Peninsula People Dec 2017

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Kristin and Stephen Jolley at work in their Peninsula home. red blend we wanted to be smooth and easy drinking, so we came up with a Cab, Syrah, and Petite Verdot blend. Though both are made in Spain, we’re using varietals that are popular in the American market, so we don’t market them as Spanish wines.” The wine business was a sideline for Karen until the sudden closure of Fresh and Easy presented her with a stark choice: find another grocery marketing job or make the wine business a full time job. She chose the wine business. Stephen kept his decade-long career as a firefighter and worked with his wife on his days off. Together they designed the label, which has a retro look, reminiscent of 1950s’ advertising, which appeals to their target demographic. “Our market is millennials, the ones who are going to happy hours. We want to have this brand retail for under $10, to keep it accessible. You don’t have to have a sophisticated palate to enjoy Happy Hour, it’s not a wine snob wine and we don’t want it to be. It should be fun, accessible, and easy to drink. We’re turning America’s favorite pastime into a brand. We do events, wine festivals, and inhouse samplings at Total Wine, and we’re the house wine at Good Stuff restaurants.” Kristin and Stephen have been piling up the frequent flyer miles going back and forth to Spain. “We work with our winemakers and blend the wines with them to make sure they are what want them to be. We started on the business side but have become involved with the artisan side, or perhaps it’s better to say the aesthetic side. We have been out in the fields, picked the grapes, and learned everything we can. We love being involved in the process from beginning to end.” Kristin was emphatic in saying they don’t want or need to have a product in every category. “We’re working on a rosé to be available in spring of next year, and that will complete our line, for now. We’re trying to keep this simple. We’re a small business that is taking off, and we’re working toward becoming a household name. Look at what we have accomplished already. It has been two years, and we’re now in 23 states, working with major retailers like Von’s and Whole Foods. Both wines are getting respect from sommeliers. One at a major restaurant in Las Vegas tried our white and told me, ‘If I didn’t know what this was I’d guess it was a white Burgundy in the $25 per bottle range.’ We’re happy with that, getting respect from professionals for a wine that was designed to be approachable and not intimidating.” Perhaps there is some genetic disposition to not only loving wine, but to also love making it. Certainly Karen has taken the business far beyond her grandfather’s dreams. She mentioned she might someday be interested in starting a winery in California, but finished that statement with a dismissive, “That’s a dream down the road.” PEN 30 Peninsula • December 2017
Chris Adlam 310.493.7216 chrisadlam.com One of a kind beachfront property. Two exquisite homes on two parcels totaling over 60,000 square feet. $25,000,000 For full video, visit chrisadlam.com
Page 1: Volume XXII, Issue 5
Page 6: PENINSULA Volume XXII, Issue 5 Dece
Page 11: Considering A Major Remodeling Proj
Page 15: December 2017 • Peninsula 15
Page 20 and 21: Former President Joseph Biden durin
Page 22 and 23: Former Vice President Joseph Biden
Page 25 and 26: 550 Silver Spur Rd. Suite 240, Roll
Page 28 and 29: Wine for the millennials Peninsula
Page 32 and 33: Chris Adlam 310.493.7216 chrisadlam
Page 34: S P O T L I G H T O N T H E H I L L
Page 40 and 41: S P O T L I G H T O N T H E H I L L
Page 42 and 43: Bring the Family on Saturday, Decem
Page 44 and 45: A home for the future Charlotte’s
Page 46 and 47: The Castle dining room table set fo
Page 48 and 49: S P O T L I G H T O N T H E H I L L
Page 50 and 51: Staph buster Dr. Arnold Bayer on a
Page 52 and 53: 52 Peninsula • December 2017
Page 54 and 55: DERMATOLOGY & SKIN SURGERY BEACH CI
Page 56 and 57: Kitchen & Bath Remodel We Custom Bu
Page 58 and 59: eventcalendar Crest Road, Rancho Pa
Page 60: REAL ESTATE LOANS LOW RATES - FAST
Page 64 and 65: ] u t Highest Quality at a Fair Pri
Page 67 and 68: eventcalendar Tuesday, December 12
Page 70: eventcalendar Paseo del Mar in San
Page 74 and 75: Bayer cont. from page 72 music, Los
Page 76 and 77: 76 Peninsula • December 2017
Page 78 and 79: in remembrance Harvey Kushner remem
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3602 GREVE DRIVE RANCHO PALOS VERDE
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310.539.6685 310.884.1870 310.326.9
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Peninsula People Dec 2017

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