Amadeus Glorious Magazine Issue 02

MOBILISATION FOLLOWING THE BRIEF
because we have a cycle of innovation. I have
always strived to drive.”
The relationship between client and caterer is
essential for a successful process. “People really
do make the difference,” says Marc. “The team
around the table meeting the client will look
after the whole process. We have a high degree
of confidence in our mobilisation process
because we have delivered it many times before
for different clients. We’re a small, dedicated
team and are open, honest and have commercial
minds. There are no hidden margins and we
truly believe this integrity comes across.”
Speed, real value and teamwork were all
essential when Amadeus mobilised for Belfast
Waterfront, Northern Ireland’s only purposebuilt
conference and entertainment centre.
The team were able to set-up in just three days
following the client signing a letter of intent,
which is a stunning achievement given the
amount of time involved. Another example is
Cadbury’s World which was relatively quick too.
Marc explains, “We were given free rein by the
client with a brief of ‘wanting to be wowed’. We
turned the café from ‘the café at Cadbury’s
World’ into part of the whole experience. We
have grown sales by 10% with an extension
of covers, an improved food offering mixed with
clever design and creativity. The client viewed
the finished offering and was holding the original
designs in their hands – these were the sketches
we had created to showcase what we were
aiming to achieve. It was great to see them look
between the sketches and the real thing because
of how close we had achieved the vision. They
were overjoyed with the finished transition
because we have given them a café to only add
more value to the experience and had achieved
exactly what we said we would.”
Marc explains how the end of the process is
his favourite part of mobilisation, but not for
the reasons expected. “I enjoy the end, not
because of it being nearly over, but because of
the feeling of a well-executed job. I get a real
buzz from that first pound hitting the till.
There’s no denying it’s a complex process, so it’s
great when we complete everything. I work
backwards and always picture the look of joy
when customers enter a space and know they’re
viewing an improved offering which beats their
expectations, and it’s achieved in such a quick
time. Those last few days before a site is opened
is when we all roll our sleeves up and job titles
I enjoy the end, not
because of it being
nearly over, but because
of the feeling of
a well-executed job
disappear. It’s a great bonding process and real
relationships are formed from the mutual
experience. We can all say ‘I had a part to play’.”
The team is now in the process of mobilising
four further sites in Belfast following The
Waterfront. The sheer size of this would
intimidate many, but the team are not fazed
by the work involved. “Not one single member
of the team is worried. We have the plans and
skills to deliver what makes the client and
customers happy. We also take great pride that
they are usually wowed when the mobilisation
is finished,” says Marc.
Being adventurous has made Amadeus
stand out among the rest. Mobilising a site and
improving the catering offering is second nature
for the experienced team. With Marc and Tony
leading the line, sites have been completed in
a matter of days at times and the largest of
challenges have been overcome. There will only
be more great mobilisations to come.
30 GLORIOUS