LG Branding guidelines - Test flipbook
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Signaturemisuse<br />
The<strong>LG</strong>Life’sGoodsignatureisacustom<br />
drawnpieceofartwork,andtheproportion<br />
andarrangementoftheelementsarespecificallydetermined.Tomaintainconsistency,use<br />
onlyapproveddigitalartfiles.Nevertypeset,<br />
recreate,oraltersignatureartwork.Any<br />
changewillcauseinconsistencies,ultimately<br />
diminishingtheimpactof<strong>LG</strong>’svisualidentity.<br />
Thisisthecorrect<br />
relationshipforthe<br />
elementsofthe<strong>LG</strong><br />
Life’sGoodSignature.<br />
Alwaysuseapproved<br />
digitalartworkwheneverreproducingthe<br />
<strong>LG</strong>logowiththeLife’s<br />
Goodslogan.<br />
Neverchangethe<br />
typeface,color,or<br />
positionoftheLife’s<br />
Goodslogan.<br />
Neveralterthe<br />
typeface,color,or<br />
positionoftheLife’s<br />
Goodslogan.<br />
Neveralterthe<br />
relationshipbetween<br />
the<strong>LG</strong>logoandthe<br />
Life’sGoodslogan.<br />
Neverchangethe<br />
relationshipofthe<br />
<strong>LG</strong>logotypeorthe<br />
typeface,color,or<br />
positionoftheLife’s<br />
Goodslogan.<br />
Neverrotatetheslogan<br />
tobeinadifferent<br />
positionaroundthe<br />
<strong>LG</strong>symbol.<br />
Neverchangethe<br />
typefaceoftheLife’s<br />
Goodslogan.<br />
Neveruseacolorfor<br />
thesloganotherthan<br />
thoseprovidedinthe<br />
electronicartfiles.<br />
lgelectronicshousestyleelements<br />
18
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