You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Facilities<br />
Award-winning guest rooms <strong>com</strong>e in all shapes and sizes, but they all have<br />
one thing in <strong>com</strong>mon – a home-away-from-home feel. The <strong>com</strong>fort of the<br />
facilities on offer are of vital importance; we look for luxurious linens, stylish<br />
bathrooms and a coordinated colour scheme that work together to create<br />
a cohesive sense of relaxation. Additional touches, such as <strong>com</strong>plimentary<br />
toiletries, free wi-fi or tea and coffee making facilities are always a bonus in<br />
making us feel wel<strong>com</strong>e. We’re always impressed to find hotel rooms that<br />
embrace technology and offer amenities like tablets or smart thermostat<br />
systems, but this does not always necessarily trump the traditional – four poster<br />
beds, ornate fireplaces or antique furniture can add a touch of decadence to a<br />
hotel stay.<br />
Marketing<br />
In today’s modern age, a hotel or tour operator cannot rely on word of mouth<br />
to get their message out into the world. As social media has be<strong>com</strong>e a vital<br />
part of everyday life, we like to see <strong>com</strong>panies that go the extra mile to engage<br />
with their guests, both past and future. Attractive and informative websites<br />
and engaging and honest content and what we look for when judging a<br />
<strong>com</strong>pany’s use of marketing; how well they display their services, how up-todate<br />
their content is, how well they get their brand message across, and, most<br />
importantly, how well their marketing can tempt us to go and see what they<br />
have to offer for ourselves.<br />
10 11
Change language