instagram-report-2017

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On the other hand, women’s magazines have Elle as a leader with a growth of almost 14% compared to its initial number of followers. Audience growth (%) - Women’s magazines 14.00% 12.00% Allure 10.00% 8.00% 6.00% 4.00% Cosmopolitan Elle Glamour Harper's InStyle Marie Claire Seventeen Vogue Women's Health 2.00% 0.00% 8-JAN 16-JAN 24-JAN 1-FEB 9-FEB 17-FEB 25-FEB 5-MAR 13-MAR 21-MAR 29-MAR 6-APR If we take their target audience out of the question and try to identify the behavior that stands out the most, we can definitely say that Elle and Seventeen are standing on opposite extremes. Also, Instyle magazine and Glamour are highlighted in this chart, due to their unusual spike of gained followers in a very short period of time. InStyle has reached a growth of 2% in 2 days, while Glamour gained 1% of extra followers in a little longer than 24 hours, whereas the rest of their journeys are steady. In the case of InStyle, we claim that this had something to do with the Golden Globes. One of the biggest award shows of the year has been the topic of more than 50 Instagram posts, between the 8th and the 10th of January, on the InStyle magazine Instagram account. In the case of Glamour, we blame it on Chrissy Teigen, or maybe a sponsored campaign, but we’ll look further into this in a following chapter. 16
Audience growth(%) - Highlights 14.00% 12.00% 10.00% Elle 8.00% Glamour 6.00% InStyle Seventeen 4.00% 2.00% 0.00% 13-MAR 21-MAR 29-MAR 8-JAN 16-JAN 24-JAN 1-FEB 9-FEB 17-FEB 25-FEB 5-MAR 6-APR If we are putting everything that we discussed together, you can observe that even though Vogue and Esquire are at opposite sides (numberwise), their growth percentages are quite close, 10 and 8 percent. 16,000,000 Audience growth vs. Initial audience 14.00% 14,000,000 12,000,000 12.00% 10.00% No. of followers 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 8.00% 6.00% 4.00% 2.00% Growth rate - 0.00% Audience growth 17
Page 1 and 2: A study on Instagram usage for publ
Page 3 and 4: 01 02 03 Introduction Audience grow
Page 5 and 6: We encountered the need for this ty
Page 7 and 8: Maxim @maximmag With an audience be
Page 9 and 10: Cosmopolitan @cosmopolitan Early 30
Page 11 and 12: Marie Claire @marieclairemag This m
Page 13 and 14: Women’s Health @womenshealthmag T
Page 15: 14.00% Audience growth (%) Allure 1
Page 19 and 20: Most liked photo - women With 309,5
Page 21 and 22: Most commented video - women On the
Page 23 and 24: Most commented photo - men The most
Page 25 and 26: Most commented video - men With a p
Page 27 and 28: POST TYPE 100% 90% 80% 70% 60% 50%
Page 29 and 30: 05 Categories When it comes to cate
Page 31 and 32: The most appreciated category for t
Page 33 and 34: Average no. of posts / day of the w
Page 35 and 36: 07 Instagram stories Instagram Stor
Page 37 and 38: 08 Hashtags and mentions Average nu
Page 39 and 40: 09 Emoji usage Emojis have become v
Page 41 and 42: Most used emojis for Men’s magazi
Page 43 and 44: How important is it for online publ
Page 45 and 46: Top left (video): Makeup inspired b
Page 47 and 48: 11 Case studies Use Case - Vogue Fo
Page 49 and 50: Use Case - Sports Illustrated Sport
Page 51 and 52: 12 Conclusions We know it’s been
Page 53: Flipsnack is the No.1 digital flipb

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