1711_SECAP Karak - SET

3.5.2 The 10% voluntary campaign for energy reduction in tertiary buildings
This campaign’s aspiration is to establish environmental consciousness through the voluntary
commitment of its citizens. It is designed in the form of a promotional campaign to increase
the sense of responsibility towards the environment and the community among the citizens,
while at the same time it will offer visibility benefits to those participating.
Karak Municipality will launch this program as a voluntary campaign, where shops and
business owners can participate in order to reduce their facilities’ energy and carbon
footprint, and more importantly to reduce their electricity bill. Stakeholders who would like
to participate will have to fill a form, potentially via the Municipality’s website, and submit the
last year’s electricity bills for the respective building/facility. Moreover, participants will
attend informational and educational events organized by Karak with advice on how to reduce
building’s energy consumption with simple actions. All the participants will also receive
informational material as well. At the end of the year, participants will submit their electricity
bills once more in order to prove at least a 10% of energy savings.
Subsequently, the Municipality will organize a ceremony to provide the “Energy friendly
business label” to those who achieved the target of 10% reduction, while it will publish their
brands’ names in the local newspapers and /or magazines, as an example of good practices. A
penetration level of 5% has been assumed for this initiative.
Related calculations on the action in terms of initial cost and emission savings are presented
in the table below. As an awareness raising activity, it is considered that the action is
exponentially beneficial to the municipality against the related costs.
Table 43: Action 4.2 in numbers
The 10% voluntary campaign for energy reduction in tertiary buildings
Duration 2018 - 2025
Total Implementation Cost (JOD) 20,000
Annual Energy Savings (MWh) 165.23
Annual Emission Reduction (tn CO 2) 108.89
Funding Source
Own funds & Governmental funds
3.5.3 Promotion of green buildings concept/ Strict application of the Building Code
In line with the respective action of the residential sector, this action is targeted towards the
new buildings to be constructed in the tertiary sector until the 2030 horizon, and has been
developed around the two aforementioned scenarios.
The 1 st scenario envisages the promotion of specific elements of the green buildings’ concept
that can lead to a reduction of approximately 20% against contemporary buildings and be
applied in around 15% of the new buildings to be constructed. This 15% penetration level has
been considered an average rate, following the intensive awareness raising activities to be
realized by Karak Municipality. Also, the Municipality will proceed in consultations with the
building constructors and try to establish voluntary agreements with them in order that they
apply some minimum energy efficiency standards in the new constructions, to be commonly
agreed. Customised sets of potential interventions and actions will be suggested to the
citizens through info days and awareness activities in the local media (local newspapers, TV
and radio), as well as distribution of dissemination material (flyers, brochures etc.). Emphasis
will be placed on the optimal orientation of the building, the need for increased natural
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