QHA Review January 2018
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NEWS<br />
One of the Sunshine Coast ‘s independent breweries - Sunshine Brewery<br />
Photography: Calvin Skinner<br />
THE SEAL OF INDEPENDENCE<br />
The independent Brewers Association of (IBA) is<br />
working on a series of ‘awareness pillars’ aimed at<br />
helping Australian consumers identify beers that are<br />
brewed by independent breweries.<br />
One of these awareness pillars set to be launched<br />
early this year is a seal of independence. The seal will<br />
be available exclusively to IBA members and will signify<br />
those beers brewed by independents as opposed to<br />
those brewed by larger corporate entities. The move<br />
replicates what has taken place in the US and UK.<br />
It is to assist consumers make informed decisions,<br />
just like the Made in Australia campaign. More and<br />
more, consumers are wanting to educate themselves<br />
on where the products they purchase come from and<br />
who they are made by.<br />
<strong>QHA</strong> REVIEW | 6
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