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Entering the digital era Global Investor, 02/2012 Credit Suisse

Entering the digital era
Global Investor, 02/2012
Credit Suisse

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GLOBAL INVESTOR 2.12 — 33<br />

cluster of villages go around the community<br />

and attend to patients. If they encounter a<br />

problem that they are unable to solve, they<br />

call a nurse or a midwife, or eventually a<br />

doctor for advice about what to do.<br />

How do mothers find out<br />

about these things?<br />

S. Yunkap Kwankam: With SMS you can<br />

broadcast a message to every subscriber<br />

on your network. For example, the MAMA<br />

project (Mobile Alliance for Maternal<br />

Action) provides free health messages to<br />

new and expectant mothers around the<br />

world. Mothers register for the service by<br />

indicating the expected due date or the<br />

birthday of their infant.<br />

But communication is just one<br />

of theadvantages you mentioned.<br />

S. Yunkap Kwankam: Yes, the other is<br />

capturing and analyzing good data to make<br />

informed decisions. An example of that is<br />

SMS for Life, which was trialed in Tanzania<br />

using text messages and electronic<br />

mapping technology to solve a problem<br />

of stockouts of antimalarial drugs.<br />

Before that, central planners did not<br />

know what medicines were available<br />

in what centers.<br />

Cell phones for health!<br />

S. Yunkap Kwankam: Yes and no. The<br />

World Health Organization (WHO) Commission<br />

on Social Determinants of Health<br />

has pointed out clearly that you cannot just<br />

focus on improving the health system.<br />

If you look at what produces health, it is<br />

water and sanitation, food and nutrition,<br />

housing and education. In actual fact, you<br />

have to fix entire economies. You have to<br />

fix governance. You have to fix agriculture.<br />

You have to fix communications.<br />

The major problem faced in many<br />

developing countries used to be that<br />

of communicable diseases.<br />

S. Yunkap Kwankam: That was then.<br />

Now, as life expectancy increases, chronic<br />

diseases are beginning to make up a<br />

greater share of the disease burden. Moreover,<br />

there are huge shortages of health<br />

workers. A WHO report published in 2006<br />

listed 53 countries worldwide where the<br />

number of doctors, midwives, nurses and<br />

pharmacists, per capita, was insufficient<br />

to provide basic services. Thirty-three of<br />

those countries were in sub-Saharan Africa.<br />

Which implies what, in terms of ICT?<br />

S. Yunkap Kwankam: We have to<br />

explore what ICT can do for these other<br />

pathways to good health. We have to shift<br />

the emphasis from ICT for health to ICT<br />

“We have to shift the emphasis from ICT<br />

for health to ICT for development because<br />

many of the challenges that these countries<br />

face are really problems in development,<br />

and not just health alone.”<br />

for development because many of the<br />

challenges that these countries face are<br />

really problems in development and not just<br />

health alone. Another compelling reason<br />

for the shift is that many of the decisions<br />

about investing in infrastructure for ICT in a<br />

country are out of the purview of a health<br />

minister. But health considerations need to<br />

be part of the thinking when that infrastructure<br />

is being put in place.<br />

In the West, we take infrastructure<br />

for granted.<br />

S. Yunkap Kwankam: When I talk about<br />

telemedicine, I always cite the example<br />

of Medgate, out of Basel. Medgate is very<br />

successful. The service currently handles<br />

around four thousand or five thousand<br />

patients a day: people call in either by<br />

phone or the Internet. Statistics show that<br />

half of the people who call in get the<br />

problems resolved. And that’s terrific! But<br />

behind the simple technology of using<br />

a cell phone to call a doctor in the Medgate<br />

center lies a lot of infrastructure, including<br />

payer systems (i.e. insurance schemes),<br />

electronic prescribing and a stable supply<br />

of electricity. In an African country, there<br />

is no guarantee. The infrastructure adds a<br />

layer of complexity to the problem.<br />

Setting aside for a moment the broader<br />

issue of development, what are<br />

some of the limitations of ICT itself?<br />

S. Yunkap Kwankam: One of the biggest<br />

limitations that the technology faces<br />

has to do with legal and regulatory issues.<br />

When you carry out an intervention that<br />

spans several jurisdictions – or countries –<br />

knowing which laws to apply and who has<br />

responsibility can be quite murky. The<br />

regulatory environment has not kept pace<br />

with the advances in technology. Digital<br />

signatures are a case in point. In the end,<br />

you need a paper signature to validate<br />

the electronics. It’s a real bottleneck. So<br />

is interoperability of systems. Cyber abuse<br />

is another obvious problem.<br />

You have constructed a list of six eHealth<br />

“grand challenges” (see box). Could<br />

you share one or two of them with us?<br />

S. Yunkap Kwankam: One is what I call<br />

going to scale. In other words, ICT interventions<br />

have to be commensurate with the<br />

size of the problem. Another is to anticipate<br />

where the health system is going, and use<br />

technology to stay ahead of the game.<br />

The power of ICT is staggering if you think<br />

of it in terms of people, processes and<br />

technology. Leveraging that power can do<br />

<br />

Six eHealth<br />

grand challenges<br />

1. Creating a “knowledge commons” for<br />

eHealth, a widely available repository<br />

of information on eHealth that is global<br />

in scope.<br />

2. Scaling up eHealth interventions,<br />

based on evidence, to a size<br />

commensurate with the magnitude of<br />

the problems to be addressed.<br />

3. Creating integrated eHealth systems<br />

to resolve the perennial issues of siloed<br />

systems and lack of interoperability.<br />

4. Transforming health workers into<br />

ePracti tioners and building individual<br />

and institutional capacity to use<br />

eHealth tools and services.<br />

5. Developing information and<br />

communications technology (ICT) for<br />

health by viewing health as a production<br />

function, and investigating where<br />

ICT can support it.<br />

6. Building ICT for the health system<br />

of the future by anticipating future<br />

needs, thereby reducing the time lag<br />

<br />

intervention to seeing the impact.<br />

Source: S. Y. Kwankam, “Bulletin of the World Health<br />

Organization,” vol. 90, 2012, pp. 395–397.

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