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I N T H E N E W S<br />
Las Vegas and beyond for new luxury travel agency<br />
A Sutton Coldfield-based luxury travel agency held a<br />
glitzy Las Vegas themed official launch party in Mere<br />
Green recently.<br />
Guests were entertained by Elvis Presley, his Vegas<br />
showgirls and live music at Pure Destinations, on<br />
Belwell Lane, before enjoying an after-party of freeflowing<br />
prosecco and canapés at the neighbouring<br />
FSK restaurant and bar.<br />
More than 100 people attended a glittering launch<br />
party including customers, the press, local dignitaries<br />
and members of the Wolverhampton Wanderers<br />
football team who live locally.<br />
On the slick evening event, a range of luxury holidays<br />
given away and it provided Pure Destinations staff<br />
with the chance to introduce the brand to attendees<br />
and a comfortable environment to discuss their next<br />
big holiday adventure.<br />
Providing a relaxing and stress-free setting to arrange<br />
your yearly family holiday or a once-in-a-lifetime<br />
getaway, it is hoped the luxury Kuoni Partner store<br />
can breathe some life back into the travel scene in<br />
Sutton Coldfield .<br />
Staff say their concierge service and the fact the<br />
company is ABTA bonded and offers ATOL<br />
protection guarantees secure bookings for<br />
holidaymakers buying package holidays in the current<br />
travel climate where consumer security is of the<br />
utmost importance.<br />
Travelling far and wide, travel experts Simone,<br />
Natasha and Donna from the store have indepth<br />
knowledge of the world, from favourite<br />
destinations loved by Brits to off-the-beaten-track<br />
recommendations for the adventurous. Holiday<br />
packages range from honeymoons, family holidays<br />
and cruises to escorted tours, adventure holidays and<br />
beyond.<br />
Mere Green store manager Simone Adams admitted<br />
it had been a turbulent year for travellers but said the<br />
company are able to offer safe and secure trips all<br />
over the world to some of the finest resorts and most<br />
stunning far flung destinations.<br />
She said: “This has certainly been a challenging<br />
year for the travel industry following a summer of<br />
hurricanes, earthquakes and forest fires.<br />
“Then we have political unrest in Spain and the<br />
collapse of Monarch Airlines - all of which have<br />
worried holidaymakers.<br />
“These are definitely testing times for holidaymakers<br />
but we want to reassure them that our staff are fully<br />
aware of what is happening around the world and<br />
can give them the best possible advice and if anything<br />
were to happen you have the peace of mind of our<br />
concierge team on hand before, during and after<br />
your trip to make sure your holiday is as stress-free as<br />
possible.” she said.<br />
Director of Pure Destinations, Lakh Hayer, spoke<br />
about the history of the brand: “My family have been<br />
in the travel industry for 30 years as an independent<br />
and we know how to allay people’s fears by putting<br />
them at ease and helping them choose the right<br />
destination.<br />
“We also offer bespoke and tailor-made holidays and<br />
fully escorted tours when required so that areas such<br />
as Asia, South Africa or South America become much<br />
more accessible.<br />
“The new store in Sutton is a great addition to the<br />
overall portfolio of travel companies in Edgbaston,<br />
Five Ways and West Bromwich. The store was<br />
completely designed by our in-house team to provide<br />
an inspiring place to arrange an awe-inspiring break.”<br />
He added that there is now a big demand for<br />
holidaymakers looking to be wowed by unusual<br />
destinations and experiences rather than the<br />
traditional fly and flop holidays.<br />
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