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Entering the digital era Global Investor, 02/2012 Credit Suisse

Entering the digital era
Global Investor, 02/2012
Credit Suisse

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GLOBAL INVESTOR 2.12 Editorial — 03<br />

Photos: Martin Stollenwerk | Gerry Amstutz<br />

Responsible for coordinating this issue:<br />

Thomas C. Kaufmann joined Credit Suisse<br />

Private Banking in 2006 as an equity<br />

analyst for nanotechnology in the healthcare<br />

sector. He is currently a senior equity<br />

analyst responsible for global pharmaceuticals<br />

and leads research on innovation,<br />

one of Credit Suisse’s global megatrend<br />

themes. Thomas has a Master of Science in<br />

Biochemistry and a PhD in Biophysics, both<br />

from the University of Basel, Switzerland.<br />

Markus Stierli is Head of Thematic<br />

Research within Private Banking Global<br />

Research. His team focuses on longterm<br />

investment strategies, including<br />

sustainable investment and global<br />

megatrends. Before joining Credit Suisse<br />

in 2010, he taught at the University of<br />

Zurich. Prior to that, he worked in market<br />

risk management at UBS Investment<br />

Bank. Markus holds a PhD in International<br />

Relations from the University of Zurich.<br />

Across the vast universe of modern global healthcare, probably the<br />

single most important driver of change is information and communications<br />

technology (ICT). Its impact may be slower and less obvious<br />

than in fields such as entertainment or retailing, but it is gradually<br />

revolutionizing healthcare. In this Global Investor, Denis Hochstrasser of<br />

Geneva University Hospital and Hans Lehrach of the Max Planck<br />

Institute explain how genomics is combined with other information to<br />

create an avatar of a patient that can be computer-simulated to choose<br />

the best treatment, as a computer model of a car or airplane can be<br />

stress-tested. Eric Green of the US National Human Genome Research<br />

Institute notes that the computer-driven development of genomics<br />

and pharmacogenomics now forms the basis for treating asthma, AIDS<br />

and some cardiovascular diseases. Turning to low-income countries,<br />

S. Yunkap Kwankam of Global eHealth Consultants shows that text<br />

messages are being used in African countries to collect and disseminate<br />

data so as to direct midwives, doctors and medicines to the<br />

right location at the right time, while José Gómez-Márquez at MIT<br />

uses modern communications to help designers in low-income countries<br />

produce innovative low-cost medical equipment. In the field of<br />

mental health, where ICT is helping to raise awareness globally, Deborah<br />

Wan Lai Yau of the World Federation of Mental Health explains her<br />

pioneering work in China on rehabilitation via entrepreneurship, while<br />

Ajay Mahal of Monash University and Victoria Fan of the US Center<br />

for Global Development review mental health issues in India. Some of<br />

these developments reduce costs, but many imply the need for more<br />

funding. Naoki Ikegami of Tokyo’s Keio University explains how health<br />

costs are controlled in Japan, while David E. Bloom and Michael Chu<br />

of Harvard look at experience with privately funded healthcare in<br />

low-income countries. To introduce all these themes, we begin with<br />

an article by Bernardino Fantini of the University of Geneva, who looks<br />

at the historical context, from some of the earliest work in connecting<br />

diseases with specific causes (which allowed some of the simplest<br />

but most powerful preventative measures, such as hand washing),<br />

right through to the development of genomics.<br />

Giles Keating, Head of Research for Private Banking and Asset Management<br />

Global Investor received a gold medal at the 2012 BCP<br />

(Best of Corporate Publishing) Awards – Europe’s most<br />

important corporate publishing competition.

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