Grey Power November 2015

NATIONAL GREYPOWER MAGAZINE » NOVEMBER 2015 31
Parking wars: Seniors claim superiority
From page 24
expensive product. They have a ‘won’t
be beaten on price’ motto meaning that
consumers know they can always come to
them to find the lowest price in the market.”
www.canstarblue.co.nz
CAR TYRE RETAILERS BY REGION:
Auckland:ikely (equal with Canterbury
and Bay of Plenty) to not know how to
check if they need new tyres (20 percent),
most likely to have called roadside assistance
to change a tyre on their car (20 percent),
most likely to have driven on their
spare tyre because they couldn’t afford a
new tyre (17 percent), most likely to be
willing to pay more money for a great pair
of shoes or a hi-tech gadget than a great
set of tyres (25 percent) and least likely
(equal with Wellington) to rely on their
retailer recommendations when they
bought their car tyres (72 percent).
Waikato: In this region motorists are
most likely (equal with Wellington and
Bay of Plenty) to delay buying new tyres
for as long as possible (47 percent), and
least likely (equal with Wellington) to not
know how to check if they need new car
tyres (16 percent).
Wellington: Here motorists are most
likely to check the condition of their tyres
before undertaking a long trip (82 percent),
least likely (equal with Waikato and
Bay of Plenty) to delay buying new tyres
for as long as possible (47 percent), least
likely (equal with Waikato) to not know
how to check if they need new tyres (16
percent), least likely to not know the correct
tyre pressure that their tyres should
be (26 percent), least likely to have driven
on their spare tyre because they couldn’t
afford a new tyre (12 percent) and least
likely (equal with Auckland) to have relied
on the retailer recommendations when
they bought their car tyres (72 percent).
Canterbury: Cantabrians are most
likely to carry a spare tyre in their car
as well as the tools to do a tyre change
if necessary (96 percent), most likely
(equal with Auckland and Bay of Plenty)
to not know how to check if they need
new tyres (20 percent), least likely to consider
themselves a good parker (including
the ability to reverse park) (79 percent),
and least likely (equal with Otago) to not
know what the correct pressure of their
tyres should be (32 percent).
Otago: Those in Otago are least likely
to check the condition of their tyres before
undertaking a long trip (72 percent),
least likely to delay buying new tyres for
as long as possible (41 percent), most likely
to consider themselves to be good parkers
(including the ability to reverse park)
(86 percent), most likely (equal with Canterbury)
to not know what the correct air
pressure of their tyres should be (32 percent)
and least likely (equal with Bay of
Plenty) to be willing to pay more money
for a great pair of shoes or a hi-tech gadget
than a great set of tyres (14 percent).
Bay of Plenty: Motorists in this region
are most likely (equal with Waikato
and Wellington) to delay buying new
tyres for as long as possible (47 percent),
least likely to carry a spare tyre in their
car as well as the tools to complete a tyre
change if necessary (90 percent), most
likely (equal with Canterbury and Auckland)
to not know how to check if they
need new tyres (20 percent), least likely to
have called roadside assistance to change
a tyre on their car (11 percent), least likely
(equal with Otago) to be willing to pay
more for a great pair of shoes or a hi-tech
gadget than a great set of tyres (14 percent)
and most likely to have relied on
the retailer recommendations when they
bought new car tyres (78 percent).
About the survey
Canstar Blue commissions respected
professional market research agency Colmar
Brunton Australia, to undertake research
on our behalf using SSI NZ panel.
The outcomes reported here are the
results from a survey of Kiwis who have
purchased car tyres from a car tyre retailer
in the last three years. In this case there
were 1685 people surveyed.
*This geographical breakdown outlines
exceptions only.
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