LG Branding guidelines - Test flipbook
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Signatureclearspaceandminimumsize<br />
Toensuretheprominenceandlegibilityof<br />
the<strong>LG</strong>signature,alwayssurrounditwith<br />
clearspace.Asshownbelow,theclearspaceis<br />
equivalentto1/2theheightofthe“L”inthe<br />
<strong>LG</strong>logotypeandshouldsurroundtheentire<br />
<strong>LG</strong>signature:<strong>LG</strong>symbol,<strong>LG</strong>logotype,andthe<br />
Life’sGoodslogan.<br />
Maintainingproperclearspaceprotects<br />
thevisualidentityfromcompetinggraphic<br />
elementssuchastext,photography,orbackgroundpatternsthatmayotherwisedivert<br />
attentionfromthesignature.<br />
The<strong>LG</strong>signaturecanappearinavariety<br />
ofsizes,dependingonthelayoutandimage<br />
area,butatsomesizes,legibilitycanbecompromised.Toprotectagainstthis,aminimum<br />
sizehasbeenestablished:The<strong>LG</strong>Life’sGood<br />
signatureshouldneverbereproducedsmaller<br />
than1/2inchinheight(12.5mm).<br />
2<br />
X<br />
9<br />
X<br />
2<br />
X<br />
9<br />
2<br />
X<br />
9<br />
2<br />
X<br />
9<br />
The<strong>LG</strong>Life’sGoodsignatureclearspace<br />
>1/2"<br />
>12.5mm<br />
The<strong>LG</strong>Life’sGoodsignatureminimumsize<br />
Ifthesignatureneedstobereproducedlessthan1/2”inheight,<br />
andthespecialusehorizontalsignaturecannotbeused,<br />
usethe<strong>LG</strong>signaturewithouttheslogan.<br />
lgelectronicshousestyleelements<br />
14
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