LG Branding guidelines - Test flipbook

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Fosteringpremiumbrands AsLGElectronicsstepsfartherontotheglobalstage,weare confrontedwitheverintensifyingcompetition.Nowmorethan ever,brandsareessentialcorporateassetsandareattheheart ofsuccessfulbusinessmanagement.Therefore,itisessential thatourbrandissetapartfromothersonthemarket,andwe canaccomplishthisbyendowingourproductswiththeunique characteristicsthatourtargetusersareseeking. Withthisinmind,wearecurrentlypositioningourselves tobecomeoneofthetopthreeglobalelectronicscompanies. Butourultimategoalistobecometheleaderofourindustry, andaspartofourstrategytoachievethisdistinction,wemust continuouslyfosterandadvancetheLGElectronicsbrand. Togiveourbrandeveryadvantagewithinsucha competitivearena,wemustfirstestablishanidentitythatis uniqueandcompellingtoourcustomers.Afterconducting extensiveresearch,wedevelopedanewvisualidentitythatis destinedtodistinguishusfromourcompetitors.Thefollowing pagesdetailthecoreelementsofthisbrandidentityandwill helpensureitsconsistentandeffectiveapplication.Andas ourcorporatecommunicationsadoptournewpersona,wewill establishanewglobalidentitythatisdistinct,exclusive,and instantlyrecognizable. Asweimplementthisnewvisualidentitysystem,Iaskthe executivesandemployeesofLGElectronicsanditssubsidiaries tostrivetomakeourcompanylovedbycustomersworldwide andintheprocessmakeusthenumberoneconsumerelectronics companyintheworld. S.S.Kim c.e.o.&Vice-Chairman LGElectronics lgelectronicshousestyleelements 2
Goodcontents Brandplatform .............. 4 Brandpersonality ............. 5 LGlogostandards ............. 6 Brand&housestyleelements ...... 10 Life’sGoodsignature........... 13 Specialusehorizontalsignature ..... 19 Color ................... 20 Typefaces ................. 21 Curvetypography ............. 22 Photography................ 24 Colorbars ................. 28 Singlebar ............... 29 Dualbars ............... 30 Fullframe ............... 31 Framemisuse ............. 32 Advertising&print ............ 33 Singlepageads .............. 35 Doublepageads ............. 43 Brochurecovers .............. 51 Brochureinsidespreads ......... 57 Pamphletcovers.............. 59 Pamphletinsidespreads ......... 61 Packaging ................. 63 Smallproductbox............. 65 Largeproductbox............. 68 Largeappliancecarton .......... 71 Shops&environments .......... 72 Websites ................. 87 Specialusageapplications ........ 93 Benchesandposters ........... 95 Billboards ................. 96 Neonsigns ............... 102 A-Boards ................ 106 Verticalbanners ............. 108 Mediabackdrop............. 114 Commercialendframe.......... 116 Businesscard .............. 117 Appendix:filenaming ........... 119 lgelectronicshousestyleelements 3
Page 1: LGElectronics Brandcommunicationgui
Page 5 and 6: Brandpersonality Toachieveourgoals,
Page 7 and 8: Goodlogocolors TheprimarylogoforLGE
Page 9 and 10: lgelectronicshousestyleelements 9 S
Page 11 and 12: lgelectronicshousestyleelements 11
Page 21 and 22: Goodtypefaces AllLGLife’sGoodcomm
Page 25 and 26: Peoplephotography Peoplephotography
Page 27 and 28: Environmentproductphotography Showi
Page 29 and 30: Applyingasinglebar Manysinglepagead
Page 31 and 32: Applyingthefullframe Applyingbarsfo
Page 33 and 34: LGElectronics Brandcommunicationgui
Page 35 and 36: Singlepagead-curvetypography 4%x 4%
Page 37 and 38: Singlepagead-curvetypography 3%x 3%
Page 39 and 40: Singlepagead-straighttypography 4%x
Page 41 and 42: Singlepagead-straighttypography 3%x
Page 43 and 44: Doublepagead-curvetypography x 4%x
Page 45 and 46: Doublepagead-curvetypography x 3%x
Page 47 and 48: Doublepagead-straighttypography x 5
Page 49 and 50: Doublepagead-straighttypography x 3
Page 51 and 52: Brochurecover-curvetypography 5%x 5
Page 53 and 54:
Brochurecover-curvetypography 3%x 3
Page 55 and 56:
Brochurecover-straighttypography 5%
Page 57 and 58:
lgelectronicshousestyleelements 57
Page 59 and 60:
Pamphletcover-curvetypography 5%x 5
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Page 63 and 64:
LGElectronics Brandcommunicationgui
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Page 67 and 68:
Smallproductpackage-backandtoppanel
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Largeproductpackage-facepanel longe
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Goodplaces LGElectronicsretail stor
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Servicecenter TheLGservicecenter,wh
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Exteriorstorefront-verticalsignage
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Exteriorstorefront-securityshutter
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Exteriorstorefront Belowisanexample
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Photographyforweb Becauseofthewideb
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Secondarypage Whiletheprimarypagegr
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Benchesandposters WhendesigningLGEl
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Logoonlybillboards Theonlybillboard
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3:1billboards Billboardssizedata3:1
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7:1billboards Atthe7:1sizeratio,the
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Neonsigns WhiteNeonTube RedNeonTube
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Neonsigns Day Night 2:1 OnandoffNeo
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A-Boards 6:1 logoonly 6:1 logoonly
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1:1.5Banner 5%x 5%x 5%x x Vertical2
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1:3Banner-signatureandproduct 5%x x
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1:7Banner-Verticalsignature&product
Page 115 and 116:
Mediabackdrop Thisbackdropisforusew
Page 117 and 118:
Businesscard Thespiritofthebrandide
Page 119:
Appendix:Filedirectory Listedbelowa
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LG Branding guidelines - Test flipbook

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