Amadeus Glorious Magazine Issue 04

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NEW VENUES NEW HORIZONS Belfast AND BEYOND • Amadeus showcases Belfast’s food heritage through its menus Last year Amadeus won a £16m contract over five years with Belfast Waterfront and Ulster Hall in Northern Ireland to exclusively supply catering for its packed conference and events schedule. Here, Glorious takes a look at the recent showcase event at Belfast Waterfront that Amadeus catered for. The conference was a brilliant showcase of Belfast to the world. The corporate familiarisation trip was organised by Belfast Waterfront in partnership with Tourism Northern Ireland and other key city providers. International event planners and trade press, gathered to experience at first-hand the best the city had to offer business travellers. On the day, the morning session, aptly titled ‘Evolve or Die’, kicked off with ground breaking business thinkers Dr Deep Parekh and Polo Looser discussing the key tools today’s businesses need to manage change. And with digital technology having a massive impact upon all industries, Mary Ann Pierce, founder and CEO of MAP Digital showcased how event planners can adopt these new technologies to enhance the delegate experience. In keeping with the theme of change, delegates took a tour of the new Belfast, a city that has greatly benefited by continuous investment to successfully evolve into one of Europe’s trendiest city destinations for business travel. The tours covered Titanic Belfast, the World’s Leading Tourist Attraction and Belfast’s political and historical sites, including the infamous Crumlin Road Gaol. Catherine Toolan, Managing Director of Belfast Waterfront and Ulster Hall Ltd, said: “We have a great offering, but there is only one way to truly experience the best of Belfast and that is to visit it. Today local and international event planners and international trade press got the opportunity to explore our city’s attractions, sample our culinary excellence, enjoy our famous Belfast hospitality and see how easy it is to travel to our shores. Foremost they will see how Belfast Waterfront’s 7,000m 2 conference facility will help cement the city’s position as a leading business destination, by enabling Belfast to attract more international and national conferences.” Naomi Waite, Tourism NI Director of Marketing commented: “Overseas tourism to Northern Ireland is worth over half a billion pounds to the local economy and our ambition is to grow exports to over £1 billion by 2025. Today’s event has helped to position Northern Ireland at the forefront of the minds of event planners and international trade press, showcasing our region as a must see destination for business and leisure.” Guests returned to Belfast Waterfront in the evening for a pre St. Patrick’s Day 14 GLORIOUS
NEW VENUES NEW HORIZONS “ i” “ entertainment. I have such Comments received following the showcase’: Just a note to say very many thanks for a most enjoyable evening at the showcase at Belfast Waterfront. It was lovely to enjoy the new addition to Belfast providing Craic Agus Ceol to the local industry, and those from much further afield, and I am sure all who were in attendance were suitably impressed with the best that Belfast has to offer. “We were totally blown away by the fabulous evening at the Waterfront .” It was all perfect from the fabulous venue and the superb hospitality and confidence for our event with you and a great sense of pride, I can’t wait for my associates to see what Belfast has to offer, they will be so impressed and their standards are very high! celebration, where a spectacular line up of entertainment and performances by local artists awaited as well as a feast of delicious locally-sourced food. The unique event was a fantastic opportunity for the venue and city – Amadeus had to ensure visitors left being wowed by all aspects of the hospitality experience. Catering included a VIP breakfast buffet and a themed lunch for 100 guests as well as an interactive seafood themed drinks reception and gala dinner for 300 people. The menu was designed to promote and showcase the provenance and quality of suppliers from the local area, while also highlighting Amadeus’ VIP Luxury Packages that are now available to book. The event was an overwhelming success, generating bookings and extremely positive feedback. “Well done to all concerned and thanks for your hospitality .” AMADEUSFOOD.CO.UK 15
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Page 46 and 47: CALENDAR OF EVENTS AMADEUS l 4-8 OC
Page 48 and 49: CALENDAR OF EVENTS AMADEUS The Vape
Page 50 and 51: TEAM WORK CATERING OPERATIONS MADEm
Page 52: FIREWORK DISPLAYS LIGHTING UP THE S

Amadeus Glorious Magazine Issue 04

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