Tasmanian Business Reporter November 2017

PROPERTY MATTERS
Tasmanian Business Reporter - NOVEMBER 2017 12
Project team ready for action
Scott Newton
Property Matters with
Knight Frank
Knight Frank Tasmania’s Department Manager
Residential Sales, Matthew Chugg,
outlines the experience and support the
recently launched Project Marketing Division,
team can provide for new projects.
TASMANIA is experiencing
a number of exciting new developments
on the back of a
strong residential market.The
demand for city apartment
living is high, with over 200
proposed apartments in the
pipeline in Hobart alone.
The number of buyers
wanting to register on our
projects and residential database
has doubled in the past
six months.
In recent times, Knight
Frank has been appointed to
sell englobo land holdings
suitable for further subdivision
and development, or
sites with the potential to be
developed for apartment living.
The Hobart market place
has had a 13.6 per cent increase
in the past 12 months
with the median house price
for Hobart up five per cent for
the quarter – and there are no
signs of slowing.
Hobart’s changing market,
which now has a very high
demand for apartment living,
has meant we need to have a
total understanding of selling
off-the-plan and providing
intimate knowledge of the
market and trends, providing
the right advice to developers
and investors.
This demand has been the
driver to create a whole new
division to specialise in Project
Marketing.
Knight Frank Tasmania’s
Project Marketing team offers
a holistic Project Marketing
service to support devel-
opers through each phase of
bringing a project to market.
This is achieved via thorough
planning and implementation
of pre-launch marketing
activities, managing
the sale process, and coordinating
settlement.
This commences with a
strategic review of how best
to meet the marketing and
selling objectives of the project.
The review includes a full
evaluation of the proposed
product type in the context of
location, likely target market,
and current micro- and macro-economic
conditions.
The Knight Frank Project
Marketing team also provides
a full analysis to identify and
review product specification,
mix and pricing.
A computer
rendering of
The Commons
project at 126
Bathurst St, an
example of the
type of
apartment that
is growing in
popularity in
Hobart.
Experienced Knight Frank
consultants specialising in
off-the-plan sales are allocated
to the projects with
our counterparts from our
interstate and overseas offices
briefed. Depending on the
project, Knight Frank will
consider appointing third
party agents for example to
assist selling the offering
via wholesale channels, or
to provided floor plan and
floor plate packs, valuations,
and depreciation schedules.
Knight Frank also provides
full property management
services for residential and
commercial assets.
Knight Frank has developed
very clear and precise
strategies on how to successfully
market residential projects
across the Tasmanian
market place.
We have the skill sets, the
experience, and personnel to
deliver a successful outcome
for our clients.
The market place has put
new demands on real estate
professionals.
We recognise selling offthe-plan
is a totally different
discipline to selling standalone
individual residential
properties.
With many new projects either
under construction or in
the pipeline in Tasmania we
are working with our Melbourne
and Sydney counterparts,
who are highly skilled
project marketing professionals,
to ensure we have the latest
project marketing tools
and strategies.
It is a very exciting time
to live and work in Tasmania
and the Knight Frank team
is ready to take on market
changes and opportunities.
PROPERTY VIEW
NOVEMBER 2017
For sale by Expression of Interest
LANDMARK CBD OPPORTUNITY
169 Liverpool Street, Hobart
• Landmark 7 level commercial building; NLA
2,886sqm (approx)
• High profile corner position within the CBD,
100m (approx) from the central retail block
• Fully leased to IOOF, an ASX-listed top 100
company, until 30 June 2019
• Estimated Net Passing Income of $762,462
pa + GST
• Each level is strata titled with total strata
area of 3,726sqm (approx), plus additional
freehold parcel of 186sqm (approx) used for
car parking for approximately 13 cars
Richard Steedman 0408 559 046
Scott Newton 0409 186 261
View at KnightFrank.com.au/3909265
For sale by Expression of Interest
RENOVATED 1860’S FLOUR MILL
8 Brooke Street, Hobart
• In the heart of Sullivans Cove precinct
• Four strata units over three floors, available in
one line or separately. Estimated net income
of $270,000 over all stratas
• Part Ground Floor - quality hospitality tenant
with 6 year lease from 1/6/15 + 6 year option
• 1st Floor - medical consulting tenant with 1
year lease to September 2018
• 2nd Floor - two very high quality, short-term
accommodation units trading as ‘luXXe
Waterfront Residence’
The place for the
best property
professionals.
2017
For sale by Expression of Interest
RARE BATTERY POINT OFFERING
44-46 Hampden Road, Battery Point
• Superbly situated in Hobart’s most exclusive
and historic suburbs – Battery Point
• Comprises Monsoon Thai Restaurant, selfcontained
visitor accommodation, plus large
3-bedroom residence with outdoor courtyard
• Currently leased with varying lease expiries;
returning approximately $96,000 net pa
• Very easy walking distance to Hobart
waterfront, Salamanca Place, Hobart CBD,
and Sandy Bay
• Excellent spread of risk for potential
purchasers through mixed-use tenancies
Matthew Wright 0458 290 588
Scott Newton 0409 186 261
View at KnightFrank.com.au/3913120
Awards for Excellence Winners
Commercial Agency of the Year Award
Knight Frank — 2016 & 2017
Residential Sales Person of the Year Award
Commercial Property Manager
Liam Coyle
Business Broker Award
Jim Playstead
John Blacklow
Ian Reed 0419 670 501
Outline indicative only
Scott Newton 0409 186 261
View at KnightFrank.com.au/3904083
5 Victoria Street, Hobart 41 York Street, Launceston Shop 6a, 48-54 Oldaker Street, Devonport
P: 03 6220 6999 P: 03 6333 7888 P: 03 6424 3568