5 Trick Pony Brand Guidelines v3

The 5 Trick Pony Brand
The 5 Trick Pony brand expresses the identity and goals of the
association. The 5 Trick Pony logo was designed to take into
account several of the association’s key strengths.
The product: The logo represents the diversity of the agency and also the
breadth of their involvement with the art community at large.
5trick.com
The social benefits: The use of fuschia and blue are a nod to the breadth of
gender, making it an inclusive brand experience.
The shape: The logo is built of circles and lines, a welcoming shape that is
mathematically aligned. The pony is a playful touch that is intended on keeping
the brand young.
5 Trick Pony’s commitment to excellence in its visual identity will exemplify its
commitment to quality in all other respects. When the graphic system is fully
implemented, the identity will consistently distinguish all of the association’s
publications and advertising - all print, electronic, and audiovisual materials.
Embracing and following the standards and guidelines presented in this manual
will enable the association to communicate effectively in all print and electronic
venues.
It is impossible to cover all possible uses and applications of the new identity.
Therefore, this manual is intended to be an introduction and a guide to the
basic components of the identity system. Implementation of these standards will
create a greater awareness of the association.
This style guide will be updated on a regular basis as more printed pieces are
created and added to the family of 5 Trick Pony collateral. Please check the 5
Trick Pony website for the latest edition of this manual.