Annual Report 2016/2017

SHORE TO SHORE
For the 33rd consecutive year, the Shore to Shore
5km Run/Walk saw huge crowds take to the
roads and beaches spanning from Takapuna
Grammar School to Milford Reserve on Sunday
April 9th 2017. 5394 participants rallied together
to help raise money for their school sports
program while getting active and having some
fun along the way! 48 different North Harbour
schools were represented at the event and with
sunny skies overhead, young and old alike
completed the 5km route.
Shore to Shore promotes exceptional values of
healthy active living and community
engagement, as well as family and community
unity. The event also gives back directly to
schools to enhance their sport and recreation
programs. This ensures the continued promotion
of healthy lifestyle initiatives and the availability
of sport and recreation programmes in a number
of North Harbour schools.
The primary focus of the marketing campaign
was through the ambassadors and registered
schools. During the 8 week lead up period to the
event, assemblies were delivered to 26 schools
and over 20, 000 flyers delivered to school
children and members of the community. Shore
to Shore was also promoted on the Hits Radio
and in the North Shore Times as well as online
stuff.co.nz ads. Promotion specifically targeted
the North Harbour Region schools, but also had
a reach into community events, social media, and
local media.
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