instagram-report-2017

04 Post Types
Let’s face it, there are times when you don’t know whether to post a picture,
a video, a boomerang or a multi-post. Judging by the total number of posts
illustrated down below, this category was definitely won by pictures. In both
men’s and women’s magazines, pictures are the most predominant ones,
with 3,074 and 1,626 posts.
Women’s magazines post more photos than videos, with a ratio of 15% for
videos, while in the case of men’s magazines, video posts have 32%.
This means that for women, their post ratio is 5:1, while for men it’s 2:1. That
equals double if you compare the two categories
POST TYPE
100%
90%
80%
1626
5
posts
70%
792
of
60%
% of total no.
50%
40%
30%
20%
3074
578
37
10%
0%
Photos
Videos
Women
Men
If we are breaking it down to specific magazines, you can obviously see the
tendency of posting pictures, rather than video or other types of material,
for most of the followed accounts.
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