5 Trick Pony Brand Guidelines v3

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Logo Identity & Usages The 5 Trick Pony Logo Please use only camera-ready copies or electronic versions of the logo. Redrawing, tracing, scanning or use of photocopies results in distortion and a loss of sharpness. The logo should be used in its entirety, not separated into component parts, altered in proportion or printed in colour combinations other than those outlined in this guide. Avoid using design features such as screening, reproportioning, rotating or including the logo as part of a pattern or larger image. Such uses tend to diminish visual strength and undermine the goal of creating a stronger image. Where to get Copies of the logos Authorised versions of the 5 Trick Pony logo may be downloaded from the 5 Trick Pony web site or by contacting the 5 Trick Pony office at Tel + 01 720 273 6419
Logo Usage Print and Web The Graphic Marker: The graphic marker is composed of circles and an illustration of a pony. This marker will be an important element of the 5 Trick Pony identity and be used in most 5 Trick Pony communication tools The Baseline: The baseline is full name of the association, it is always written in English. For Print: The minimum size of the standard logo is 34mm. It also exist a alternative version without the baseline which can be used in exceptional circumstances with a minimum length of 15mm. Never use the alternative version for sizes greater than 34mm. For Web: The minimum size of the standard logo is 200pixels. An alternative version also exists without the baseline which can be used in exceptional circumstances with a minimum length of 16pixels. Never use the alternative version for sizes greater than 200pixels. PRIMARY COLOR C=002 M=094 Y=083 K=000 SECONDARY COLOR C=097 M=082Y=047 K=054 PRIMARY COLOR C=002 M=094 Y=083 K=000 SECONDARY COLOR C=097 M=082Y=047 K=054 Logo on White The 5 Trick Pony logo should always be reproduced using the correct colours. On light backgrounds, the 5 Trick Pony logo should be reproduced using its original colours, on dark backgrounds, the reversed version should be used. Logo on Blue The 5 Trick Pony logo should always be reproduced using the correct colours. On light backgrounds, the 5 Trick Pony logo should be reproduced using its original colours, on dark backgrounds, the reversed version should be used.
Page 1 and 2: Brand Book New Guidelines for 2016
Page 3: Table of Contents LOGO IDENTITY & U
Page 7 and 8: Dark Grey Navy Blue PANTONE 446 C F
Page 9 and 10: Headings Headings must be in Helvet
Page 11 and 12: Typography exists to honor content.
Page 13 and 14: Make the visible relationship betwe
Page 15 and 16: Make use of horizontal motion. 2.1
Page 18 and 19: Kern consistently and modestly, or
Page 20 and 21: Don’t suffocate the page. 3.2 Ord
Page 22 and 23: Don’t use a font you don’t need
Page 24 and 25: Edit tables with the same attention
Page 26 and 27: Choose faces whose individual spiri
Page 28: Typography as music: on language an
Page 40: If the text will be read on the scr

5 Trick Pony Brand Guidelines v3

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