The sharing economy

GLOBAL INVESTOR 2.15 — 05
Contents
Global Investor 2.15
Page 33 Thanks to Etsy,
the arts and crafts movement is
enjoying a renaissance of sorts.
Typically working from home,
Etsy sellers do it all from manufacturing
through to accounting
and shipping.
06
The rise of peer-to-peer
businesses
Sharing platforms like Uber and Airbnb
have seen huge growth. Chiara Farronato
and Jonathan Levin talk about the new
frontier and its key ingredients.
14
What’s the value added
of the sharing economy?
How much does the sharing economy
contribute to GDP? Patricia Feubli and
Jonathan Horlacher tackle a very diffi cult
task to provide us with some estimates.
18
Sharing as a disruptive force
Historical models of consumption have
changed. Julie Saussier looks at the world
where access now trumps ownership.
22
Duo find they’re on the road
to success
Blablacar’s Nicolas Brusson and
Hans-Jörg Dohrmann from Migros talk
about business models, and provide
insights on their successful entry into
the sharing economy.
43
Workers in the sharing economy
The sharing economy promises greater
fl exibility and new opportunities for
workers. Yet, not everyone is cashing in.
Robert Kuttner explains why.
46
Brave new world
Marco Abele and Salvatore Iacangelo
say that legal frameworks aren’t keeping
pace with change in the sharing economy,
and that quality standards are needed.
48
To share, or to automate?
According to Christine Schmid, banking is
at a crossroads. And today’s decisions
will impact the face of banking tommorow.
50
Money at the click of a button
New sharing Internet platforms could have
a dilutive but also a stimulatory impact on
existing Internet giants, as Uwe Neumann
points out.
52
Advent of the e-market
Is the sharing economy here to stay?
Carl Benedikt Frey says that a shift
in mindsets and policies will be required.
Disclaimer Page 56
Illustration: Creative-idea / Getty Images; Photo: Judith Just