WBS Magazine - Issue 4
Welcome to the magazine that supports & promotes women in business. This issue is jam-packed with articles and tips from an array of female entrepreneurs on topics that are interesting, fun and will help you grow - whether you are an experienced business owner or just thinking about starting up. WBS is focused on not only just promoting & supporting your business - we want to help you grow your business by empowering you with knowledge. Information is so important, and with this magazine, our podcast, our events and our website, we constantly pushing forwards to give our members the tools to reach the stars. WBS would like to thank all our members for contributing to this magazine. It wouldn't be possible without all of you. A special thank you to our major sponsor, Bookit Bookkeeping, and to every one of you who have supported WBS over the last 5 years!
Welcome to the magazine that supports & promotes women in business.
This issue is jam-packed with articles and tips from an array of female entrepreneurs on topics that are interesting, fun and will help you grow - whether you are an experienced business owner or just thinking about starting up.
WBS is focused on not only just promoting & supporting your business - we want to help you grow your business by empowering you with knowledge. Information is so important, and with this magazine, our podcast, our events and our website, we constantly pushing forwards to give our members the tools to reach the stars.
WBS would like to thank all our members for contributing to this magazine. It wouldn't be possible without all of you. A special thank you to our major sponsor, Bookit Bookkeeping, and to every one of you who have supported WBS over the last 5 years!
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N I C H E<br />
B E N E F I T S<br />
S T E P 3 : R E S E A R C H<br />
B R A N D S W I T H I N Y O U R<br />
I N D U S T R Y N I C H E .<br />
You should never imitate exactly what<br />
the big brands are doing in your<br />
industry. But, you should be aware of<br />
what they do well (or where they fail).<br />
The goal is to differentiate from the<br />
competition. Convince a customer to<br />
purchase from you over<br />
Research your main competitors or<br />
benchmarks. Study how they have<br />
effectively, and ineffectively built<br />
their brand.<br />
Are they consistent with their<br />
message and visual identity across<br />
channels?<br />
What is the quality of their products<br />
or services?<br />
Do they have customer reviews you<br />
can read or social mentions about<br />
them?<br />
S T E P 4 : O U T L I N E T H E<br />
K E Y Q U A L I T I E S &<br />
B E N E F I T S Y O U R<br />
B R A N D O F F E R S .<br />
There will always be brands with bigger<br />
budgets and more resources to command<br />
their industry.<br />
Your products, services, and benefits<br />
belong solely to you.<br />
You have to delve down deep and figure<br />
out what you offer, that no one else is<br />
offering.<br />
Focus on the qualities and benefits that<br />
make your company unique It could be<br />
more authentic and transparent customer<br />
service, a better way to support<br />
productivity, or helping save money with a<br />
more affordable option.<br />
Assuming you know exactly who your<br />
target audience is (see Step 1), give them a<br />
reason to choose your brand over another.<br />
Apple is obviously not just another<br />
computer company. One of their key<br />
qualities is the clean design, and a key<br />
benefit is ease of use. From unique<br />
packaging to their announcement events,<br />
Apple always reminds customers that its<br />
products can be used right out of the box.
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