LG Branding guidelines - Test flipbook
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Goodphotography<br />
Thephotographythat<strong>LG</strong>usesforvarious<br />
communications—fromadvertisingto<br />
websites—shouldconveytheenergy,<br />
happiness,andqualitythattheLife’sGood<br />
sloganexpresses.Therearethreedifferentstylesthatmaybeused,dependingon<br />
thecommunication:Peoplephotography,<br />
silhouetteproductphotography,andproduct<br />
photographyinanenvironment.<br />
<br />
Peoplephotography<br />
canshowpeoplefrom<br />
differentculturesin<br />
differentenvironments.<br />
Theyarehappyand<br />
positive—enjoyinglife<br />
tothefullest.<br />
Silhouetteproduct<br />
photographyshould<br />
showtheproductat<br />
anengagingangleand<br />
onawhitebackground<br />
withnoshadows.<br />
Productphotography<br />
inanenvironment<br />
shouldshowthe<br />
productinamodern,<br />
cleanenvironment,<br />
inthewaythatthe<br />
productwouldbeused.<br />
lgelectronicshousestyleelements<br />
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