Healthcare
Entering the digital era Global Investor, 02/2012 Credit Suisse
Entering the digital era
Global Investor, 02/2012
Credit Suisse
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GLOBAL INVESTOR 2.12 — 17<br />
Pharmaceuticals<br />
A prescription for growth<br />
Over the past century, the pharmaceutical industry has experienced<br />
several periods of rapid growth. Following what one might call a lost decade<br />
for big pharma, the industry is now set for another growth spurt.<br />
Thomas C. Kaufmann, Research Analyst, Credit Suisse<br />
The origins of the pharmaceutical industry as we know it today trace<br />
back to the second half of the 19th century, when a number of apothecaries<br />
and chemical companies – mostly dye manufacturers – started<br />
to focus their activities on the production and application of chemicals<br />
for pharmaceutical purposes. Many of those firms have survived<br />
in one form or another.<br />
Researchers discovered that many diseases were caused by microbes,<br />
and, building on the advances in chemistry and improving<br />
microscopy techniques, the “microbe hunters” of the day searched<br />
for the causes of many widespread illnesses. Around the turn of the<br />
20th century, the search for cures was increasingly being conducted<br />
in an organized manner, and compounds were chemically synthesized<br />
instead of purified from natural sources.<br />
Paul Ehrlich (1854–1915), a pioneer of modern pharmaceutical<br />
research and Nobel Prize winner, was intrigued by the fact that<br />
specific dyes tended to stain specific structures of the cell and postulated<br />
that there is a relationship between the chemical structure of<br />
a compound and its activity. He coined the term “magic bullet.” Ehrlich<br />
was purportedly the first to systematically screen substances for<br />
their therapeutic effect by introducing slight variations to a known<br />
starting compound. His meticulous effort culminated in the discovery<br />
of Salvarsan, a treatment for syphilis, which was endemic at the time.<br />
In 1910, it quickly became the most widely prescribed medicine in the<br />
world – a “blockbuster” drug in today’s terms.<br />
The following decades gave rise to many important breakthroughs:<br />
Insulin was isolated for the first time in 1921 from animal sources and<br />
provided a treatment for a hitherto fatal disease. In 1928, Sir Alexander<br />
Fleming discovered the antibiotic effect of penicillin, without, however,<br />
further pursuing its clinical application. It was only during World War II<br />
that concerted efforts were undertaken to produce the life-saving<br />
drug on a large scale to treat wounded soldiers on the battlefield.<br />
The dawn of molecular biology<br />
This marked the definitive marriage between pharmaceutical sciences<br />
and the chemical industry, and provided unprecedented scale. The<br />
ensuing decades became years of rapid expansion for the industry,<br />
as many major drugs were discovered and patented. In parallel with<br />
this commercial activity, the structure of DNA was elu ci dated by Watson<br />
and Crick in 1953. Some 17 years later, in another Nobel Prize winning<br />
discovery, Werner Arber reported on the use of restriction<br />
enzymes to manipulate gene sequences, heralding a new era. In 1978,<br />
at Genentech, the first biotech company to go public, researchers were<br />
the first to produce insulin by biotechnological means, i.e. using a host<br />
cell to produce a human version of insulin, which until that time had<br />
been isolated from cattle and pigs. The FDA eventually approved the<br />
drug for commercial use in 1982.<br />
Although many observers expected biotechnology to provide a<br />
<br />
pharmaceutical industry around the millennium years were rather sobering.<br />
Research & Development (R & D) productivity declined significantly,<br />
as measured by the number of new approvals per R & D dollar<br />
spent. The regulatory authorities asked for longer and larger clinical<br />
trials to assess product safety, following the negative experience with<br />
Vioxx, an arthritis drug that was discovered to be responsible for<br />
numerous deaths only after being on the market for several years.<br />
At the same time, most pharmaceutical companies were facing<br />
patent expirations on their best-selling drugs and had several painful<br />
setbacks in their development pipelines. A big wave of consolidation<br />
swept through the industry, and large firms were increasingly looking<br />
to acquire external pipeline assets from smaller biotech and pharmaceutical<br />
companies to replenish their product pipelines. At the same<br />
time, R & D expenditures were significantly cut at several companies<br />
in response to declining success rates and considerable shareholder<br />
pressure. ><br />
01_Medicines in development<br />
Due to advances in medical science, some 932 cancer drugs are being<br />
developed – almost a third of all new medicines on the way. Source: PhRMA, USA 2011<br />
HIV/AIDS and<br />
related conditions<br />
88<br />
Alzheimer’s and<br />
other dementias<br />
98<br />
Arthritis and<br />
related conditions<br />
198<br />
Diabetes mellitus<br />
200<br />
Cardiovascular<br />
disorders<br />
245<br />
Mental and<br />
behavioral disorders<br />
250<br />
Respiratory disorders<br />
Parkinson’s and<br />
related conditions<br />
36<br />
Cancer<br />
932<br />
Rare diseases<br />
383 460