LG Branding guidelines - Test flipbook

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Doublepagead–curvetypography x 4%x 4%x 4%x DualLGRedvertical barsonleftandright sides. Silhouetteproduct photographyona whitebackground. Personality messaging LGRedcurvetypographyCharlotteSans Boldheadline. P R I M A RY H E A D L I N E doloremagnaliquameratvolupatutenadminimveniamloremipsumdolorsitametconsectetadipiscingelit alordolorsitamet.loremipsumdolorsitametconsectetadipiscingelit,seddia nonumyeiusmodetemporinciduntutlaoreetdoloremagnaliquameratvolupatutenadminimveni. LGGrayCharlotteSans Boldsubheadabove Charlottebodycopy. Leftpagefullbleed peoplephotography. 6%x 4%x Indoublepageads,the heightofthe2color signatureshouldbeno lessthan5x,butno morethan10x. lgelectronicshousestyleelements 44
Doublepagead–curvetypography x 3%x 3%x 3%x LGRedfullframe aroundallfoursides ofpage. P R I M A RY H E A D I N G doloremagnaliquameratvolupatutminimveniamloremipsumdolorsitametconsectetadipiscing aloredolorsitamet.loremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyeiusmodetemporincidunt utlaoretdolormagnaliquametvolupatveniamdolorsitametdiamloremipsumdolorsitametconsectet adipiscingelitalordolorsitamet.loremipsumdolorsitametconsectetadipiscingelit,seddiamnonumyveniamlorem Pipsumdolorsitametconsectetadipiscingelitalordolorsitamet. ersonality m essaging WhiteCharlottebody copy. Silhouetteproduct photographyonan LGRedDarkRed background. LGRedcurvetypographyCharlotteSans Boldheadline. 6%x 3%x 3%x Indoublepageads,the heightofthe2color signatureshouldbeno lessthan5x,butno morethan10x. lgelectronicshousestyleelements 45
Page 1 and 2: LGElectronics Brandcommunicationgui
Page 3 and 4: Goodcontents Brandplatform ........
Page 5 and 6: Brandpersonality Toachieveourgoals,
Page 7 and 8: Goodlogocolors TheprimarylogoforLGE
Page 9 and 10: lgelectronicshousestyleelements 9 S
Page 11 and 12: lgelectronicshousestyleelements 11
Page 21 and 22: Goodtypefaces AllLGLife’sGoodcomm
Page 25 and 26: Peoplephotography Peoplephotography
Page 27 and 28: Environmentproductphotography Showi
Page 29 and 30: Applyingasinglebar Manysinglepagead
Page 31 and 32: Applyingthefullframe Applyingbarsfo
Page 35 and 36: Singlepagead-curvetypography 4%x 4%
Page 37 and 38: Singlepagead-curvetypography 3%x 3%
Page 39 and 40: Singlepagead-straighttypography 4%x
Page 41 and 42: Singlepagead-straighttypography 3%x
Page 43: Doublepagead-curvetypography x 4%x
Page 47 and 48: Doublepagead-straighttypography x 5
Page 49 and 50: Doublepagead-straighttypography x 3
Page 51 and 52: Brochurecover-curvetypography 5%x 5
Page 53 and 54: Brochurecover-curvetypography 3%x 3
Page 55 and 56: Brochurecover-straighttypography 5%
Page 59 and 60: Pamphletcover-curvetypography 5%x 5
Page 67 and 68: Smallproductpackage-backandtoppanel
Page 69 and 70: Largeproductpackage-facepanel longe
Page 73 and 74: Goodplaces LGElectronicsretail stor
Page 77 and 78: Servicecenter TheLGservicecenter,wh
Page 79 and 80: Exteriorstorefront-verticalsignage
Page 81 and 82: Exteriorstorefront-securityshutter
Page 85 and 86: Exteriorstorefront Belowisanexample
Page 89 and 90: Photographyforweb Becauseofthewideb
Page 91 and 92: Secondarypage Whiletheprimarypagegr
Page 95 and 96:
Benchesandposters WhendesigningLGEl
Page 97 and 98:
Logoonlybillboards Theonlybillboard
Page 99 and 100:
3:1billboards Billboardssizedata3:1
Page 101 and 102:
7:1billboards Atthe7:1sizeratio,the
Page 103 and 104:
Neonsigns WhiteNeonTube RedNeonTube
Page 105 and 106:
Neonsigns Day Night 2:1 OnandoffNeo
Page 107 and 108:
A-Boards 6:1 logoonly 6:1 logoonly
Page 109 and 110:
1:1.5Banner 5%x 5%x 5%x x Vertical2
Page 111 and 112:
1:3Banner-signatureandproduct 5%x x
Page 113 and 114:
1:7Banner-Verticalsignature&product
Page 115 and 116:
Mediabackdrop Thisbackdropisforusew
Page 117 and 118:
Businesscard Thespiritofthebrandide
Page 119:
Appendix:Filedirectory Listedbelowa
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