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Entering the digital era Global Investor, 02/2012 Credit Suisse

Entering the digital era
Global Investor, 02/2012
Credit Suisse

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GLOBAL INVESTOR 2.12 — 17<br />

Pharmaceuticals<br />

A prescription for growth<br />

Over the past century, the pharmaceutical industry has experienced<br />

several periods of rapid growth. Following what one might call a lost decade<br />

for big pharma, the industry is now set for another growth spurt.<br />

Thomas C. Kaufmann, Research Analyst, Credit Suisse<br />

The origins of the pharmaceutical industry as we know it today trace<br />

back to the second half of the 19th century, when a number of apothecaries<br />

and chemical companies – mostly dye manufacturers – started<br />

to focus their activities on the production and application of chemicals<br />

for pharmaceutical purposes. Many of those firms have survived<br />

in one form or another.<br />

Researchers discovered that many diseases were caused by microbes,<br />

and, building on the advances in chemistry and improving<br />

microscopy techniques, the “microbe hunters” of the day searched<br />

for the causes of many widespread illnesses. Around the turn of the<br />

20th century, the search for cures was increasingly being conducted<br />

in an organized manner, and compounds were chemically synthesized<br />

instead of purified from natural sources.<br />

Paul Ehrlich (1854–1915), a pioneer of modern pharmaceutical<br />

research and Nobel Prize winner, was intrigued by the fact that<br />

specific dyes tended to stain specific structures of the cell and postulated<br />

that there is a relationship between the chemical structure of<br />

a compound and its activity. He coined the term “magic bullet.” Ehrlich<br />

was purportedly the first to systematically screen substances for<br />

their therapeutic effect by introducing slight variations to a known<br />

starting compound. His meticulous effort culminated in the discovery<br />

of Salvarsan, a treatment for syphilis, which was endemic at the time.<br />

In 1910, it quickly became the most widely prescribed medicine in the<br />

world – a “blockbuster” drug in today’s terms.<br />

The following decades gave rise to many important breakthroughs:<br />

Insulin was isolated for the first time in 1921 from animal sources and<br />

provided a treatment for a hitherto fatal disease. In 1928, Sir Alexander<br />

Fleming discovered the antibiotic effect of penicillin, without, however,<br />

further pursuing its clinical application. It was only during World War II<br />

that concerted efforts were undertaken to produce the life-saving<br />

drug on a large scale to treat wounded soldiers on the battlefield.<br />

The dawn of molecular biology<br />

This marked the definitive marriage between pharmaceutical sciences<br />

and the chemical industry, and provided unprecedented scale. The<br />

ensuing decades became years of rapid expansion for the industry,<br />

as many major drugs were discovered and patented. In parallel with<br />

this commercial activity, the structure of DNA was elu ci dated by Watson<br />

and Crick in 1953. Some 17 years later, in another Nobel Prize winning<br />

discovery, Werner Arber reported on the use of restriction<br />

enzymes to manipulate gene sequences, heralding a new era. In 1978,<br />

at Genentech, the first biotech company to go public, researchers were<br />

the first to produce insulin by biotechnological means, i.e. using a host<br />

cell to produce a human version of insulin, which until that time had<br />

been isolated from cattle and pigs. The FDA eventually approved the<br />

drug for commercial use in 1982.<br />

Although many observers expected biotechnology to provide a<br />

<br />

pharmaceutical industry around the millennium years were rather sobering.<br />

Research & Development (R & D) productivity declined significantly,<br />

as measured by the number of new approvals per R & D dollar<br />

spent. The regulatory authorities asked for longer and larger clinical<br />

trials to assess product safety, following the negative experience with<br />

Vioxx, an arthritis drug that was discovered to be responsible for<br />

numerous deaths only after being on the market for several years.<br />

At the same time, most pharmaceutical companies were facing<br />

patent expirations on their best-selling drugs and had several painful<br />

setbacks in their development pipelines. A big wave of consolidation<br />

swept through the industry, and large firms were increasingly looking<br />

to acquire external pipeline assets from smaller biotech and pharmaceutical<br />

companies to replenish their product pipelines. At the same<br />

time, R & D expenditures were significantly cut at several companies<br />

in response to declining success rates and considerable shareholder<br />

pressure. ><br />

01_Medicines in development<br />

Due to advances in medical science, some 932 cancer drugs are being<br />

developed – almost a third of all new medicines on the way. Source: PhRMA, USA 2011<br />

HIV/AIDS and<br />

related conditions<br />

88<br />

Alzheimer’s and<br />

other dementias<br />

98<br />

Arthritis and<br />

related conditions<br />

198<br />

Diabetes mellitus<br />

200<br />

Cardiovascular<br />

disorders<br />

245<br />

Mental and<br />

behavioral disorders<br />

250<br />

Respiratory disorders<br />

Parkinson’s and<br />

related conditions<br />

36<br />

Cancer<br />

932<br />

Rare diseases<br />

383 460

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