LG Branding guidelines - Test flipbook
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Brandplatform<br />
Inanefforttoestablishaglobalidentityfor<br />
<strong>LG</strong>Electronics,abrandplatformthatstrives<br />
toencompassthemanyfacetsofthe<strong>LG</strong><br />
missionhasbeendeveloped.This“blueprint”<br />
clarifiesanddefinesthevisionandvalues<br />
thathaspropelled<strong>LG</strong>totheforefrontofthe<br />
consumerelectronicsindustry.<br />
Brandidentity(orBrandprint)<br />
DelightfullySmart<br />
Positioning<br />
Forpeoplewhoareinspiredbythelatestdigital<br />
technologies,advanceddesigns,styling,andinnovativeproductfunction…<br />
<strong>LG</strong>isthebrandthatisdelightfullysmart.<br />
<strong>LG</strong>’sproductsenhanceyourlife(andyour<br />
lifestyle)withtheirintelligentfeatures,intuitive<br />
functionality,andexceptionalperformance.<br />
Choosing<strong>LG</strong>isaformofself-expressionand<br />
self-satisfaction.You’llyoutakeprideinowning<br />
theamazingandtakecomfortinknowingyoumade<br />
asmart,moreinformeddecision.<br />
<br />
Byestablishinganinstantlyrecognizable<br />
identityandlookandfeel,thosewhoview<strong>LG</strong><br />
communicationswillconnectthequality<br />
andpracticalityofourproductswiththe<br />
warmvisualexpressionthatrepresentsus.<br />
Thisbrandrecognitionwillfurtherposition<br />
<strong>LG</strong>inthepublicconsciousnessasnotonly<br />
amanufacturerofadvancedelectronics,but<br />
alsoasacompanythatseekstoimprovethe<br />
humanconditionwithitsproducts.Thevisual<br />
languagethat<strong>LG</strong>employsandtheintuitive<br />
technologiesthatdriveitsproductsworkas<br />
onetocreatethepersonaofacompanythatis<br />
friendly,fun,helpful,andpractical.Inessence,<br />
westrivethroughourpublicrepresentations<br />
andtheprivate,domesticachievementsofour<br />
productstobeacompanythatiswarmand<br />
receptivetotheembrace,ratherthancoldand<br />
indifferent.<br />
lgelectronicshousestyleelements<br />
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