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Grey Power November 2015

The Grey Power Magazine is a prime national news source for its readers – New Zealand men and women over 50. Circulated quarterly to more than 68,000 members, Grey Power Magazine reports on the policies of the Grey Power Federation, and the concerns of the elderly, backgrounding and interpreting official decisions which affect their lives.

The Grey Power Magazine is a prime national news source for its readers – New Zealand men and women over 50. Circulated quarterly to more than 68,000 members, Grey Power Magazine reports on the policies of the Grey Power Federation, and the concerns of the elderly, backgrounding and interpreting official decisions which affect their lives.

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Hippocrates said more than<br />

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with its continued pumping marathon. We<br />

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supporting gut health and restoring the<br />

good bacteria will be one of the most important<br />

goals of medicine in the 21st century.<br />

Good bacteria become depleted thru:<br />

natural ageing, stress, certain medication,<br />

junk food, and many other factors due to<br />

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Our seniors should check<br />

SuperSeniors website<br />

Together with Prime<br />

Minister John Key, I recently<br />

launched a new website<br />

designed to make it easier<br />

for older people to access<br />

what they need to know.<br />

It’s called SuperSeniors, and was<br />

unveiled along with a new Facebook<br />

page, Twitter feed and newsletter<br />

in September – I’d encourage<br />

everyone to have a look at www.superseniors.msd.govt.nz<br />

, and we’d<br />

welcome your feedback and ideas<br />

about issues you’d be interested in.<br />

Since becoming Minister for Senior<br />

Citizens, I’ve listened to what older people<br />

across the country have been telling me<br />

about their worries and concerns, and<br />

their frustration that it is difficult to get<br />

the information they are looking for easily<br />

in one place.<br />

SuperSeniors is designed to fill that<br />

gap. It is a one-stop website which will<br />

pull together the wealth of information<br />

available on things like superannuation<br />

entitlements, Enduring <strong>Power</strong> of Attorney,<br />

falls prevention initiatives, efforts to<br />

tackle elder abuse and social isolation and<br />

SuperGold Card discounts.<br />

There will be useful articles and regular<br />

contributions from groups like <strong>Grey</strong><br />

<strong>Power</strong>, Age Concern and experts like Retirement<br />

Commissioner, Diane Maxwell.<br />

It also features helpful details about local<br />

groups who are connecting with older<br />

people and where you can go to exercise,<br />

make friends and try new things.<br />

I want more seniors to be connected,<br />

informed and able to lead active, meaningful<br />

and positive lives, and SuperSeniors<br />

will help achieve those goals.<br />

Since the launch, the website has had<br />

more than 30,000 visitors and we’ve seen<br />

almost 5000 people follow on Facebook.<br />

You don’t have to open an account, but<br />

have a look by visiting www.facebook.<br />

com/OfficeforSeniorCitizens .<br />

We have also launched a SuperSeniors<br />

newsletter which is emailed out every<br />

couple of months to more than 200,000<br />

people – ensuring as many people as possible<br />

get access to the information.<br />

There’s a stereotype that seniors don’t<br />

use technology, which simply isn’t borne<br />

out by the facts – 61 percent of people aged<br />

over 65 and 32 percent of people aged over<br />

75 used the internet last year, and with our<br />

ageing population the number of older internet<br />

users is set to increase dramatically.<br />

Older people are mastering Facebook,<br />

Twitter and Skype. They know what a PC<br />

13679<br />

Maggie Barry<br />

is and how to use one, and they’re improving<br />

their skills all the time.<br />

We also know around 50 percent of<br />

seniors regularly use a smartphone.<br />

There’s a clear, and growing, market for<br />

online resources for older people, so a onestop<br />

website which speaks directly to them<br />

is timely.<br />

Older New Zealanders do great things<br />

in their communities, and SuperSeniors<br />

website and newsletters are about telling<br />

those stories too.<br />

As I told the <strong>Grey</strong> <strong>Power</strong> AGM in Rotorua<br />

earlier this year, I’m sick and tired of<br />

hearing about how an ageing population is<br />

a problem for this country.<br />

Seniors are the backbone of our society<br />

and highly respected and regarded by<br />

many of the clubs and organisations which<br />

enrich our towns and cities.<br />

As Arts, Culture and Heritage Minister,<br />

I know that many museums, theatre<br />

groups and galleries could not survive<br />

without senior volunteers, who also make<br />

a big contribution to conservation groups.<br />

The Business of Ageing report released<br />

in June estimated that by 2051, seniors<br />

will be putting in $35 billion in unpaid and<br />

voluntary work each year, up from $8.5<br />

billion in 2011. This represents a large<br />

group of active consumers that retailers<br />

and businesses ignore at their peril.<br />

Seniors are already putting billions of<br />

dollars into our economy each year and we<br />

know that is only going to grow. The same<br />

report estimated older people will spend<br />

around $65 billion a year in 2051, up from<br />

$14 billion in 2011.<br />

Business is starting to wake up to the<br />

opportunities this gives them, and through<br />

the development of SuperSeniors I have<br />

been able to push for better, more meaningful<br />

deals through the SuperGold Card<br />

scheme. We’re taking a targeted approach<br />

to sign up more health professionals who<br />

focus on ears, eyes and teeth, for example,<br />

as well as lawyers and funeral directors.<br />

Continued on page 16

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