5. September - October 2010

NEWS AND
HAPPENINGS
Kala-Punja II
Kathmandu, 8 July 2010
After their first exhibition
in 2008, members of the
Society of Modern Art (SOMA)
collectively presented their
art works at the Nepal Art
Council in Kathmandu. The
exhibition, inaugurated by the
Minister of Information and
Communication, Mr. Shankar
Pokharel, had an added flavour
this time - two senior artists, Kali
Das Shrestha and Dil Bahadur
Chitrakar were felicitated with
the Bangdel Memorial Award.
The award carrying a token
money of Nrs. 10,000 each,
besides a letter of appreciation
is instituted by Kuntala Maskey,
wife of the President of SOMA,
Karna Maskey, as a mark of
respect to his revered teacher,
Lain Singh Bandel.
The paintings at the exhibition
among other members, included
those by Lain Singh Bangdel,
Karna Maskey, Govind Lal
Singh Dangol, Shanker Raj
Singh Suwal, Rama Raj Maskey,
Chini kazi Tamrakar, Shankar
Nath Rimal and Syam Lal
Shrestha, SOMA is a society
formed by artists who, at one
time or the other, had been
under the tutelage of Bangdel.
Berger launches
Rangoli Easy Clean
Kathmandu, 16 July 2010
On July 16 2010, a Press Meet was
organized at Hotel de la’ Annapurna by
Berger Jenson and Nicholson(Nepal) Pvt.
Ltd, in interest of bringing a new resistant
shade to interiors of Nepali homes. With
this aim, ‘Berger Rangoli Easy Clean’
emulsion paint was launched at Hyatt
Regency on July 11 2010, and a Press
Meet was organized thereafter.
It was only 3 months prior that they
launched the Weather Coat All Guard, a
premium exterior emulsion, and now it
was the turn of a premium quality interior
emulsion with a strong USP relevant
to the dormant need of all consumers,
the Berger Rangoli Easy Clean Paints.
The launch of both these products has
provided an in-and-out sheen to walls.
‘Berger Rangoli Easy Clean’ is a product
which is formulated with cross-linking
polymers (CLIP technology) and
micro-fined pigments. The essence of
these ingredients ensures smooth flow,
dispersion, anti-fungal and anti- fading
properties with minimum porosity. These
properties also exhibit
high wash-ability and
ease in maintenance.
Berger Rangoli Easy
Clean also promises
unmatched luxurious
velvet sheen and fresh
look for years, as the
stains on walls can be
readily removed. It avails
more than 5000 shades,
or any other shade that
their consumers can
think of.
According to Mr. Manoj
Mishra, Marketing
September-October 2010
Manager of the company, ‘Berger Rangoli
Easy Clean’ would be 10 percent cheaper
than other high quality emulsions
produced by the company.
With a sprawl of its products in the
Nepali market in the last ten years,
Berger Jenson and Nicholson is the
second largest paint manufacturer in
Nepal, with two factories in Bhaktapur
and Hetauda. The company has nine
major headquarters, four inside and
five outside Kathmandu valley, and a
number of dealers in each city to reach its
consumers.
Shortly after introduction of
Berger Rangoli Easy Clean,
the company launched a
new promotional scheme to
its consumers on Aug 22nd
, ‘Rangey Haat Offer’, which
is valid from August 23rd
until November 16 th , 2010.
Earlier, Berger had celebrated
schemes like Bhagya
Rangaaun, Dhan-tanaatan
and Rung-Fu in previous
years.
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