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EP Insights & Action

Expert observers comment on the Industry. This magazine is designed to bring together the thought leadership, ideas and opinions of leading consultants and operators from across the industry. EP's vision is to create an open narrative and debate that explains the perspective and thinking on the market and Industry. It will help all progress, so let us know your thoughts, subscribe and be involved.

Expert observers comment on the Industry. This magazine is designed to bring together the thought leadership, ideas and opinions of leading consultants and operators from across the industry. EP's vision is to create an open narrative and debate that explains the perspective and thinking on the market and Industry. It will help all progress, so let us know your thoughts, subscribe and be involved.

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The man<br />

behind<br />

the story<br />

Surinder Arora is a name well known across the hospitality industry but arguably<br />

few know much about the man. Beyond the industry, few will know much about<br />

his business empire and yet his story is one that could well have come straight<br />

out of a film script. He has built a successful billion pound business almost from<br />

scratch which is impressive enough but what makes Surinder stand apart is that,<br />

in a cynical age, he believes and stands for something beyond.<br />

Surinder Arora’s story has almost<br />

became folklore in recent years –<br />

how he arrived in London when he<br />

was just thirteen years old, unable<br />

to speak a word of English. He was met at the<br />

airport by a couple he thought were his aunt<br />

and uncle. However, the truth was that they<br />

were his parents. The couple that he believed<br />

had been his mother and father had actually<br />

been his aunt and uncle. His parents had<br />

lost everything in the creation of the modern<br />

Pakistan and in the turmoil, they had fled<br />

for Britain. His parents were now settled in<br />

London and wanted to bring him to Britain to<br />

give him a better life.<br />

“Life is a journey of waves, ups and downs.<br />

Most believe that success is when one is at the<br />

top of the curve but success is when you are<br />

the bottom and striving to go back up. One<br />

has to accept the good and bad of life as we all<br />

experience it and it is how we handle what is<br />

thrown at us,” reflected Surinder. “I recall the<br />

tough days of 2009 and 2010 and we learnt so<br />

much from that time. As my Mother used to<br />

say “Don’t worry about the mistakes you make.<br />

Just learn from them and make new ones”<br />

Maybe Surinder’s ability to manage the<br />

good and bad was a trait that he inherited from<br />

his parents as their family had been respected<br />

and well positioned in his homeland but<br />

they had had to leave it all behind during the<br />

repatriation between India and Pakistan and<br />

start again. One can only imagine how difficult<br />

14 | <strong>Insights</strong> & <strong>Action</strong> | October 2017

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