5 Trick Pony Brand Guidelines v3

The golden section is a symmetrical relation built from asymmetrical parts. Two numbers,
shapes or elements embody thegolden section when the smaller is to the larger as
the larger is to the sum. That is, a: b = b: (a + b). In the language of algebra, this
ratio is I :cp= I : (1 +-{5)/2,and in the language of trigonometry, it is I : (2 sin 54°). Its
approximate value in decimal terms is I : I.61803. The second term of this ratio, cp (the
Greek letter phi), is a number with several unusual properties. If you add one to cp,
you get its square (cp x cp). If you subtract one from cp, you get its reciprocal (1/