LG Branding guidelines - Test flipbook
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lgelectronicshousestyleelements<br />
8<br />
Badlogo<br />
Theexamplesbelowshowincorrectalterations<br />
andcolorusageofthe<strong>LG</strong>logo.Alwaysuse<br />
approvedelectronicartwork,andfollowthe<br />
usagespecificationsinthismanual.<br />
<br />
Forexamplesofincorrectbackground<br />
control,seepage15-“Signaturebackground<br />
misuse”.<br />
Neveralterthe<strong>LG</strong><br />
logotypetobelarger<br />
orsmallerthanthe<br />
approvedartwork.<br />
Neveralterthespace<br />
betweentheLandthe<br />
Gofthe<strong>LG</strong>logotype<br />
—alwaysuseapproved<br />
electronicartwork.<br />
Neveraltertheshape<br />
ofthe<strong>LG</strong>symbolfrom<br />
theapprovedartwork.<br />
Neverchangethecolor<br />
ofthe<strong>LG</strong>symbolto<br />
anythingotherthan<br />
<strong>LG</strong>Red,<strong>LG</strong>Gray,black<br />
orwhite.<br />
Neveralteranelement<br />
ofthe<strong>LG</strong>symbolfrom<br />
theapprovedartwork.<br />
Neveroutlinethe<br />
elementsofthe<strong>LG</strong><br />
symbol.<br />
Neverusealineor<br />
strokearoundany<br />
elementsofthe<strong>LG</strong><br />
symbolorlogotype.<br />
Neverreproducethe<br />
<strong>LG</strong>logoonabackgroundthatis<br />
toocomplex.<br />
Whenusingthe1color<br />
reverselogo,theface<br />
elementsshouldgoto<br />
blackorthecolorof<br />
thebackground.<br />
Neveralterthecolor<br />
ofthe<strong>LG</strong>symbolor<br />
logotype—alwaysuse<br />
approvedelectronic<br />
artwork.
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