Amadeus Glorious Magazine Issue 02

FOOD INNOVATIONS NEWS
a chocolate melting bomb.
“It’s filled with freshly baked
brownies and home-made ice
cream. Customers are invited
to pour the hot chocolate
sauce over the bomb, which
melts away. It has been very
popular,” Annie explains.
Being able to provide both
retail and this level of hospitality
catering are what makes
Amadeus stand out. “We work hard
to ensure our retail team can handle
the large amounts of people coming
to shows,” explains Annie.
Amplify appeals to those wanting
to soak up the atmosphere of a
show and enjoy great restaurant
environments, hospitality and
food. “We want visitors
leaving saying the
concert was amazing and
that the food and service
matched it. We also try and do
something different to leave a lasting
impression. During the Bear Grylls
Endeavour Tour we dressed the
team up in army kits and served a
boot camp menu with crickets and
all sorts!”
Amplify took £48k for the Adele
five-night concert series – testament
to the hard work of the team. The
series was made up of 4,000 covers
served and the retail side alone took
£90k. Annie says, “We may have
one week with only two concerts,
but the revenue we take from those
two large events will be very high.
With our differentiating factors of
delicious food and hospitality
packages we go over and above
others – which makes guests return
again and again.”
TO FIND OUT MORE ABOUT
AMPLIFY PACKAGES PLEASE
VISIT AMPLIFY.CO.UK OR
CALL 0844 338 0333
SECURING THE ABBEY
Delapré Abbey is a historic gem
being brought back to life by
a major construction project led
by the Delapré Abbey Preservation
Trust. The property sits just one
mile north of Northampton and
with its Grade-II listing is entering
an exciting new phase.
Amadeus has been chosen as
the caterer at the site to help the
Trust work towards its goal of
becoming one of East Midlands’
Premier Attractions. With Heritage
Lottery Funding the “Building at
Risk” is undergoing substantial work.
Amadeus has successfully secured a
£3million contract over five years and
will run their new café and support
event catering needs.
Rachael Boyd, Director of the
Delapré Abbey Preservation Trust
said, “We have been impressed with
the quality of the catering Amadeus
delivers in other visitor attractions
and the high standards of food and
service for conferences, meetings
weddings and other events.”
She added, “It is important to us
that we recruit locally and also use
local suppliers, which is something
Amadeus is clearly passionate
about. We look forward to
working with them.”
To help the business thrive,
Amadeus will provide the best in
class services, tailored for Delapré.
By helping to preserve an important
historic site, which is surrounded by
extensive parkland – part of which
is a registered Battlefield Site – there
should be a great local patronage
to the café. Afternoon tea, meeting
“It is important to
us that we recruit
locally and also use
local suppliers”
Rachael Boyd Director of Delapré Abbey
Preservation Trust
and event rooms for weddings and
other events will all be available.
Along with event catering, Amadeus
will also be tasked with serving food in
The Conservatory Café, a destination
in its own right which is open to the
public all year round.
“It has been great working with the
Abbey on the designs of the kitchen
and café,” said Marc Frankl, Food and
Beverage Director. “We have already
engaged with some really special local
suppliers. When we recruit, we will be
looking for a team from Northampton
to fully support the venue and there
will be some exciting opportunities,”
The Abbey and museum will open its
doors to the public for the first time in
its 900-year history early next year.
AMADEUSFOOD.CO.UK 9