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• Resources available for all areas related to income of households (for the
demand), accessibility to other resources like roads, transportation, etc.
4) Provide financial projections to operate the school including start-up and
annual operating budgets. It will include the growth plan of the BIS. It shall
also highlight worst and best case scenarios.
5) Offer recommendations and other findings intended to shape the project and
enhance success. These may include key program milestones, time tables,
benchmarks, and deadlines.
II. Method
This study followed the qualitative research design. To gather the data, it
made used of survey questionnaire, key informant interview guide and document
analysis. The survey questionnaire was used to assess the trajectory of the identified
markets. This is necessary to find the point where supply and demand intersect to
supply the right kind of education at the right price. A market analysis accumulates
information on as many factors as possible to make an educated guess. This guess
is based on four basic components: (1) the project description, (2) a demand
assessment, (3) a review of supply, and (4) a synthesis. The first three steps review
detailed market information and note the implications for the proposed project. The
final stage draws conclusions from those implications (Novak, 1996).
Considering that the study aimed to establish and enterprise school on
quality basic education for children of low-income families, it observed the
following procedures: first the researchers identified 4 sites based on determined
criteria; second, it pegged the number of respondents per site to 50. The market was
surveyed using the following characteristics: age, sex, civil status, estimated gross
monthly income, highest educational attainment, and household size. Likewise, it
profiled the markets’ willingness to pay for tuition and other school fees and the
kind of education they would like to get in return.
Key informant interview (KII) was also used. KIIs involve interviewing a
select group of individuals who are likely to provide needed information, ideas, and
insights on a particular subject. The informants are selected because they possessed
information or ideas that would shed more light to the study (Kumar, 1989). In the
present activity, two supervisors from the Department of Education (DepEd), and
one owner of a private school in Davao City were interviewed. The interviews
centered on the requirements set by DepEd to open a new private school, the
challenges management has to take on, and whether or not DepEd can offer some
help for the newly opened private schools.