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Entering the digital era Global Investor, 02/2012 Credit Suisse

Entering the digital era
Global Investor, 02/2012
Credit Suisse

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GLOBAL INVESTOR 2.12 — 23<br />

How do you get<br />

people moving?<br />

Change their<br />

environment. In<br />

2011, as part of an<br />

effort to combat<br />

obesity, the Los<br />

Angeles County<br />

Department of<br />

Public Health<br />

released a “Model<br />

Design Manual for<br />

Living Streets”<br />

and invited every<br />

city to use it.<br />

Reality<br />

According to the World Health Organization, 60%<br />

of all deaths are due to chronic diseases, including<br />

heart disease and diabetes. Their causes, or risk<br />

factors, are known. Some risk factors, like age and<br />

heredity, cannot be changed. But others, such as<br />

unhealthy diet, lack of exercise and tobacco use,<br />

can be. In fact, WHO reckons that eliminating<br />

these ” risk factors could prevent 80%<br />

of premature heart disease, strokes and type 2<br />

diabetes, and 40% of cancers.

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