5 Trick Pony Brand Guidelines v3

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The 5 Trick Pony Brand The 5 Trick Pony brand expresses the identity and goals of the association. The 5 Trick Pony logo was designed to take into account several of the association’s key strengths. The product: The logo represents the diversity of the agency and also the breadth of their involvement with the art community at large. 5trick.com The social benefits: The use of fuschia and blue are a nod to the breadth of gender, making it an inclusive brand experience. The shape: The logo is built of circles and lines, a welcoming shape that is mathematically aligned. The pony is a playful touch that is intended on keeping the brand young. 5 Trick Pony’s commitment to excellence in its visual identity will exemplify its commitment to quality in all other respects. When the graphic system is fully implemented, the identity will consistently distinguish all of the association’s publications and advertising - all print, electronic, and audiovisual materials. Embracing and following the standards and guidelines presented in this manual will enable the association to communicate effectively in all print and electronic venues. It is impossible to cover all possible uses and applications of the new identity. Therefore, this manual is intended to be an introduction and a guide to the basic components of the identity system. Implementation of these standards will create a greater awareness of the association. This style guide will be updated on a regular basis as more printed pieces are created and added to the family of 5 Trick Pony collateral. Please check the 5 Trick Pony website for the latest edition of this manual.
Table of Contents LOGO IDENTITY & USAGE Logo Usage Final Logo PRIMARY COLOR Color Specifications Color Overview 5trick.com
Page 1: Brand Book New Guidelines for 2016
Page 5 and 6: Logo Usage Print and Web The Graphi
Page 7 and 8: Dark Grey Navy Blue PANTONE 446 C F
Page 9 and 10: Headings Headings must be in Helvet
Page 11 and 12: Typography exists to honor content.
Page 13 and 14: Make the visible relationship betwe
Page 15 and 16: Make use of horizontal motion. 2.1
Page 18 and 19: Kern consistently and modestly, or
Page 20 and 21: Don’t suffocate the page. 3.2 Ord
Page 22 and 23: Don’t use a font you don’t need
Page 24 and 25: Edit tables with the same attention
Page 26 and 27: Choose faces whose individual spiri
Page 28: Typography as music: on language an
Page 40: If the text will be read on the scr

5 Trick Pony Brand Guidelines v3

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