International Airport.<br />
THE SLEEP ZONE<br />
A special trend and testing<br />
area will be dedicated again
129<br />
in the main foyer of the fairground<br />
namely THE SLEEP ZONE where<br />
latest mattresses of 20 manufacturers<br />
will be displayed for<br />
the testing of professionals and<br />
consumers and to showcase the<br />
latest trends in the industry. This<br />
part had attracted a great deal of<br />
interest during last edition by the<br />
visitors as well as by the exhibitors.<br />
The mattress industry in Turkey<br />
has reached the sales figures of<br />
over 4 million in the local market<br />
in 2014. 95 percent of the<br />
market has been consisted of<br />
spring mattresses and remaining<br />
5 percent of foam mattresses. The<br />
size of the market is very close to<br />
TL 1 billion and the growth rate is<br />
7%. 10 thousand mattresses of<br />
Turkey’s total 20 thousand daily<br />
are produced in Kayseri which is<br />
followed by Istanbul and Izmir.<br />
There are more than 400 manufacturers<br />
in Kayseri. The production<br />
capacity of these firms approaches<br />
to 2.7 million. Kayseri holds the<br />
half of the total production with<br />
2.5 million mattresses. The share<br />
of the sector in the foreign market<br />
is over 100 million dollars. Kayseri<br />
performs more than half of the<br />
total export value. The mattresses,<br />
which are produced in Kayseri, are<br />
exported mainly to France, Germany<br />
and The Netherlands and other<br />
European countries and the different<br />
countries of the Middle East.
130<br />
Representatives of the industry<br />
express that the trends that<br />
are seeking healthier, more<br />
comfortable sleep environments,<br />
play an important role<br />
in growth. According to the<br />
industry representatives the 3<br />
million of the 4 million mattresses<br />
sold, have been sold<br />
to the individual consumers, 1<br />
million to the institutions such<br />
as hotels, dorms and hospitals.<br />
There are around one thousand<br />
hotels which are under construction<br />
with 800 thousand-bed<br />
capacity in the country and<br />
the private sector hospital<br />
investments are accepted as an<br />
indicator that the growth in the<br />
industry will be continuous.<br />
According to the info released<br />
by the Ministry of Health, 90<br />
thousand of the bed capacity of<br />
the total 130 thousand at the<br />
hospitals will be changed and<br />
improved to advanced technology<br />
in a four-year period. All of<br />
these made SLEEPWELL EXPO<br />
more important and it seems<br />
that the future editions of the<br />
show will gain more ground.<br />
The truest venue for the sector!<br />
The firms, which deal with<br />
mattress main and supplier<br />
industry, machinery and equipment,<br />
visit the fair by coming<br />
from both Turkey and surrounding<br />
countries in order to boost<br />
their production efficiency and<br />
competition.<br />
Opportunities to negotiate<br />
with the top level managers!<br />
Mostly as the top-level managers<br />
and company owners, the
131<br />
professional visitors come to<br />
Sleep Well Expo Fair to contract<br />
business agreements. Majority<br />
of the fair visitors consists of<br />
top-level officials, general managers,<br />
assistant general managers,<br />
purchasing and finance<br />
managers of producer firms that<br />
want to get information about<br />
the new technologies, products<br />
and services.<br />
Enlarge your connecting network<br />
for more business agreements!<br />
You have the chance to meet<br />
with the sector officials who<br />
come from the Middle Eastern<br />
countries, European countries,<br />
China, the USA, Russia and<br />
Turkic Republics and many<br />
surrounding countries. Sleep<br />
Well Expo Fair constitutes an<br />
excellent platform between<br />
exhibitors to set new business<br />
connections as well as letting<br />
exhibitors meet with target<br />
audience of visitors.<br />
TESTIMONIALS…<br />
We conducted a survey about<br />
what the exhibitors say<br />
about the show. Over 90%<br />
expressed their satisfaction<br />
and they highlighted their<br />
expectation that the fair will<br />
grow very fast to be one of<br />
the world fairs in the industry.<br />
The survey follows:
132<br />
Boyteks<br />
Mustafa Yildirim<br />
General Manager<br />
First of all we wish that the fair is to<br />
be beneficial for all parties. We are<br />
experiencing a fruitful event. We<br />
thank to the organizing firm, Voli<br />
Fairs Organization, and its staff who<br />
work hard to serve us, the participants.<br />
Wish them to be more successful<br />
in the next editions of the fair.<br />
At the beginning we consider that it<br />
may be poorer than before due to the<br />
problems of recent developments in<br />
the country. However, we experienced<br />
the opposite. We saw serious<br />
number of visitors coming from<br />
both Middle East and from Europe.<br />
It seems that the year <strong>2017</strong> may be<br />
harder. But, the mattress industry is<br />
durable to short term crises because<br />
mattress is a basic need for humans.<br />
We completed our investments that<br />
we planned for the year 2016. We<br />
hope that the year <strong>2017</strong> will be a<br />
better year for our industry. Again<br />
we thank you all for your services<br />
and hospitality.<br />
Boycelik<br />
Feridun Tosun<br />
Export Manager<br />
We are so happy with the fair. I can<br />
proudly say that we, as Boycelik,<br />
have been a part of it since 2014.<br />
First days of the fairs are important.<br />
At the first day of the fair we had<br />
talks with about 40 companies, 15<br />
of them are new for us. We have visitors<br />
from several countries of the<br />
world especially both from Europe<br />
and Middle East. We divided<br />
our customer profile into two. One<br />
group is present customers and who<br />
put orders during fair. The second<br />
group is new ones. Any company<br />
who wants to produce mattress is<br />
able to find what it needs for production<br />
from still wires up to machinery.<br />
Our satisfaction about this fair<br />
is paramount and eager to support<br />
it for next editions with all what we<br />
can do. We believe that both visitors<br />
and companies in the Sleepwell<br />
Expo fair will continue to grow in<br />
the years ahead. I think that this fair<br />
will be a real competition for Interzum<br />
in about five years.
133<br />
Form Sunger<br />
Arif Emre Olmeztoprak<br />
Sales & Marketing Manager<br />
The fair was good for us. There<br />
were more visitors on the<br />
second and third day of the<br />
show. We observed stagnancy<br />
in general. I believe this had several<br />
reasons. The event brought<br />
professionals of the sector<br />
together. To me, this was the<br />
most important feature of the<br />
fair.<br />
Giz Group<br />
Eser Karakaslar<br />
Board Member<br />
Sleepwell Expo is now being<br />
organized for the third time. I<br />
know that this fair is a valuable<br />
event, because it is the first in<br />
its field. There is no other fair,<br />
addressing exactly to our needs.<br />
It is the most efficient fair<br />
for us, the mattress producers,<br />
because it focuses on only mattress<br />
industry. We have been<br />
participating in the fair for three<br />
years and we will participate<br />
in the future. I thank you all<br />
the people for every thing you<br />
provided.<br />
Ergofoam<br />
Malik Enes Huroglu<br />
Domestic and Export Specialist<br />
Manager<br />
We are the first and the only<br />
supplier of gelled products that<br />
can be applied to all models and<br />
quality levels. Gel products attract<br />
the interest of the visitors<br />
as well. Customers could find<br />
us here in the fair. This year<br />
the fair has started fast. There<br />
is growing number of foreign<br />
visitors. We have been deals<br />
with customers in 13 countries.<br />
America is our target market<br />
for this fair. By now, the fair runs<br />
well and we are happy with results.<br />
Due to recent problems<br />
in the world and in Turkey in<br />
terms of economic, political<br />
and psychological fields, there<br />
is less participation in the fair<br />
than the year before. However,<br />
it will be higher next year..
134<br />
Gunteks<br />
Mehmet Erdem Kurt<br />
Export Manager<br />
In general, the fair is better than<br />
we expected. The organization<br />
is growing year after year. Despite<br />
all the problems that have<br />
been experiencing recently as<br />
a whole nation there are more<br />
qualified visitors in the fair.<br />
They came from Europe, North<br />
Africa and other regions. We<br />
establish new business contacts<br />
and met with new buyers<br />
and customers. The fair will be<br />
more effective in its next editions.<br />
Thanks for everybody.<br />
Kirayteks<br />
Onur Kirayoglu<br />
Board Member<br />
We are one of the companies<br />
who participated in the first<br />
edition of this fair. We have high<br />
hopes about this event. Second<br />
edition of it was better than the<br />
first. Some of the effects caused<br />
by global economic and political<br />
and economic outlook in the<br />
country were felt this year. This<br />
was also true in all fairs that we<br />
visited. However, visitors were<br />
more professional than before.<br />
There seems to be more active<br />
by the weekend. It will be good,<br />
I hope. Since the Sleepwell is<br />
the first and only fair, it will<br />
keep its growth in next years.<br />
More promotion and more participants<br />
are always needed.<br />
Innova Bedding<br />
Onder Honi<br />
Owner<br />
We are here this year as well.<br />
This is my third presence in this<br />
fair. I witness a growing interest<br />
and recognition in the fair year<br />
after year. Not much visitor<br />
loss is experienced despite all<br />
adverse developments in and<br />
out of the country. Mattress industry<br />
in Turkey has a long way<br />
to go. I personally relate the potential<br />
in the sector to several<br />
authorities at every occasion. I<br />
want to be active in the efforts<br />
to divide the mattress industry<br />
from furniture sector. The future<br />
of mattress industry is bright.<br />
I thank you all of you and<br />
for all your efforts.
135<br />
Kucukler Textile<br />
Hasan Kucuk<br />
Board Chairman<br />
The fair that we participate in for the second time as Comfytex, was<br />
good this year. Visitor numbers, especially those who came from abroad<br />
were higher than our expectations. There were visitors from almost<br />
every country, actually from 20 countries in the fair. Last year the fair<br />
was more crowded. The reason is that the events that we have been experiencing<br />
nationally may cause this. We are happy and satisfied with<br />
the fair. Next year we also be here. We participated in Intermob fair this<br />
year. But, I already informed the organizers of Intermob that I will not<br />
participate in their fair. This (Sleepwell Expo) is our event, because we<br />
target more business in export markets. This fair serves this exactly.<br />
Is a good opportunity for us. I thank all other participants and all the<br />
people who put their efforts in.<br />
Nertex<br />
Said Erdogan<br />
General Manager<br />
Really qualified and professional<br />
people came to the fair. We<br />
have done good talks and deals<br />
with them. We will participate<br />
next year as well. It is good<br />
that the event is special for only<br />
mattress industry. Customers<br />
in the fair were also happy<br />
about this positioning.<br />
I thank all the people.<br />
Mert Makine<br />
Mustafa Nabi Dogan<br />
Member of the Board<br />
Held as the third edition this<br />
year, the number of visitors<br />
and participation to the fair is<br />
growing steadily. Productivity<br />
of the customers is more important<br />
for us than the number<br />
of customers. In this regard the<br />
fair runs very well and very<br />
productive. Number of companies<br />
and visitors are good.<br />
Visitor interests are high and<br />
we are happy for this. There<br />
are fairs in America and in Germany<br />
attracting great number<br />
of visitors. We also have to improve<br />
the number of visitors<br />
up to the levels of fairs held in<br />
abroad. Fair in Germany have<br />
been held since 1930, a deep-rooted<br />
event. We are happy<br />
that we now are comparing<br />
the Sleepwell Expo with these<br />
famous fairs. Our’s is only three<br />
years old, however, it has<br />
great potential for the coming<br />
years. It will be the best fair<br />
in its field. I hope that every<br />
one investing in this fair will<br />
be profitable and beneficial.<br />
Thanks for everybody for their<br />
contributions.
136<br />
Milkay<br />
Oguz Ozev<br />
Sales Manager<br />
The fair is magnificent, as a result<br />
of the efforts of the organization<br />
staff as it was in last year.<br />
We invited all our customers to<br />
visit the fair. We all have managed<br />
it successfully. The first<br />
fair on mattresses Sleepwell,<br />
though it was three years old,<br />
is so successful. This makes<br />
up hopeful for the future. We,<br />
the Turks can manage it. We<br />
make this the only fair an international<br />
event. Having it be<br />
enlarged and reaching to more<br />
companies in the future requires<br />
some more time and efforts.<br />
We want to do more. We want<br />
to attract more visitors from<br />
foreign countries. The interest<br />
that mattress-manufacturing<br />
companies have shown to the<br />
fair is rising higher and higher.<br />
This will be a major motive for<br />
both fair organization and for<br />
companies. We are happy more<br />
this year, because the profile of<br />
visitors is expanding to cover<br />
new segments. Thank you all<br />
for everything.<br />
Mitsan<br />
Mustafa Cetinbulut<br />
Board Member<br />
We have had some reservations<br />
due to the recent events.<br />
There may be fewer visitors.<br />
But, fortunately, we experienced<br />
the opposite. There were<br />
fewer numbers from domestic<br />
market but more visitors especially<br />
from foreign countries. It<br />
seems that there is a need for<br />
more promotional activity to<br />
attract national visitors. Hope<br />
that next year they will be<br />
more. It was good to meet with<br />
new names in the industry.<br />
We expect more business with<br />
them. I thank you all who serve<br />
in the event.<br />
Nova Foam and Spring<br />
Mustafa Taka<br />
Board Chairman<br />
We participate in Sleepwell<br />
Expo for the second time. This<br />
edition was also highly efficient<br />
and effective for us. We met<br />
with new customers from 35<br />
countries. We established fruitful<br />
contacts. We have experienced<br />
a fair full of hopes. There<br />
were more new participants in<br />
the fair area. We are also happy<br />
that almost all our customers<br />
and the people to whom we<br />
sent invitations to the fair accepted<br />
and were present in the<br />
fair. We talked with them about<br />
our present business plans. We<br />
are hopeful for the success of<br />
the fair. We thank you all for<br />
everything.
137<br />
Ozka Machinery<br />
Esra Ozkan<br />
Assistant General Manager<br />
We have been making machines<br />
for the sleep industry including<br />
the ones for pillow and filling,<br />
machines for silicon openers,<br />
and silicon beads and bag filling<br />
machinery, since 2003. Besides<br />
these, I own a private workshop<br />
where we do works on<br />
pillows. This is our second time<br />
in this fair. This year was better<br />
then the first experience and<br />
we satisfied more. There are<br />
lots of sales and orders during<br />
fair. There were great interest<br />
from foreign customers coming<br />
from Arab countries, including<br />
Egypt, Palestine and Morocco. I<br />
thank you for all.<br />
Sefox<br />
Ramazan Celik<br />
Owner<br />
We wish all the best for our fair<br />
and for our country. Developments<br />
are good and fast. We<br />
are honored to be here. There<br />
is enough participation from<br />
abroad. It is a good opportunity<br />
for the expansion of the market.<br />
The mattress market is still<br />
growing and demand for high<br />
quality mattresses is rising. Our<br />
country is located in a strategic<br />
spot in the world and has major<br />
share in the international market.<br />
Focusing on a specific field<br />
is one of the major advantages<br />
of the fair. Also, participants in<br />
the fair have professional approach<br />
to mattress business.<br />
Our partners and others in the<br />
industry visit to other fairs and<br />
they express their problems finding<br />
a suitable position for their<br />
products in general purpose<br />
fairs. In short, Sleepwell Expo<br />
will be highly beneficial for the<br />
mattress industry.<br />
Pakipek Group<br />
Ugur Bukumcu<br />
Board Member<br />
We participated in the fair jointly<br />
with Pakipek Textile as<br />
Rahat Yaslan brand, as one of<br />
the oldest firms in Bursa. We<br />
started recently to sell pillows<br />
in our two stores in Bursa and<br />
online channel. We try to expand<br />
our brand. The fair was<br />
successful for us. We met with<br />
new buyers. We like the profile<br />
of buyers and visitors. We plan<br />
to be here next year. We hope<br />
that other companies are also<br />
satisfied. We thank for all the<br />
things you done.<br />
Tugsan<br />
Fatih Genc<br />
Board Member<br />
Tugsan Materials Company is a<br />
family business established in<br />
1992 to produce fabrics, hardware<br />
tools and materials for<br />
the furniture industry. This is<br />
our first participation in Sleepwell<br />
Expo. There are high<br />
numbers of visitors from both<br />
domestic and especially from<br />
foreign markets. It means higher<br />
contribution to the national<br />
economy. We are also happy to<br />
be a part of these contributions.<br />
We will participate regularly in<br />
this fair in coming years. It is an<br />
effective and efficient fair. All<br />
players in the sector are convened<br />
in this event. We thank you<br />
and wish for the continuity of<br />
your efforts.
138<br />
interzum<br />
guangzhou<br />
<strong>2017</strong> held<br />
with more<br />
exhibitors,<br />
larger area<br />
Spanning 17<br />
halls to cover an<br />
area of 150,000<br />
square meters,<br />
1,396 exhibiting<br />
companies gathered<br />
at this flagship event<br />
of the industry and<br />
made an excellent<br />
show to over 70,000<br />
professionals flew<br />
from all around the<br />
world.<br />
Asia’s largest and most comprehensive<br />
woodworking machinery,<br />
furniture production and interior<br />
decoration trade fair was held at<br />
the China Import and Export Fair<br />
(Pazhou) Complex located in the<br />
country’s southern manufacturing<br />
hub of Guangzhou. The event –<br />
the largest in its history – span<br />
150,000 square meters and also<br />
saw a 12 percent jump in the number<br />
of exhibitors to 1,396 companies<br />
from 38 countries and regions.<br />
Some of the industry heavyweights<br />
at the event included:<br />
IMA, SCM, Leuco, Vollmer, Homag,<br />
Biesse, Duerkopp, Leggett & Platt,<br />
Lianrou, Okin Refined, Dongtai,<br />
Repon, Titus, FGV, American Softwoods,<br />
Kleiberit, Bostik, Jowat,<br />
Bekaert Deslee, Boyteks Tekstil,<br />
Rehau, Schattdecor, Kastamonu,<br />
Huali.<br />
In addition, a number of international<br />
exhibitors made use of<br />
interzum guangzhou <strong>2017</strong> as their<br />
launchpad to debut in China:<br />
Coral, Schugoma, Woodtron, General<br />
Paint, IVM, T-Prin, Krauss, NDB<br />
Timber, Mammut, Veysel, Metal<br />
Matris, BKB Mobilya, Ozdemir,<br />
Komposan, Sugatsune, Joker Uno,<br />
Fine Induestries, Lignadecor.<br />
Nine national pavilions from<br />
Germany, Turkey, Korea, Chile, the<br />
United States / Canada as well<br />
as industry-driven contingents led<br />
by the Malaysian Timber Council,<br />
American Hardwood Export Council,<br />
Canada Wood and Swedish Wood<br />
were also making waves at this<br />
year’s edition with stronger contingents.<br />
Complementing the trade fair was<br />
a series of concurrent seminars<br />
spotlighting the latest trends in<br />
the industry such as the Global Color<br />
Trends Conference <strong>2017</strong>/2018,
139<br />
as well as presentations centering<br />
new technologies and product<br />
applications, with the likes of<br />
the multiple purposes of Swedish<br />
Wood as a modern material and<br />
special edge banding products.<br />
Pulling all stops to engage exhibitors<br />
and visitors alike, other<br />
activities at the international halls<br />
also included a gift redemption<br />
program for visitors, Networking<br />
Happy Hour event, business matching,<br />
and a special display.<br />
Located at the entrance of Hall<br />
15.1, the display entitled “Unveiling<br />
– The Mysteries of Furniture<br />
Production” showcased innovative<br />
products and technologies of<br />
furniture production and told the<br />
story behind the development of<br />
the industry.<br />
Focusing on the premium custom<br />
cabinet category this year, the<br />
business matching event featured<br />
buyers from renowned domestic<br />
brands vifa Kitchen, OPPEIN,
140<br />
Wision and Wayes who will be<br />
meeting with some 20 suppliers<br />
from abroad to fulfill their sourcing<br />
needs.<br />
During the event, organizers<br />
Koelnmesse and the China Foreign<br />
Trade Center (Group) jointly<br />
announced the extension of their<br />
strategic partnership following the<br />
inking of a five-year agreement.<br />
Denis Steker, Koelnmesse GmbH’s<br />
vice president for international<br />
business expressed: “With the<br />
world leading trade fair interzum<br />
in Cologne, Koelnmesse confirms<br />
every two years impressively its<br />
global competence and relevance<br />
for the furniture supplies sector<br />
world wide. It was a logical step<br />
to export this format into the world<br />
largest furniture production hub –<br />
China’s Guangdong Province. With<br />
the strongest partner possible, the<br />
China Foreign Trade Centre Group,<br />
we are proud to present and to<br />
further grow and develop this interzum<br />
satellite event jointly. With
141<br />
a dedicated “Global Competence”<br />
strategy, Koelnmesse will enforce<br />
an even stronger link between the<br />
two events in Cologne and Guangzhou<br />
in future. It is our clear aim to<br />
provide the industry with the latest<br />
and most comprehensive innovations<br />
and technological trends<br />
around the world.”<br />
Being the only satellite event of<br />
interzum - the world’s top trade fair<br />
of its kind - CIFM / interzum guangzhou<br />
made its foray into China in<br />
2004 and has since been partnering<br />
with the China International<br />
Furniture Fair (CIFF) to become the<br />
flagship industry event in Asia.<br />
The next edition of this premium<br />
event will take place on the same<br />
dates, 28-31 March 2018.
142<br />
Lineer Makina signifies<br />
innovative solutions<br />
coupled with utmost<br />
expertise for the<br />
mattress industry<br />
We have recently<br />
interviewed Saffet<br />
Güngör of Lineer<br />
Makina. He has<br />
briefed information<br />
on the laborsaving<br />
and brand-new<br />
activities of the<br />
Company.<br />
Saffet Güngör said, “Lineer Makina-<br />
Lineer Machinery” has been<br />
operating in the field of mattress<br />
manufacturing and storage lines,<br />
foam cutting and packaging machinery,<br />
panel furniture machinery<br />
in particular. Our company has<br />
turned out to be the first one in<br />
Turkey which is able to manufacture<br />
fully automatic mattress storage<br />
and stockpiling machinery.”<br />
“The height of mattress storage<br />
and stockpiling can reach at 24<br />
Saffet Güngör and Ersin Güngör<br />
meter. By means of automation<br />
system, storage department<br />
does not need any operator,<br />
thereby increasing the productivity<br />
of the company.”<br />
Saffet Güngör pointed out, “We<br />
produce several machinery to reduce<br />
the number of labor needed<br />
in the manufacturing processes<br />
and aiming to increase the production<br />
capacities. We make the<br />
automation systems for these<br />
machinery. We can say that<br />
Lineer Makina is a good solution<br />
partner for our customers. One of<br />
the shelving automation projects<br />
is that we completed to one of<br />
our customers is a good example<br />
for this. Earlier 40 people and<br />
4 forklifts were working in this
143<br />
section. Thanks to our system,<br />
only two workers can manage the<br />
whole operations.”<br />
He added, “With barcode system<br />
we embedded in, products that<br />
will be delivered to a certain<br />
buyer can be transported and<br />
delivered to the buyer with robotic<br />
movements. We have other<br />
machinery for foam packing, foam<br />
vacuuming, both are approved by<br />
global standards for their authenticity.”<br />
“Lineer Makina is headed<br />
towards a future bright with<br />
new technology and innovation,<br />
where increas¬ing numbers of<br />
people will be able to enjoy the<br />
fruits of automation they deserve.”
144<br />
Reform Sunger<br />
distinguishes with<br />
licensed quality products<br />
The company also<br />
attracts interest with<br />
its environmental<br />
protection by<br />
recycling foams.<br />
We were informed<br />
by Huseyin<br />
Budak, chairman<br />
of Reform<br />
Sunger about<br />
the structure<br />
and activities of<br />
the company.<br />
Having daily<br />
capacity to<br />
process 8 tons<br />
of waste foam<br />
and 500 cubic<br />
meter foam cutting<br />
the company has the first<br />
recycling certificate in Turkey.<br />
Will you tell us about the<br />
foundation and<br />
structure of<br />
the company?<br />
Our company<br />
was established<br />
in<br />
2013 on 13.5<br />
thousand sqm<br />
land, of which 6.5 is<br />
closed, to produce bondex rebounded<br />
foam by recycling wasted<br />
foams for other manufacturers.<br />
What is in your product portfolio?<br />
In which industry do you operate?<br />
Our firm has machinery inventory<br />
to process 8 tons of waste and<br />
500 cubic meters cutting capacity<br />
per day. We supply to soft group<br />
(sitting group) and automotive<br />
industry. Besides we fill pillows<br />
for furniture companies in a range<br />
of 350 grams and 2,500 grams at<br />
every size.
145<br />
Do you have any certificate for<br />
quality and production process?<br />
What distinguishes your company<br />
from competition?<br />
We have the first recycling certificate<br />
in Turkey in foam recycling<br />
operations. We meet all requirements<br />
of the certificate both in and<br />
out of business. This differentiates<br />
us our quality from others.<br />
What are your expectations on<br />
behalf of the industry from <strong>2017</strong>?<br />
The foam industry has been growing<br />
8.6 % annually on the average<br />
during the period between<br />
2000 and 2015 years, though it<br />
recessed 10 % in 2016. The year<br />
<strong>2017</strong> was started with negative<br />
expectations; however, a tax<br />
reduction was put into effect with<br />
an aim to support sales in furniture<br />
industry. Value added taxes<br />
were down to 8 % from its earlier<br />
level of 18 %. In line with reduction,<br />
sales have grown at serious<br />
pace. Our expectation is that, the<br />
exempted tax reduction has to be<br />
valid all year long.<br />
What do want to add more?<br />
As of Reform Sunger, we can<br />
supply both materials and foam<br />
cutting services to our customers,<br />
to meet their needs exactly with<br />
right products cut at the right sizes<br />
and thicknesses.
146<br />
TDI, a problematic<br />
friend of foam<br />
manufacturers<br />
Short supplies of this key ingredient<br />
in polyurethane foam seem<br />
not to be easing soon. There are<br />
few manufacturers in the world<br />
and when they have self-problems<br />
they are reflected to users.<br />
As the main input of foam, Toluene<br />
Diisocyanate (TDI) is one of the<br />
basic chemical ingredients used in<br />
the manufacture of flexible polyurethane<br />
foam. TDI is the abbreviation<br />
for Toluene Di-Isocyanate,<br />
a mixture of toluene-2,4-diisocyanate<br />
and toluene-2,6-diisocyanate<br />
with the 2,4- isomer being<br />
the major component.<br />
TDI (Toluene<br />
dilsocyanate) is the<br />
vital raw material<br />
of mattress foam<br />
manufacturers<br />
but its availability<br />
and market and<br />
price stability are<br />
headaches for the<br />
manufacturers.<br />
Polyurethane chemistry was first<br />
studied and produced in Germany<br />
in 1937. Polyurethanes represent<br />
a family of polymers rather than a<br />
single polymer. Urethane polymers<br />
can be produced with a wide<br />
variety of properties, ranging<br />
from soft flexible foams and fibres<br />
through to hard solids so that<br />
they can be used in a diverse<br />
range of applications. The TDI is<br />
consumed in the chemical reaction<br />
that makes polyurethane and is<br />
not released from the finished<br />
polyurethane foam into the air.<br />
Flexible polyurethane foam is
147<br />
used in<br />
mattresses,<br />
furniture<br />
cushions and<br />
other common household<br />
applications.<br />
The development of elastic polyurethanes<br />
began as a program<br />
to find a replacement for rubber<br />
during the days of World War II.<br />
In 1940, the first polyurethane<br />
elastomers were produced. These<br />
compounds gave millable gums<br />
that could be used as an adequate<br />
alternative to rubber. When<br />
scientists found that polyurethanes<br />
could be made into fine<br />
threads, they were combined with<br />
nylon to make more lightweight<br />
and stretchable garments.<br />
Polyurethanes are linear polymers<br />
that have a molecular backbone<br />
containing carbamate groups<br />
(-NHCO2). These groups, called<br />
urethane, are produced through<br />
a chemical reaction between a<br />
diisocyanate and a polyol. Polyurethanes<br />
are some of the most<br />
versatile polymers. Despite these<br />
differing properties, the polymers<br />
have one common characteristic<br />
in that they all incorporate the<br />
urethane group (-NH-CO-O-)<br />
into their structure. However,<br />
the polymers differ from simple<br />
thermoplastic polymers, such as<br />
the polyolefins, in that they are<br />
not sold as ready-made polymers<br />
but as precursors that are mixed<br />
at the conversion stage. These<br />
precursors are commonly polyols<br />
(compounds containing multiple<br />
-OH groups) and diisocyanates<br />
(compounds containing -NCO<br />
groups). The primary reaction<br />
during the production of polyurethanes<br />
is of the form: -NCO + HO-<br />
→ -NH-CO-O-<br />
Polyurethane flexible foams can<br />
be used for a diverse range of<br />
applications including sofa, mattresses,<br />
furniture cushions, carpet<br />
underlay, padding for textile and<br />
footwear, and automotive seats.<br />
TDI is also used in the production<br />
of coatings, sealants and elastomers.<br />
Toluene Diisocyanate TDI 80-20<br />
is an aromatic isocyanate that is<br />
produced for reaction with polyols<br />
to form polyurethanes. It is widely<br />
used in the production of polyester-based<br />
soft foam, high-bearing<br />
sponges, semi-rigid ester foam,<br />
and paint.<br />
What does the presence of TDI<br />
antibodies mean?<br />
The presence of TDI antibodies<br />
does not necessarily indicate an<br />
adverse health effect, nor does it<br />
necessarily mean you have been<br />
exposed to TDI. The test for TDI<br />
antibodies is neither simple nor<br />
completely accurate. Some individuals<br />
test positive regardless of<br />
whether they have been exposed<br />
to TDI or not. Additional testing<br />
would be required to determine if<br />
the positive reading was actually<br />
the result of TDI exposure.
148<br />
Environmental implications<br />
TDI is a confirmed carcinogen. Its<br />
emission is closely monitored by<br />
the authorities. TDI tape detectors<br />
are installed around the factories<br />
it is produced. To minimize the<br />
emission of TDI, most of the process<br />
equipment is shielded.<br />
Like many reactive chemicals, “TDI<br />
products” can create hazards if<br />
handled carelessly. When used<br />
in accordance with current regulations<br />
and industry practices, TDI<br />
can be used safely. Engineering<br />
controls, personal protective<br />
equipment, and long-established<br />
workplace practices are widely<br />
used throughout the industry to<br />
protect workers and the public.<br />
Traditionally CFC (chlorinated fluorocarbons)<br />
based solvents were<br />
used as blowing agents. In the<br />
late 80’s, the ozone layer depletion<br />
effect of CFC based chemical<br />
was established. The use of CFC<br />
was gradually banned. Methylene<br />
chloride, which is inert to ozone, is<br />
used as a substitute for CFC.<br />
Lots of “offcuts” are generated in<br />
the foam cutting process. They are<br />
collected and sent to the associated<br />
recycle plant to produce a<br />
lower grade flexible foam. This<br />
type of foam is widely used in the<br />
production of carpet backings and<br />
packing materials. By this way the<br />
net amount of waste produced in<br />
the process can be minimized.<br />
TDI should only be handled by<br />
knowledgeable, well-trained<br />
personnel who thoroughly understand<br />
the hazards associated with
150<br />
the transportation, storage, and<br />
use of the chemical. Contaminated<br />
clothing must be washed before<br />
reuse. Severely contaminated<br />
clothing should be discarded.<br />
Contaminated footwear or leather<br />
gloves should never be reused.<br />
Eating and drinking should not be<br />
allowed where TDI is handled or<br />
stored.<br />
POLYOL in polymer chemistry used<br />
in mattresses<br />
The other reacting species required<br />
to produce polyurethanes<br />
are compounds that contain<br />
multiple alcohol groups (OH),<br />
called polyols. In polymer chemistry,<br />
polyols are compounds with<br />
multiple hydroxyl functional groups<br />
available for organic reactions. A<br />
molecule with two hydroxyl groups<br />
is a diol, one with three is a triol,<br />
one with four is a tetrol and so on.<br />
The polyols used in polyurethane<br />
production are predominantly<br />
hydroxy- polyethers, rather than<br />
hydroxy-polyesters. They are produced<br />
by alkoxylation. Depending<br />
on the degree of cross-linking<br />
required, the starting alcohols<br />
used for hydroxy-polyethers may<br />
be divalent glycols (ethylene,<br />
propylene and other glycols) or<br />
multivalent alcohols (e.g. glycerol,<br />
sucrose). The epoxides used are<br />
generally propylene oxide and<br />
ethylene oxide.<br />
Monomeric polyols such as glycerin,<br />
pentaerythritol, ethylene<br />
glycol and sucrose often serve as<br />
the starting point for polymeric<br />
polyols. These materials are often<br />
referred to as the “initiators” and<br />
reacted with propylene oxide<br />
or ethylene oxide to produce<br />
polymeric polyols. However, they<br />
should not be confused with<br />
free radical “initiators” used to<br />
promote other polymerization<br />
reactions. The functional group<br />
used as the starting point for a<br />
polymeric polyol need not be a<br />
hydroxyl group; there are a number<br />
of important polyols which are<br />
built up from amines. A primary<br />
amino group (-NH2) often functions<br />
as the starting point for two<br />
polymeric chains, especially in the<br />
case of polyether polyols.<br />
Polymeric polyols are generally<br />
used to produce other polymers.<br />
They are reacted with isocyanates<br />
to make polyurethanes used to<br />
make mattresses, foam insulation<br />
for appliances (refrigerators and<br />
freezers), home and automotive<br />
seats, elastomeric shoe soles,<br />
fibers (e.g. Spandex), and adhesives.<br />
Polymeric polyols are usually polyethers<br />
or polyesters. Polyether<br />
polyols are made by reacting<br />
epoxides like ethylene oxide or<br />
propylene oxide with the multifunctional<br />
initiator in the presence<br />
of a catalyst, often a strong base<br />
such as potassium hydroxide or<br />
a double metal cyanide catalyst<br />
such as zinc hexacyanocobaltate-t-butanol<br />
complex. Common<br />
polyether diols are polyethylene<br />
glycol, polypropylene glycol, and<br />
poly(tetramethylene ether) glycol.<br />
The examples shown below are<br />
fairly low molecular weight triols<br />
based on glycerin (a triol) being<br />
reacted with propylene oxide,<br />
ethylene oxide or a combination<br />
of the two. In reality, the chains<br />
would not be of equal length in<br />
any one molecule and there would<br />
be a distribution of molecular
152<br />
weight polyols within the material.<br />
Polyether polyols account for<br />
about 90% of the polymeric polyols<br />
used industrially; the balance<br />
is polyester polyols.<br />
As is the case for all foam manufacturers<br />
at almost all over the<br />
world Turkish foam manufacturers<br />
have also been suffering some<br />
supply problems of this main input<br />
of their manufacturing process.<br />
Price hikes are also a big problem<br />
for the industry. Depending on<br />
this material for foam production<br />
the industry is almost in a monopoly<br />
of a main supplier. When it<br />
suffers from any cause the entire<br />
industry suffers because the producer<br />
naturally reflects the loss on<br />
prices, delivery and other factors.<br />
Another class of polymeric polyols<br />
is the polyesters. Polyesters are<br />
formed by condensation or stepgrowth<br />
polymerization of diols<br />
and dicarboxylic acids (or their<br />
derivatives), for example diethylene<br />
glycol reacting with phthalic<br />
acid.[5] Alternatively, the hydroxyl<br />
group and the carboxylic acid (or<br />
their derivatives) may be within<br />
the same molecule, as in the case<br />
of caprolactone. The example<br />
below is an idealized structure<br />
that could be obtained by reacting<br />
pentaerythritol (a tetrol) with<br />
gamma-butyrolactone.
154<br />
Mattress Industry<br />
Terms<br />
Source: ISPA, International<br />
Sleep Products Association<br />
Adjustable base: An electro-mechanical<br />
or manual bed frame construction<br />
that permits the raising<br />
and lowering of the head and/or<br />
foot portions of the mattress.<br />
Airbed: An air mattress with a core<br />
that is an air-filled vinyl bladder.<br />
Better airbeds are multichambered,<br />
covered with cushioning, upholstered<br />
with ticking and sold with a<br />
foundation.<br />
Anti-microbial fiber and foam:<br />
Treatment that inhibits the growth<br />
of microbial contaminates.<br />
Backing: Any fabric or sheeting material<br />
that is used during quilting to<br />
anchor the stitches.<br />
Batting: See Cotton Felt.<br />
Bedding: Commonly used as a<br />
generic term for a mattress and<br />
foundation set, but may also apply<br />
to accessory items such as blankets,<br />
sheets, pillows, comforters,<br />
mattress pads, etc.<br />
Bedding ensemble: A complete<br />
sleep support system, consisting of<br />
a metal frame or a bed, a foundation<br />
and a mattress set.<br />
Bed frame: A metal or wood<br />
frame with legs used to support a<br />
mattress and foundation. Conventional<br />
height is 7-1/4 inches and<br />
the low-profile version is 5-3/4<br />
inches when measured from the<br />
floor to the bottom of the foundation.<br />
Generally a headboard<br />
can be attached. Metal frames<br />
are sometimes known as a “Hollywood”<br />
frame.<br />
Bedsprings: Open-spring or wire<br />
fabric box springs without uphol-
155<br />
stery materials or cover.<br />
Binding tape: Fabric tape used<br />
to bind and close the mattress or<br />
foundation where the vertical and<br />
horizontal panels of outer ticking<br />
come together, providing the edge<br />
trimming for the mattress or foundation.<br />
See Tape and Tape Edge.<br />
Body impressions: Indentations occurring<br />
on the surface of a mattress<br />
over time, due to the compression<br />
of materials by the human body.<br />
Bonnell: A knotted, round-top,<br />
hourglass-shaped steel wire coil.<br />
When laced together with crosswire<br />
helicals, these coils form the<br />
simplest innerspring unit, also<br />
referred to as a Bonnell.<br />
Border: The vertical side or edge<br />
of a mattress or foundation. Prebuilt<br />
borders are constructed by<br />
stitching together the ticking, foam<br />
or other filling materials and a<br />
backing material. Commonly quilted<br />
or vertical-stitched.<br />
Border rod: A heavy gauge wire<br />
rod attached to the perimeter of<br />
the innerspring unit (top and bottom)<br />
by means of a helical wire or<br />
metal clips.<br />
Boric acid: A chemical additive<br />
applied during the garnetting of<br />
cotton and/or other fibers to provide<br />
cigarette ignition resistance<br />
characteristics.<br />
Box spring: Also referred to as<br />
a “foundation.” A base for an<br />
innerspring mattress, consisting<br />
of coils or other forms of springs<br />
mounted on a wood or metal frame<br />
and secured with a wire-interlaced<br />
or welded-wire grid, topped with<br />
upholstery and insulating materials<br />
(felt, urethane or other resilient<br />
materials), and covered on the<br />
top and sides with ticking and on<br />
the bottom with a dust cover. It<br />
is an important part of a bed set<br />
since it serves as a shock absorber,<br />
distributes weight, and supports<br />
and interacts with the innerspring<br />
mattress to properly support the<br />
body.<br />
Box-top mattress: A mattress<br />
featuring a raised surface finishing<br />
treatment where a separate, sided<br />
and rectangular encasement of<br />
soft materials–usually with a tape<br />
edge–is attached via a welt to the<br />
entire surface on top of existing<br />
cover and upholstery.<br />
Bunk bed: A two-tiered wood or<br />
metal frame designed to accommodate<br />
two mattresses, typically<br />
twin-size, one above the other.<br />
Some models allow the upper and<br />
lower units to be detached and<br />
used as separate beds.<br />
Bunkie: A mattress, usually twinsize,<br />
and platform base used on<br />
bunk beds.<br />
Cal 117: Refers to California Technical<br />
Bulletin 117, which specifies a<br />
vertical flame testing procedure for<br />
bedding and furniture component<br />
materials. Foam referred to as “Cal<br />
117 foam” has passed this test.<br />
Carbon: The principal hardening<br />
element in steel. The higher the<br />
carbon content, the harder the metal<br />
and the more temper it will take,<br />
thus giving longer “memory.”<br />
Cellulose acetate pad: Woody fiber<br />
compacted into a pad and used<br />
as an insulator. <strong>May</strong> be glued or
156<br />
sandwiched between plastic netting<br />
to help hold it together.<br />
Coil count: The number of coils in<br />
an innerspring unit. Though the<br />
count can effect weight distribution,<br />
it is not the determining factor<br />
for firmness. The count is usually<br />
based on the number of coils in a<br />
full-size unit.<br />
Coils: The individual wire springs<br />
that form an innerspring unit. See<br />
Hourglass, Continuous and Offset<br />
Coils.<br />
Coir pad: An insulator pad made<br />
from coconut husk fiber, garnetted,<br />
needled, bonded and pre-cut to<br />
size.<br />
Comfort system: Refers to the<br />
upholstery layers of the mattress,<br />
generally consisting of a combination<br />
of materials (cover, cushioning,<br />
topper pad, insulators, etc.).<br />
Conjugate polyester fiber: Spirally<br />
crimped fiber that is crimped chemically<br />
rather than thermally. Is very<br />
durable and resilient.<br />
Continuous coils: An innerspring<br />
configuration in which the rows of<br />
coils are formed from a single piece<br />
of wire.<br />
Conventional bedding products:<br />
Mattresses and foundations in the<br />
conventional adult sizes of twin,<br />
twin extra long, full, full extra long,<br />
queen and king.<br />
Convertible sofa: A sofa with a<br />
bed folded beneath the seating<br />
surface, generally consisting of a<br />
mattress resting on a metal mechanism.<br />
Also called “sleep sofa” or<br />
“sofa sleeper.”<br />
Convoluted foam: Better known as<br />
“egg-crate” foam that is specially<br />
cut to produce hills and valleys,<br />
giving gentle softness and more<br />
surface comfort. Foam surface<br />
treatment is available in multiple<br />
patterns.<br />
Cornell test: Devised by Cornell<br />
University School of Hotel/Motel<br />
Administration. Designed to test<br />
cosmetic performance of bedding<br />
sets, such as body impression or<br />
support firmness. Two round surfaces<br />
are pounded into the finished<br />
product 100,000 times and checked<br />
periodically for failure or changes.<br />
Corner guards: Molded plastic or<br />
metal, (sometimes upholstered) fittings<br />
secured to foundation corners<br />
to prevent material damage from<br />
the bed frame.<br />
Cotton felt: Produced by a garnett<br />
machine which combs cotton and<br />
other fiber binders into a continuous<br />
web or layer. Several such<br />
layers combined are called cotton<br />
“batt”. For compressed cotton felt,<br />
thick layers of garnetted cotton<br />
fiber are mechanically compressed<br />
to reduce body impressions.<br />
Cotton linters: The short fibers<br />
adhering to the seed after the long<br />
staple fiber has been removed in<br />
the ginning process. Used in making<br />
cotton felt.<br />
Cotton pickers: “Fall out” from ginning<br />
or garnetting. These shorter<br />
staple cotton fibers are blended<br />
with linters to produce cotton felt.<br />
Crown: A convex surface on a mattress.<br />
Mattresses with a half-inch<br />
crown are a half-inch thicker at the<br />
center than at the edges.<br />
Cushioning: Materials that lie<br />
above the insulator and below the<br />
fabric covering in an innerspring<br />
mattress. These materials are typically<br />
combinations of polyurethane<br />
foam, cotton felt, and/or mademade<br />
fibers.<br />
Damask: Woven ticking produced<br />
on a loom that has yarns running<br />
at 90-degree angles to each other,<br />
the warp and the weft. The damask<br />
design is woven into the fabric<br />
rather than printed on the surface.<br />
Density: A measure of weight per<br />
cubic volume, usually expressed<br />
in pounds per cubic foot. Often<br />
referred to when discussing foam.<br />
Double tempering: Heating of wire<br />
components, usually in an oven, after<br />
they have been given shape or<br />
form and have been electronically<br />
stress-relieved. Refers to tempering<br />
coils as well as border rods and<br />
helicals in a complete spring unit.<br />
Dual-purpose: A broad term used<br />
to include all sleep pieces, which<br />
can be converted to other uses,<br />
including: convertible sofas,<br />
high-risers, daybeds, futons, etc.<br />
See Convertible Sofa.<br />
Dust cover: A woven or non-woven<br />
fabric attached to the underside of<br />
a foundation to prevent the collection<br />
of dust inside. <strong>May</strong> also be<br />
known as “sheeting” or “cambric.”<br />
Edge guard: Generally an extra<br />
component added to the edge of a<br />
mattress and/or box spring to give<br />
support on the sides.<br />
Engineered edge support: A special<br />
design where the coils on the<br />
outer edge of an innerspring unit<br />
are actually positioned under the<br />
border rod. Most units have the<br />
coils recessed from the edge, which<br />
can contribute to a “roll out of bed”<br />
feeling.<br />
Euro-top mattress: A mattress featuring<br />
a raised, squared-off surface<br />
finishing treatment filled with soft<br />
comfort layers and attached to the<br />
mattress upholstery at the tapeedge.<br />
Fabric cover: Cloth or textile material<br />
woven, knitted or felted of<br />
any fiber or mixture of fibers. Often<br />
referred to as “ticking” or mattress<br />
fabric.
157<br />
Fales pad: Compressed cotton felt<br />
that is stitched together to better<br />
retain compression.<br />
Fiber pad: Usually refers to manmade<br />
or natural fibers (wool, silk,<br />
etc.) that are garnetted, needled,<br />
carded and/or bonded together.<br />
Often used in quilting panels for<br />
mattress tops.<br />
Filler cloth: Refers to a plain fabric<br />
used on the top of a foundation<br />
instead of ticking. Commonly offers<br />
non-skid characteristics.<br />
Flanging: The process whereby a<br />
strip of fabric is sewn to the edge<br />
of the mattress cover and, in the<br />
assembly process, secured to the<br />
perimeter of the innerspring unit to<br />
prevent the cover and filling materials<br />
from shifting.<br />
Foam foundation: Consists of a<br />
built-up wood slat frame covered<br />
with a sheet of cardboard or similar<br />
material, topped with at least 2” of<br />
foam and covered with ticking.<br />
Foundation: Any base or support<br />
for a mattress, sometimes used as<br />
a generic term for box spring. A<br />
foundation may be made entirely<br />
of wood or a combination of wood<br />
and steel or steel springs. See Box<br />
Spring and Foam Foundation.<br />
Futon: A Japanese-style mattress<br />
construction, consisting of a cover<br />
and filling material, which is typically<br />
cotton but can be innerspring<br />
and/or foam.<br />
Garnetting: A mechanical process<br />
whereby short cotton fibers and/<br />
or other fibers are combed into a<br />
specific orientation and formed into<br />
a thin web, which are then layered<br />
to create a batting used as an upholstery<br />
material. See Cotton Felt.<br />
Gauge, coil: A measurement of the<br />
diameter of the steel wire used in<br />
coil construction. Wire gauge for<br />
innerspring coils range from 12.5<br />
to 17. The higher the gauge, the<br />
thinner the wire.<br />
Gel foam: Generally a visco-elastic<br />
foam that is infused with beads or<br />
swirls of gel during the foam pouring<br />
process.<br />
Hair pads: Horse tail or mane, cattle<br />
tail or hog hair, which has been<br />
processed and curled for use as a<br />
mattress or upholstery filler.<br />
Hammocking: An undesirable characteristic<br />
sometimes associated<br />
with worn out or low-end mattresses.<br />
When weight is placed in the<br />
center, the corners tend to rise and<br />
bow in response to deep compression<br />
much like a hammock. Terms<br />
“dish” and “sagging” also used to<br />
describe this phenomenon.<br />
Hand: Term used to describe the<br />
touch or feel of fabrics (e.g., soft,<br />
smooth, etc.).<br />
Hand-tied: The process of<br />
hand-lacing the coils in a box<br />
spring together with twine. Seldom<br />
used, this process has been<br />
replaced with modern technology<br />
and new designs.
158<br />
Headboard: An upright unit of<br />
wood, metal, plastic, or upholstered<br />
material, to be attached at<br />
the head of a bed, usually with the<br />
bed frame.<br />
Helical: A tightly-coiled, elongated<br />
wire used in the manufacture of<br />
innerspring units to join individual<br />
coils to each other and to the<br />
border rod.<br />
High-contour mattress: Measures<br />
9” – 13” thick. A mattress under 9”<br />
thick is considered “standard”; over<br />
13” thick is considered “custom.”<br />
High riser: Usually a frame or sofa<br />
with two mattresses of equal size<br />
without a backrest. The frame<br />
slides out with the lower bed and<br />
rises to form a full bed or two<br />
single beds.<br />
Hog ring: Metal ring used to<br />
secure the insulator and flange material<br />
to the innerspring unit. Takes<br />
its name from its similarity to the<br />
metal ring in a hog’s nose.<br />
Hourglass coils: Coils that taper<br />
inward from top to middle and outward<br />
from middle to bottom, thus<br />
resembling an hourglass in shape.<br />
Employed in bonnell and offset coil<br />
designs.<br />
Hybrid: Commonly used industry<br />
term for a mattress that combines<br />
an innerspring unit with specialty<br />
foams such as visco-elastic or latex.<br />
Ideal weight distribution: Equalization<br />
of support in such a way<br />
as to eliminate pressure points<br />
that cause discomfort resulting in<br />
tossing and turning. Best achieved<br />
with coil on coil construction and<br />
properly designed insulation and<br />
cushioning material.<br />
Innerspring unit construction (for<br />
mattresses): The spring construction<br />
used as the main support system<br />
inside an innerspring mattress.<br />
Some common types are: pocketed<br />
(see Marshall) and all metal (i.e.,<br />
bonnell, offset and continuous<br />
wire).<br />
Insulator: Any material used on top<br />
and bottom of an innerspring unit<br />
to prevent the upholstery layers<br />
from cupping down into the coils.<br />
Some common types are: a fiber<br />
pad, non-woven fabric, netting,<br />
wire mesh or foam pad.<br />
Knit: A basic polyester or nylon<br />
ticking fabric produced through a<br />
knitting process (tricot) rather than<br />
weaving. Designs are printed onto<br />
the surface.<br />
Lacing wire: Finer gauges of wire<br />
used to form helicals.<br />
Latex: A flexible foam created from<br />
a water dispersion of rubber, either<br />
from the rubber tree (natural latex)<br />
or a man-made, petroleum-based<br />
product (synthetic latex). Most<br />
latex used in mattresses today is a<br />
combination of natural and synthetic<br />
latex rubber.<br />
LFK: An unknotted offset coil with a<br />
cylindrical or columnar shape.<br />
Link fabric: A wire foundation for<br />
bedsprings, cots, studio couches,<br />
sofabed mechanisms and gliders.<br />
So called because the fabric is a<br />
succession of metal links.<br />
Marshall: A type of innerspring<br />
construction in which thin gauge,<br />
barrel-shaped, knotless coils are<br />
encased in fabric pockets. Also<br />
known as “pocketed coils.”<br />
Mattress: A manufactured product<br />
to sleep on, consisting of various<br />
resilient materials covered with an<br />
outer ticking. Comes from the Arabic<br />
term “matrah” meaning to throw
159<br />
down. Early Arabs traveled with<br />
their bedding and threw it down on<br />
the ground or floor at night.<br />
Memory: The ability of tempered<br />
steel, foam or some fabrics to<br />
return to their original state after<br />
being compressed or stretched.<br />
Mesh: Plastic netting generally<br />
stretched across the face of an<br />
innerspring unit as an insulator.<br />
Microcoils: A low-profile metal<br />
spring unit, typically with individually<br />
wrapped coils, used in the top<br />
comfort layers of a mattress.<br />
Molded foam core (for mattresses):<br />
A core made of flexible foam<br />
is made in molds and used as the<br />
main support system in a foam<br />
mattress.<br />
Mounting: Attachment of a box<br />
spring unit to a wood or metal<br />
frame.<br />
Needlepunched fabric: A manufacturing<br />
process for which high<br />
strength, lightweight, non-woven<br />
construction fabrics are produced.<br />
These fabrics are produced by<br />
garnetting fibers, entangling or<br />
inner-locking these fibers together<br />
by a series of needles and then<br />
mechanically bonding or fusing<br />
them together via heat to produce<br />
a fabric without glue or binders.<br />
Needlepunched pad: A manufacturing<br />
process used to produce<br />
insulator pads and non-woven<br />
fabrics whereby loose, garnetted<br />
fibers are inner-locked by a series<br />
of “needles.” This process usually<br />
requires additional bonding to<br />
keep the fibers in place.<br />
Offset coils: An hourglass type coil<br />
on which portions of the top and<br />
bottom convolutions have been<br />
flattened. In assembling the innerspring<br />
unit, these flat segments<br />
of wire are hinged together with<br />
helicals.<br />
Orthopedic: Generalized term to<br />
imply set gives proper postural<br />
alignment and support. Should not<br />
necessarily mean hard or board<br />
feeling. Proper support with a<br />
degree of comfort to contour to the<br />
body is best.<br />
Panel: The part of the ticking that<br />
constitutes the top sleep surface of<br />
a mattress, as well as the bottom<br />
of a mattress on a two-sided bed.<br />
Pedestal-type metal or wood bed<br />
frame: A low-profile bed frame<br />
with a solid pedestal base underneath<br />
each side of the frame,<br />
instead of legs.<br />
Pillow-top mattress: A mattress<br />
featuring a surface finishing treatment<br />
where a separate encasement<br />
of soft materials is attached<br />
to the entire surface on top of<br />
existing cover and upholstery.<br />
Plus 4 edge: Two border rods<br />
engineered with one inside of the<br />
other and designed so that they<br />
make the edge 4% firmer than<br />
the balance of the sleep surface<br />
to eliminate that “roll out of bed”<br />
feeling and edge sag.
160<br />
Pocketed coil: See Marshall.<br />
Polyurethane foam: See Urethane<br />
Foam.<br />
Print: A ticking fabric, which can be<br />
a woven or non-woven sheeting,<br />
commonly of synthetic fiber composition,<br />
on which a design has been<br />
printed.<br />
Quilting: The surface treatment in<br />
which the cover, foam and/or other<br />
fibers are sewn together, using<br />
various stitch patterns on quilting<br />
machinery, including scroll or<br />
panel quilters (single needle) and<br />
multi-needle quilters.<br />
Resilience: Surface liveliness and<br />
spring-back ability.<br />
Rollator test: An approximately<br />
230 lb., six-sided roller is passed<br />
across a sleep set to determine the<br />
structural strengths or weaknesses<br />
of the set and components (i.e.,<br />
foam or quilt failure, breaking of<br />
helicals and coils). The industry<br />
standard to duplicate the life of a<br />
mattress is 100,000 passes.<br />
Rollaway bed/cot: A portable metal<br />
bed/cot with a frame that folds<br />
in half with the mattress when not<br />
in use so it can be rolled away into<br />
a closet (or elsewhere) for compact<br />
storage.<br />
Sheeting: a woven or non-woven<br />
fabric other than knits that have a<br />
degree of sizing and are somewhat<br />
stiff.<br />
Side rail: A metal or wood rail,<br />
which hooks into the outside edges<br />
of a headboard and footboard<br />
to provide the support base for a<br />
foundation and mattress.<br />
Sisal: A product of the henequen<br />
plant formed into a pad and used<br />
as an insulator. Named after the.<br />
small port of Sisal in Yucatan.<br />
Slats: Narrow strips of wood used<br />
to support the coils in the box<br />
spring frame. Also used in a bedstead<br />
to support the box spring.<br />
Sleep Products Safety Council<br />
hangtag: Used voluntarily by<br />
bedding producers since 1987, the<br />
safety hangtag program provides<br />
critical consumer information about<br />
the safe use of sleep products.<br />
Manufacturers certify that they use<br />
the tag only on mattresses that<br />
meet the Federal Standard for the<br />
Flammability of Mattresses and<br />
Mattress Pads.The tag is available<br />
in a hangtag or permanent label.<br />
Smooth top: A plain surfaced<br />
mattress, neither tufted nor quilted.<br />
Also called button-free.<br />
Spring wire: Wire made from high<br />
carbon steel, characterized by<br />
toughness, strength and ductility.<br />
Typically furnished in 8 to 18 gauge<br />
for bedding industry applications.<br />
Steel unit construction (for box<br />
springs): The spring construction<br />
used as the main support system<br />
inside a box spring.<br />
Stitch bonded pad: See Fales Pad.<br />
Straightline deflection: Pertains to<br />
mattress innerspring construction<br />
and refers to the constant ratio<br />
between stress and strain, weight<br />
and movement. The benefit is<br />
that constant support is provided<br />
regardless of the weight applied.<br />
No bottoming out of soft spots.<br />
Basically it means that two people<br />
of unequal weight, sleeping on the<br />
same mattress, receive the same<br />
support.<br />
Stretch knit: A heavy-weight mattress<br />
ticking consisting of a top layer,<br />
bottom layer and filling material<br />
knitted together and intermittently<br />
stitched to keep the filling yarns<br />
stable.<br />
Super zoned box spring frame: A<br />
support, generally wood, attached<br />
longitudinally to the underside of<br />
a foundation for added support<br />
where the main body weight rests.<br />
Another important structural point<br />
is that the vertical slats are turned<br />
on edge for added strength. This<br />
is extremely important on queen<br />
sizes and for 4-poster beds where<br />
typically no center support is<br />
provided. Also known as a “center<br />
rail.”<br />
Tape: Fabric material that closes<br />
over the rough-sewn edge where<br />
the top and bottom panels are<br />
joined to the border of a mattress<br />
or box spring.<br />
Tape edge: A specified type of<br />
sewing machine designed to stitch<br />
binding tape around the top and<br />
bottom edges of the mattress,<br />
joining the panels with the border<br />
and closing the mattress.<br />
Tempering: Heat treatment of<br />
wire to reduce brittleness. Accomplished<br />
by electric charge,<br />
oven heat or both. Also known as<br />
“stress relieved”.<br />
Ticking: Fabrics for covering mattresses<br />
and foundations. Common
types include: stretch knits, woven<br />
damasks, knits and nonwovens.<br />
Torsion bars: A type of spring system<br />
used in box springs characterized<br />
by square-shaped wire forms.<br />
Trundle bed: A low bed that is<br />
rolled under a larger bed. In<br />
some constructions, the lower bed<br />
springs up to form a full bed or two<br />
single beds as in a high riser.<br />
Tufting: Consists of passing twine,<br />
cords or tape vertically through<br />
the mattress from top to bottom,<br />
knotting and securing the loops<br />
thus formed with tufts, buttons, or<br />
lacing. The purpose is to hold the<br />
mattress filling in place.<br />
Uniflex grid: A steel wire grid used<br />
to bridge the “mouth” of the coils<br />
on an innerspring unit to prevent<br />
“pocketing” of insulation down into<br />
the coil and to eliminate “coil feel.”<br />
Also helps to distribute the body<br />
weight of a person.<br />
Urethane foam: Synthetic (chemically<br />
foamed) flexible urethane<br />
used for mattress cores and as a<br />
cushioning material. As a core, it’s<br />
the main support system. Generic<br />
term covering both polyester and<br />
polyether foams.<br />
Ventilator: Metal or plastic screens<br />
attached to the sides and sometimes<br />
the ends of mattresses to<br />
permit the passage of air. Unnecessary<br />
with normal high quality<br />
materials used today, except for<br />
hospital type mattresses with wetproof<br />
covers.<br />
Visco-elastic foam: Also known<br />
as “memory foam.” Slow recovery<br />
urethane foams that are temperature<br />
sensitive. They conform to<br />
the body and distribute pressure<br />
according to body heat and dynamics.<br />
Waterbed: A sleep system<br />
employing a water-filled vinyl<br />
bladder as its primary support<br />
system. Original models relied on<br />
rigid framing to contain the vinyl<br />
components and were known as a<br />
“hardside”. Newer styles consist<br />
of vinyl components (bladder and<br />
liner) typically encased in foam and<br />
161<br />
made to look like a conventional<br />
mattress, usually paired with a<br />
regular upholstered foundation.<br />
Also called a “softside” waterbed.<br />
All versions are sometimes referred<br />
to as “flotation beds.”<br />
Welded grid top: Basic wire<br />
welded into a lattice to which box<br />
spring coils, formed wire or modules<br />
are fastened. Offers even<br />
weight distribution, yet allows<br />
some flex and give.<br />
Wood bed: A bed with a headboard<br />
and footboard made of<br />
wood, having side rails of wood or<br />
metal that support the foundation<br />
and mattress.<br />
Wood frame (for box springs): The<br />
wood frame in a box spring on<br />
which the spring construction is<br />
mounted.<br />
Woven stripe: A once ubiquitous<br />
woven ticking with colored stripes.<br />
The style was referred to as “ACA”,<br />
the traditional designation for<br />
the 8 oz. blue- and white-striped<br />
ticking that has mostly fallen out of<br />
favor and is seldom produced.