DCR2020: DC Ranch Strategic Plan

DEFINING PROSPERITY FOR DC RANCH
As the community nears its 20th anniversary, residents,
stakeholders, and DC Ranch embarked on a strategic
planning initiative to guide the community’s efforts for
the next 3 years. This is important for maintaining the
community’s desirability and premium home values.
Developing a strategic plan takes collaboration.
COMMUNITY VALUES
Throughout DC Ranch’s history, residents have had an active
role at DC Ranch. The first and most significant opportunity
for resident involvement was the Community Visioning
Collaborative that took place in 1999. Residents and
stakeholders developed a set of DC Ranch Community Values
which still serve as a cornerstone for the community today.
BRAND MANAGEMENT STUDY
More than 15 years later, residents continue to play an
active role in charting the community’s future. The brand
management study in early 2016 was designed to assess
the current reputation and perception of DC Ranch among
residents, stakeholders, and the public at large.
RESIDENT SURVEY
Then, a resident survey in 2016 provided statistical
information about the community’s evolving demographics
and interests. The strategic plan is the final step in this
phased approach to help the community determine where
it should be taken and how.
STRATEGIC PLANNING INITIATIVE
The strategic planning initiative, DCR2020, was
launched in November, 2016 as a tool to create a road
map to protect the value of DC Ranch by laying the
groundwork for multi-year priorities to guide future
operational decisions. The goal is for DC Ranch to remain
on the forefront of security and technology, capital projects,
and community life initiatives that create value for its
current and future homeowners and stakeholders.
7