IFFI 2017 Handbook
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Mixed Reality Sidebar<br />
Indian VR: Where are we now? Where are we<br />
headed?<br />
Anand is pioneer of VR and AR content in India. His company Memesys Culture Lab has created<br />
India’s first VR documentary platform called ElseVR. He has been invited to share his expertise at<br />
prominent platforms such as MIPCOM at Cannes. VR documentaries produced by Anand have been<br />
featured at prestigious film festivals such as TIFF, Shefeild and Dubai International Film Festival. The<br />
brand content produced by Memesys Labs is the most viewed VR content created in India.<br />
Avinash Kumar - Virtual India (Panel)<br />
Avinash is a design strategist, media artist and digital curator. He is the Creative Director of the<br />
upcoming Indian Centre for Immersive Media (ICIM) - set up in partnership with the Indian School<br />
of Design & Innovation (ISDI) MumbaI - which has an agenda for the disruptive research and<br />
incubation of Indian Immersive content in Virtual, Augmented and Mixed Reality. He is also the<br />
director of an Indian cultural video game platform called Antariksha Sanchar, produced by his studio<br />
Quicksand - one of India’s leading innovation consultancies. www.quicksand.co.in<br />
Jayisha Patel<br />
An award winning documentary-maker based in London. Her short films have shown at festivals<br />
such as Berlin, Cannes, AFI Silverdocs and the New York Film Festival amongst others. Jayisha<br />
launched her new VR project Notes To My Father at the Oculus House at the <strong>2017</strong> Sundance Film<br />
Festival, and also presented the work at the SXSW Film Festival in March. She is currently an artist<br />
in residence at Somerset House where she is developing her second immersive project, Fire.<br />
72 INTERNATIONAL CINEMA <strong>IFFI</strong> <strong>2017</strong>
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