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WBS Magazine - Issue 4

Welcome to the magazine that supports & promotes women in business. This issue is jam-packed with articles and tips from an array of female entrepreneurs on topics that are interesting, fun and will help you grow - whether you are an experienced business owner or just thinking about starting up. WBS is focused on not only just promoting & supporting your business - we want to help you grow your business by empowering you with knowledge. Information is so important, and with this magazine, our podcast, our events and our website, we constantly pushing forwards to give our members the tools to reach the stars. WBS would like to thank all our members for contributing to this magazine. It wouldn't be possible without all of you. A special thank you to our major sponsor, Bookit Bookkeeping, and to every one of you who have supported WBS over the last 5 years!

Welcome to the magazine that supports & promotes women in business.

This issue is jam-packed with articles and tips from an array of female entrepreneurs on topics that are interesting, fun and will help you grow - whether you are an experienced business owner or just thinking about starting up.

WBS is focused on not only just promoting & supporting your business - we want to help you grow your business by empowering you with knowledge. Information is so important, and with this magazine, our podcast, our events and our website, we constantly pushing forwards to give our members the tools to reach the stars.

WBS would like to thank all our members for contributing to this magazine. It wouldn't be possible without all of you. A special thank you to our major sponsor, Bookit Bookkeeping, and to every one of you who have supported WBS over the last 5 years!

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B E B O L D<br />

7 W A Y S T O B U I L D A B E T T E R B R A N D<br />

A successful brand has to be consistent in<br />

communication and experience, across<br />

many applications:<br />

Environment (storefront or office)<br />

Print, signage, packaging<br />

Website & online advertising<br />

Social media & content marketing<br />

Sales & customer service<br />

Now, brand building being simple? The<br />

truth is: it doesn’t happen overnight…or<br />

even in a few months.<br />

Brand building is definitely a process.<br />

However, the ongoing effort will result<br />

in establishing long-term relationships<br />

with your customers. This can mean an<br />

increase in sales, more projects, word-<br />

of-mouth referrals, and advocacy for<br />

your products or services.<br />

The following are 7 steps I have put<br />

together to help your business or<br />

personal brand gain a more loyal<br />

following and a better connection to<br />

your relevant consumers or clients.<br />

So, where do we begin?<br />

Use these 7 steps as guidelines<br />

on how to<br />

build a successful<br />

brand!

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