LG Branding guidelines - Test flipbook
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<strong>LG</strong>graphicelements<br />
The<strong>LG</strong>housestylereliesonavarietyof<br />
graphicelementstocreateitsvisualidentityin<br />
everythingfromadvertisingtowebsites,from<br />
environmentstopackaging.Theelementsare<br />
discussedindividuallyandinlatersectionsof<br />
thehousestyle<strong>guidelines</strong>.<br />
However,itisimportanttorememberthat<br />
eachelementwasdesignedorselectedasa<br />
keycomponentinadynamicandmulti-facetedvisualsystemthatcommunicatesour<br />
missionandphilosophy.<br />
Life’sGood<br />
signature<br />
Colors<br />
Typefaces<br />
CharlotteSans<br />
&Charlotte<br />
Curvetypography<br />
Peopleandproduct<br />
photography<br />
Colorbars<br />
lgelectronicshousestyleelements<br />
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