LG Branding guidelines - Test flipbook
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lgelectronicshousestyleelements<br />
28<br />
Longestside=x<br />
5%x<br />
Longestside=x<br />
5%x<br />
<strong>LG</strong>colorbars<br />
Anintegralpartofthe<strong>LG</strong>Life’sGoodhouse<br />
styleistheuseofthe<strong>LG</strong>colorbars.Thecolor<br />
barshavebeendesignedtotakeadvantageof<br />
oneof<strong>LG</strong>’smostuntappedbrandassets:the<br />
uniqueshadeof<strong>LG</strong>Red.<br />
<br />
Thereareseveraldifferentwaysthatthe<br />
colorbarscanbeused—onebaronthetop,<br />
bottom,leftorright;twoopposingbarson<br />
thetopandbottomorleftandright;orafull<br />
framearoundthepage/imagearea.Aformula<br />
hasbeencreatedtoensurethattherightsize<br />
barisusedineachlayout,atanysize.And,<br />
whilethereismuchflexibilityintheapplicationofthebars,theyareessentialelements<br />
in<strong>LG</strong>communications—ascriticalasthe<strong>LG</strong><br />
logo—andshouldbeusedwithcare.<br />
<br />
Thethicknessofabarorbarsisequalto<br />
apercentageofthelongestdimensioninthe<br />
layout.Thethicknesswhenusingasinglebar<br />
wouldbe5%ofthelongestdimension.When<br />
usingtwobars,thethicknesswouldbe4%of<br />
thelongestdimension.Whenusingthefull<br />
frameoffourbars,thebarthicknessaround<br />
allsidesis3%ofthelongestside.<br />
Whenusingasingle<br />
baronaverticaledge,<br />
thebarthicknessis<br />
equalto5%ofthe<br />
longestside.<br />
Thisproportionis<br />
thesamewhetherthe<br />
longestedgeisonthe<br />
top,bottom,left,<br />
orright.<br />
Whenusingasingle<br />
baronahorizontal<br />
edge,thebarthickness<br />
isequalto5%ofthe<br />
longestside.<br />
Thisproportionis<br />
thesamewhetherthe<br />
longestedgeison<br />
thetop,bottom,left<br />
orright.<br />
NOTE:Exceptfor<br />
navigationinwebsites,<br />
nomessagingshouldappearinoronthebars.In<br />
specialapprovedsituations,suchasbillboards<br />
asihouettedproduct<br />
photographcanbeon<br />
topofthebars.
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