LG Branding guidelines - Test flipbook

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LGElectronics Brandcommunicationguidelines — 1–Brand&housestyleelements Elemental
lgelectronicshousestyleelements 11 Goodhousestyle Ahousestyleisadistinct systemdeveloped tocommunicatean organization’score philosophies.Thesystem employsagroupof elements—signature, typography,colorimagery, andothergraphicdevices —inaspecificwayto reflectandexpressthe organization’sunique character.Ahousestyle mayalsobeastrategic toolthatsubtlyexpresses acompany’spositioning, embodiestheattributes ofitspersonality,and reinforcesthepromise thecompanymakestoits customers. TheLGElectronics housestyleguidelines havebeendevelopedasa comprehensiveandglobally relevantsystemoftouch pointstosupportourbrand positioning.Asadriven leaderintheconsumer electronicsindustry,LG strivestoconnectcuttingedgedigitaltechnologies withtheirhuman counterparts.Therefore,LG Electronicsproposesthat “Life’sGood,”anexpression whichreflectsourbelief thatlifeisenrichedand enhancedbyproducts thatareingeniously designedandexpertly built.Thisphilosophyis thecornerstoneofthe LGElectronicshouse style,andfollowingthese guidelineswillensure thatallmaterials,from brochurestopresentations, willpromoteourmissionto makelifeasgood aspossible.
Page 1 and 2: LGElectronics Brandcommunicationgui
Page 3 and 4: Goodcontents Brandplatform ........
Page 5 and 6: Brandpersonality Toachieveourgoals,
Page 7 and 8: Goodlogocolors TheprimarylogoforLGE
Page 9: lgelectronicshousestyleelements 9 S
Page 13 and 14: lgelectronicshousestyleelements 13
Page 21 and 22: Goodtypefaces AllLGLife’sGoodcomm
Page 25 and 26: Peoplephotography Peoplephotography
Page 27 and 28: Environmentproductphotography Showi
Page 29 and 30: Applyingasinglebar Manysinglepagead
Page 31 and 32: Applyingthefullframe Applyingbarsfo
Page 33 and 34: LGElectronics Brandcommunicationgui
Page 35 and 36: Singlepagead-curvetypography 4%x 4%
Page 37 and 38: Singlepagead-curvetypography 3%x 3%
Page 39 and 40: Singlepagead-straighttypography 4%x
Page 41 and 42: Singlepagead-straighttypography 3%x
Page 43 and 44: Doublepagead-curvetypography x 4%x
Page 45 and 46: Doublepagead-curvetypography x 3%x
Page 47 and 48: Doublepagead-straighttypography x 5
Page 49 and 50: Doublepagead-straighttypography x 3
Page 51 and 52: Brochurecover-curvetypography 5%x 5
Page 53 and 54: Brochurecover-curvetypography 3%x 3
Page 55 and 56: Brochurecover-straighttypography 5%
Page 59 and 60: Pamphletcover-curvetypography 5%x 5
Page 61 and 62:
lgelectronicshousestyleelements 61
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LGElectronics Brandcommunicationgui
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Smallproductpackage-backandtoppanel
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Largeproductpackage-facepanel longe
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Goodplaces LGElectronicsretail stor
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Servicecenter TheLGservicecenter,wh
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Exteriorstorefront-verticalsignage
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Exteriorstorefront-securityshutter
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Exteriorstorefront Belowisanexample
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Photographyforweb Becauseofthewideb
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Secondarypage Whiletheprimarypagegr
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Benchesandposters WhendesigningLGEl
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Logoonlybillboards Theonlybillboard
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3:1billboards Billboardssizedata3:1
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7:1billboards Atthe7:1sizeratio,the
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Neonsigns WhiteNeonTube RedNeonTube
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Neonsigns Day Night 2:1 OnandoffNeo
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A-Boards 6:1 logoonly 6:1 logoonly
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1:1.5Banner 5%x 5%x 5%x x Vertical2
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1:3Banner-signatureandproduct 5%x x
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1:7Banner-Verticalsignature&product
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Mediabackdrop Thisbackdropisforusew
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Businesscard Thespiritofthebrandide
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Appendix:Filedirectory Listedbelowa
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LG Branding guidelines - Test flipbook

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