LG Branding guidelines - Test flipbook
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Goodlogo<br />
The<strong>LG</strong>Electronicslogousesthe<strong>LG</strong>Group<br />
masterbrandastheprimaryidentifierofall<br />
<strong>LG</strong>Electronicsproducts.Inallgeographic<br />
regions,emphasisandfocusshouldbeonthe<br />
<strong>LG</strong>logoinalldivisionsandonallproducts.<br />
Sub-brandlogosshouldbesignificantlydeemphasizedinordertopromoteawarenessof<br />
theparentbrand,<strong>LG</strong>.<br />
Consistentusageofthe<strong>LG</strong>logoisabsolutelyessential.Thelogoissymbolicofour<br />
steadfastreputationforexcellence,andtherefore,anyvariationofthelogodiminishesthe<br />
visualidentityof<strong>LG</strong>Electronics,itsdivisions,<br />
andproducts.<br />
Thelogoconsistsoftwoelements:the<strong>LG</strong><br />
letterformsin<strong>LG</strong>Grayandthefacesymbolin<br />
theunique<strong>LG</strong>Redcolor.Thislogois<br />
alwayspositionedwith<strong>LG</strong>letterformsplaced<br />
ataspecificsizetotherightofthe<strong>LG</strong><br />
symbol.Neverchangeanyaspectofthe<br />
typeface,symbol,color,ortheirrelationships<br />
tothelogo.Alwaysuseapprovedelectronic<br />
artwork.Colorexceptionsarenotedinthese<br />
<strong>guidelines</strong>.<br />
<strong>LG</strong>symbol<br />
<strong>LG</strong>logotype<br />
X<br />
X<br />
4<br />
2<br />
9<br />
5<br />
9<br />
2<br />
9<br />
X<br />
X<br />
X<br />
X<br />
25<br />
lgelectronicshousestyleelements<br />
6
Change language