5 Trick Pony Brand Guidelines v3
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Typography as music: on language and the<br />
chromatic scale.<br />
4.7<br />
Types<br />
& Faces<br />
Architects build perfectly proportioned kitchens, living rooms and bedrooms in which<br />
their clients will make, among other things, a mess. Typographers likewise build perfectly<br />
propor- tioned pages, then distort them on demand.<br />
The text takes precedence over the purity of the design, and the typographic tex- ture of the text takes<br />
precedence over the absolute proportions of the individual page.<br />
a
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