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SleepTech Magazine / May - June 2017

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<strong>May</strong> - <strong>June</strong> <strong>2017</strong><br />

www.sleeptechmagazine.com<br />

“Good<br />

Morning!’<br />

page: 122


4<br />

INDEX ADS<br />

16<br />

The best of Turkey shines in the<br />

world with Turquality<br />

Boyteks.............................................Back cover<br />

Boyçelik................................ Inside back cover<br />

Mert Makine......................... Inside front cover<br />

Mert Makine...................................................... 1<br />

Latexco.............................................................. 3<br />

Elektroteks.......................................................... 5<br />

Özdemir Malzeme............................................ 7<br />

Nova................................................................... 9<br />

Aydın Tekstil................................................. 10-11<br />

Bed Covers................................................. 12-13<br />

Katermak.................................................... 14-15<br />

Kırayteks........................................................... 17<br />

Nobel................................................................ 19<br />

Nano yay......................................................... 21<br />

CoverConf..................................................22-23<br />

Şiteks................................................................. 31<br />

Nerteks.............................................................33<br />

Sefox.................................................................35<br />

Artilat...........................................................36-37<br />

Comfytex....................................................42-43<br />

Histeks...............................................................45<br />

Ekici................................................................... 47<br />

GizGroup.................................................... 48-49<br />

Punteks............................................................. 51<br />

Doğuş ofset......................................................53<br />

Erolteks........................................................60-61<br />

Unimet........................................................ 64-65<br />

Feltturc........................................................67-68<br />

Arda Kimya......................................................69<br />

Özka Makina..............................................70-71<br />

Şişmanoğlu...................................................... 81<br />

Ferzan...............................................................83<br />

Elitecore...........................................................85<br />

Jakarteks.......................................................... 87<br />

Innova..............................................................89<br />

Simalfa............................................................. 91<br />

Karas.................................................................93<br />

Tuğsan..............................................................95<br />

BKB.................................................................. 101<br />

Ersan Madeni......................................... 102-103<br />

Tiamo..............................................................109<br />

Interzum Cologne opens<br />

with new horizons!<br />

44<br />

75<br />

136<br />

24<br />

Trevira CS way of new<br />

mattresses for the contract<br />

sector - from fiber to end<br />

product<br />

Official verification: All<br />

standard Lenzing fibers are<br />

derived 100% from nature<br />

62<br />

Definitions and functions of<br />

mattress components<br />

“Needle turns to Turkey in<br />

nonwoven production”<br />

98<br />

interzum guangzhou <strong>2017</strong><br />

held with more exhibitors,<br />

larger area


Visit us during<br />

Interzum <strong>2017</strong><br />

Hall 11.1<br />

Aisle E010-F019<br />

Latexco writes a new chapter...<br />

Latexco envisions a world where people can dream and enjoy a happy, active and healthy life. We believe that<br />

our innovative bedding solutions can help bring this world one step closer, as a good night’s sleep is essential<br />

to live that happy, healthy life.<br />

Bedding products made of pure natural latex.<br />

Unique and high-quality PU foams.<br />

The perfect mix of both natural and synthetic<br />

latex for a comfortable, high-quality comfort.<br />

Latex components combined with PU foams,<br />

for strong, durable and customized bedding<br />

solutions.<br />

Sint-Amandstraat 8 bis, 8700 Tielt | Belgium<br />

Tel.: +32 (0)51 40 14 31 | Fax: +32 (0)51 40 55 66 | info@latexco.com<br />

Contact: Stefaan Reynaert - Area Sales Manager - stefaan.reynaert@latexco.com<br />

Visit our new website www.latexco.com


6<br />

From The Editor<br />

interzum cologne<br />

where the future<br />

of the furniture<br />

industry starts!<br />

Since 1959, interzum has proudly enjoyed its worldwide reputation<br />

as a state-of-the-art trade fair. The show is the world’s<br />

leading trade fair for furniture production and interior design.<br />

This is where the most important business is conducted and<br />

momentum for the global furniture supply industry is generated.<br />

Decision makers, opinion leaders and disseminators from<br />

all over the world keep up with the innovations in the industry,<br />

seek and establish new contacts – those who want to do truly<br />

good business in <strong>2017</strong> should not miss this opportunity. We are<br />

among them to do our publishing and show business properly.<br />

interzum means a lot to us. We build up our stand in Hall 10.0<br />

to showcase three magazines: Sleep Well, Sleep Tech and Furnitech.<br />

We distribute free copies from our stand and we follow<br />

up many innovations, new trends, new products, new technologies<br />

and applications along with new trading techniques,<br />

marketing tools and management systems.<br />

In interzum you’ll meet all your direct contacts at one place.<br />

You can exchange ideas with your industry peers on services,<br />

products and the latest developments. As one of Europe’s<br />

largest trade fair grounds you can plan any presentation and<br />

events of any kind - and with the Koelnmesse organization, you<br />

have a dynamic associate to assist you.<br />

interzum is a must-see event for everyone aiming for success in<br />

the market for furniture production and interiors. That’s because<br />

interzum offers a comprehensive overview of new technologies<br />

and designs, encompassing an extremely broad scope of<br />

products as only a leading international trade fair can.<br />

As you can see, there are plenty of reasons for exhibiting at and<br />

visiting interzum. World premieres, product innovations and<br />

pioneering concepts: interzum is the showcase for the entire<br />

sector’s new developments. Formats such as »interzum award:<br />

intelligent material & design« and »innovation of interior« will<br />

showcase the key trends. Being appealing, informative and<br />

pioneering: interzum features an outstanding event program<br />

to reinforce its effects on the industry. In mid-<strong>May</strong>, all roads,<br />

national and international, lead to Cologne for interzm for<br />

seeing and showing… Come see for yourself!<br />

Mehmet Soztutan<br />

w w w . s l e e p t e c h m a g a z i n e . c o m<br />

Publisher<br />

General Manager<br />

Responsible<br />

Editor-in-Chief<br />

Chief of Editorial Board<br />

Editorial Consultants<br />

HEAD OFFICE<br />

Güneşli Evren Mah. Bahar Cad.<br />

Polat İş Merkezi B Blok No:3<br />

34197 ISTANBUL/TURKEY<br />

Tel:+90. 212 604 51 00<br />

Fax: +90. 212 604 51 35<br />

ISTMAG<br />

Magazin Gazetecilik Yayıncılık<br />

İç ve Dış Ticaret Ltd. Şti.<br />

Adına sahibi<br />

H.Ferruh IŞIK<br />

Mehmet SÖZTUTAN<br />

(mehmet.soztutan@img.com.tr)<br />

Cüneyt AKTURK<br />

(cuneyt.akturk@ihlasfuar.com)<br />

Ömer Faruk Görün<br />

(omer.gorun@img.com.tr)<br />

Prof. Dr. Ismail KAYA<br />

Assoc. Prof. Mehmet Ali OZBUDUN<br />

Ibrahim KUPELI<br />

Recep SAHIN<br />

Advertising Sales Marketing<br />

Omer Faruk GORUN (omer.gorun@img.com.tr)<br />

Advertising Coordinator<br />

+90 224 211 44 50-51<br />

Correspondents<br />

Communications Manager<br />

Artdirector<br />

Artwork Consultant<br />

Design&Graphics<br />

Chief Accountant<br />

Subscription<br />

Computing<br />

Social Media<br />

Enes KARADAYI<br />

(enes.karadayi@img.com.tr)<br />

Ebru PEKEL<br />

(ebru.pekel@ihlasfuar.com.tr)<br />

İsmail GURBUZ<br />

(ismail.gurbuz@img.com.tr)<br />

Tolga ÇAKMAKLI<br />

(tolga.cakmakli@img.com.tr)<br />

Mustafa AKTAŞ<br />

(mustafa.aktas@img.com.tr)<br />

Zekeriya AYDOGAN<br />

(zekeriya.aydogan@img.com.tr)<br />

Emre YENER<br />

(emre.yener@img.com.tr)<br />

Emir YENER<br />

(emir.yener@img.com.tr)<br />

LIAISON OFFICE: BURSA<br />

Buttim Plaza A. Blok Kat:4 No:1038<br />

Tel: +90. 224 211 44 50-51<br />

Fax: +90. 224 211 44 81<br />

PRINTED BY<br />

IHLAS GAZETECILIK A.Ş.<br />

Merkez Mahallesi 29 Ekim Caddesi İhlas Plaza No:11 A/41<br />

Yenibosna-Bahçelievler/ISTANBUL<br />

Tel: 0212 454 30 00


8<br />

Breakthrough<br />

solution for items<br />

filled with feathers<br />

Pillows and duvets made of<br />

feathers and down are extremely<br />

comfortable and provide a feeling<br />

of top of the range bedding. But<br />

this sensation of well-being can<br />

quickly be spoilt by escaping<br />

down and dust, not to mention<br />

the discomfort generated by the<br />

feathers with their sharp tips poking<br />

through the fabric. Super-microfilament<br />

textiles - the latest in<br />

the Evolon® product range - are<br />

the new technical and eco-friendly<br />

solution for pillows, duvets,<br />

sleeping bags and other quilted<br />

products filled with feathers and<br />

down.<br />

Thanks to its structure of closely<br />

entangled super-microfilaments<br />

which are up to 200 times thinner<br />

than a human hair, weighing less<br />

than 130gsm, the new Evolon<br />

variant is a high density cover<br />

fabric which prevents any loss of<br />

filling from even the finest layer<br />

of down. The textile also makes<br />

it possible to mask dark feathers<br />

or those that are a little too thick<br />

and prickly.<br />

Moisture management and<br />

allergen particle filtration<br />

For even greater comfort, Evolon<br />

super-microfilament fabric<br />

is breathable, light, soft and<br />

drapable. The moisture generated<br />

by perspiration during sleep is<br />

quickly evacuated. The moisture<br />

management properties and<br />

downproof performance have<br />

both been validated by Germany-based<br />

Hohenstein Textile<br />

Testing Institute.<br />

Pillow filled with down and feathers contained<br />

by Evolon® super-microfilament fabric<br />

Evolon is well-known for being a<br />

natural physical barrier against<br />

dust mite allergens. As a result,<br />

Evolon also filters residual dust<br />

from feathers and down which<br />

could escape from the pillow or<br />

duvet. Bedding hygiene is considerably<br />

improved.<br />

The filtration quality of Evolon is<br />

strengthened with each washing.<br />

Unlike traditional textile covers<br />

with weave that can loosen and<br />

allow the down to escape, repeated<br />

washing causes the multidirectional,<br />

microfilament structure to<br />

tighten up, thereby reinforcing the<br />

barrier effect provided by Evolon.<br />

About 400 times less water<br />

consumed<br />

Producing Evolon does not require<br />

the use of any solvents and minimizes<br />

water consumption quite<br />

spectacularly when compared to<br />

cotton-based textiles commonly<br />

used to make pillows and duvets<br />

containing feathers and down.<br />

Within this context, it is estimated<br />

that the Evolon production<br />

consumes about 400 times less<br />

water, depending on the type of<br />

competing product.<br />

Evolon is manufactured in Europe<br />

in accordance with ISO 9001, ISO<br />

14001 for respecting the environment,<br />

ISO 50001 for its continuous<br />

programme of reduction in energy<br />

consumption and OHSAS 18001<br />

for employee health and safety.<br />

Pillow and duvet manufacturers<br />

will appreciate the ease of working<br />

with Evolon, with its edges<br />

that do not fray, therefore doing<br />

away with the need for a hem.<br />

Evolon can be dyed, printed and<br />

sewn just like any other textile.


10<br />

Cotton USA<br />

offering sourcing<br />

support at Texworld<br />

COTTON USA promoted U.S. cotton<br />

and offered sourcing support to<br />

the fashion industry supply chain<br />

at its exhibit at Texworld in Paris<br />

from February 6-9, 2016. COTTON<br />

USA provided visitors with comprehensive<br />

background information<br />

on responsibly-produced U.S.<br />

cotton, global cotton market developments,<br />

the findings of current<br />

market and consumer studies, and<br />

its ongoing Licensing, Marketing<br />

and Sourcing Programs.<br />

COTTON USA provides proactive<br />

support through its Sourcing Program<br />

with respect to procurement<br />

issues, which includes organized<br />

sourcing trips to important<br />

regions. Visitors also discovered<br />

the COTTON USA Marketing and<br />

Licensing Program at the exhibit<br />

and learned about COTTON USA’s<br />

collaboration with leading brands<br />

and retailers around the world.<br />

Cotton is a natural and renewable<br />

fiber, and U.S. cotton producers<br />

are leading the way in responsible<br />

cotton production practices.<br />

U.S. cotton has a track record of<br />

continuous improvement with respect<br />

to water and crop protection<br />

product use, and habitat and soil<br />

preservation. The U.S. system’s<br />

transparency allows for constant<br />

monitoring and improvement. The<br />

roughly 18,000 U.S. cotton growers<br />

comply with stringent U.S. government<br />

regulatory requirements<br />

and are committed to the principle<br />

of continuous improvement.<br />

At the COTTON USA exhibit, the<br />

textile trade also was able to<br />

gather information on how the<br />

Cotton LEADS program, initiated<br />

by Australia and the United<br />

States, offers manufacturers,<br />

brands and retailers a reliable cotton<br />

supply chain solution and confidence<br />

that the raw material used<br />

from these countries is responsibly<br />

produced and identified.<br />

COTTON USA is a premium<br />

trademark ingredient brand that<br />

identifies products made from U.S.<br />

cotton through all stages of processing<br />

and marketing. COTTON<br />

USA has strong consumer awareness<br />

and preference for COTTON<br />

USA, with more than 51,000<br />

products.


Adres - Address: Fatih Sultan Mehmet Bulvarı<br />

Saray Mah. No: 315/D Sarayköy / Kazan / ANKARA<br />

Tel - Phone: (312) 256 46 08 - 256 50 24<br />

Faks - Fax : (312) 256 38 87<br />

E-posta - E-mail: hakankardesler@hotmail.com<br />

www.bedcovers.com.tr


time for the change<br />

www.bedcovers.com.tr


18<br />

The best<br />

of Turkey<br />

shines in the<br />

world with<br />

Turquality<br />

Major brands<br />

covered by<br />

Turquality program<br />

breakthrough among<br />

others carry the<br />

quality of Made in<br />

Turkey labels to all<br />

over the world.<br />

Turkish brands are rapidly integrating<br />

with developing technologies,<br />

bringing the trends around<br />

the world in unique products they<br />

design. The awareness about<br />

Made in Turkey labels and is<br />

increasing day by day in international<br />

arena. One of the most<br />

important projects supporting this<br />

aim is TURQUALITY®, a master<br />

brand for Turkish made products<br />

and companies. Thanks to the<br />

support provided by the project,<br />

companies in medical, beauty,<br />

furniture, carpet, textile, energy<br />

sectors and many other Turkish<br />

brands in the field are doing great<br />

success in the world. With the R &<br />

D efforts, more innovative products<br />

have begun to be launched in<br />

the markets. While engaging more<br />

activities in the world of innovation,<br />

Turkey is presenting the<br />

world with the finest companies<br />

with TURQUALITY® project.<br />

Turquality is the first and only<br />

state supported branding initiative<br />

in the world. Selected brands<br />

are registered under the project<br />

and supported for their several<br />

foreign trade activities. The companies<br />

covered, find more opportunity<br />

and funds for the promotion<br />

of their brands and products in<br />

abroad. Supports offered to the<br />

brands cover incentives given<br />

for the activities of fast growing<br />

brands from the production stage<br />

up to the marketing, sales and af-


20<br />

ter sales services. The project also<br />

aims to establish a master brand<br />

for individual Turkish brands in<br />

the world markets. Presently, 118<br />

brands are covered by the project.<br />

The brands supported by the<br />

TURQUALITY® program agrees on<br />

the common view that exports are<br />

accelerating and that they are<br />

better able to express themselves<br />

internationally thanks to the supports<br />

of the project. Many brands<br />

that have turned this support into<br />

advantage have already set an<br />

effective road map for their aims<br />

in overseas markets. As a result<br />

of their activities in these markets,<br />

they are making a strong<br />

partnership with brands that have<br />

received positive feedback from<br />

their foreign markets where they<br />

have introduced their products.<br />

These achievements are crowned<br />

with various competitions and<br />

awards held in the global field.<br />

We listened about this journey<br />

from the major brands included<br />

in the Turquality Program, which<br />

have achieved new successes by<br />

increasing their and Turkey’s brand<br />

awareness and effectiveness in<br />

the world.


22<br />

Boyteks sales and marketing<br />

manager Nuri Korahmetoglu:<br />

We joined in the program in<br />

<strong>June</strong> 2014. The project that was<br />

started to build a national brand<br />

in international arena is important<br />

for our brand. We agree that the<br />

supports reach up to serious levels<br />

to the efforts of companies who<br />

are becoming more professional.<br />

We have reached a serious brand<br />

awareness in our target markets<br />

in abroad.<br />

This is a journey… We as Boyteks<br />

have reached our targets in the<br />

way to have felt the quality and<br />

power of Turkish brands in the<br />

world. We keep launching new,<br />

innovative and quality products to<br />

more locations in the world.<br />

Kastamanu Integrated general<br />

manager Haluk Yildiz:<br />

We have been the first company<br />

to get Turquality certificate in the<br />

sector in 2015 by managing one<br />

more step ahead. It helped us to<br />

upgrade our brand and competitive<br />

power in international markets<br />

as an approval of our Made<br />

in Turkey perception in the world.<br />

35 % of our total income comes<br />

from foreign operations. As a result<br />

of our export oriented efforts,<br />

our company was awarded as the<br />

stars of exports as the top exporting<br />

company in its field of new<br />

markets having serious contribution<br />

on Turkey’s exports. It proves<br />

that our company is running on the<br />

way of becoming an international<br />

corporation, once more.<br />

AGT general manager Sirzat Subasi<br />

We joined the program in <strong>May</strong><br />

2015. Turquality was a major step<br />

for the efforts of AGT in the way<br />

of globalization and improving our<br />

export performance. We met with<br />

our global customers in global<br />

platforms including in America,<br />

Canada, England, India, Germany<br />

and others, and at Intermob,<br />

TurkeyBuild fairs in Turkey.<br />

We aim to provide maximum value<br />

for national economy by believing<br />

the power of marketing, by<br />

investing in R&D and P&D and<br />

by following the trends. Exports<br />

accounts 40 percent of our sales<br />

and we think that we can manage<br />

our globalization process successfully,<br />

by believing the power of<br />

marketing, by differentiating and<br />

developing more alternative in our<br />

product portfolio. For this reason<br />

we as AGT, spend funds in these<br />

activities more than our rivals.<br />

We decided our strategic target<br />

countries for Turquality project. We<br />

will be more active in the Middle<br />

East, Europe and Canada. We<br />

also have plans for fair activities<br />

in Istanbul, Iran and Dubai to<br />

exhibit our products.


26<br />

Interzum<br />

Cologne<br />

opens<br />

with new<br />

horizons!


interzum is a unique<br />

platform for exciting new<br />

ideas and innovations - and<br />

that’s something the interzum<br />

blog posts from March also prove:<br />

right on cue when the start of spring<br />

leaves its first traces in nature in the<br />

third month of the year, the leading<br />

international fair for the furniture<br />

and interior construction<br />

industries’ supplying sections<br />

also turned its attention<br />

to nature.<br />

27


28<br />

From 15 to 19 <strong>May</strong> <strong>2017</strong>, interzum<br />

will be setting new standards and<br />

the organizers are already offering<br />

numerous services to ensure convenient<br />

travel planning and a successful<br />

visit to the fair. Every two<br />

years, as the leading international<br />

fair for the furniture and interior<br />

construction industries’ supplying<br />

sections, interzum is the highlight<br />

of the year. For <strong>2017</strong>, the motto is<br />

more exhibitors, more space and<br />

even more innovation in furniture<br />

production and interiors. Approximately<br />

1,600 companies will be<br />

presenting their products across<br />

200,000 square meters of exhibition<br />

space in 10 halls. It is worth<br />

taking a look in the run-up to the<br />

event at the services provided by<br />

Koelnmesse, in order that visitors<br />

and exhibitors can concentrate<br />

fully on business at interzum.<br />

One thing is already clear: interzum<br />

<strong>2017</strong> is going to be an event<br />

of superlatives. More companies,<br />

more space, more halls. Many hall<br />

spaces were already practically<br />

fully booked by December - and<br />

with 150 first-time exhibitors (a<br />

10 per cent increase) from Germany<br />

and abroad, Cologne will<br />

be welcoming more companies<br />

for the first time in <strong>May</strong> than<br />

ever before. And, in particular, its<br />

international drawing power has<br />

increased. The number of globally<br />

active companies exhibiting at<br />

the event has increased by 36<br />

per cent in comparison to interzum<br />

2015. And over the years, the<br />

breadth of target groups has also<br />

increased. Alongside the interior<br />

design industry, which takes inspiration<br />

from interzum for its new<br />

collections, the fair also attracts<br />

more professionals from other<br />

creative industries every year. For<br />

designers and architects, interzum<br />

has already for some time been a<br />

must-attend event.


29<br />

The division into three segments<br />

ensures a clear and comprehensive<br />

presentation of the wide<br />

spectrum of components for furniture<br />

and interiors. Alongside the<br />

exhibitors and their innovations,<br />

highlights in each segment are the<br />

piazzas, that is to say the special<br />

exhibition spaces that address<br />

current themes in the industry and<br />

that - just like a market place in<br />

an Italian village - work exceptionally<br />

well as a meeting place,<br />

for chatting or taking a break now<br />

and then.<br />

To ensure that visitors don’t miss<br />

any of the event’s highlights,<br />

interzum has launched the “Follow<br />

The Red Line” visitor guidance<br />

system: a red line that this year<br />

once again connects Entrance<br />

South (50 meters away from the


30<br />

Köln Messe/Deutz Intercity Express<br />

railway station) with all of the<br />

important stations at the fair. The<br />

concept, the name of which is inspired<br />

by the interzum logo, leads<br />

visitors systematically through<br />

all of the trade fair segments,<br />

helping them to get an organized<br />

overview of everything on show at<br />

the event.<br />

But a lot of time would need to<br />

be set aside to experience the<br />

enormous variety offered by interzum,<br />

were one to follow the line<br />

to the letter. Because even those<br />

who spend the entire four trade<br />

fair days in the exhibition grounds<br />

won’t be able to view every single<br />

exhibit.<br />

By the way, early planning is<br />

also strongly recommended with<br />

regard to arrangements for travel<br />

to Cologne. This major city on<br />

the Rhine is a popular destination<br />

and attracts guests from all<br />

over the world to its events. At<br />

the same time as interzum <strong>2017</strong>,<br />

the Ice Hockey World Cup will be<br />

underway, so visitors should take<br />

care to organize suitable accommodation<br />

early. To assist with<br />

this, Koelnmesse has set up a convenient<br />

service for guests: by visiting<br />

the dedicated travel portal at<br />

www.interzum.de, visitors can find<br />

a wide range of services to help<br />

with their travel plans, as well as<br />

selected options for accommodation<br />

and leisure activities in and<br />

around Cologne.<br />

Hotels can be booked directly<br />

using the portal, as can restaurant<br />

reservations. Koelnmesse also<br />

helps any guests and exhibitors<br />

who need a visa for their visit<br />

to Germany: with the visa support<br />

service, the required letter<br />

of invitation is produced by a<br />

Koelnmesse service provider. By<br />

offering this help with regard<br />

to visiting the event, interzum<br />

ensures that the participation in<br />

the trade fair by visitors and exhibitors<br />

will again be a complete<br />

success in <strong>2017</strong>.


31<br />

interzum: from upcycling to the<br />

Tiny House - groundbreaking ideas<br />

From biomaterials and green<br />

innovations to upcycling, future<br />

home lifestyles were the talking<br />

point this month, with the other<br />

major theme being interzum’s importance<br />

for design, interior decor<br />

and architecture.<br />

“Upcycling” is one of the words<br />

to keep in the back of your head<br />

at interzum <strong>2017</strong>. It refers to a<br />

kind of recycling where selected<br />

products are reused and, in the<br />

ideal scenario, new, high-quality<br />

materials for completely new products<br />

are produced. From paper and<br />

clothing to fabrics, almost anything<br />

that would otherwise end<br />

up in the rubbish can be reused<br />

with the right creative mindset.<br />

Upcycling isn’t just fun; it helps to<br />

protect our environment. Resources<br />

circulate, and less waste is<br />

produced. What’s more, we get a<br />

“new” product at a lower cost or<br />

no cost at all - a win-win situation.<br />

The special Circular Thinking event<br />

area at interzum will present<br />

ideas, products and manufacturers,<br />

and provide an overview of<br />

sustainable upcycling. It’s also<br />

where visitors will find chairs<br />

made from biomaterials. Seats<br />

made from plant or vegetable<br />

waste? It may sound a little<br />

strange at first, but the idea is<br />

actually as simple as it is ingenious.<br />

After all, the raw materials<br />

are freely available in plentiful<br />

quantities and can be sustainably<br />

reused. The Zostera Stool by designer<br />

Carolin Pertsch, for example,<br />

is made from seagrass that is<br />

washed up on the coasts.<br />

Natural materials and conscious<br />

use of resources will have an<br />

immense influence on how we<br />

live in the future, probably more<br />

so than ever before. The global<br />

population is constantly growing,<br />

and supplies of resources are<br />

dwindling. This is yet another<br />

good reason to visit the special<br />

Circular Thinking event area to find<br />

some inspiration. One organization<br />

that has done just that is the<br />

American Hardwood Export Council<br />

(AHEC). Taking its inspiration from<br />

nature, the Workshop of Dreams<br />

shows just what can happen when<br />

American hardwoods are used<br />

creatively. interzum will present<br />

creative and surprising designs,<br />

including The Smile pavilion, a<br />

wooden installation.<br />

So much sustainability and<br />

innovation should, of course, be<br />

rewarded, too. The Green Product<br />

Award is presented in 14 categories<br />

at the fair. True to its motto,<br />

“How will we live tomorrow?”, it<br />

recognizes exceptionally innovative<br />

and green products.<br />

How we will live tomorrow is also<br />

a question that the Tiny House<br />

examines. Living space is becoming<br />

more and more expensive,<br />

and this is driving the search for<br />

solutions that can offer maximum<br />

comfort in a limited space. On an<br />

area of just 8 square meters that<br />

can be surveyed at a glance, the<br />

Tiny House is a home in miniature<br />

that provides everything you<br />

need for a space-saving life and<br />

more besides: the house is on<br />

wheels, so there are no limits to<br />

its mobility.


32<br />

The special Mobile Spaces event<br />

area will also explore the immense<br />

impact of mobility on<br />

our lives. Cars, planes and ships<br />

mean that we are more mobile<br />

today than ever before. Designing<br />

for these mobile spaces calls<br />

for individual solutions because<br />

they have their own specific<br />

requirements. Surfaces, textiles<br />

and fittings will be presented in<br />

the event area as ideally suited<br />

examples of mobile furnishings,<br />

especially in caravans.<br />

This year interzum will present a<br />

host of diverse ideas for designing<br />

future living spaces. This rich<br />

source of inspiration is something<br />

that many leading names value<br />

and appreciate, not least international<br />

architect Peter Ippolito.<br />

Professor Peter Zec of Red Dot<br />

is also keeping a close eye on<br />

current developments and industry<br />

trends, and spoke highly of the<br />

development of natural materials<br />

and how they can be combined<br />

with cutting-edge technology. To<br />

do justice to these innovations,<br />

the interzum award: intelligent<br />

material & design will be presented<br />

in Cologne.<br />

And to make sure no innovations<br />

go undiscovered, Koelnmesse is<br />

committed to representing young<br />

companies at interzum. This initiative<br />

is supported by the German<br />

Federal Ministry for Economic Affairs<br />

and Energy’s (BMWi) funding<br />

program. Eligible companies can<br />

benefit from assistance with trade<br />

fair costs and have the opportunity<br />

to present their innovations<br />

and market them.<br />

Distressed and rustic: the veneer<br />

trend for <strong>2017</strong><br />

Bad Honnef. Classic looks are ontrend<br />

in virtually every sphere of<br />

life, and not least for prized wood<br />

surfaces that tell stories stretching<br />

back decades. But as old wood is<br />

often labor-intensive to process<br />

and not always cheap either,<br />

there is a growing trend today<br />

for distressing the best from the<br />

tree for an antique look. “Brushed,<br />

rough-cut, sandblasted, planewave<br />

and chopped looks are now<br />

on-trend - especially veneers that<br />

are individually printed to the<br />

customer’s specification,” explains<br />

Ursula Geismann of the veneer<br />

association Initiative Furnier +<br />

Natur (IFN).


34<br />

Lovers of individual, rustic textured<br />

surfaces are spoilt for choice<br />

today: the textures available<br />

range from knotty oak to historic<br />

wood and beam oak in its<br />

different color variations, all the<br />

way through to knotty spruce,<br />

Swiss pine and larch, both with<br />

and without knots - there are no<br />

limits to what the user, decorator<br />

or renovator wants. “The highly<br />

attractive surfaces are suitable<br />

for every imaginable application<br />

in furniture and interior construction,”<br />

explains Geismann. Classic,<br />

smooth veneers on the other hand<br />

are used for furniture surfaces and<br />

in interior construction as well,<br />

but they are also appearing in<br />

car modification packages and<br />

in very high-end products such<br />

as veneered skis, bags, glasses,<br />

kiteboards, bathtubs, book covers,<br />

shoe insoles and mouse pads.<br />

“Anything you like goes. The<br />

immense spectrum of veneer looks<br />

makes it hard to decide. But anyone<br />

who chooses a unique piece<br />

from the best of the tree will enjoy<br />

it for many years and decades,”<br />

says Geismann.<br />

Mobile Spaces: special event area<br />

at interzum <strong>2017</strong><br />

Whether in the car, airplane or<br />

caravan - mobility is an essential<br />

part of our lives. So what will<br />

private transport look like in the<br />

future? In the “Mobile Spaces”<br />

special event area, interzum <strong>2017</strong><br />

will show how surfaces and materials<br />

can alter the character of such<br />

spaces.<br />

Electric cars, digital networks and<br />

autonomous driving are pioneering<br />

developments that will have<br />

an increasingly significant impact<br />

on our mobility. And the demands<br />

made on materials and surfaces<br />

used in the fitting out of mobile<br />

spaces are also changing. For this<br />

reason, the upcoming edition of<br />

interzum will be presenting trends<br />

in mobility in a dedicated spe-


36<br />

cial event area under the title of<br />

“Mobile Spaces”. In doing so, the<br />

industry’s leading international<br />

fair will be addressing the particular<br />

relevance this subject has for<br />

the furniture and interior construction<br />

industries’ supplying sections.<br />

Many of the exhibitors at the fair<br />

are equally active in both home<br />

furnishing and the fitting out of<br />

vehicles. New products and ideas<br />

from the conventional furniture<br />

sector, such as surfaces, textiles<br />

and fittings, are likewise used in<br />

cars, ships and airplanes. Innovative<br />

materials and features play<br />

just as important a role in mobile<br />

spaces as they do in homes.<br />

However, the demands on mobile<br />

spaces are often even higher than<br />

for a home environment. In particular,<br />

the specific requirement for<br />

low weight calls for special solutions.<br />

This is another field where<br />

the two disciplines stimulate each<br />

other because lightweight design<br />

is immensely important not only in<br />

rolling, floating and flying spaces,<br />

but also in residential construction<br />

and furnishing. Transportation and<br />

logistics call for cost minimization<br />

and low weights, not least for<br />

sustainability reasons.<br />

In its “Mobile Spaces” special<br />

event area, interzum will focus<br />

above all on “rolling spaces”,<br />

examples of which include specially<br />

fitted-out motorhomes such<br />

as the “Empire Liner” from Morelo.<br />

High-quality details in this luxury<br />

motorhome’s interior, such as<br />

multi-layered furniture fronts and<br />

solid surface materials, have until<br />

now not been used in this segment.<br />

The “Pioneer” concept car<br />

from the surfaces specialist Hornschuch<br />

is another extraordinary<br />

mobile space that will be on show<br />

in the exhibition and that shows<br />

the impact a fresh understanding<br />

of mobility has on car interiors.<br />

The “Mobile Spaces” special event<br />

will take place at interzum <strong>2017</strong><br />

at the Textile & Machinery Piazza<br />

in Hall 10.1.


40<br />

Comfytex offers comfort<br />

through its special mattress<br />

ticking fabric<br />

Adding value to the<br />

mattress industry<br />

with its various<br />

design and featured<br />

products Comfytex<br />

has been growing<br />

fast through<br />

its R&D and<br />

innovation works.<br />

Realizing a lot of innovative successes<br />

and winning many awards<br />

during its 5 years of activity period<br />

Comfyptex, one of the leading<br />

in the manufacturing of mattress<br />

and mattress fabrics, has been<br />

constantly progressing its service<br />

quality. Selim Sahin, Vice General<br />

Manager of Comfytex talked about<br />

the factors which inspired their<br />

R&D studies and about the solutions<br />

they have been preparing<br />

for Interzum Cologne.<br />

Could you inform us about the<br />

establishment, development<br />

and corporate structure of your<br />

company?<br />

Selim Sahin,<br />

Vice General Manager of Comfytex


41<br />

Küçükler Textile, known as Comfytex,<br />

has started business in<br />

mattress ticking industry in 2012.<br />

In a very short time, Comfytex<br />

has developed many innovations<br />

leading the market. Its innovative<br />

and innovation-driven growth<br />

approach and strategy has put<br />

forward projects for new trends. In<br />

2016, we received from the Turkish<br />

Patent Institute (TPE), the best<br />

award for “the highest number of<br />

design applications in Turkey”,<br />

which has been a milestone for<br />

us. This award has given us the<br />

motivation to be more confident,<br />

to be different and to be one the<br />

leading innovative textile manufacturer.<br />

Quality, flexibility and efficiency<br />

has always been our main core<br />

principles. That’s why our company<br />

had started an ERP (Enterprise<br />

Resource Planning) project in<br />

2015 which is used today in all<br />

our integrated company processes<br />

and systems.<br />

This program called I-Com (Integrated<br />

Comfytex), which allows all<br />

our teams to work more efficiently<br />

and intensively, is today a way<br />

for us to satisfy our partners<br />

worldwide. This year, we are planning<br />

to include all the automation<br />

system to the integrated system<br />

and are working on this project.<br />

Can you inform us about your<br />

R&D studies? What are your main<br />

principles at production process?<br />

Our company has started R &<br />

D and innovation researches<br />

in 2014. The R & D team was<br />

founded and started to work<br />

quickly in the same year. Strategic<br />

targets have been determined<br />

and the important projects have<br />

been realized for this aim. In<br />

2015, we had some researches<br />

on the magnetic field studies of<br />

Ibni Sina (Avicenna), an important<br />

medical scientist who lived in the<br />

… century. Inspired by his works,<br />

we have then launched the TESLA<br />

fabric which fibers and yarns has<br />

natural magnetic properties. Tesla<br />

has been scientifically proved by<br />

world’s leading universities and<br />

laboratories that it increases the<br />

sleep quality. The patent application<br />

has been made for Tesla<br />

Fabric in the same year.<br />

Our team continues to work on<br />

new projects with inspiration<br />

which is a result of the successful<br />

Tesla project. New designs have<br />

been developed for the bedding<br />

market in 2016. Freeze, Meditation,<br />

Sakura Sleep products and<br />

our brand new Anti-Cellulite fabric<br />

are some of our innovative brands<br />

which will be offered to our partners<br />

and all mattress manufacturer<br />

in Interzum Köln fair.


42<br />

I want to give more details about<br />

these new products:<br />

Anti-cellulite: This revolutionary<br />

fabric will be a gift from Comfytex<br />

to all the women in the<br />

world. Thanks to the special Nano<br />

technological particles, it helps to<br />

reduce the appearance of the orange<br />

peels. The product has been<br />

tested directly on subjects and<br />

has been scientifically proved.<br />

Freeze: A special mattress fabric<br />

has been developed by our R<br />

& D team to prevent sweating<br />

and to increase quality during<br />

sleep. It does gives a real feeling<br />

of coolness. Unlike the existing<br />

thermal comfort products, there is<br />

a constant cool touch. This fabric<br />

is resistant to the washing and<br />

provides a long term using.<br />

Meditation: Textiles, which are<br />

used in many areas of our lives,<br />

generate static electricity as<br />

a result of friction. This static<br />

electricity disrupts the comfort<br />

of everyone this is why our R&D<br />

team has developed this product.<br />

Meditation will allow you to avoid<br />

any static electricity on your beds<br />

for ever.<br />

Sakura Sleep: This fabric has been<br />

inspired from Japanese culture.<br />

Cherry blossom, which has a big<br />

importance in this culture, is used<br />

against complaints about mind<br />

and thought. Sakura Sleep; with<br />

its special odor spread; helps to<br />

reduce discomfort such as unpleasantness,<br />

depression, panic and<br />

claustrophobia.<br />

All this new products will be<br />

offered to our partners in Interzum<br />

<strong>2017</strong> with some new designs and<br />

trends developed by the R&D<br />

team. And we do believe that this<br />

will really contribute to the expansion<br />

of the bedding sector.<br />

At last, I want to say also that our<br />

company has prepared necessary<br />

sub-structures for an R&D Center<br />

Project carried out by the Ministry<br />

of Science, Industry and Technol-


43<br />

ogy of Turkey and has completed<br />

its applications to obtain the R&D<br />

Center authorization certificate.<br />

Do you have any quality certificate,<br />

quality management system<br />

applied on your production? What<br />

makes you different from your<br />

competitors?<br />

Our company has been started<br />

to integrated quality system<br />

work and audited according to<br />

ISO 9001 Quality Management<br />

System, ISO 14001 Environmental<br />

Management System and OHSAS<br />

18001 Labor Health and Safety<br />

every year. In addition we also<br />

have Oeko-Tex certification. In<br />

<strong>2017</strong>, new work for Information<br />

Security Management System and<br />

Industrial Hygiene Certification<br />

has been started despite all these<br />

certification mentioned above as<br />

all of them are not enough for our<br />

company.<br />

New projects are continuing about<br />

the hygienic working conditions<br />

which shall be the primary basis<br />

of mattresses sector. The Industrial<br />

hygiene certificate project is<br />

running with our expert team.<br />

Can you talk about your foreign<br />

trade? Which countries do you do<br />

business with?<br />

We have been working on achieving<br />

to our strategy that is in line<br />

with our country’s exportation<br />

target since our establish date. In<br />

this direction, we are improving<br />

sales & marketing strategies. It<br />

is our priority to develop value<br />

added products, and to give the<br />

best service to our customer in<br />

the frame of our vision which we<br />

revealed in the mid and long term.<br />

Today, our marketing activities are<br />

continuing in the different markets<br />

such as Europe, Middle-East, Far<br />

East, Africa and US<br />

What do you expect for your sector<br />

in <strong>2017</strong>?<br />

We are pursuing closely World<br />

conjuncture and technological<br />

developments to keep on our<br />

successes we gained up to today.<br />

Especially, in <strong>2017</strong> we will exhibit<br />

more powerful sales & marketing<br />

strategies with our Research and<br />

Development Center. We will<br />

put forward our new innovative<br />

products and designs that we<br />

will prepare specifically for our<br />

customers.


Tesla has bio magnetic feature and it improves<br />

metabolism during sleep. Natural materials are inside<br />

Tesla. It creates a magnetic field around mattress that<br />

is harmonious to the natural magnetic field of the<br />

body.<br />

Feature of Tesla;<br />

• Helps to improve blood circulation<br />

• Increase the level of transmission of oxygen and<br />

nutrients to cell<br />

• Regulates the sleep rhythm<br />

• Actives the low energy level<br />

UNIQUE<br />

MAGNETIC THERAPY<br />

COMFORT<br />

WASHABLE


“<br />

Feel the cool comfort<br />

all night. “<br />

You no longer have to suffer that clammy,<br />

overheated feeling with our Freeze mattress<br />

ticking made from high quality cool yarn. While<br />

you are sleeping cool yourself down, ecologically.<br />

The beauty of this unique “cooling” material<br />

lays in the usage of the advanced technology<br />

construction<br />

Comfytex Freeze mattress ticking help you<br />

to get ideal micro-climatic environment and<br />

provide thermal comfort.<br />

Freeze has high thermal conductivity yarn which<br />

can emit the body temperature quickly.<br />

Freeze mattress ticking can supply cooling<br />

feeling all night which helps having cool, restful<br />

and relax sleep.<br />

Enjoy each night with the confidence that<br />

comes from feeling cool, relaxed and wellpresented<br />

when you select our Freeze<br />

mattress ticking.<br />

Freeze mattress ticking also can be<br />

washed and it does not lose cooling<br />

efficiency.<br />

Feel the cool comfort all night.<br />

Anti-Cellulite mattress ticking’s benefits are reduction<br />

of cellulite appearance or orange peel, improvement of<br />

skin smoothness, increase of skin firmness and elasticity,<br />

collagen synthesis and skin microcirculation enhancement,<br />

in the same level of the best cosmetic creams in the market.<br />

Human body emits energy all the time, while we<br />

are walking, sleeping, running, working and<br />

so on. This energy is emitted in the form<br />

of heat in order to make our body and<br />

metabolism work properly. The bioactive<br />

crystals inside mattress ticking absorbs<br />

this heat and emits Far Infrared rays which<br />

will interact with the body, stimulating the<br />

blood microcirculation, leading to a better<br />

performance and to skin care benefits.<br />

O.S.B. 16.Cad. No:58 38070 Melikgazi / Kayseri / Turkey<br />

P : (+90) 352 290 15 95 - F : (+90) 352 290 15 97<br />

info@comfytex.com.tr - www.comfytex.com.tr


46<br />

IMO certified<br />

mattresses by<br />

Werkmeister with<br />

Trevira CS covers by<br />

Mattes & Ammann<br />

© Photos: Trevira<br />

GmbH/Werkmeister<br />

Trevira CS way of new<br />

mattresses for the contract<br />

sector - from fiber to end<br />

product<br />

For many years German manufacturer<br />

Mattes & Ammann from Tieringen<br />

specialists in circular and warp<br />

knitting, have used Trevira yarns<br />

for their high quality circular knitted<br />

and warp-knitted products. Here<br />

particular note falls on applications<br />

in the automotive sector and on<br />

Trevira CS qualities for seat covers<br />

on trains. Now, however, the topic<br />

of “living” is a segment growing in<br />

importance for the Swabian textile<br />

company, and especially in the<br />

mattress sector. Working with fiber<br />

manufacturer Trevira, Mattes &<br />

Ammann have developed a variety<br />

of qualities for mattress covers<br />

and they recently extended their<br />

product range for the segment to<br />

include a collection in Trevira CS to<br />

cater for the contract market.<br />

Based in Tieringen (Baden-Württemberg),<br />

the company was founded<br />

in 1951 and specializes in warp<br />

and weft knitted products for the<br />

automotive industry, and in fabrics<br />

for seating and mattress covers.<br />

Production includes also a circular<br />

knitting facility. Total annual production<br />

is in excess of 55 million<br />

square meters of textile, achieved<br />

with a workforce numbering around<br />

275.<br />

Within the contract market, safety<br />

takes on great significance from<br />

the very beginning of project planning.<br />

Spectacular large-scale fires,<br />

such as the hotel conflagration on<br />

New Year’s Eve 2015 in Dubai,<br />

continually bring this subject back<br />

into the public eye. Due to fire<br />

safety regulations, flame retardant<br />

drapes, decorative and upholstery<br />

fabrics are established standard<br />

in hotels, hospitals and in care<br />

homes today. The use of flame<br />

retardant mattress covers makes<br />

an additional contribution towards<br />

preventive fire protection.


48<br />

New developments for all contract<br />

sectors<br />

The new range currently includes<br />

three qualities in various grammages<br />

and in fabric weights of 230<br />

– 365 g/m², with the result that<br />

the cover can be adapted to the<br />

different structure and the desired<br />

weight of the mattress. A variety<br />

of looks offers further possible<br />

choices, highlighting the wide<br />

range of fabric constructions. Every<br />

newly developed article bears the<br />

trademark approval for Trevira CS.<br />

Working with Werkmeister based<br />

in Henstedt-Ulzburg, the manufacturer<br />

of top-end mattresses, Mattes<br />

& Ammann have also set in place<br />

the complete IMO certification for<br />

the maritime sector (both Module B<br />

and Module D), so that these mattresses<br />

are suitable for maritime<br />

applications. This includes use on<br />

cruise liners and yachts. Mattress<br />

manufacturer Breckle in Weida too<br />

has mattresses for the maritime<br />

sector, correctional facilities and<br />

contract applications in its portfolio<br />

and will in future be using Trevira<br />

CS fabrics from the Mattes & Ammann<br />

collection for its covers.<br />

Alongside products for shipping,<br />

mattresses with permanently<br />

flame retardant covers are also<br />

of interest for aircraft for instance<br />

(catering for First Class equipment<br />

on long-distance flights). The same<br />

applies to barracks, psychiatric<br />

clinics or penal institutes – indeed<br />

anywhere there is a need for mattresses<br />

and where particular safety<br />

regulations apply.<br />

The virtues of the new development<br />

are two: the high quality of<br />

“Made in Germany” embedded in<br />

the article from fiber to end product<br />

and the permanent flame retardancy<br />

of the covers, a benefit that is<br />

not lost even after washing. Trevira<br />

CS materials are easy care and<br />

kind to the skin, and Trevira fibers<br />

and yarns meet the human-ecological<br />

demands of Oeko- Tex 100<br />

standard.<br />

The new Trevira<br />

CS mattress cover<br />

qualities by Mattes &<br />

Ammann<br />

© Photo: Trevira<br />

GmbH/Mattes &<br />

Ammann<br />

Navicella<br />

IMO certified<br />

mattresses by<br />

Werkmeister with<br />

Trevira CS covers by<br />

Mattes & Ammann<br />

© Photo: Trevira<br />

GmbH/Werkmeister<br />

The new Trevira<br />

CS mattress cover<br />

qualities by Mattes<br />

& Ammann<br />

© Photo: Trevira<br />

GmbH/Mattes &<br />

Ammann<br />

Breckle launches<br />

new mattresses<br />

for contract<br />

applications with<br />

Trevira CS covers by<br />

Mattes & Ammann<br />

© Photo: Breckle


52<br />

ISPA EXPO Charlotte<br />

offers challenging<br />

opportunities<br />

The event where<br />

the mattress<br />

industry’s<br />

people, products<br />

and possibilities<br />

connect<br />

ISPA EXPO is the world’s largest<br />

trade show exclusively for the mattress<br />

industry! Mattress producers<br />

come to ISPA EXPO for efficient<br />

“one-stop” shopping to fill their<br />

equipment, component, and service<br />

needs.<br />

International Sleep Products<br />

Association Expo is a 4-day event<br />

being held from 14th March to<br />

17th March 2018 at the Charlotte<br />

Convention Center in Charlotte,<br />

USA. This event showcases products<br />

like adjustable beds, mattress<br />

materials, carpets, to that<br />

of airbed components associated<br />

with this field etc. in the business<br />

services industry.<br />

Any company that supplies mattress<br />

manufacturing equipment,


54<br />

supplies, products, or services<br />

may attend this important show.<br />

Over 200 companies are expected<br />

to exhibit on the 100,000+ square<br />

feet of floor space and more than<br />

3,000 industry professionals from<br />

around the world are expected<br />

attend. Nowhere else can you<br />

get such wide exposure and meet<br />

face to face with so many qualified<br />

buyers at one time.<br />

Some exhibitors of this important<br />

fair keep their names in front of<br />

the powerful audience of ISPA<br />

EXPO through a variety of sponsorships<br />

and promotional opportunities.<br />

In addition to aisle after aisle<br />

of products and services for the<br />

mattress industry, the EXPO offers<br />

hours of focused educational<br />

programs to help you stay on top<br />

of the latest industry trends and<br />

developments.<br />

ISPA EXPO social events including<br />

the Welcome Reception and the<br />

Industry Breakfast provide prime<br />

opportunities for you to connect<br />

with colleagues, customers and<br />

business partners.


56<br />

INNOVA BEDDING offers a<br />

series of innovative solutions<br />

for the mattress industry<br />

Around the globe, around the clock,<br />

dynamism and innovation in action<br />

Önder Honi<br />

Önder Honi, based on his 17<br />

years of dynamic and enterprising<br />

experience in the mattress<br />

industry, established Innova<br />

Bedding two years ago, as a<br />

company, in order to serve the<br />

mattress industry by producing<br />

diverse range of innovative and<br />

alternative solutions. Innova<br />

Bedding represents some European<br />

American, Canadian and<br />

Far Eastern companies in the<br />

Middle East and North Africa.<br />

Önder Honi said, “Innova Bedding<br />

represents the Canadian<br />

firm Vista Medical in 25 countries.<br />

Apart from this, Innova<br />

Bedding represents the Enkev, a<br />

well-known firm from Holland, in<br />

21 countries. Innova Bedding is<br />

able to supply all mattress materials,<br />

components and accessories<br />

from Turkey to the world and<br />

from world to the Turkey. The


57<br />

name Innova is originated from<br />

innovation, which is one of the<br />

main pillars of the Company.”<br />

“As we see the future of industry<br />

at digital environment, we are<br />

investing on digital systems and<br />

digital marketing as far as the<br />

mattress industry is concerned”<br />

Önder Honi pointed out, “We<br />

offer consulting services for<br />

mattress producers to make<br />

them international. We are<br />

trying to adapt their mentalities<br />

to international business. We<br />

are changing products designs,<br />

marketing approach by launching<br />

brand new approaches.”<br />

“Global networking is one of<br />

the main job of Innova Bedding.<br />

People are looking for machinery,<br />

employee, material, design<br />

etc. We have a global network<br />

to find almost all of them.<br />

Sourcing is another part of our<br />

company, we are able to offer<br />

almost 100 different mattress<br />

components for the mattress<br />

industries.”<br />

He added, “Thanks to Innova<br />

Bedding product network, Innova<br />

Bedding also supplies properties<br />

of products like the coolness<br />

of cotton, thermal comfort of<br />

wool, incredible natural comfort<br />

of horsehair, the natural antibacterial<br />

and comfort effect of coco<br />

(pads made from coconut fiber.)<br />

Innova Bedding can supply you<br />

3D Mesh Fabric for the air circulation,<br />

all kind of pillows and gel<br />

products which provide you cool<br />

effect on the bed.”


58<br />

Boyteks presents limitless<br />

design alternatives to<br />

more than hundred<br />

countries<br />

Among the top ten exporting companies<br />

Boyteks keeps introducing its innovative<br />

products to its buyers. General Manager<br />

of the company Mustafa Yildirim<br />

answered our questions before going to<br />

Interzum Cologne.


59<br />

There are many different<br />

businesses in your group as<br />

Boyteks. How long have you been<br />

operating in the mattress industry?<br />

How did this adventure begin?<br />

As Boyteks we started production<br />

of mattress in 2002. At that<br />

time, we started with 8 weaving<br />

machines in order to meet the<br />

needs of mattress ticking fabric<br />

of our group companies and<br />

today our company continues<br />

sales with a brand that produces<br />

with more than 500 machines<br />

and exports to more than 100<br />

countries in the world. We started<br />

production of upholstery fabric<br />

in Bursa in 2003 and carpet<br />

production in our Kayseri factory<br />

in late 2011.<br />

Boyteks is a company known for<br />

innovative products. What are<br />

the prominent features of the<br />

innovative products you produce?<br />

We believe in the power and<br />

importance of innovation very<br />

much as an institution. Up to<br />

now, we have offered more than<br />

100 innovative products. The<br />

products we produce are the<br />

products that add value to our<br />

customers’ products and provide<br />

added value for them. These<br />

innovations will continue incessantly.<br />

We will invest more in R<br />

& D in the near term and we will<br />

expand our team further.<br />

Mustafa Yildirim<br />

General Manager<br />

So what are the special<br />

considerations in production? What<br />

is your annual production volume?<br />

Customer satisfaction has<br />

always been a priority for us.<br />

Our brand is customer focused.<br />

We want our production teams<br />

to have this point of view in<br />

particular. That’s why we make<br />

sure that our sales and marketing<br />

teams and our production<br />

professionals are as good as


60<br />

possible. We visit regularly to<br />

our customers and listen to their<br />

needs and demands.<br />

What are innovations in the field of<br />

bedding in the world? How do you<br />

integrate these innovations into<br />

your products?<br />

The mattress sector in the world<br />

is growing at least over 8% every<br />

year. The changing lifestyle,<br />

population growth, rising numbers<br />

of hotel, hospital and project<br />

business, known as contract<br />

business, are the factors behind<br />

the growth. So, the demand for<br />

mattress fabrics is also growing.<br />

Of course, with this supply<br />

demand, new companies, companies<br />

will enter in the market<br />

and fuels the competition. In this<br />

competitive environment, you<br />

can go as far as your price. In<br />

order to ensure profitability and<br />

sustainability of our businesses,<br />

we have to be different.<br />

What are the customer preferences<br />

in mattresses? How does customer<br />

expectation affect production at<br />

this point?<br />

Each country has its own habits<br />

and culture. Of course, producers<br />

have to diversify their productions<br />

accordingly. We have a<br />

wide product range that can<br />

meet any demand at this point<br />

easily. We can meet almost all<br />

the needs of the manufacturers.<br />

Which countries do you have<br />

export activities? Are you<br />

exporting mattress-ticking fabrics<br />

more or are you more active in the<br />

domestic market?<br />

Today, Boyteks exports to more<br />

than 100 countries. Our brand is<br />

among the top 10 companies of<br />

Turkey in exports.<br />

How is the reflection of different<br />

cultures to the design side as a<br />

company that has export activities<br />

all over the world? Is there a


61<br />

general line in design or an original<br />

style for every culture?<br />

We have a very large design and<br />

collection preparation team. We<br />

have design offices in countries<br />

like Italy and Spain where we work<br />

abroad. You need to be original in<br />

design and consider the differences.We<br />

can best respond to these<br />

differences.<br />

The year 2016 was a challenging year<br />

for every sector. How was the year<br />

2016? As Boyteks, did you catch your<br />

goals for 2016?<br />

It was a difficult year for us as it<br />

was in all sectors. Fortunately,<br />

despite these difficulties, we have<br />

realized the production volumes<br />

we aimed at. We’ve completed our<br />

investments. This year we made a<br />

very good start.<br />

Finally, what is your turnover target<br />

for <strong>2017</strong>? Are there new projects on<br />

the agenda?<br />

In <strong>2017</strong>, we aimed to grow by<br />

more than 10%. Boyteks has<br />

been able to grow at least 15%<br />

every year since its foundation.<br />

We have completed our necessary<br />

investments in this direction. Our<br />

modernization work continues. Our<br />

construction investments will be<br />

completed within a few months. In<br />

this direction, we are completely<br />

convinced that we will reach our<br />

targets this year.


64<br />

Official<br />

verification:<br />

All standard<br />

Lenzing fibers<br />

are derived<br />

100% from<br />

nature<br />

Lenzing - Lenzing Viscose® and<br />

Lenzing Modal® fibers including all<br />

their product families were awarded<br />

the Biobased Product Label<br />

granted by the U.S. Department of<br />

Agriculture (USDA). The prestigious<br />

certification is further proof that all<br />

standard types of fibers produced<br />

by Lenzing are fully derived from<br />

the natural and renewable raw material<br />

wood. The company’s Lyocell<br />

fiber TENCEL® has already been<br />

certified as 100 percent biobased<br />

content since 2011. Lenzing FR®<br />

has now also been certified as 99<br />

percent biobased. The residual<br />

amount is for material used to<br />

make the fiber fire-resistant.<br />

“I am glad that our pioneering<br />

work for sustainability is being recognized<br />

by reviewers worldwide.<br />

Eco-responsibility represents a key<br />

component of our group strategy<br />

and we put a major emphasis on<br />

it”, explains Lenzing CEO Stefan<br />

Doboczky. “The notable Biobased<br />

Product Label will help inform consumers<br />

about the high ecological<br />

standards of our products and our<br />

corporate values”, he added.<br />

Natural cycle<br />

Even more, Lenzing fibers are not<br />

only derived 100 percent from<br />

nature, but they are also returned<br />

to nature at the end of their life


65<br />

USDA Biobased<br />

certification<br />

extended<br />

to Lenzing<br />

Viscose ®<br />

and Lenzing<br />

Modal ®<br />

cycle. Standard Lenzing fibers are<br />

demonstrably 100 percent biodegradable<br />

and even compostable.<br />

Lenzing proves this with a series of<br />

certificates which can be seen at<br />

the website of the company.<br />

Accordingly, Lenzing is in tune with<br />

the growing trend towards ecology<br />

and sustainability. Global customers<br />

in the textile and nonwovens<br />

industry are increasingly turning<br />

to raw materials which do not<br />

unnecessarily harm the environment<br />

when they are produced or<br />

disposed of.<br />

BioPreferred program<br />

The certification of bio-based<br />

products is part of the BioPreferred<br />

program implemented by the USDA.<br />

It is designed to motivate government<br />

institutions and companies<br />

to purchase bio-based products or<br />

those which largely consist of biological<br />

materials.


68<br />

Exports started <strong>2017</strong><br />

with 49 months-high<br />

increase<br />

Exports increased by 15% in January<br />

<strong>2017</strong>, reaching 10 billion 528 million and<br />

47 thousand dollars<br />

Turkish national exports have<br />

started <strong>2017</strong> with a record.<br />

According to TIM data, exports<br />

have increased by 15% in January<br />

reaching 10 billion 528 million dollars.<br />

This increase is the greatest<br />

change since November 2012.<br />

In the press conference, TIM President<br />

Mehmet Buyukeksi told the<br />

following: “We announced <strong>2017</strong><br />

as a leaping point for exports. We<br />

expect an increase in petroleum<br />

and commodity prices, decrease<br />

in export losses in Russia due to<br />

normalization of relations, and<br />

increase in petroleum exporting<br />

countries’ imports”<br />

Mr. Buyukeksi told that 12-months<br />

exports, starting from February<br />

2016 to January <strong>2017</strong> increased<br />

by 1.8% reaching as high as 143<br />

billion 588 million dollars.<br />

Leading exporting sector was automotive<br />

in January with 2 billion<br />

69 million dollars, while Apparel<br />

sector has conducted 1 billion 253<br />

million dollars and Chemicals 1<br />

billion 234 million dollars.<br />

EU’s share in Turkish national exports<br />

has reached 49.9%. Middle<br />

Eastern countries have 18.2% and<br />

African countries have 8.3%.<br />

Exports to Russia have increased<br />

by 57%, highest level since crises.<br />

Fresh fruits and vegetables sector<br />

has increased its exports to Russia<br />

with 27 million dollars, almost<br />

half the increase to Russia. On the<br />

other hand, exports to Iraq have<br />

increased by 42.4%, which was<br />

TIM President Mehmet Buyukeksi<br />

mainly occurred due to increase<br />

in Jewelry, Fisheries and Animal<br />

Products. Istanbul, still, is the<br />

most-exporting city in Turkey, followed<br />

by Bursa, Kocaeli, İzmir and<br />

Gaziantep. Increasing its exports<br />

by 268%, Sakarya demonstrated<br />

the best performance within the<br />

first 20 exporting countries.<br />

SOURCE: TIM


74<br />

“We continue to<br />

increase capacity with<br />

new investments”<br />

Expanded its production capacity by 50% in <strong>2017</strong><br />

Elektroteks keeps its growth with investments<br />

and production planning tools<br />

Offering special solutions to their<br />

customers Elektroteks is proud<br />

to have more than 40 different<br />

machines in its product portfolio.<br />

We recently talked to Serkan<br />

Guler, Sales Manager of the<br />

company. He said that Germany<br />

is the biggest market in Europe<br />

and that they will participate in<br />

Interzum to exhibit the machinery<br />

for cover, packing machinery and<br />

gluing lines.<br />

What are your expectations for<br />

your firm and for the industry<br />

in the last quarters of <strong>2017</strong> by<br />

comparing them with the results of<br />

first quarter?<br />

As Elektroteks, we grew 25 % in<br />

the 1st quarter compared to last<br />

year. We are optimistic for the<br />

year, especially for the second<br />

half. However, we think more investments<br />

will be seen in 2018.<br />

Serkan Güler<br />

Sales Director of Elektroteks Mattress<br />

Machinery Company


75<br />

What exactly is the present power<br />

of production of Elektroteks, who<br />

increased its production capacity<br />

by 50% in <strong>2017</strong>?<br />

Since we are offering tailor made<br />

solutions to our customers, it is<br />

not easy to give exact figure and<br />

to measure the production capacity<br />

of our company. Having more<br />

than 40 different machines in<br />

our production line, it is hard to<br />

calculate our production capacity.<br />

However, we keep increasing our<br />

production capacity with new investments<br />

in the factory and new<br />

production planning tools.<br />

What are the major products<br />

that you are going to exhibit in<br />

Interzum Cologne fair?<br />

We will be showing quilting machine,<br />

packing machines and glue<br />

lines at Cologne.<br />

Would you mention about your<br />

foreign trade activities? Do you<br />

export to Germany?<br />

Germany is the biggest market<br />

for us in Europe. We permanently<br />

send some machines to<br />

Germany. All the machines we<br />

will be showing at Interzum will<br />

be installed for our customers in<br />

Germany after the exhibition.


76


77<br />

Definitions<br />

and functions<br />

of mattress<br />

components


78<br />

Mattresses may consist of a<br />

quilted or similarly fastened<br />

case, usually of heavy cloth,<br />

that contains hair, straw,<br />

cotton, foam rubber, etc., or<br />

a framework of metal springs.<br />

Mattresses may also be filled<br />

with air or water. Mattresses<br />

are made up of a variety of<br />

mattress components. And the<br />

quality of each one of those<br />

mattress components has an<br />

important impact on the total<br />

quality of a mattress. Many<br />

parameters such as pressure<br />

distribution, skin microclimate,<br />

hygiene, edge support,<br />

and long-term stability and<br />

durability determine mattress<br />

quality.<br />

Early mattresses contained<br />

a variety of natural materials<br />

including straw, feathers or<br />

horsehair. In the first half of<br />

the 20th century, a typical<br />

mattress sold in North America<br />

had an innerspring core<br />

and cotton batting or fiberfill.<br />

Modern mattresses usually<br />

contain either an innerspring<br />

core or materials such as latex,<br />

viscoelastic or other flexible<br />

polyurethane foams. Other filling<br />

components include insulator<br />

pads over the coils that<br />

prevent the bed’s upholstery<br />

layers from cupping down into<br />

the innerspring, as well as<br />

polyester fiberfill in the bed’s<br />

top upholstery layers. In 1899<br />

James Marshall introduced


79<br />

the first individually wrapped<br />

pocketed spring coil mattress<br />

now commonly known as Marshall<br />

coils as described below.<br />

UPHOLSTERY LAYERS,<br />

PADDING<br />

Upholstery layers provide<br />

cushioning and comfort. Some<br />

manufacturers call the mattress<br />

core the “support layer”<br />

and the upholstery layer the<br />

“comfort layer.” The upholstery<br />

layer usually consists of three<br />

parts: the insulator, the middle<br />

upholstery, and the quilt.


80<br />

The top of your mattress<br />

contains several layers of<br />

padding. The top layer is<br />

right below where you sleep<br />

and has a big impact on how<br />

comfortable the mattress<br />

feels overall. Beneath that is<br />

another layer of padding that<br />

affects how much support the<br />

mattress gives the pressure<br />

points in your body. Finally,<br />

beneath that is another layer<br />

of padding that protects your<br />

body from the springs if your<br />

mattress is a spring mattress.<br />

In most cases, padding is<br />

usually made of materials<br />

such as polyurethane foam,<br />

puffed-up polyester or cotton<br />

batting. Extensive mattress<br />

padding is often more expensive,<br />

but many people find it<br />

more comfortable and worth<br />

the extra cost.<br />

Middle padding<br />

This type of mattress padding<br />

is just below the quilted top<br />

layer and is usually made<br />

with foam. When looking at<br />

a cross-section of the mattress,<br />

softer foams feel almost<br />

moist to the touch while firmer<br />

foams won’t spring back as<br />

quickly. The next layer of<br />

mattress padding is made of<br />

cotton batting that may vary<br />

in thickness across different<br />

mattresses and even within<br />

one mattress. This causes the<br />

mattress to feel firmer in some<br />

areas, such as firmer in the<br />

middle part of the mattress. <br />

Insulation mattress<br />

padding<br />

This padding lies on top of<br />

the coil springs so that they<br />

cannot disturb the sleeper and<br />

cannot be felt from the top of<br />

the mattress. It also protects<br />

the coils from damaging the<br />

top layers of the mattress.


81<br />

Ticking and quilting<br />

The exterior of your mattress<br />

is covered in a fabric. This is<br />

the part of your mattress you<br />

actually cover up with your<br />

bed sheet. That doesn’t mean<br />

it’s not one of the most important<br />

mattress components.<br />

A mattress with quality ticking<br />

and stitching will typically last<br />

longer before it needs replacement.<br />

In addition, it is the part<br />

that touches your body for<br />

comfort or the other way.


82<br />

Ticking is the protective fabric<br />

cover used to encase mattresses<br />

and foundations. It<br />

is usually designed to coordinate<br />

with the foundation<br />

border fabric and comes in<br />

a wide variety of colors and<br />

styles. Mattress fabrics can<br />

be knits, damask or printed<br />

wovens, or inexpensive<br />

nonwovens. During the past<br />

decade, along with the rise in<br />

popularity of all-foam beds,<br />

stretchy knit ticking on the bed’s top panel has become a standard<br />

look on both innerspring and foam beds. Most ticking is made with<br />

polyester yarns. More expensive mattress fabrics may contain a<br />

combination of polyester with rayon, cotton, silk, wool or other<br />

natural yarns.


84<br />

Until the early 2000s, beds<br />

were normally upholstered with<br />

a single fabric. This was usually<br />

a damask ticking or, for inexpensive<br />

bed sets, a nonwoven<br />

fabric covering all surfaces of<br />

the mattress and foundation.<br />

Today’s bed sets are covered<br />

with up to six different fabrics: A<br />

better quality circular knit or woven<br />

damask on the top panel—<br />

the bed’s sleeping surface; a<br />

matching or contrasting [usually<br />

woven] fabric on the border of<br />

the mattress; a matching or contrasting<br />

[usually woven] fabric<br />

on the foundation side panels;<br />

a ‘non-skid’ woven or non-woven<br />

fabric on the surface of the<br />

foundation and reverse side of<br />

the mattress; and a nonwoven<br />

dust cover on the under side of<br />

the foundation.<br />

There are a lot of smart and<br />

innovative mattress ticking<br />

fabrics making a big difference<br />

on sleep quality.


86<br />

SPRINGS and COILS<br />

Under the padding is a bed of<br />

springs that provide the support<br />

for the mattress. Innerspring<br />

mattresses commonly<br />

consist of just spring core, and<br />

the top and bottom upholstery<br />

layers. The quality of those<br />

springs is important. In general,<br />

springs that are made from<br />

a thicker wire will be firmer<br />

and provide more support. In<br />

other words, the gauge of the<br />

coils is a factor which determines<br />

firmness and support.<br />

Coils are measured in quarter<br />

increments. The lower the<br />

number, the thicker the spring.<br />

So, the number of springs is<br />

important, but more is not<br />

necessarily better. You will<br />

need to test out different<br />

innerspring mattresses to find<br />

the spring configuration you<br />

find most comfortable for you.<br />

If you have a medical doctor<br />

advice, you should consider<br />

that for choosing your innerspring<br />

mattress.<br />

While a wide variety of<br />

springs are designed to<br />

accommodate special needs<br />

and situations, the four most<br />

commonly used coils are the<br />

Bonnell, the Offset, the Continuous,<br />

and the Marshall Coils<br />

(Pocket System).<br />

• Bonnell coils are the oldest<br />

and the most common coils.<br />

First adapted from buggy seat<br />

springs of the 19th century,<br />

they are still prevalent in<br />

mid-priced mattresses. Bonnell<br />

springs are a knotted, roundtop,<br />

and hourglass-shaped<br />

steel wire coil. When laced together<br />

with cross wire helicals,<br />

these coils form the simplest<br />

innerspring unit, also referred<br />

to as a Bonnell unit.


88<br />

* Marshall coils, also known<br />

as pocket springs, are thingauge,<br />

barrel-shaped, knotless<br />

coils individually encased<br />

in fabric pockets—normally a<br />

fabric from man-made, nonwoven<br />

fiber. Some manufacturers<br />

pre-compress these coils,<br />

which makes the mattress<br />

firmer and allows for motion<br />

separation between the sides<br />

of the bed. As the springs are<br />

not wired together, they work<br />

more or less independently:<br />

the weight on one spring<br />

does not affect its neighbors.<br />

• Offset coils are hourglass<br />

type coils on which portions<br />

of the top and bottom convolutions<br />

are flattened. In<br />

assembling the innerspring<br />

unit, these flat segments of<br />

wire are hinged together with<br />

helical wires. The hinging<br />

effect of the unit is designed<br />

to conform to body shape.<br />

• Continuous coils system is<br />

an innerspring configuration<br />

in which the rows of coils are<br />

formed from a single piece of<br />

wire. They work in a hinging<br />

effect similar to offset coils.<br />

FOAM<br />

Mattresses that do not contain<br />

springs typically use foam<br />

in their support layer. There<br />

are pros and cons to selecting<br />

this type of mattress,<br />

so it’s important to carefully<br />

evaluate this option and the<br />

alternatives before making<br />

a final decision. One should<br />

look for a foam mattress that<br />

is comfortable but supportive,<br />

and that helps keep cool<br />

while sleeping. All-foam mattresses<br />

use different weights<br />

and densities of petrochemical-based<br />

flexible polyurethane<br />

foams and viscoelastic<br />

foams or memory foam, and<br />

latex rubber foams. A number<br />

of mattress manufacturers<br />

have incorporated polyurethane<br />

and viscoelastic foams<br />

with a portion of plant-based<br />

content.<br />

Latex foam<br />

Latex foam in mattresses is<br />

generally a blend of the latex<br />

of the Hevea brasiliensis tree<br />

and synthetic latex, which is<br />

derived from petrochemicals<br />

and other substances and<br />

fillers. There are, however,<br />

natural latex mattresses that<br />

leave out polyurethane-based


90<br />

chemicals. Latex foam is produced<br />

using either the Talalay or the<br />

Dunlop process. Each provides a<br />

different feel. Dunlop is generally<br />

a firmer foam but Talalay is softer.<br />

While the Dunlop process produces<br />

a denser foam, the Talalay<br />

process produces a lighter one<br />

that has more air in it. If you were<br />

to weigh each as latex cores, the<br />

Dunlop foam would be heavier<br />

because it has more latex in it.<br />

Talalay is more expensive as its<br />

production is more resource intensive.<br />

Natural latex foam has a<br />

higher latex content than synthetic<br />

latex, however, “100% natural<br />

latex foam” is misleading.<br />

Memory foam<br />

Memory foam mattresses use conforming viscoelastic<br />

foam over firmer polyurethane base<br />

foam. Some innerspring mattresses have memory<br />

foam in their upholstery layer. Different feels<br />

and comfort levels are achieved by varying the<br />

thickness, weight and formulation of the viscoelastic<br />

foams and the base foams. Latex and<br />

memory foam mattresses each provide a unique<br />

feel. This type of mattress is good at relieving<br />

pressure on painful joints. Many memory foam<br />

mattresses are more expensive than standard<br />

spring mattresses.


92<br />

Memory foam is affected<br />

by temperature. In a cool<br />

bedroom, a memory foam<br />

mattress will feel firmer than<br />

it does in a warm bedroom.<br />

Memory softens and conforms<br />

to the sleeper in response to<br />

body temperature and body<br />

weight. Traditional memory<br />

foam molds to the body causing<br />

a depression the sleeper<br />

must roll out of when changing<br />

sleep positions. Mattress<br />

manufacturers have responded<br />

to this issue by using “faster<br />

response” memory foams.<br />

High-density foam<br />

Similar to memory foam<br />

mattresses, a high-density<br />

foam mattress uses a more<br />

compact foam typically made<br />

from polyurethane. This kind<br />

of foam is made largely from<br />

open cells that are packed<br />

together tightly. High-density<br />

foam mattresses offer comfort<br />

and longevity because they<br />

are denser than a traditional<br />

foam mattress. High-density<br />

foam mattresses that have an<br />

innerspring system last even<br />

longer and eliminate mattress<br />

sagging.<br />

They spring back more quickly<br />

when the sleeper moves. Foam<br />

mattresses are also known to<br />

generally “sleep warmer” than<br />

innerspring mattresses. Mattress<br />

makers have addressed<br />

the issue with “open-cell”<br />

memory foams, pinhole cored<br />

memory foam, gel-infused<br />

memory foams, channel-cut<br />

foam cores, reticulated foam<br />

support layers and other technologies<br />

to improve air circulation<br />

through all-foam beds.<br />

WATERBEDS<br />

A waterbed is a mattress with<br />

water in its interior instead of<br />

metal coils or air. Waterbeds<br />

can be lined with different layers<br />

of fiber to achieve the level<br />

of firmness the user desires.<br />

Waterbeds are well known for<br />

providing support to the spine<br />

and other body parts, similar<br />

to the other mattress types.<br />

There are several options of<br />

support which range up to<br />

100% waveless, where the<br />

user does not notice he/she is<br />

lying upon a waterbed.


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94<br />

AIRBEDS<br />

Air mattresses use air, rather<br />

than a coil system or foam<br />

core, as a means of support.<br />

An air mattress is an inflatable<br />

mattress, the majority of which<br />

are usually made of polyvinyl<br />

chloride (PVC), although<br />

recently developed textile-reinforced<br />

urethane plastic or<br />

rubber versions exist. The<br />

deflated mattress can be<br />

rolled up or folded and carried<br />

or stored relatively easily,<br />

making them a popular choice<br />

for camping trips and for<br />

temporary bedding at home<br />

for guests. They are inflated<br />

either orally by blowing into<br />

a valve, or with a manual or<br />

electric pump.<br />

Air chambers that run through<br />

the mattress allow you to adjust<br />

and customize your comfort.<br />

Sleepers with preferences<br />

ranging with different levels<br />

of firmness can find their<br />

ideal comfort by adjusting the<br />

amount of air in the chambers.<br />

Some air mattresses feature<br />

a dual zone technology that<br />

allows both sleeping partners to<br />

set their side of the mattress according<br />

to their preferences. You<br />

can sleep soundly in soft, plush<br />

comfort while your partner enjoys<br />

a firm night of sleep. Some<br />

airbeds take customization to<br />

the next level, giving sleepers<br />

the opportunity to customize<br />

different zones of the mattress.<br />

This could be an ideal option for<br />

sleepers with ailments such as a<br />

bad back or a weak neck. With<br />

more air supporting the areas<br />

of the body that need it most,<br />

sleepers can rest easily knowing<br />

that every part of the body is<br />

getting the support it needs.


96<br />

Lightweight, reduced-size and<br />

reduced-thickness air mattresses<br />

specifically intended<br />

for camping and backpacking<br />

are sometimes called sleeping<br />

pads, especially when a layer<br />

of foam insulation is added<br />

under the air chambers. Better<br />

quality air chambers, which<br />

are designed for permanent<br />

use in the home, are constructed<br />

of vulcanized rubber,<br />

covered in canvas or of<br />

polyurethane. These chambers<br />

are then installed into a cloth<br />

shell or ticking. Permanent<br />

airbeds will look almost like<br />

conventional beds with the<br />

exception of having a hose<br />

(one air chamber) or hoses<br />

(two air chambers) coming out<br />

the boxsprings. The mattress<br />

foundation or boxspring adds<br />

another level of support to the<br />

mattress. Most mattress manufacturers<br />

also produce foundation<br />

mattresses or boxsprings<br />

that lie directly beneath<br />

the mattress, resting on the<br />

frame of the bed. Usually, the<br />

foundation is made of either<br />

wood or springs. Springs will<br />

give the bed a plusher feel<br />

while wood will provide more<br />

support. If you prefer wood,<br />

make sure the material is<br />

free of cracks and constructed<br />

straight.<br />

One of the most common<br />

types of boxspring foundations<br />

uses a spiked coil configuration,<br />

in which the springs<br />

are narrow at the bottom but<br />

spiral to a wider diameter at<br />

the top. While a spring system<br />

provides the most common<br />

type of boxspring support,<br />

torsion bars are also sometimes<br />

used. Other foundation<br />

mattresses contain no springs<br />

at all but consist of a built-up<br />

wooden frame.<br />

Some contemporary mattresses<br />

don’t have a foundation,<br />

but these are not common.<br />

of the head of the bed. These<br />

hoses will be connected to an<br />

air inflation device, with two<br />

outlet valves, that will have<br />

a remote control so that each<br />

person can adjust the firmness<br />

of his or her side to his/her<br />

own needs. The firmness can<br />

be adjusted up or down, with<br />

the simple push of a button on<br />

the remote.<br />

FOUNDATION<br />

Rounding out the list of mattress<br />

components is the mattress<br />

foundation, often called


98<br />

Tuğsan eyes<br />

foreign markets<br />

Having a respectful<br />

place in the sector<br />

with sales materials<br />

for sofas, armchairs,<br />

mattresses and<br />

boxsprings, the<br />

company opened to<br />

the world markets<br />

in 2016.<br />

Established as a family business in<br />

1992 the company started to continue<br />

as Tuğsan Foreign Trade and<br />

developed its foreign trade volume<br />

with its new trade name. We made<br />

an interview with Fatih Genç of the<br />

company.<br />

Can you inform us about<br />

your company’s foundation,<br />

development and organizational<br />

structure?<br />

Our company was established in<br />

1992 as a family business. We<br />

have been manufacturing materials<br />

for sofas, sitting sets, mattresses<br />

and boxsprings. We have developed<br />

our manufacturing line and<br />

trade relations over the years.<br />

What about your foreign trade?<br />

Which countries are you exporting<br />

to?<br />

Our sales would mainly be at<br />

domestic market until last year. We<br />

have a well-established clientele<br />

throughout Turkey but since last,<br />

we opened up to world markets<br />

with our new name, Tuğsan Foreign<br />

Trade Ltd. We are currently exporting<br />

to Iraq, Turkmenistan, Moldova,<br />

Georgia and Azerbaijan but our


99<br />

products are very well welcomed<br />

by foreign customers. We believe<br />

that we will develop our foreign<br />

market share considerably in the<br />

coming years. Placing special<br />

attention on quality and delivery<br />

terms we are satisfying customers.<br />

This reflects us very positively and<br />

we are happy with the trend we<br />

have managed.<br />

What are your expectations for<br />

<strong>2017</strong>?<br />

I hope this year will be a better<br />

year than last year. We are operating<br />

with this expectation and we<br />

are planning our business according<br />

to this. Turkey has a great potential<br />

and our company has a vast<br />

experience to offer competitive<br />

products. So, we are hoping that<br />

we will experience a productive<br />

year in <strong>2017</strong>.


100<br />

“Needle turns to<br />

Turkey in nonwoven<br />

production”<br />

Targeting to produce environmentally friendly products BKM<br />

Mobilya designs the outlook of their products up to the needs of<br />

the customers<br />

At dawn of the Interzum Cologne<br />

fair, we met with Bilal Altop, general<br />

manager of BKB Mobilya and<br />

talked on their products that will<br />

be exhibited in the fair, including<br />

hard felt, thermo-bond felt, padded<br />

felt, wool and cotton pads.<br />

He said that exports would speed<br />

up to 70% by the end of <strong>2017</strong><br />

First, may we know about yourself<br />

and your firm?<br />

BKB was established in 2010<br />

in Kayseri organized industrial<br />

zone and was registered its trade<br />

marke as Technofeld Nonwoven<br />

in 2015. The facilities are for the<br />

production of non-woven stuffing<br />

materials in the categories of hard<br />

felt, thermobond felt, padded<br />

felt, wool and cotton pads, all are<br />

environmental friendly.<br />

Will you furnish us about your<br />

production process? How many<br />

people do you employ? How<br />

large is your annual production<br />

capacity?<br />

Products are made of several<br />

materials natural, synthetic or<br />

Bilal Altop, General Manager<br />

recycled to meet the changing<br />

needs of certain customers. All of<br />

them are subject to flexibility and<br />

durability tests and are produced<br />

on modern combing machines and


101<br />

thermo binding technology. 30<br />

people are employed in machine<br />

based production process, which<br />

is able to produce 7 thousand<br />

tons of felt and one thousand tons<br />

of paddings.<br />

We have several quality certificates,<br />

including ISO 9001:2008 /<br />

ISO 14001:2004 / OHSAS18001:<br />

2007.<br />

What is important in your product<br />

design?<br />

We design the products by<br />

analyzing our customers’ needs,<br />

and learn about where they will<br />

be used. Our products may be<br />

arranged and produced at certain<br />

sizes, either as rolled or specially<br />

cut forms, either soft, hard or<br />

flexible, thick or thin. At the same<br />

time, the appearance of products<br />

may be adjusted to the choice of<br />

the buyers.<br />

Will you please mention about your<br />

foreign trade activities? How do<br />

you evaluate the German market?<br />

Non-woven production industry<br />

has reached to a certain position<br />

in Turkey and especially in Kayseri.<br />

Most of the producers in Europe<br />

quitted they production, that<br />

means that demand from Turkey<br />

has increased more. Additionally,<br />

the quality, transportation costs<br />

and longer lead times, rising costs<br />

of labor and materials and other<br />

problems encountered in the Far<br />

East, has turned the needle of attention<br />

to suppliers in Turkey. The<br />

growing interest of the visitors<br />

and companies shown to Turkish<br />

companies in Interzum Guangzhou<br />

<strong>2017</strong> fair in China is a good signal<br />

that producers of mattress, furniture<br />

and insulation have become<br />

more interested in our products.<br />

They expressed their intention for<br />

further talks. We have decided<br />

to participate in at least three<br />

international fairs annually, as a<br />

result of these growing market<br />

opportunities.


102<br />

What are your expectations for <strong>2017</strong> for your industry?<br />

Non-woven industry addresses to a wide range of customer<br />

portfolio. We consider that the year <strong>2017</strong> will be<br />

a very good period for our foreign trade activities. We<br />

expect 70 % increase in our exports by the year-end. 300<br />

% of growth is also forecast especially in wool and cotton<br />

padding demands.<br />

Saudi Arabia, Czech Republic,<br />

Dubai, Egypt, Poland, Morocco, Algeria,<br />

England, Germany, Russia,<br />

Malawi, Holland and Rumania<br />

are our major export markets.<br />

What do you want to add<br />

more?<br />

We will be in Poznan<br />

Furnica <strong>2017</strong> fair as<br />

participant that will<br />

be held from 12th to<br />

15th September. We<br />

invite all our buyers and<br />

visitors.<br />

Will you mention about the<br />

products that you will exhibit in<br />

Interzum Cologne Fair?<br />

We want to exhibit some of our<br />

products including hard felt, thermo-bond<br />

felt, padded felt, wool<br />

and cotton pads. Besides, several<br />

pilot and sample products to meet<br />

the changing needs of our customers<br />

will be there in the fair. These<br />

may also be sent to our prospective<br />

customers by cargo services<br />

after the show.


106<br />

Production speeds up<br />

with interchangeable<br />

zipper<br />

Feryal aims to impress visitors with<br />

interchangeable zippers to be displayed in<br />

Interzum Cologne.<br />

We have been informed by Ali<br />

Mustafa Tuncel, export specialist<br />

of Feryal Export, about a special<br />

interchangeable zipper that solves<br />

the problem of matching for producers<br />

and have made them more<br />

productive. Our interview with<br />

Tuncel follows:<br />

Could you inform us about the<br />

establishment, development and<br />

corporate structure of your company?<br />

Entered in zipper business in<br />

1994, Feryal Fermuar is now one<br />

of the major companies in its field.<br />

Having 15 million meters of annual<br />

production capacity in its factory<br />

of 3000 thousand sqm covered<br />

area and equipped with modern<br />

machinery and a labor force of 50<br />

now looks for the future.<br />

Can you detail us your product<br />

portfolio? Which sectors have you<br />

been operating in?<br />

Our products are mostly used<br />

in the production of mattresses,<br />

mattress covers, home textiles,<br />

furniture and footwear industries.<br />

Can you inform us about your R&D<br />

studies? What are your main principles<br />

at production process?<br />

Every stage of production is<br />

carried out up to the international<br />

norms and standards. Paints are<br />

made by high-pressure systems.<br />

Our products are made of AZO<br />

free paints.<br />

Ali Mustafa Tuncel,<br />

Export Specialist of Feryal


107<br />

makes the production process more productive and more qualified. It<br />

also may shorten the production cycles. Needs of our customers comes<br />

first in our firm.<br />

What do you expect for your sector in <strong>2017</strong>?<br />

As the sector, our policy for the year <strong>2017</strong> we want to open up in export<br />

markets more and to grow more. Our aim is to serve and to add value<br />

to our country and its economy.<br />

Do you have any quality certificates,<br />

quality management<br />

system applied on your production?<br />

What makes you different<br />

from your competitors?<br />

The main reasons that our<br />

customers prefer our products<br />

mainly are that we deliver fast,<br />

employ expert personnel and<br />

shorter lead times. Besides<br />

our company has Oeko-Tex<br />

standard 100 and TS EN 16372<br />

(TSE) quality certificates and<br />

a member of apparel suppliers<br />

association.<br />

Can you talk about your foreign<br />

tade? Which countries do you do<br />

business with?<br />

We export directly 40 % of our<br />

production to fifteen countries.<br />

In order to expand our customer<br />

bases we participate in several<br />

fairs held in abroad.<br />

How many times have you been<br />

attending Interzum Koln? Can<br />

you talk about the products you<br />

will display at the fair?<br />

We will participate for the second<br />

time in Interzum this year.<br />

We plan to introduce mainly our<br />

new interchangeable zippers<br />

that address mainly to export<br />

markets. As a special product it<br />

solves the problems related with<br />

matching the sides and thus


108<br />

Verra maintains its<br />

power in African and<br />

Arabian countries<br />

Focused on exports<br />

Verra Foreign<br />

Trade, raises its<br />

targets through<br />

Interzum Cologne<br />

Fair<br />

We talked to Abdullah Umit<br />

Candan of Verra foreign trade<br />

firm, on the eve of the fair, about<br />

his firm and their preparations for<br />

the fair event.<br />

Firstly, may we know about you<br />

and your company?<br />

Having a strong infrastructure in<br />

the sector, Verra has been active<br />

in business that is supplying<br />

mattress components for mattress<br />

manufacturers in abroad. We<br />

supply all material needed in<br />

the production of mattress. We<br />

are mainly a service company,<br />

not only a seller. We provide<br />

either products or machinery and<br />

Abdullah Ümit Canan<br />

consulting services to the people<br />

who need them for mattress<br />

production.<br />

As a direct seller in which<br />

countries do you have contacts?<br />

We have no sales aiming domestic<br />

market, because we are<br />

an export company. African and<br />

Arabian countries are our major<br />

markets. Last year we started to<br />

open up in South American and<br />

European markets. Lastly, we<br />

opened an office in America. We<br />

target to grow in south American<br />

and European markets.


109<br />

With which products are you going<br />

to Interzum Cologne fair? What is<br />

your view on German market?<br />

I have been participating in<br />

Interzum since 2007. I went there<br />

with several fairs and with several<br />

concepts. As Verra foreign<br />

trade this is our third year. We<br />

will exhibit bed covers and components<br />

that reflect our concept<br />

in the fair. We will be hosting our<br />

visitors at our stand at 11.2 Hall,<br />

booth no. M038 and M039 in the<br />

exhibition.<br />

We could not get so further<br />

with our mattress components<br />

in Germany, however as for the<br />

bed covers and machinery our<br />

position is improving. Interzum<br />

fair is not limited by the German<br />

market. There will be visitors<br />

and buyers from Africa, America<br />

and other parts of the Europe. I<br />

believe that it will be an efficient<br />

and productive event.<br />

What are the trends in demand<br />

for raw materials for mattress<br />

industries?<br />

In my view, mattress market<br />

behaves in line with fashion as<br />

it was in the apparel businesses.<br />

Ten years ago, new foam technologies<br />

such as visco and memory<br />

foam were on the agenda,<br />

besides comfort issues. In line<br />

with growing of mattress fabrics<br />

producers, bedding industry<br />

moved towards fashion issues.<br />

For example, fabric producers<br />

have been launching new concept<br />

in fairs each year, such as<br />

anti-bacterial, stress free, tesla<br />

and other optional choices. When<br />

design became a major issue<br />

other components of mattresses<br />

begin to change. Let’s say, aleo<br />

vera extract is used in mattress<br />

fabrics, so the green color of aleo<br />

vera, which symbolizes nature,<br />

gains dominance in other parts<br />

and components of mattresses,<br />

capsules become smaller,<br />

form changes and new concepts<br />

emerges.


110<br />

For making innovations you have<br />

to be innovative, so we consider<br />

to focus on this matter. We watch<br />

trends in the world. Trends that<br />

run decade ago in Europe may<br />

become a new trend in Africa. For<br />

this reason, we try to produce<br />

both conventional and trendy<br />

products. We are in close communication<br />

with our buyers and<br />

consult them about what can be<br />

done for their needs. Sometimes<br />

our customers bring new ideas to<br />

produce new products.<br />

We completed the first quarter of<br />

the year. What are your projections<br />

for the rest of the year?<br />

The year 2016 was a hard period<br />

for the industry and export performance<br />

of our country. At the<br />

beginning of <strong>2017</strong> the outlook<br />

was rather better. I think that we<br />

have managed to overcome the<br />

crises and <strong>2017</strong> will run faster.<br />

There are conflicting views in<br />

the sector. Some move towards<br />

producing natural products, some<br />

emphasize on the production of<br />

foam, wool or spring type mattresses.<br />

At the end, the industry<br />

grows.<br />

As Verra we want to grow in<br />

abroad by establishing distribution<br />

network. To this end, we<br />

aim to markets an Europe, South<br />

America, Africa and Middle East.<br />

After our participation in Interzum<br />

Fair that is an important opportunity<br />

for us to grow, we plan to<br />

participate in Sleep Well Expo.<br />

Any additional comments?<br />

I always try to give this message,<br />

it is a shame for our industry to<br />

spend high amount of money for<br />

Interzum event, because we can<br />

do the same in Turkey at reasonable<br />

costs. I want to make<br />

Turkey more powerful player in the<br />

world. For this reason, Sleep Well<br />

magazine and Sleep Well Expo fair<br />

should become more efficient. We<br />

are ready to do what can we do.


112<br />

“We manufacture products<br />

which can attain the future”<br />

Duygu Gunaydin<br />

General Manager<br />

Bedcovers General Manager<br />

Duygu Gunaydin stated that the<br />

machine parks used in the plant<br />

are successful worldwide and that<br />

they have a system which produces<br />

their own technology when<br />

necessary.<br />

Could you inform us about the<br />

organization, development and<br />

institutional structure of the firm?<br />

“Bed Covers is a long-established<br />

company founded in 1995 in<br />

Ankara. We have been constantly<br />

renewing ourselves since the<br />

year it was established. We are a<br />

company which can serve the world<br />

at first when it is a smaller local<br />

business. Although it seems like a<br />

very long time, it is a good process<br />

for us to look at the successes<br />

achieved. There is a long staircase<br />

that exists in the future, as long<br />

as we are in the production world,<br />

there will always be a change as<br />

we said. We will work for days<br />

when we will achieve success<br />

worldwide.”<br />

Could you tell us about your R<br />

& D work? What are the special<br />

considerations in production?<br />

“After we have defined our concept<br />

as a team, we are starting to work<br />

on R-D and try to manufacture<br />

products that will attain the future<br />

as more and more of our end-users<br />

demand. After completing their<br />

R-D work, they complete their<br />

design in reality, which can be in<br />

our design team and departmental<br />

mastery, and then take production


113<br />

With 65% annual<br />

export growth, Bed<br />

Covers expands the<br />

target in <strong>2017</strong>.<br />

after planning and completing their<br />

production / daily capacities. There<br />

are many things that can happen<br />

during production. The work necessary<br />

to reduce this kind of trouble<br />

to the maximum is completed. And<br />

most importantly, the finished products<br />

go through the quality control<br />

gauges and meet the consumer.”<br />

Do you have a quality certificate,<br />

do you have a quality system in<br />

production? What areas do you<br />

notice your competition?<br />

“The firms that we supply raw<br />

materials are firms that are specialized<br />

in their own fields, which<br />

are quality certificates, and have<br />

registered their qualifications. The<br />

machine we use in the plant has a<br />

system that produces world-wide<br />

success and produces its own technology<br />

when necessary. We are being<br />

meticulous in these matters and<br />

we prefer to be preferred in terms<br />

of the things we pay attention to<br />

in production. Our most important<br />

mission is trust, diligence and perseverance,<br />

so we are preferred.”<br />

Are you talking about your foreign trade? Which countries do you work<br />

with?<br />

“As foreign trade we are working with many countries. In general, there is<br />

an annual increase of 65%. This positive upside also gives confidence to<br />

other countries.<br />

We export to Germany, Hungary, the Netherlands, Switzerland, Tunisia,<br />

Kazakhstan and Italy.”<br />

What are your expectations for the sector in <strong>2017</strong>?<br />

“We are expecting that we can develop more economically in Turkey in<br />

<strong>2017</strong>, and have the same development in exports.


114<br />

Form Foam:<br />

No limits in exports<br />

Selling to 53<br />

countries as of<br />

<strong>2017</strong>, Form Sunger<br />

(Foam) raises<br />

targets to sell in<br />

more countries<br />

General manager of Form Sunger<br />

Mehmet Ali Yoruk told us about<br />

the characteristics of most preferred<br />

foams in the mattress<br />

industry and the activities of his<br />

company. He said visco elastic<br />

and high resilience type of foams<br />

are the most demanded types.<br />

<strong>May</strong> we have brief info<br />

about the company?<br />

Started with an aim<br />

to meet needs of other<br />

companies in the group<br />

in 2002 as an investment<br />

of Boydak Holding in chemicals industry,<br />

the company has now two<br />

major factories to produce quality<br />

products sold at competitive<br />

prices to a wide range of buyers<br />

network both in the country and<br />

in abroad. Second factory was<br />

established in Incesu, Kayseri<br />

in 2015. Our firm employs more<br />

than 400 people and is able to<br />

produce 7 thousand cubic meters<br />

of foam per day as the biggest<br />

producer in Turkey. Besides, we<br />

can also produce 3,500 pillows<br />

daily.


115<br />

Ali Yoruk,<br />

General Manager of Form Foam<br />

What are the specialties and the<br />

machine inventory of the factory?<br />

Both factories are built on 227<br />

thousand sqm land and have<br />

81 thousand sqm covered area.<br />

Aiming to produce the highest<br />

quality foams we have the most<br />

popular machineries in the factory<br />

for several processes such as<br />

production, cutting, forming, and<br />

all other materials, raw materials,


116<br />

papers and packaging materials<br />

are supplied by the firms having<br />

the highest qualities.<br />

Your company is a member of<br />

Europur, the European association<br />

of foam producers, and you are the<br />

chairman of this association. Will<br />

you give info about the activities<br />

of it?<br />

The association you mentioned is<br />

for the better coordination among<br />

the block foam producers, EU, media,<br />

consumers, suppliers of raw<br />

materials and machinery. Europur<br />

also contributes to the efforts to<br />

establish standards for polyurethane<br />

industry and is active in the<br />

development of safe production<br />

techniques for both human health<br />

and environmental protection.<br />

What are your sales targets in<br />

export markets for <strong>2017</strong>, and<br />

target markets?<br />

Our export department was established<br />

in 2013. At the beginning<br />

targeted countries was rather<br />

limited in number, 10 to 12. As of<br />

<strong>2017</strong> we reach to 53 countries.<br />

Our aim in coming years is to<br />

expand them more and to produce<br />

more value for the national<br />

economy. We targeted to sell our<br />

products in every country and every<br />

market that we can reach up.


117<br />

In terms of popularity, trends and<br />

ergonomic points, what are the<br />

specs of the most preferred foam<br />

type?<br />

Stress and energy that are accumulated<br />

as a result of high pace<br />

in the work places and in daily<br />

lives can only be moderated with<br />

a complete and efficient sleep.<br />

Thus, the most preferred foams<br />

are that, they have to cover<br />

wholly the body, to distribute<br />

the pressure evenly. The high<br />

resilience foams and visco elastic<br />

foams are the best type to meet<br />

these requirements of effect and<br />

response principles. Visco foams<br />

minimize the involuntary movements<br />

during sleep by balancing<br />

the pressure and becoming a<br />

strain gauge. High resilience<br />

foams on the other hand applies<br />

the same pressure to every<br />

part of the body as effect and<br />

response principle. This makes<br />

sleep experience for the people<br />

more comfortable, efficient and<br />

fully satisfied.


118<br />

Nerteks adds value on<br />

production<br />

Nertks has been in close cooperation<br />

especially with duvet, bed<br />

set and furniture manufacturers<br />

to offer them maximum productivity<br />

and best sewing quality.<br />

Muhammet Saim Erdogan, proprietor<br />

of Nerteks mentioned the<br />

international supply power of the<br />

company and commented about<br />

Interzum Cologne fair.<br />

“Nerteks offers industrial yarn<br />

and thread for every high speed<br />

sewing operations in bedding,<br />

mattress and furniture plants.<br />

Our company produces an extensive<br />

variety of threads in a wide<br />

range of thread types and colors<br />

to create right solutions for all<br />

production stages such as quilting<br />

(top and bottom threads), tape<br />

edge, lock-stitch, furniture upholstery<br />

and decorative sewing.<br />

Our superior quality products are<br />

developed in close collaboration<br />

with leading bedding, mattress<br />

and furniture manufacturers.”<br />

Please furnish us with information<br />

about establishment, development<br />

and corporation model of<br />

your company.


119<br />

Established as a<br />

family business to<br />

produce industrial<br />

yarns and textile<br />

sub-components,<br />

Nerteks forces<br />

boundaries<br />

through newest<br />

and most quality<br />

products achieved<br />

with innovative<br />

investments<br />

Nerteks is one of the leading<br />

industrial thread manufacturers in<br />

Istanbul, Turkey. In 1969, Nerteks<br />

was established as a family company<br />

to provide industrial yarns,<br />

threads and textile sub-products.<br />

With 18 years experience in production,<br />

we develop new products<br />

and produce high quality threads<br />

in our manufacturing plant which<br />

has 12.000 m² closed production<br />

area. Our environmental friendly<br />

factory is located 40 miles from<br />

Istanbul and equipped with the<br />

latest technology.<br />

I wish to specially mention that we<br />

are a costumer-oriented company<br />

has strong relationship with costumers<br />

based on trust and certainty.<br />

To solve problems and add<br />

values, we always aim to understand<br />

the needs of our customers.<br />

Our business relationships and<br />

fast moving industry keep us motivated<br />

and maintain doing new<br />

researches and developments for<br />

our production. We push limits to<br />

serve the latest and the best quality<br />

goods with our investments in<br />

innovation.<br />

We believe the reason makes us<br />

one of the leading thread manufacturers<br />

is being aware of that<br />

we are responsible to our costumers,<br />

our people (employees),


120<br />

our society and the nature. Now, we are<br />

proud of announcing that Nerteks Iplik is an<br />

international company supplying industrial<br />

threads to whole world from Europe to Africa<br />

and from Asia to America.<br />

What does Nerteks produce for mattress and<br />

furniture industries?<br />

Nerteks provides an extensive variety of<br />

threads used during all sewing operations<br />

in mattress, bed and furniture manufacturing.<br />

We produce our goods in a wide<br />

range of thread types and colors to create<br />

solutions for your all production stages<br />

such as quilting (top and bottom threads),<br />

tape edge, lock-stitch, furniture upholstery<br />

and decorative sewing. Our products are<br />

specifically enhanced in close collaboration<br />

with mattress, bedding and furniture producers<br />

to deliver maximum productivity and<br />

the best quality of seams in the finished<br />

product.<br />

OUR MAIN PRODUCTS:<br />

• Continious Filament Polyester Sewing<br />

Thread (HOT)<br />

• Textured Polyester Sewing Thread<br />

(NERTEX)<br />

• Cocoon Bobbins (NERKOZA)<br />

• Polyester Corespun with Polyester<br />

Wrap (POLY MAX )<br />

• Staple Spun Polyester Sewing<br />

Thread (MASTER, SPRING )<br />

• Polyester Corespun with Cotton<br />

Wrap (JOKER )<br />

• Mercerised Cotton Sewing Thread<br />

(ON)<br />

• Cotton Sewing Thread (MISRA)<br />

• Stretch Sewing Thread (NERFLEX)<br />

• Monofilament Nylon Thread (NER-<br />

LON)


121<br />

How do you develop the yarns<br />

used in the mattress and furniture<br />

production?<br />

Choosing the correct thread for<br />

high speed machine is important<br />

to achieve maximum performance<br />

in production. To meet specific<br />

demands about targeting most<br />

efficient production and delivering<br />

maximum performance by<br />

machines, our superior quality<br />

products are engineered in<br />

collaboration with leading manufacturers<br />

in industry. Nerteks,<br />

with a professional team, offers<br />

an extensive variety of threads<br />

depends on your machine needs.<br />

We find solutions for the problems<br />

encountered in bed, quilting and<br />

furniture manufacturing.<br />

What are your comments on<br />

Interzum Cologne fair?<br />

As a regular visitor of Interzum<br />

trade fairs, we know that Interzum<br />

is the world’s leading ‘one-stop’<br />

trading platform for furniture production<br />

and interior design. This<br />

year we joined Interzum Guangzhou<br />

and had a successful exhibition.<br />

It is so pleasing to meet and<br />

have a conversation with opinion<br />

leaders and decision makers from<br />

all over the world. We are glad<br />

of having a chance to present our<br />

products enhanced for furniture<br />

and mattress manufacturing industry<br />

and also to follow the latest<br />

technologies, developments in<br />

global market.<br />

We are proud to announce that<br />

we are an exhibitor in Interzum<br />

Cologne, too. We are so excite<br />

about meeting all people at<br />

booth F013 in hall 10.1.


122<br />

Gizgrup meets every<br />

need in bedding<br />

accessories<br />

Gizteks emerges in<br />

booming mattress<br />

industry with<br />

its Gizplast and<br />

Gizprinting brands<br />

by offering variety<br />

of products<br />

We made an interview with Eser<br />

Karakaslar, a partner of the firm<br />

and Ersen Firtina, export manager<br />

to talk about Gizgrup story while<br />

preparing to exhibit wide range<br />

of products in Interzum Cologne<br />

Fair. Assessing the Interzum fair<br />

as a productive platform that<br />

get together firms coming from<br />

different markets, Firtina said that<br />

they were going to introduce their<br />

products, catalogues and product<br />

samples in the fair.<br />

Will you mention about the<br />

structure of the firm and its<br />

development?<br />

Eser Karakaslar: We offer accessories<br />

aiming mattress manufacturers<br />

such as mattress ribbons, air<br />

capsules, carrying handles, and<br />

labels. We do not sell imported<br />

materials, we produce them in the<br />

country at our own factory. Large<br />

range of our products are our<br />

powerful side.


123<br />

We have three brand names under<br />

Gizgrup name, Gizteks, Gizplast<br />

and Gizprinting. Gizteks produces<br />

mattress bands, knitted bands,<br />

narrow woven bands. Gizplast<br />

is for plastic products including<br />

mattress air capsules, base corner<br />

protectors, etc. Gizpinting produces<br />

labels for mattresses as saten<br />

stickers, embroidered varieties.<br />

Which points are important in the<br />

production?<br />

We produce variety of products<br />

for mattress producers. Woven,<br />

metal, printing and plastics are<br />

our production lines. We met<br />

several needs of manufacturers.<br />

Since we produce these products<br />

at our factory we have a real cost<br />

advantage over competitors.<br />

Ersen Firtina<br />

Eser Karakaslar<br />

Which products do you put forward<br />

in Interzum Cologne?<br />

Ersan Firtina: We introduce our<br />

products besides catalogues and<br />

product sample sheets during<br />

the fair. We are participating in<br />

the fair for the fourth time which<br />

has satisfied our expectations. It<br />

was very fruitful for us because<br />

we met there with buyers from<br />

different countries. The fair grows<br />

continuously and expand its visitor<br />

profile. So, we are hopeful about<br />

the results this year as well.<br />

Let’s talk about your foreign<br />

trade… With which countries do<br />

you have contacts?<br />

Ersen Firtina: Two people are<br />

employed in foreign trade department.<br />

We address to different<br />

markets with different languages.<br />

They work hard. Interzum means<br />

a good facility for us. We can find<br />

and talk many potential customers<br />

at one stop.<br />

Is there any point you want to<br />

add?<br />

Ersen Firtina: Mattress industry<br />

grows both in Turkey and in<br />

the world. Furniture companies<br />

started to produce mattresses.<br />

Share of Turkey’s in the world is<br />

growing. Though the transport of<br />

the products is costly due to their<br />

sizes, we got many miles in this<br />

way. The industry renews itself<br />

and develops continuously. Most<br />

of the factories keep investing.<br />

Once they were producing a few<br />

number of variety, now they have<br />

up to 25 mattress models in their<br />

product portfolio. These are good.<br />

We wish to have more.


124<br />

Good<br />

Morning!<br />

Sleep product buyers will wake up in<br />

Istanbul in the morning of October <strong>2017</strong>! As<br />

the only show covering all segments of the<br />

sleep products industry, from raw materials<br />

and technologies to finished products, 4th<br />

International Sleepwell Expo Istanbul will<br />

stimulate the trade in the sector for the fourth<br />

time.


125


126


127<br />

From raw materials to the finished<br />

mattresses, including the<br />

supply industry, components,<br />

machinery and technology SLEEP-<br />

WELL EXPO Istanbul is the event<br />

showing all segments of the<br />

sleep products industry.<br />

To be held in Istanbul Expo<br />

Center, 19-22 October <strong>2017</strong>, the<br />

next edition of Sleepwell Expo -<br />

Mattress and Technologies Fair,<br />

which is the first and only fair in<br />

Turkey in its field, will host the<br />

sector for the fourth time this<br />

year. Having a sharp rising trend<br />

in its three-year history, the<br />

2016 edition of the show had<br />

recorded a drop due to the unsuccessful<br />

coup attempt. Still the<br />

show had hosted 76 exhibitors<br />

who had welcomed some 4,200<br />

professional visitors.<br />

Turkey’s mattress industry has<br />

been going through major changes<br />

leaving many less-developed<br />

stages behind. Almost all kinds<br />

of modern mattresses are either<br />

manufactured or represented in<br />

Turkey.<br />

Sleepwell Expo represents a<br />

wide range of portfolio including<br />

the latest products of mattress<br />

manufacturers, pillow manufacturers,<br />

comforter and other sleep<br />

product manufacturers, exporters<br />

and dealers. They were mainly<br />

mattress exporters and importers,<br />

bedding manufacturers, home<br />

textile manufacturers, coverlet<br />

manufacturers, equipment firms,<br />

distributors, agents, chain store<br />

purchasing authorities, local furniture<br />

stores, professional import<br />

and export firms, designers, hotel<br />

purchasing managers, interior<br />

design firms, experts of the<br />

private sector, mattress industry<br />

buyers and trade press portals…


128<br />

In short, all members of the<br />

industry come together at the<br />

Sleepwell Expo-Mattress and<br />

Technologies Fair.<br />

Running towards its major<br />

targets of 2023 set by the<br />

government, Turkey continues<br />

to pursue its development<br />

worldwide with its rapidly<br />

increasing population, advantageous<br />

geography, and<br />

contribution of exports by its<br />

advantageous geography. One<br />

of the most important sectors<br />

in Turkey, without any doubt, is<br />

the mattress industry, mattress<br />

machinery and components industry.<br />

Developments, innovations<br />

and example solidarity of<br />

the sector which has been performed<br />

in the mattress sector in<br />

recent years, have become the<br />

factors which affect the sleep<br />

products sector positively. With<br />

the same token, many positive<br />

economic indications which<br />

have been performed on behalf<br />

of the country and the sector<br />

in recent years, many regulations<br />

and directives made<br />

for the business volume and<br />

the mattress sector which has<br />

grown depending on the flow<br />

of foreign investments, indicate<br />

the importance of the SLEEP-<br />

WELL Fair. The mattress main<br />

sector, sub-industry, machinery<br />

and equipment fair, which has<br />

been awaited for a long time<br />

by all sleep products industry<br />

professionals, will successfully<br />

be held for the 4th time in<br />

Istanbul Fair Center, which is<br />

located opposite of the Ataturk<br />

International Airport.<br />

THE SLEEP ZONE<br />

A special trend and testing<br />

area will be dedicated again


129<br />

in the main foyer of the fairground<br />

namely THE SLEEP ZONE where<br />

latest mattresses of 20 manufacturers<br />

will be displayed for<br />

the testing of professionals and<br />

consumers and to showcase the<br />

latest trends in the industry. This<br />

part had attracted a great deal of<br />

interest during last edition by the<br />

visitors as well as by the exhibitors.<br />

The mattress industry in Turkey<br />

has reached the sales figures of<br />

over 4 million in the local market<br />

in 2014. 95 percent of the<br />

market has been consisted of<br />

spring mattresses and remaining<br />

5 percent of foam mattresses. The<br />

size of the market is very close to<br />

TL 1 billion and the growth rate is<br />

7%. 10 thousand mattresses of<br />

Turkey’s total 20 thousand daily<br />

are produced in Kayseri which is<br />

followed by Istanbul and Izmir.<br />

There are more than 400 manufacturers<br />

in Kayseri. The production<br />

capacity of these firms approaches<br />

to 2.7 million. Kayseri holds the<br />

half of the total production with<br />

2.5 million mattresses. The share<br />

of the sector in the foreign market<br />

is over 100 million dollars. Kayseri<br />

performs more than half of the<br />

total export value. The mattresses,<br />

which are produced in Kayseri, are<br />

exported mainly to France, Germany<br />

and The Netherlands and other<br />

European countries and the different<br />

countries of the Middle East.


130<br />

Representatives of the industry<br />

express that the trends that<br />

are seeking healthier, more<br />

comfortable sleep environments,<br />

play an important role<br />

in growth. According to the<br />

industry representatives the 3<br />

million of the 4 million mattresses<br />

sold, have been sold<br />

to the individual consumers, 1<br />

million to the institutions such<br />

as hotels, dorms and hospitals.<br />

There are around one thousand<br />

hotels which are under construction<br />

with 800 thousand-bed<br />

capacity in the country and<br />

the private sector hospital<br />

investments are accepted as an<br />

indicator that the growth in the<br />

industry will be continuous.<br />

According to the info released<br />

by the Ministry of Health, 90<br />

thousand of the bed capacity of<br />

the total 130 thousand at the<br />

hospitals will be changed and<br />

improved to advanced technology<br />

in a four-year period. All of<br />

these made SLEEPWELL EXPO<br />

more important and it seems<br />

that the future editions of the<br />

show will gain more ground.<br />

The truest venue for the sector!<br />

The firms, which deal with<br />

mattress main and supplier<br />

industry, machinery and equipment,<br />

visit the fair by coming<br />

from both Turkey and surrounding<br />

countries in order to boost<br />

their production efficiency and<br />

competition.<br />

Opportunities to negotiate<br />

with the top level managers!<br />

Mostly as the top-level managers<br />

and company owners, the


131<br />

professional visitors come to<br />

Sleep Well Expo Fair to contract<br />

business agreements. Majority<br />

of the fair visitors consists of<br />

top-level officials, general managers,<br />

assistant general managers,<br />

purchasing and finance<br />

managers of producer firms that<br />

want to get information about<br />

the new technologies, products<br />

and services.<br />

Enlarge your connecting network<br />

for more business agreements!<br />

You have the chance to meet<br />

with the sector officials who<br />

come from the Middle Eastern<br />

countries, European countries,<br />

China, the USA, Russia and<br />

Turkic Republics and many<br />

surrounding countries. Sleep<br />

Well Expo Fair constitutes an<br />

excellent platform between<br />

exhibitors to set new business<br />

connections as well as letting<br />

exhibitors meet with target<br />

audience of visitors.<br />

TESTIMONIALS…<br />

We conducted a survey about<br />

what the exhibitors say<br />

about the show. Over 90%<br />

expressed their satisfaction<br />

and they highlighted their<br />

expectation that the fair will<br />

grow very fast to be one of<br />

the world fairs in the industry.<br />

The survey follows:


132<br />

Boyteks<br />

Mustafa Yildirim<br />

General Manager<br />

First of all we wish that the fair is to<br />

be beneficial for all parties. We are<br />

experiencing a fruitful event. We<br />

thank to the organizing firm, Voli<br />

Fairs Organization, and its staff who<br />

work hard to serve us, the participants.<br />

Wish them to be more successful<br />

in the next editions of the fair.<br />

At the beginning we consider that it<br />

may be poorer than before due to the<br />

problems of recent developments in<br />

the country. However, we experienced<br />

the opposite. We saw serious<br />

number of visitors coming from<br />

both Middle East and from Europe.<br />

It seems that the year <strong>2017</strong> may be<br />

harder. But, the mattress industry is<br />

durable to short term crises because<br />

mattress is a basic need for humans.<br />

We completed our investments that<br />

we planned for the year 2016. We<br />

hope that the year <strong>2017</strong> will be a<br />

better year for our industry. Again<br />

we thank you all for your services<br />

and hospitality.<br />

Boycelik<br />

Feridun Tosun<br />

Export Manager<br />

We are so happy with the fair. I can<br />

proudly say that we, as Boycelik,<br />

have been a part of it since 2014.<br />

First days of the fairs are important.<br />

At the first day of the fair we had<br />

talks with about 40 companies, 15<br />

of them are new for us. We have visitors<br />

from several countries of the<br />

world especially both from Europe<br />

and Middle East. We divided<br />

our customer profile into two. One<br />

group is present customers and who<br />

put orders during fair. The second<br />

group is new ones. Any company<br />

who wants to produce mattress is<br />

able to find what it needs for production<br />

from still wires up to machinery.<br />

Our satisfaction about this fair<br />

is paramount and eager to support<br />

it for next editions with all what we<br />

can do. We believe that both visitors<br />

and companies in the Sleepwell<br />

Expo fair will continue to grow in<br />

the years ahead. I think that this fair<br />

will be a real competition for Interzum<br />

in about five years.


133<br />

Form Sunger<br />

Arif Emre Olmeztoprak<br />

Sales & Marketing Manager<br />

The fair was good for us. There<br />

were more visitors on the<br />

second and third day of the<br />

show. We observed stagnancy<br />

in general. I believe this had several<br />

reasons. The event brought<br />

professionals of the sector<br />

together. To me, this was the<br />

most important feature of the<br />

fair.<br />

Giz Group<br />

Eser Karakaslar<br />

Board Member<br />

Sleepwell Expo is now being<br />

organized for the third time. I<br />

know that this fair is a valuable<br />

event, because it is the first in<br />

its field. There is no other fair,<br />

addressing exactly to our needs.<br />

It is the most efficient fair<br />

for us, the mattress producers,<br />

because it focuses on only mattress<br />

industry. We have been<br />

participating in the fair for three<br />

years and we will participate<br />

in the future. I thank you all<br />

the people for every thing you<br />

provided.<br />

Ergofoam<br />

Malik Enes Huroglu<br />

Domestic and Export Specialist<br />

Manager<br />

We are the first and the only<br />

supplier of gelled products that<br />

can be applied to all models and<br />

quality levels. Gel products attract<br />

the interest of the visitors<br />

as well. Customers could find<br />

us here in the fair. This year<br />

the fair has started fast. There<br />

is growing number of foreign<br />

visitors. We have been deals<br />

with customers in 13 countries.<br />

America is our target market<br />

for this fair. By now, the fair runs<br />

well and we are happy with results.<br />

Due to recent problems<br />

in the world and in Turkey in<br />

terms of economic, political<br />

and psychological fields, there<br />

is less participation in the fair<br />

than the year before. However,<br />

it will be higher next year..


134<br />

Gunteks<br />

Mehmet Erdem Kurt<br />

Export Manager<br />

In general, the fair is better than<br />

we expected. The organization<br />

is growing year after year. Despite<br />

all the problems that have<br />

been experiencing recently as<br />

a whole nation there are more<br />

qualified visitors in the fair.<br />

They came from Europe, North<br />

Africa and other regions. We<br />

establish new business contacts<br />

and met with new buyers<br />

and customers. The fair will be<br />

more effective in its next editions.<br />

Thanks for everybody.<br />

Kirayteks<br />

Onur Kirayoglu<br />

Board Member<br />

We are one of the companies<br />

who participated in the first<br />

edition of this fair. We have high<br />

hopes about this event. Second<br />

edition of it was better than the<br />

first. Some of the effects caused<br />

by global economic and political<br />

and economic outlook in the<br />

country were felt this year. This<br />

was also true in all fairs that we<br />

visited. However, visitors were<br />

more professional than before.<br />

There seems to be more active<br />

by the weekend. It will be good,<br />

I hope. Since the Sleepwell is<br />

the first and only fair, it will<br />

keep its growth in next years.<br />

More promotion and more participants<br />

are always needed.<br />

Innova Bedding<br />

Onder Honi<br />

Owner<br />

We are here this year as well.<br />

This is my third presence in this<br />

fair. I witness a growing interest<br />

and recognition in the fair year<br />

after year. Not much visitor<br />

loss is experienced despite all<br />

adverse developments in and<br />

out of the country. Mattress industry<br />

in Turkey has a long way<br />

to go. I personally relate the potential<br />

in the sector to several<br />

authorities at every occasion. I<br />

want to be active in the efforts<br />

to divide the mattress industry<br />

from furniture sector. The future<br />

of mattress industry is bright.<br />

I thank you all of you and<br />

for all your efforts.


135<br />

Kucukler Textile<br />

Hasan Kucuk<br />

Board Chairman<br />

The fair that we participate in for the second time as Comfytex, was<br />

good this year. Visitor numbers, especially those who came from abroad<br />

were higher than our expectations. There were visitors from almost<br />

every country, actually from 20 countries in the fair. Last year the fair<br />

was more crowded. The reason is that the events that we have been experiencing<br />

nationally may cause this. We are happy and satisfied with<br />

the fair. Next year we also be here. We participated in Intermob fair this<br />

year. But, I already informed the organizers of Intermob that I will not<br />

participate in their fair. This (Sleepwell Expo) is our event, because we<br />

target more business in export markets. This fair serves this exactly.<br />

Is a good opportunity for us. I thank all other participants and all the<br />

people who put their efforts in.<br />

Nertex<br />

Said Erdogan<br />

General Manager<br />

Really qualified and professional<br />

people came to the fair. We<br />

have done good talks and deals<br />

with them. We will participate<br />

next year as well. It is good<br />

that the event is special for only<br />

mattress industry. Customers<br />

in the fair were also happy<br />

about this positioning.<br />

I thank all the people.<br />

Mert Makine<br />

Mustafa Nabi Dogan<br />

Member of the Board<br />

Held as the third edition this<br />

year, the number of visitors<br />

and participation to the fair is<br />

growing steadily. Productivity<br />

of the customers is more important<br />

for us than the number<br />

of customers. In this regard the<br />

fair runs very well and very<br />

productive. Number of companies<br />

and visitors are good.<br />

Visitor interests are high and<br />

we are happy for this. There<br />

are fairs in America and in Germany<br />

attracting great number<br />

of visitors. We also have to improve<br />

the number of visitors<br />

up to the levels of fairs held in<br />

abroad. Fair in Germany have<br />

been held since 1930, a deep-rooted<br />

event. We are happy<br />

that we now are comparing<br />

the Sleepwell Expo with these<br />

famous fairs. Our’s is only three<br />

years old, however, it has<br />

great potential for the coming<br />

years. It will be the best fair<br />

in its field. I hope that every<br />

one investing in this fair will<br />

be profitable and beneficial.<br />

Thanks for everybody for their<br />

contributions.


136<br />

Milkay<br />

Oguz Ozev<br />

Sales Manager<br />

The fair is magnificent, as a result<br />

of the efforts of the organization<br />

staff as it was in last year.<br />

We invited all our customers to<br />

visit the fair. We all have managed<br />

it successfully. The first<br />

fair on mattresses Sleepwell,<br />

though it was three years old,<br />

is so successful. This makes<br />

up hopeful for the future. We,<br />

the Turks can manage it. We<br />

make this the only fair an international<br />

event. Having it be<br />

enlarged and reaching to more<br />

companies in the future requires<br />

some more time and efforts.<br />

We want to do more. We want<br />

to attract more visitors from<br />

foreign countries. The interest<br />

that mattress-manufacturing<br />

companies have shown to the<br />

fair is rising higher and higher.<br />

This will be a major motive for<br />

both fair organization and for<br />

companies. We are happy more<br />

this year, because the profile of<br />

visitors is expanding to cover<br />

new segments. Thank you all<br />

for everything.<br />

Mitsan<br />

Mustafa Cetinbulut<br />

Board Member<br />

We have had some reservations<br />

due to the recent events.<br />

There may be fewer visitors.<br />

But, fortunately, we experienced<br />

the opposite. There were<br />

fewer numbers from domestic<br />

market but more visitors especially<br />

from foreign countries. It<br />

seems that there is a need for<br />

more promotional activity to<br />

attract national visitors. Hope<br />

that next year they will be<br />

more. It was good to meet with<br />

new names in the industry.<br />

We expect more business with<br />

them. I thank you all who serve<br />

in the event.<br />

Nova Foam and Spring<br />

Mustafa Taka<br />

Board Chairman<br />

We participate in Sleepwell<br />

Expo for the second time. This<br />

edition was also highly efficient<br />

and effective for us. We met<br />

with new customers from 35<br />

countries. We established fruitful<br />

contacts. We have experienced<br />

a fair full of hopes. There<br />

were more new participants in<br />

the fair area. We are also happy<br />

that almost all our customers<br />

and the people to whom we<br />

sent invitations to the fair accepted<br />

and were present in the<br />

fair. We talked with them about<br />

our present business plans. We<br />

are hopeful for the success of<br />

the fair. We thank you all for<br />

everything.


137<br />

Ozka Machinery<br />

Esra Ozkan<br />

Assistant General Manager<br />

We have been making machines<br />

for the sleep industry including<br />

the ones for pillow and filling,<br />

machines for silicon openers,<br />

and silicon beads and bag filling<br />

machinery, since 2003. Besides<br />

these, I own a private workshop<br />

where we do works on<br />

pillows. This is our second time<br />

in this fair. This year was better<br />

then the first experience and<br />

we satisfied more. There are<br />

lots of sales and orders during<br />

fair. There were great interest<br />

from foreign customers coming<br />

from Arab countries, including<br />

Egypt, Palestine and Morocco. I<br />

thank you for all.<br />

Sefox<br />

Ramazan Celik<br />

Owner<br />

We wish all the best for our fair<br />

and for our country. Developments<br />

are good and fast. We<br />

are honored to be here. There<br />

is enough participation from<br />

abroad. It is a good opportunity<br />

for the expansion of the market.<br />

The mattress market is still<br />

growing and demand for high<br />

quality mattresses is rising. Our<br />

country is located in a strategic<br />

spot in the world and has major<br />

share in the international market.<br />

Focusing on a specific field<br />

is one of the major advantages<br />

of the fair. Also, participants in<br />

the fair have professional approach<br />

to mattress business.<br />

Our partners and others in the<br />

industry visit to other fairs and<br />

they express their problems finding<br />

a suitable position for their<br />

products in general purpose<br />

fairs. In short, Sleepwell Expo<br />

will be highly beneficial for the<br />

mattress industry.<br />

Pakipek Group<br />

Ugur Bukumcu<br />

Board Member<br />

We participated in the fair jointly<br />

with Pakipek Textile as<br />

Rahat Yaslan brand, as one of<br />

the oldest firms in Bursa. We<br />

started recently to sell pillows<br />

in our two stores in Bursa and<br />

online channel. We try to expand<br />

our brand. The fair was<br />

successful for us. We met with<br />

new buyers. We like the profile<br />

of buyers and visitors. We plan<br />

to be here next year. We hope<br />

that other companies are also<br />

satisfied. We thank for all the<br />

things you done.<br />

Tugsan<br />

Fatih Genc<br />

Board Member<br />

Tugsan Materials Company is a<br />

family business established in<br />

1992 to produce fabrics, hardware<br />

tools and materials for<br />

the furniture industry. This is<br />

our first participation in Sleepwell<br />

Expo. There are high<br />

numbers of visitors from both<br />

domestic and especially from<br />

foreign markets. It means higher<br />

contribution to the national<br />

economy. We are also happy to<br />

be a part of these contributions.<br />

We will participate regularly in<br />

this fair in coming years. It is an<br />

effective and efficient fair. All<br />

players in the sector are convened<br />

in this event. We thank you<br />

and wish for the continuity of<br />

your efforts.


138<br />

interzum<br />

guangzhou<br />

<strong>2017</strong> held<br />

with more<br />

exhibitors,<br />

larger area<br />

Spanning 17<br />

halls to cover an<br />

area of 150,000<br />

square meters,<br />

1,396 exhibiting<br />

companies gathered<br />

at this flagship event<br />

of the industry and<br />

made an excellent<br />

show to over 70,000<br />

professionals flew<br />

from all around the<br />

world.<br />

Asia’s largest and most comprehensive<br />

woodworking machinery,<br />

furniture production and interior<br />

decoration trade fair was held at<br />

the China Import and Export Fair<br />

(Pazhou) Complex located in the<br />

country’s southern manufacturing<br />

hub of Guangzhou. The event –<br />

the largest in its history – span<br />

150,000 square meters and also<br />

saw a 12 percent jump in the number<br />

of exhibitors to 1,396 companies<br />

from 38 countries and regions.<br />

Some of the industry heavyweights<br />

at the event included:<br />

IMA, SCM, Leuco, Vollmer, Homag,<br />

Biesse, Duerkopp, Leggett & Platt,<br />

Lianrou, Okin Refined, Dongtai,<br />

Repon, Titus, FGV, American Softwoods,<br />

Kleiberit, Bostik, Jowat,<br />

Bekaert Deslee, Boyteks Tekstil,<br />

Rehau, Schattdecor, Kastamonu,<br />

Huali.<br />

In addition, a number of international<br />

exhibitors made use of<br />

interzum guangzhou <strong>2017</strong> as their<br />

launchpad to debut in China:<br />

Coral, Schugoma, Woodtron, General<br />

Paint, IVM, T-Prin, Krauss, NDB<br />

Timber, Mammut, Veysel, Metal<br />

Matris, BKB Mobilya, Ozdemir,<br />

Komposan, Sugatsune, Joker Uno,<br />

Fine Induestries, Lignadecor.<br />

Nine national pavilions from<br />

Germany, Turkey, Korea, Chile, the<br />

United States / Canada as well<br />

as industry-driven contingents led<br />

by the Malaysian Timber Council,<br />

American Hardwood Export Council,<br />

Canada Wood and Swedish Wood<br />

were also making waves at this<br />

year’s edition with stronger contingents.<br />

Complementing the trade fair was<br />

a series of concurrent seminars<br />

spotlighting the latest trends in<br />

the industry such as the Global Color<br />

Trends Conference <strong>2017</strong>/2018,


139<br />

as well as presentations centering<br />

new technologies and product<br />

applications, with the likes of<br />

the multiple purposes of Swedish<br />

Wood as a modern material and<br />

special edge banding products.<br />

Pulling all stops to engage exhibitors<br />

and visitors alike, other<br />

activities at the international halls<br />

also included a gift redemption<br />

program for visitors, Networking<br />

Happy Hour event, business matching,<br />

and a special display.<br />

Located at the entrance of Hall<br />

15.1, the display entitled “Unveiling<br />

– The Mysteries of Furniture<br />

Production” showcased innovative<br />

products and technologies of<br />

furniture production and told the<br />

story behind the development of<br />

the industry.<br />

Focusing on the premium custom<br />

cabinet category this year, the<br />

business matching event featured<br />

buyers from renowned domestic<br />

brands vifa Kitchen, OPPEIN,


140<br />

Wision and Wayes who will be<br />

meeting with some 20 suppliers<br />

from abroad to fulfill their sourcing<br />

needs.<br />

During the event, organizers<br />

Koelnmesse and the China Foreign<br />

Trade Center (Group) jointly<br />

announced the extension of their<br />

strategic partnership following the<br />

inking of a five-year agreement.<br />

Denis Steker, Koelnmesse GmbH’s<br />

vice president for international<br />

business expressed: “With the<br />

world leading trade fair interzum<br />

in Cologne, Koelnmesse confirms<br />

every two years impressively its<br />

global competence and relevance<br />

for the furniture supplies sector<br />

world wide. It was a logical step<br />

to export this format into the world<br />

largest furniture production hub –<br />

China’s Guangdong Province. With<br />

the strongest partner possible, the<br />

China Foreign Trade Centre Group,<br />

we are proud to present and to<br />

further grow and develop this interzum<br />

satellite event jointly. With


141<br />

a dedicated “Global Competence”<br />

strategy, Koelnmesse will enforce<br />

an even stronger link between the<br />

two events in Cologne and Guangzhou<br />

in future. It is our clear aim to<br />

provide the industry with the latest<br />

and most comprehensive innovations<br />

and technological trends<br />

around the world.”<br />

Being the only satellite event of<br />

interzum - the world’s top trade fair<br />

of its kind - CIFM / interzum guangzhou<br />

made its foray into China in<br />

2004 and has since been partnering<br />

with the China International<br />

Furniture Fair (CIFF) to become the<br />

flagship industry event in Asia.<br />

The next edition of this premium<br />

event will take place on the same<br />

dates, 28-31 March 2018.


142<br />

Lineer Makina signifies<br />

innovative solutions<br />

coupled with utmost<br />

expertise for the<br />

mattress industry<br />

We have recently<br />

interviewed Saffet<br />

Güngör of Lineer<br />

Makina. He has<br />

briefed information<br />

on the laborsaving<br />

and brand-new<br />

activities of the<br />

Company.<br />

Saffet Güngör said, “Lineer Makina-<br />

Lineer Machinery” has been<br />

operating in the field of mattress<br />

manufacturing and storage lines,<br />

foam cutting and packaging machinery,<br />

panel furniture machinery<br />

in particular. Our company has<br />

turned out to be the first one in<br />

Turkey which is able to manufacture<br />

fully automatic mattress storage<br />

and stockpiling machinery.”<br />

“The height of mattress storage<br />

and stockpiling can reach at 24<br />

Saffet Güngör and Ersin Güngör<br />

meter. By means of automation<br />

system, storage department<br />

does not need any operator,<br />

thereby increasing the productivity<br />

of the company.”<br />

Saffet Güngör pointed out, “We<br />

produce several machinery to reduce<br />

the number of labor needed<br />

in the manufacturing processes<br />

and aiming to increase the production<br />

capacities. We make the<br />

automation systems for these<br />

machinery. We can say that<br />

Lineer Makina is a good solution<br />

partner for our customers. One of<br />

the shelving automation projects<br />

is that we completed to one of<br />

our customers is a good example<br />

for this. Earlier 40 people and<br />

4 forklifts were working in this


143<br />

section. Thanks to our system,<br />

only two workers can manage the<br />

whole operations.”<br />

He added, “With barcode system<br />

we embedded in, products that<br />

will be delivered to a certain<br />

buyer can be transported and<br />

delivered to the buyer with robotic<br />

movements. We have other<br />

machinery for foam packing, foam<br />

vacuuming, both are approved by<br />

global standards for their authenticity.”<br />

“Lineer Makina is headed<br />

towards a future bright with<br />

new technology and innovation,<br />

where increas¬ing numbers of<br />

people will be able to enjoy the<br />

fruits of automation they deserve.”


144<br />

Reform Sunger<br />

distinguishes with<br />

licensed quality products<br />

The company also<br />

attracts interest with<br />

its environmental<br />

protection by<br />

recycling foams.<br />

We were informed<br />

by Huseyin<br />

Budak, chairman<br />

of Reform<br />

Sunger about<br />

the structure<br />

and activities of<br />

the company.<br />

Having daily<br />

capacity to<br />

process 8 tons<br />

of waste foam<br />

and 500 cubic<br />

meter foam cutting<br />

the company has the first<br />

recycling certificate in Turkey.<br />

Will you tell us about the<br />

foundation and<br />

structure of<br />

the company?<br />

Our company<br />

was established<br />

in<br />

2013 on 13.5<br />

thousand sqm<br />

land, of which 6.5 is<br />

closed, to produce bondex rebounded<br />

foam by recycling wasted<br />

foams for other manufacturers.<br />

What is in your product portfolio?<br />

In which industry do you operate?<br />

Our firm has machinery inventory<br />

to process 8 tons of waste and<br />

500 cubic meters cutting capacity<br />

per day. We supply to soft group<br />

(sitting group) and automotive<br />

industry. Besides we fill pillows<br />

for furniture companies in a range<br />

of 350 grams and 2,500 grams at<br />

every size.


145<br />

Do you have any certificate for<br />

quality and production process?<br />

What distinguishes your company<br />

from competition?<br />

We have the first recycling certificate<br />

in Turkey in foam recycling<br />

operations. We meet all requirements<br />

of the certificate both in and<br />

out of business. This differentiates<br />

us our quality from others.<br />

What are your expectations on<br />

behalf of the industry from <strong>2017</strong>?<br />

The foam industry has been growing<br />

8.6 % annually on the average<br />

during the period between<br />

2000 and 2015 years, though it<br />

recessed 10 % in 2016. The year<br />

<strong>2017</strong> was started with negative<br />

expectations; however, a tax<br />

reduction was put into effect with<br />

an aim to support sales in furniture<br />

industry. Value added taxes<br />

were down to 8 % from its earlier<br />

level of 18 %. In line with reduction,<br />

sales have grown at serious<br />

pace. Our expectation is that, the<br />

exempted tax reduction has to be<br />

valid all year long.<br />

What do want to add more?<br />

As of Reform Sunger, we can<br />

supply both materials and foam<br />

cutting services to our customers,<br />

to meet their needs exactly with<br />

right products cut at the right sizes<br />

and thicknesses.


146<br />

TDI, a problematic<br />

friend of foam<br />

manufacturers<br />

Short supplies of this key ingredient<br />

in polyurethane foam seem<br />

not to be easing soon. There are<br />

few manufacturers in the world<br />

and when they have self-problems<br />

they are reflected to users.<br />

As the main input of foam, Toluene<br />

Diisocyanate (TDI) is one of the<br />

basic chemical ingredients used in<br />

the manufacture of flexible polyurethane<br />

foam. TDI is the abbreviation<br />

for Toluene Di-Isocyanate,<br />

a mixture of toluene-2,4-diisocyanate<br />

and toluene-2,6-diisocyanate<br />

with the 2,4- isomer being<br />

the major component.<br />

TDI (Toluene<br />

dilsocyanate) is the<br />

vital raw material<br />

of mattress foam<br />

manufacturers<br />

but its availability<br />

and market and<br />

price stability are<br />

headaches for the<br />

manufacturers.<br />

Polyurethane chemistry was first<br />

studied and produced in Germany<br />

in 1937. Polyurethanes represent<br />

a family of polymers rather than a<br />

single polymer. Urethane polymers<br />

can be produced with a wide<br />

variety of properties, ranging<br />

from soft flexible foams and fibres<br />

through to hard solids so that<br />

they can be used in a diverse<br />

range of applications. The TDI is<br />

consumed in the chemical reaction<br />

that makes polyurethane and is<br />

not released from the finished<br />

polyurethane foam into the air.<br />

Flexible polyurethane foam is


147<br />

used in<br />

mattresses,<br />

furniture<br />

cushions and<br />

other common household<br />

applications.<br />

The development of elastic polyurethanes<br />

began as a program<br />

to find a replacement for rubber<br />

during the days of World War II.<br />

In 1940, the first polyurethane<br />

elastomers were produced. These<br />

compounds gave millable gums<br />

that could be used as an adequate<br />

alternative to rubber. When<br />

scientists found that polyurethanes<br />

could be made into fine<br />

threads, they were combined with<br />

nylon to make more lightweight<br />

and stretchable garments.<br />

Polyurethanes are linear polymers<br />

that have a molecular backbone<br />

containing carbamate groups<br />

(-NHCO2). These groups, called<br />

urethane, are produced through<br />

a chemical reaction between a<br />

diisocyanate and a polyol. Polyurethanes<br />

are some of the most<br />

versatile polymers. Despite these<br />

differing properties, the polymers<br />

have one common characteristic<br />

in that they all incorporate the<br />

urethane group (-NH-CO-O-)<br />

into their structure. However,<br />

the polymers differ from simple<br />

thermoplastic polymers, such as<br />

the polyolefins, in that they are<br />

not sold as ready-made polymers<br />

but as precursors that are mixed<br />

at the conversion stage. These<br />

precursors are commonly polyols<br />

(compounds containing multiple<br />

-OH groups) and diisocyanates<br />

(compounds containing -NCO<br />

groups). The primary reaction<br />

during the production of polyurethanes<br />

is of the form: -NCO + HO-<br />

→ -NH-CO-O-<br />

Polyurethane flexible foams can<br />

be used for a diverse range of<br />

applications including sofa, mattresses,<br />

furniture cushions, carpet<br />

underlay, padding for textile and<br />

footwear, and automotive seats.<br />

TDI is also used in the production<br />

of coatings, sealants and elastomers.<br />

Toluene Diisocyanate TDI 80-20<br />

is an aromatic isocyanate that is<br />

produced for reaction with polyols<br />

to form polyurethanes. It is widely<br />

used in the production of polyester-based<br />

soft foam, high-bearing<br />

sponges, semi-rigid ester foam,<br />

and paint.<br />

What does the presence of TDI<br />

antibodies mean?<br />

The presence of TDI antibodies<br />

does not necessarily indicate an<br />

adverse health effect, nor does it<br />

necessarily mean you have been<br />

exposed to TDI. The test for TDI<br />

antibodies is neither simple nor<br />

completely accurate. Some individuals<br />

test positive regardless of<br />

whether they have been exposed<br />

to TDI or not. Additional testing<br />

would be required to determine if<br />

the positive reading was actually<br />

the result of TDI exposure.


148<br />

Environmental implications<br />

TDI is a confirmed carcinogen. Its<br />

emission is closely monitored by<br />

the authorities. TDI tape detectors<br />

are installed around the factories<br />

it is produced. To minimize the<br />

emission of TDI, most of the process<br />

equipment is shielded.<br />

Like many reactive chemicals, “TDI<br />

products” can create hazards if<br />

handled carelessly. When used<br />

in accordance with current regulations<br />

and industry practices, TDI<br />

can be used safely. Engineering<br />

controls, personal protective<br />

equipment, and long-established<br />

workplace practices are widely<br />

used throughout the industry to<br />

protect workers and the public.<br />

Traditionally CFC (chlorinated fluorocarbons)<br />

based solvents were<br />

used as blowing agents. In the<br />

late 80’s, the ozone layer depletion<br />

effect of CFC based chemical<br />

was established. The use of CFC<br />

was gradually banned. Methylene<br />

chloride, which is inert to ozone, is<br />

used as a substitute for CFC.<br />

Lots of “offcuts” are generated in<br />

the foam cutting process. They are<br />

collected and sent to the associated<br />

recycle plant to produce a<br />

lower grade flexible foam. This<br />

type of foam is widely used in the<br />

production of carpet backings and<br />

packing materials. By this way the<br />

net amount of waste produced in<br />

the process can be minimized.<br />

TDI should only be handled by<br />

knowledgeable, well-trained<br />

personnel who thoroughly understand<br />

the hazards associated with


150<br />

the transportation, storage, and<br />

use of the chemical. Contaminated<br />

clothing must be washed before<br />

reuse. Severely contaminated<br />

clothing should be discarded.<br />

Contaminated footwear or leather<br />

gloves should never be reused.<br />

Eating and drinking should not be<br />

allowed where TDI is handled or<br />

stored.<br />

POLYOL in polymer chemistry used<br />

in mattresses<br />

The other reacting species required<br />

to produce polyurethanes<br />

are compounds that contain<br />

multiple alcohol groups (OH),<br />

called polyols. In polymer chemistry,<br />

polyols are compounds with<br />

multiple hydroxyl functional groups<br />

available for organic reactions. A<br />

molecule with two hydroxyl groups<br />

is a diol, one with three is a triol,<br />

one with four is a tetrol and so on.<br />

The polyols used in polyurethane<br />

production are predominantly<br />

hydroxy- polyethers, rather than<br />

hydroxy-polyesters. They are produced<br />

by alkoxylation. Depending<br />

on the degree of cross-linking<br />

required, the starting alcohols<br />

used for hydroxy-polyethers may<br />

be divalent glycols (ethylene,<br />

propylene and other glycols) or<br />

multivalent alcohols (e.g. glycerol,<br />

sucrose). The epoxides used are<br />

generally propylene oxide and<br />

ethylene oxide.<br />

Monomeric polyols such as glycerin,<br />

pentaerythritol, ethylene<br />

glycol and sucrose often serve as<br />

the starting point for polymeric<br />

polyols. These materials are often<br />

referred to as the “initiators” and<br />

reacted with propylene oxide<br />

or ethylene oxide to produce<br />

polymeric polyols. However, they<br />

should not be confused with<br />

free radical “initiators” used to<br />

promote other polymerization<br />

reactions. The functional group<br />

used as the starting point for a<br />

polymeric polyol need not be a<br />

hydroxyl group; there are a number<br />

of important polyols which are<br />

built up from amines. A primary<br />

amino group (-NH2) often functions<br />

as the starting point for two<br />

polymeric chains, especially in the<br />

case of polyether polyols.<br />

Polymeric polyols are generally<br />

used to produce other polymers.<br />

They are reacted with isocyanates<br />

to make polyurethanes used to<br />

make mattresses, foam insulation<br />

for appliances (refrigerators and<br />

freezers), home and automotive<br />

seats, elastomeric shoe soles,<br />

fibers (e.g. Spandex), and adhesives.<br />

Polymeric polyols are usually polyethers<br />

or polyesters. Polyether<br />

polyols are made by reacting<br />

epoxides like ethylene oxide or<br />

propylene oxide with the multifunctional<br />

initiator in the presence<br />

of a catalyst, often a strong base<br />

such as potassium hydroxide or<br />

a double metal cyanide catalyst<br />

such as zinc hexacyanocobaltate-t-butanol<br />

complex. Common<br />

polyether diols are polyethylene<br />

glycol, polypropylene glycol, and<br />

poly(tetramethylene ether) glycol.<br />

The examples shown below are<br />

fairly low molecular weight triols<br />

based on glycerin (a triol) being<br />

reacted with propylene oxide,<br />

ethylene oxide or a combination<br />

of the two. In reality, the chains<br />

would not be of equal length in<br />

any one molecule and there would<br />

be a distribution of molecular


152<br />

weight polyols within the material.<br />

Polyether polyols account for<br />

about 90% of the polymeric polyols<br />

used industrially; the balance<br />

is polyester polyols.<br />

As is the case for all foam manufacturers<br />

at almost all over the<br />

world Turkish foam manufacturers<br />

have also been suffering some<br />

supply problems of this main input<br />

of their manufacturing process.<br />

Price hikes are also a big problem<br />

for the industry. Depending on<br />

this material for foam production<br />

the industry is almost in a monopoly<br />

of a main supplier. When it<br />

suffers from any cause the entire<br />

industry suffers because the producer<br />

naturally reflects the loss on<br />

prices, delivery and other factors.<br />

Another class of polymeric polyols<br />

is the polyesters. Polyesters are<br />

formed by condensation or stepgrowth<br />

polymerization of diols<br />

and dicarboxylic acids (or their<br />

derivatives), for example diethylene<br />

glycol reacting with phthalic<br />

acid.[5] Alternatively, the hydroxyl<br />

group and the carboxylic acid (or<br />

their derivatives) may be within<br />

the same molecule, as in the case<br />

of caprolactone. The example<br />

below is an idealized structure<br />

that could be obtained by reacting<br />

pentaerythritol (a tetrol) with<br />

gamma-butyrolactone.


154<br />

Mattress Industry<br />

Terms<br />

Source: ISPA, International<br />

Sleep Products Association<br />

Adjustable base: An electro-mechanical<br />

or manual bed frame construction<br />

that permits the raising<br />

and lowering of the head and/or<br />

foot portions of the mattress.<br />

Airbed: An air mattress with a core<br />

that is an air-filled vinyl bladder.<br />

Better airbeds are multichambered,<br />

covered with cushioning, upholstered<br />

with ticking and sold with a<br />

foundation.<br />

Anti-microbial fiber and foam:<br />

Treatment that inhibits the growth<br />

of microbial contaminates.<br />

Backing: Any fabric or sheeting material<br />

that is used during quilting to<br />

anchor the stitches.<br />

Batting: See Cotton Felt.<br />

Bedding: Commonly used as a<br />

generic term for a mattress and<br />

foundation set, but may also apply<br />

to accessory items such as blankets,<br />

sheets, pillows, comforters,<br />

mattress pads, etc.<br />

Bedding ensemble: A complete<br />

sleep support system, consisting of<br />

a metal frame or a bed, a foundation<br />

and a mattress set.<br />

Bed frame: A metal or wood<br />

frame with legs used to support a<br />

mattress and foundation. Conventional<br />

height is 7-1/4 inches and<br />

the low-profile version is 5-3/4<br />

inches when measured from the<br />

floor to the bottom of the foundation.<br />

Generally a headboard<br />

can be attached. Metal frames<br />

are sometimes known as a “Hollywood”<br />

frame.<br />

Bedsprings: Open-spring or wire<br />

fabric box springs without uphol-


155<br />

stery materials or cover.<br />

Binding tape: Fabric tape used<br />

to bind and close the mattress or<br />

foundation where the vertical and<br />

horizontal panels of outer ticking<br />

come together, providing the edge<br />

trimming for the mattress or foundation.<br />

See Tape and Tape Edge.<br />

Body impressions: Indentations occurring<br />

on the surface of a mattress<br />

over time, due to the compression<br />

of materials by the human body.<br />

Bonnell: A knotted, round-top,<br />

hourglass-shaped steel wire coil.<br />

When laced together with crosswire<br />

helicals, these coils form the<br />

simplest innerspring unit, also<br />

referred to as a Bonnell.<br />

Border: The vertical side or edge<br />

of a mattress or foundation. Prebuilt<br />

borders are constructed by<br />

stitching together the ticking, foam<br />

or other filling materials and a<br />

backing material. Commonly quilted<br />

or vertical-stitched.<br />

Border rod: A heavy gauge wire<br />

rod attached to the perimeter of<br />

the innerspring unit (top and bottom)<br />

by means of a helical wire or<br />

metal clips.<br />

Boric acid: A chemical additive<br />

applied during the garnetting of<br />

cotton and/or other fibers to provide<br />

cigarette ignition resistance<br />

characteristics.<br />

Box spring: Also referred to as<br />

a “foundation.” A base for an<br />

innerspring mattress, consisting<br />

of coils or other forms of springs<br />

mounted on a wood or metal frame<br />

and secured with a wire-interlaced<br />

or welded-wire grid, topped with<br />

upholstery and insulating materials<br />

(felt, urethane or other resilient<br />

materials), and covered on the<br />

top and sides with ticking and on<br />

the bottom with a dust cover. It<br />

is an important part of a bed set<br />

since it serves as a shock absorber,<br />

distributes weight, and supports<br />

and interacts with the innerspring<br />

mattress to properly support the<br />

body.<br />

Box-top mattress: A mattress<br />

featuring a raised surface finishing<br />

treatment where a separate, sided<br />

and rectangular encasement of<br />

soft materials–usually with a tape<br />

edge–is attached via a welt to the<br />

entire surface on top of existing<br />

cover and upholstery.<br />

Bunk bed: A two-tiered wood or<br />

metal frame designed to accommodate<br />

two mattresses, typically<br />

twin-size, one above the other.<br />

Some models allow the upper and<br />

lower units to be detached and<br />

used as separate beds.<br />

Bunkie: A mattress, usually twinsize,<br />

and platform base used on<br />

bunk beds.<br />

Cal 117: Refers to California Technical<br />

Bulletin 117, which specifies a<br />

vertical flame testing procedure for<br />

bedding and furniture component<br />

materials. Foam referred to as “Cal<br />

117 foam” has passed this test.<br />

Carbon: The principal hardening<br />

element in steel. The higher the<br />

carbon content, the harder the metal<br />

and the more temper it will take,<br />

thus giving longer “memory.”<br />

Cellulose acetate pad: Woody fiber<br />

compacted into a pad and used<br />

as an insulator. <strong>May</strong> be glued or


156<br />

sandwiched between plastic netting<br />

to help hold it together.<br />

Coil count: The number of coils in<br />

an innerspring unit. Though the<br />

count can effect weight distribution,<br />

it is not the determining factor<br />

for firmness. The count is usually<br />

based on the number of coils in a<br />

full-size unit.<br />

Coils: The individual wire springs<br />

that form an innerspring unit. See<br />

Hourglass, Continuous and Offset<br />

Coils.<br />

Coir pad: An insulator pad made<br />

from coconut husk fiber, garnetted,<br />

needled, bonded and pre-cut to<br />

size.<br />

Comfort system: Refers to the<br />

upholstery layers of the mattress,<br />

generally consisting of a combination<br />

of materials (cover, cushioning,<br />

topper pad, insulators, etc.).<br />

Conjugate polyester fiber: Spirally<br />

crimped fiber that is crimped chemically<br />

rather than thermally. Is very<br />

durable and resilient.<br />

Continuous coils: An innerspring<br />

configuration in which the rows of<br />

coils are formed from a single piece<br />

of wire.<br />

Conventional bedding products:<br />

Mattresses and foundations in the<br />

conventional adult sizes of twin,<br />

twin extra long, full, full extra long,<br />

queen and king.<br />

Convertible sofa: A sofa with a<br />

bed folded beneath the seating<br />

surface, generally consisting of a<br />

mattress resting on a metal mechanism.<br />

Also called “sleep sofa” or<br />

“sofa sleeper.”<br />

Convoluted foam: Better known as<br />

“egg-crate” foam that is specially<br />

cut to produce hills and valleys,<br />

giving gentle softness and more<br />

surface comfort. Foam surface<br />

treatment is available in multiple<br />

patterns.<br />

Cornell test: Devised by Cornell<br />

University School of Hotel/Motel<br />

Administration. Designed to test<br />

cosmetic performance of bedding<br />

sets, such as body impression or<br />

support firmness. Two round surfaces<br />

are pounded into the finished<br />

product 100,000 times and checked<br />

periodically for failure or changes.<br />

Corner guards: Molded plastic or<br />

metal, (sometimes upholstered) fittings<br />

secured to foundation corners<br />

to prevent material damage from<br />

the bed frame.<br />

Cotton felt: Produced by a garnett<br />

machine which combs cotton and<br />

other fiber binders into a continuous<br />

web or layer. Several such<br />

layers combined are called cotton<br />

“batt”. For compressed cotton felt,<br />

thick layers of garnetted cotton<br />

fiber are mechanically compressed<br />

to reduce body impressions.<br />

Cotton linters: The short fibers<br />

adhering to the seed after the long<br />

staple fiber has been removed in<br />

the ginning process. Used in making<br />

cotton felt.<br />

Cotton pickers: “Fall out” from ginning<br />

or garnetting. These shorter<br />

staple cotton fibers are blended<br />

with linters to produce cotton felt.<br />

Crown: A convex surface on a mattress.<br />

Mattresses with a half-inch<br />

crown are a half-inch thicker at the<br />

center than at the edges.<br />

Cushioning: Materials that lie<br />

above the insulator and below the<br />

fabric covering in an innerspring<br />

mattress. These materials are typically<br />

combinations of polyurethane<br />

foam, cotton felt, and/or mademade<br />

fibers.<br />

Damask: Woven ticking produced<br />

on a loom that has yarns running<br />

at 90-degree angles to each other,<br />

the warp and the weft. The damask<br />

design is woven into the fabric<br />

rather than printed on the surface.<br />

Density: A measure of weight per<br />

cubic volume, usually expressed<br />

in pounds per cubic foot. Often<br />

referred to when discussing foam.<br />

Double tempering: Heating of wire<br />

components, usually in an oven, after<br />

they have been given shape or<br />

form and have been electronically<br />

stress-relieved. Refers to tempering<br />

coils as well as border rods and<br />

helicals in a complete spring unit.<br />

Dual-purpose: A broad term used<br />

to include all sleep pieces, which<br />

can be converted to other uses,<br />

including: convertible sofas,<br />

high-risers, daybeds, futons, etc.<br />

See Convertible Sofa.<br />

Dust cover: A woven or non-woven<br />

fabric attached to the underside of<br />

a foundation to prevent the collection<br />

of dust inside. <strong>May</strong> also be<br />

known as “sheeting” or “cambric.”<br />

Edge guard: Generally an extra<br />

component added to the edge of a<br />

mattress and/or box spring to give<br />

support on the sides.<br />

Engineered edge support: A special<br />

design where the coils on the<br />

outer edge of an innerspring unit<br />

are actually positioned under the<br />

border rod. Most units have the<br />

coils recessed from the edge, which<br />

can contribute to a “roll out of bed”<br />

feeling.<br />

Euro-top mattress: A mattress featuring<br />

a raised, squared-off surface<br />

finishing treatment filled with soft<br />

comfort layers and attached to the<br />

mattress upholstery at the tapeedge.<br />

Fabric cover: Cloth or textile material<br />

woven, knitted or felted of<br />

any fiber or mixture of fibers. Often<br />

referred to as “ticking” or mattress<br />

fabric.


157<br />

Fales pad: Compressed cotton felt<br />

that is stitched together to better<br />

retain compression.<br />

Fiber pad: Usually refers to manmade<br />

or natural fibers (wool, silk,<br />

etc.) that are garnetted, needled,<br />

carded and/or bonded together.<br />

Often used in quilting panels for<br />

mattress tops.<br />

Filler cloth: Refers to a plain fabric<br />

used on the top of a foundation<br />

instead of ticking. Commonly offers<br />

non-skid characteristics.<br />

Flanging: The process whereby a<br />

strip of fabric is sewn to the edge<br />

of the mattress cover and, in the<br />

assembly process, secured to the<br />

perimeter of the innerspring unit to<br />

prevent the cover and filling materials<br />

from shifting.<br />

Foam foundation: Consists of a<br />

built-up wood slat frame covered<br />

with a sheet of cardboard or similar<br />

material, topped with at least 2” of<br />

foam and covered with ticking.<br />

Foundation: Any base or support<br />

for a mattress, sometimes used as<br />

a generic term for box spring. A<br />

foundation may be made entirely<br />

of wood or a combination of wood<br />

and steel or steel springs. See Box<br />

Spring and Foam Foundation.<br />

Futon: A Japanese-style mattress<br />

construction, consisting of a cover<br />

and filling material, which is typically<br />

cotton but can be innerspring<br />

and/or foam.<br />

Garnetting: A mechanical process<br />

whereby short cotton fibers and/<br />

or other fibers are combed into a<br />

specific orientation and formed into<br />

a thin web, which are then layered<br />

to create a batting used as an upholstery<br />

material. See Cotton Felt.<br />

Gauge, coil: A measurement of the<br />

diameter of the steel wire used in<br />

coil construction. Wire gauge for<br />

innerspring coils range from 12.5<br />

to 17. The higher the gauge, the<br />

thinner the wire.<br />

Gel foam: Generally a visco-elastic<br />

foam that is infused with beads or<br />

swirls of gel during the foam pouring<br />

process.<br />

Hair pads: Horse tail or mane, cattle<br />

tail or hog hair, which has been<br />

processed and curled for use as a<br />

mattress or upholstery filler.<br />

Hammocking: An undesirable characteristic<br />

sometimes associated<br />

with worn out or low-end mattresses.<br />

When weight is placed in the<br />

center, the corners tend to rise and<br />

bow in response to deep compression<br />

much like a hammock. Terms<br />

“dish” and “sagging” also used to<br />

describe this phenomenon.<br />

Hand: Term used to describe the<br />

touch or feel of fabrics (e.g., soft,<br />

smooth, etc.).<br />

Hand-tied: The process of<br />

hand-lacing the coils in a box<br />

spring together with twine. Seldom<br />

used, this process has been<br />

replaced with modern technology<br />

and new designs.


158<br />

Headboard: An upright unit of<br />

wood, metal, plastic, or upholstered<br />

material, to be attached at<br />

the head of a bed, usually with the<br />

bed frame.<br />

Helical: A tightly-coiled, elongated<br />

wire used in the manufacture of<br />

innerspring units to join individual<br />

coils to each other and to the<br />

border rod.<br />

High-contour mattress: Measures<br />

9” – 13” thick. A mattress under 9”<br />

thick is considered “standard”; over<br />

13” thick is considered “custom.”<br />

High riser: Usually a frame or sofa<br />

with two mattresses of equal size<br />

without a backrest. The frame<br />

slides out with the lower bed and<br />

rises to form a full bed or two<br />

single beds.<br />

Hog ring: Metal ring used to<br />

secure the insulator and flange material<br />

to the innerspring unit. Takes<br />

its name from its similarity to the<br />

metal ring in a hog’s nose.<br />

Hourglass coils: Coils that taper<br />

inward from top to middle and outward<br />

from middle to bottom, thus<br />

resembling an hourglass in shape.<br />

Employed in bonnell and offset coil<br />

designs.<br />

Hybrid: Commonly used industry<br />

term for a mattress that combines<br />

an innerspring unit with specialty<br />

foams such as visco-elastic or latex.<br />

Ideal weight distribution: Equalization<br />

of support in such a way<br />

as to eliminate pressure points<br />

that cause discomfort resulting in<br />

tossing and turning. Best achieved<br />

with coil on coil construction and<br />

properly designed insulation and<br />

cushioning material.<br />

Innerspring unit construction (for<br />

mattresses): The spring construction<br />

used as the main support system<br />

inside an innerspring mattress.<br />

Some common types are: pocketed<br />

(see Marshall) and all metal (i.e.,<br />

bonnell, offset and continuous<br />

wire).<br />

Insulator: Any material used on top<br />

and bottom of an innerspring unit<br />

to prevent the upholstery layers<br />

from cupping down into the coils.<br />

Some common types are: a fiber<br />

pad, non-woven fabric, netting,<br />

wire mesh or foam pad.<br />

Knit: A basic polyester or nylon<br />

ticking fabric produced through a<br />

knitting process (tricot) rather than<br />

weaving. Designs are printed onto<br />

the surface.<br />

Lacing wire: Finer gauges of wire<br />

used to form helicals.<br />

Latex: A flexible foam created from<br />

a water dispersion of rubber, either<br />

from the rubber tree (natural latex)<br />

or a man-made, petroleum-based<br />

product (synthetic latex). Most<br />

latex used in mattresses today is a<br />

combination of natural and synthetic<br />

latex rubber.<br />

LFK: An unknotted offset coil with a<br />

cylindrical or columnar shape.<br />

Link fabric: A wire foundation for<br />

bedsprings, cots, studio couches,<br />

sofabed mechanisms and gliders.<br />

So called because the fabric is a<br />

succession of metal links.<br />

Marshall: A type of innerspring<br />

construction in which thin gauge,<br />

barrel-shaped, knotless coils are<br />

encased in fabric pockets. Also<br />

known as “pocketed coils.”<br />

Mattress: A manufactured product<br />

to sleep on, consisting of various<br />

resilient materials covered with an<br />

outer ticking. Comes from the Arabic<br />

term “matrah” meaning to throw


159<br />

down. Early Arabs traveled with<br />

their bedding and threw it down on<br />

the ground or floor at night.<br />

Memory: The ability of tempered<br />

steel, foam or some fabrics to<br />

return to their original state after<br />

being compressed or stretched.<br />

Mesh: Plastic netting generally<br />

stretched across the face of an<br />

innerspring unit as an insulator.<br />

Microcoils: A low-profile metal<br />

spring unit, typically with individually<br />

wrapped coils, used in the top<br />

comfort layers of a mattress.<br />

Molded foam core (for mattresses):<br />

A core made of flexible foam<br />

is made in molds and used as the<br />

main support system in a foam<br />

mattress.<br />

Mounting: Attachment of a box<br />

spring unit to a wood or metal<br />

frame.<br />

Needlepunched fabric: A manufacturing<br />

process for which high<br />

strength, lightweight, non-woven<br />

construction fabrics are produced.<br />

These fabrics are produced by<br />

garnetting fibers, entangling or<br />

inner-locking these fibers together<br />

by a series of needles and then<br />

mechanically bonding or fusing<br />

them together via heat to produce<br />

a fabric without glue or binders.<br />

Needlepunched pad: A manufacturing<br />

process used to produce<br />

insulator pads and non-woven<br />

fabrics whereby loose, garnetted<br />

fibers are inner-locked by a series<br />

of “needles.” This process usually<br />

requires additional bonding to<br />

keep the fibers in place.<br />

Offset coils: An hourglass type coil<br />

on which portions of the top and<br />

bottom convolutions have been<br />

flattened. In assembling the innerspring<br />

unit, these flat segments<br />

of wire are hinged together with<br />

helicals.<br />

Orthopedic: Generalized term to<br />

imply set gives proper postural<br />

alignment and support. Should not<br />

necessarily mean hard or board<br />

feeling. Proper support with a<br />

degree of comfort to contour to the<br />

body is best.<br />

Panel: The part of the ticking that<br />

constitutes the top sleep surface of<br />

a mattress, as well as the bottom<br />

of a mattress on a two-sided bed.<br />

Pedestal-type metal or wood bed<br />

frame: A low-profile bed frame<br />

with a solid pedestal base underneath<br />

each side of the frame,<br />

instead of legs.<br />

Pillow-top mattress: A mattress<br />

featuring a surface finishing treatment<br />

where a separate encasement<br />

of soft materials is attached<br />

to the entire surface on top of<br />

existing cover and upholstery.<br />

Plus 4 edge: Two border rods<br />

engineered with one inside of the<br />

other and designed so that they<br />

make the edge 4% firmer than<br />

the balance of the sleep surface<br />

to eliminate that “roll out of bed”<br />

feeling and edge sag.


160<br />

Pocketed coil: See Marshall.<br />

Polyurethane foam: See Urethane<br />

Foam.<br />

Print: A ticking fabric, which can be<br />

a woven or non-woven sheeting,<br />

commonly of synthetic fiber composition,<br />

on which a design has been<br />

printed.<br />

Quilting: The surface treatment in<br />

which the cover, foam and/or other<br />

fibers are sewn together, using<br />

various stitch patterns on quilting<br />

machinery, including scroll or<br />

panel quilters (single needle) and<br />

multi-needle quilters.<br />

Resilience: Surface liveliness and<br />

spring-back ability.<br />

Rollator test: An approximately<br />

230 lb., six-sided roller is passed<br />

across a sleep set to determine the<br />

structural strengths or weaknesses<br />

of the set and components (i.e.,<br />

foam or quilt failure, breaking of<br />

helicals and coils). The industry<br />

standard to duplicate the life of a<br />

mattress is 100,000 passes.<br />

Rollaway bed/cot: A portable metal<br />

bed/cot with a frame that folds<br />

in half with the mattress when not<br />

in use so it can be rolled away into<br />

a closet (or elsewhere) for compact<br />

storage.<br />

Sheeting: a woven or non-woven<br />

fabric other than knits that have a<br />

degree of sizing and are somewhat<br />

stiff.<br />

Side rail: A metal or wood rail,<br />

which hooks into the outside edges<br />

of a headboard and footboard<br />

to provide the support base for a<br />

foundation and mattress.<br />

Sisal: A product of the henequen<br />

plant formed into a pad and used<br />

as an insulator. Named after the.<br />

small port of Sisal in Yucatan.<br />

Slats: Narrow strips of wood used<br />

to support the coils in the box<br />

spring frame. Also used in a bedstead<br />

to support the box spring.<br />

Sleep Products Safety Council<br />

hangtag: Used voluntarily by<br />

bedding producers since 1987, the<br />

safety hangtag program provides<br />

critical consumer information about<br />

the safe use of sleep products.<br />

Manufacturers certify that they use<br />

the tag only on mattresses that<br />

meet the Federal Standard for the<br />

Flammability of Mattresses and<br />

Mattress Pads.The tag is available<br />

in a hangtag or permanent label.<br />

Smooth top: A plain surfaced<br />

mattress, neither tufted nor quilted.<br />

Also called button-free.<br />

Spring wire: Wire made from high<br />

carbon steel, characterized by<br />

toughness, strength and ductility.<br />

Typically furnished in 8 to 18 gauge<br />

for bedding industry applications.<br />

Steel unit construction (for box<br />

springs): The spring construction<br />

used as the main support system<br />

inside a box spring.<br />

Stitch bonded pad: See Fales Pad.<br />

Straightline deflection: Pertains to<br />

mattress innerspring construction<br />

and refers to the constant ratio<br />

between stress and strain, weight<br />

and movement. The benefit is<br />

that constant support is provided<br />

regardless of the weight applied.<br />

No bottoming out of soft spots.<br />

Basically it means that two people<br />

of unequal weight, sleeping on the<br />

same mattress, receive the same<br />

support.<br />

Stretch knit: A heavy-weight mattress<br />

ticking consisting of a top layer,<br />

bottom layer and filling material<br />

knitted together and intermittently<br />

stitched to keep the filling yarns<br />

stable.<br />

Super zoned box spring frame: A<br />

support, generally wood, attached<br />

longitudinally to the underside of<br />

a foundation for added support<br />

where the main body weight rests.<br />

Another important structural point<br />

is that the vertical slats are turned<br />

on edge for added strength. This<br />

is extremely important on queen<br />

sizes and for 4-poster beds where<br />

typically no center support is<br />

provided. Also known as a “center<br />

rail.”<br />

Tape: Fabric material that closes<br />

over the rough-sewn edge where<br />

the top and bottom panels are<br />

joined to the border of a mattress<br />

or box spring.<br />

Tape edge: A specified type of<br />

sewing machine designed to stitch<br />

binding tape around the top and<br />

bottom edges of the mattress,<br />

joining the panels with the border<br />

and closing the mattress.<br />

Tempering: Heat treatment of<br />

wire to reduce brittleness. Accomplished<br />

by electric charge,<br />

oven heat or both. Also known as<br />

“stress relieved”.<br />

Ticking: Fabrics for covering mattresses<br />

and foundations. Common


types include: stretch knits, woven<br />

damasks, knits and nonwovens.<br />

Torsion bars: A type of spring system<br />

used in box springs characterized<br />

by square-shaped wire forms.<br />

Trundle bed: A low bed that is<br />

rolled under a larger bed. In<br />

some constructions, the lower bed<br />

springs up to form a full bed or two<br />

single beds as in a high riser.<br />

Tufting: Consists of passing twine,<br />

cords or tape vertically through<br />

the mattress from top to bottom,<br />

knotting and securing the loops<br />

thus formed with tufts, buttons, or<br />

lacing. The purpose is to hold the<br />

mattress filling in place.<br />

Uniflex grid: A steel wire grid used<br />

to bridge the “mouth” of the coils<br />

on an innerspring unit to prevent<br />

“pocketing” of insulation down into<br />

the coil and to eliminate “coil feel.”<br />

Also helps to distribute the body<br />

weight of a person.<br />

Urethane foam: Synthetic (chemically<br />

foamed) flexible urethane<br />

used for mattress cores and as a<br />

cushioning material. As a core, it’s<br />

the main support system. Generic<br />

term covering both polyester and<br />

polyether foams.<br />

Ventilator: Metal or plastic screens<br />

attached to the sides and sometimes<br />

the ends of mattresses to<br />

permit the passage of air. Unnecessary<br />

with normal high quality<br />

materials used today, except for<br />

hospital type mattresses with wetproof<br />

covers.<br />

Visco-elastic foam: Also known<br />

as “memory foam.” Slow recovery<br />

urethane foams that are temperature<br />

sensitive. They conform to<br />

the body and distribute pressure<br />

according to body heat and dynamics.<br />

Waterbed: A sleep system<br />

employing a water-filled vinyl<br />

bladder as its primary support<br />

system. Original models relied on<br />

rigid framing to contain the vinyl<br />

components and were known as a<br />

“hardside”. Newer styles consist<br />

of vinyl components (bladder and<br />

liner) typically encased in foam and<br />

161<br />

made to look like a conventional<br />

mattress, usually paired with a<br />

regular upholstered foundation.<br />

Also called a “softside” waterbed.<br />

All versions are sometimes referred<br />

to as “flotation beds.”<br />

Welded grid top: Basic wire<br />

welded into a lattice to which box<br />

spring coils, formed wire or modules<br />

are fastened. Offers even<br />

weight distribution, yet allows<br />

some flex and give.<br />

Wood bed: A bed with a headboard<br />

and footboard made of<br />

wood, having side rails of wood or<br />

metal that support the foundation<br />

and mattress.<br />

Wood frame (for box springs): The<br />

wood frame in a box spring on<br />

which the spring construction is<br />

mounted.<br />

Woven stripe: A once ubiquitous<br />

woven ticking with colored stripes.<br />

The style was referred to as “ACA”,<br />

the traditional designation for<br />

the 8 oz. blue- and white-striped<br />

ticking that has mostly fallen out of<br />

favor and is seldom produced.

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